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All Journal Jurnal sistem informasi, Teknologi informasi dan komputer Jurnal Informatika dan Teknik Elektro Terapan JURNAL FARMASI DAN ILMU KEFARMASIAN INDONESIA E-Dimas: Jurnal Pengabdian kepada Masyarakat Sinkron : Jurnal dan Penelitian Teknik Informatika Jurnal AKP Metode : Jurnal Teknik Industri Syifa' MEDIKA: Jurnal Kedokteran dan Kesehatan JSFK (Jurnal Sains Farmasi & Klinis) JUPE : Jurnal Pendidikan Mandala Psychology, Evaluation, and Technology in Educational Research Jurnal Riset Pendidikan Kimia (JRPK) Amwaluna Jurnal Ekonomi dan Keuangan Syariah Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Informasi dan Teknologi JATI (Jurnal Mahasiswa Teknik Informatika) Jurnal Inovasi Pembelajaran Kimia (Journal Of Innovation in Chemistry Education) Jurnal Inovasi Pendidikan MH Thamrin Journal of Electrical Engineering and Computer (JEECOM) Jurnal Evaluasi dan Pembelajaran J.Abdimas: Community Health Jurnal Administrasi Bisnis (J-Adbis) International Journal Software Engineering and Computer Science (IJSECS) Jurnal Kajian Pembelajaran dan Keilmuan Pelita Teknologi : Jurnal Ilmiah Informatika, Arsitektur dan Lingkungan Jurnal Pijar MIPA Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Jurnal Tata Rias (JTR) JIFTECH: Journal Of Islamic Financial Technology Journal of Economics and Social Sciences Eduvest - Journal of Universal Studies International Education Trend Issues Applied Quantitative Analysis (AQA) Innovative: Journal Of Social Science Research Information Technology Education Journal ILTEK : Jurnal Teknologi SAINTEK Journal of Innovative and Creativity Jurnal Tata Rias (JTR) Journal of Education and Computer Applications
Achmad Ridwan, Achmad
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Journal : Jurnal Tata Rias (JTR)

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Penentuan Strategi Promosi Digital Klinik Kecantikan Berbasis Retensi Konsumen dengan Metode TOPSIS (Technique for Order Preference by Similarity to Ideal Solution) Nuridayanti, Nuridayanti; Josua, Dian Pertiwi; Sarifah, Iva; Ahmad, Nurul Qomariyah; Jubaedah, Lilis; Ridwan, Achmad; Rohima , Azizah Aulia
Jurnal Tata Rias Vol. 14 No. 2 (2024): Jurnal Tata Rias
Publisher : Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jtr.14.2.10

Abstract

This study aims to determine the most effective digital promotion strategy for increasing customer retention at Beauty Clinics. Five main criteria are set as the basis for assessment, namely engagement rate, content relevance, platform reach, customer feedback responsiveness, and conversion rate. This study involved five alternative digital promotion strategies: (1) interactive social media campaign, (2) digital loyalty program, (3) collaboration with influencers, (4) segmented paid advertising, and (5) SEO and website optimization. The assessment was conducted by five experts in the fields of digital marketing and beauty clinic management, utilizing a 4-point Likert scale. TOPSIS analysis was conducted through the stages of decision matrix normalization, weighting, determining positive and negative ideal solutions, and calculating Euclidean distance and preference values (Closeness Coefficient). The results showed that the interactive social media campaign strategy obtained the highest Closeness Coefficient value of 0.812, followed by the digital loyalty program (0.748) and collaboration with influencers (0.691). Meanwhile, the SEO website optimization strategy obtained the lowest value (0.581). These results indicate that a direct social interaction-based promotional approach is more effective in increasing customer loyalty in the service sector.
Co-Authors Abdillah, Nur Achmad Ridwan Afriadi, Bambang Agung Prabowo Agung Prihandono Agung, Eka Adnan Ahmad Arif Ahmad, Nurul Qomariyah Ahmad, Saiful Aman, Syahrial Andika, Andika Prasetya Andy Wahyu Hermanto, Andy Wahyu Anita Nur Lely, Anita Nur Annisa, Cindy Ermintia Arif Mudi Priyatno Arlinwibowo, Janu Astika Tafrikul Khafidhoh, Astika Tafrikul Athiy Dina Rosihana Athoillah, Mohamad Anton Awaluddin Tjalla Barkah, Eka Budi Gunawan Cahyani, Septia Dwi Cikita Berlian Hakim Darmiyanti, Waskitarini Delima Sitanggang, Delima Desi, Desi Handayani Diana Laily Fithri Eko Widodo Fadilah, Astri Fajar Nugraha Febri Dwi Anto, Febri Dwi Firmansyah, Nunung Agus GHAZI PRATAMA, TAFTAZANI Ghufrooni, Rifqi Ginting, Riski Titian Hana, Fida Maisa Hanifiyah, Izzatu Al Heri Pramono Putro, Heri Pramono Himayati, Ade Ima Afifa HS, Christnatalis Ibnu Salman, Ibnu Iva Sarifah Josua, Dian Pertiwi Jovianto, Andrean Jubaedah, Dedah Jubaedah, Lilis Judijanto, Loso Junirianto, Eko Komarudin Komarudin Kuncoro, Ignasius Dwi Kurniadewi, Fera Lanasari, Rossy Legiran Legiran Lenny, Lenny Libriansyah Ludmilla, Rafika Madewi, Astuti Manday, Dhanny Rukmana Maricar, Hudzaifah Muhammad Mastura, Mastura Merrydian, Siska Miharja, Muhammad Najamuddin Dwi Muadzah, Muadzah Muhammad Najamuddin Dwi Miharja Muktiningsi, Muktiningsi Muktiningsih Nurjayadi N. Nurjanah Nadia Dwi Irmadiani Narulita, Lisa Nasution, Edwin Sugesti Ningsih, Lidya Nugraheni, Ariyanti Sri Nurcahya, Fikri NURHIDAYATI, SAFITRI Nuridayanti, Nuridayanti Octiva, Cut Susan Othman, M.A. Perangin Angin, Despaleri Pratama, Taftazani Ghazi Pratiwi, Cindya Yunita Pribadi, Januar Puspitaningtyas, Dyah Ayu Raihanah, Dinnah Ramadhan, Fitri Nur Ramadhan, M. Irfan Rini, Indah Mustika Riyadi Riyadi Rizky Maulana, Rizky Rochmad Winarso Rohima , Azizah Aulia Rully Astri Hildayati Sabilla, Zahara Sam Saputra, Vernanda Saputra, Vernanda Sam Setiadi, Sandi Siregar, Saut Dohot Siti Azizah Sri Mulyani Sudarmoyo, Dhadhang Tri Sugeng Priyanto, Sugeng Suharjono, Suharjono Suprapto Suprapto Susanti, Diah Ayu Susilo, Ahmad Dwi Tengku Riza Zarzani N Togar Timoteus Gultom Trihadi Prasetya, Trihadi Ully Muzakir Utami, Eli Violyn, Violyn Wahyu Budiarto, Balla Wahyu Sri Astutik Wardani Rahayu Wawan Saputra Wella, Wella Aulia Putri Widyadi, Elvan Dwi Wijaya, Dedy Achmat Yennimar, Yennimar Yoga Tri Nugraha Yuli Rahmawati Yunida, Helvy Yunita Nita Yunus Mustaqim, Yunus Yusmaniar Yusmaniar Yuyun dwi astutik, Yuyun dwi