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All Journal Quantitative Economics Journal Jurnal Manajemen Pelayanan Publik Publikauma : Jurnal Administrasi Publik Universitas Medan Area Jurnal Geografi Jurnal Dinamika Sosial Budaya Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI IKRA-ITH EKONOMIKA Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Sains dan Teknologi Jurnal Sosial Humaniora Sigli Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ilmiah Wahana Pendidikan International Journal of Education, Social Studies, And Management (IJESSM) Jurnal Penelitian Ilmu Sosial dan Eksakta Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Geosfera: Jurnal Penelitian Geografi Journal of Artificial Intelligence and Digital Business Indonesian Journal of Advanced Research (IJAR) Journal of Law, Education and Business Journal of Accounting Law Communication and Technology Economic: Journal Economic and Business Journal of Education Transportation and Business As-Syirkah: Islamic Economic & Financial Journal Journal of Business Inflation Management and Accounting Balance: Jurnal Ekonomi
Nasrullah Hidayat, Nasrullah
Universitas Medan Area
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Transportation Other

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Analisis Studi Kelayakan Usaha Warkop HH Ditinjau dari Aspek Produksi, Pemasaran, dan Keuangan Manurung, Melisa Patrisia; Tampubolon, Maya Sentia Anjelika; Sembiring, Cornelia Aginta Br; Sembiring, Nathania Christy; Saragih, Ian Josephan; Siboro, Raymond Panuturi; Nababan, Feryanto; Hidayat, Nasrullah
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3899

Abstract

Penelitian ini bertujuan untuk menilai kelayakan usaha Warkop HH yang berlokasi di Jalan Rela No. 72 Medan Pancing dengan melihat tiga aspek utama, yaitu produksi, pemasaran, dan keuangan. Metode yang digunakan adalah penelitian lapangan melalui observasi langsung, wawancara dengan pemilik dan karyawan, serta analisis data keuangan usaha dari tahun 2019 hingga 2025. Dari aspek produksi, Warkop HH dinilai telah memiliki fasilitas operasional yang memadai, lokasi strategis, serta alur kerja yang sederhana namun efisien, sehingga mampu mendukung kelancaran pelayanan. Pada aspek pemasaran, usaha ini memiliki pangsa pasar yang stabil, terutama mahasiswa dan masyarakat sekitar, meskipun promosi yang dilakukan sangat terbatas. Keunggulan lokasi, harga yang terjangkau, serta jam operasional yang panjang menjadi faktor utama yang mempertahankan minat pelanggan. Analisis keuangan dilakukan menggunakan beberapa indikator evaluasi proyek, antara lain NPV, IRR, Net B/C, Gross B/C, Profitability Ratio, dan Payback Period. Hasil perhitungan menunjukkan bahwa usaha ini layak diteruskan, ditandai dengan nilai NPV positif, IRR yang melampaui tingkat diskonto, rasio B/C di atas satu, serta waktu pengembalian modal yang relatif cepat yaitu 2,48 tahun. Secara keseluruhan, temuan penelitian menegaskan bahwa Warkop HH merupakan usaha yang menguntungkan, efisien, dan memiliki peluang pengembangan lebih lanjut. Penelitian ini diharapkan dapat menjadi bahan pertimbangan bagi pemilik dalam perencanaan dan pengambilan keputusan bisnis ke depan.
Learning Culture sebagai Fondasi Human Capital Development Purba, Arditha Chayani; Utami, Aulia Dinda; Saragih, Fatimah Azzahra; Fathia, Raissa; Hidayat, Nasrullah
Journal of Education Transportation and Business Vol 2, No 2 (2025): Desember 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jetbus.v2i2.7636

Abstract

Learning culture merupakan elemen fundamental dalam membangun kualitas sumber daya manusia (SDM) pada era transformasi digital dan persaingan global. Penelitian ini bertujuan menganalisis peran budaya pembelajaran sebagai fondasi human capital development melalui studi literatur dari satu buku nasional dan sebelas jurnal ilmiah yang tersedia secara terbuka. Metode penelitian menggunakan pendekatan studi literatur dengan menelaah teori human capital, organizational learning, knowledge sharing, job crafting, serta kompetensi karyawan. Hasil penelitian menunjukkan bahwa learning culture berperan langsung dalam meningkatkan kompetensi, kreativitas, adaptabilitas, perilaku proaktif, serta kinerja SDM. Learning culture juga menjadi motor penggerak bagi keberhasilan pengembangan human capital jangka panjang. Penelitian ini menegaskan bahwa tanpa budaya belajar yang kuat, strategi pembangunan human capital tidak dapat berjalan optimal.
The Effect of the Labor Force Participation Rate (LFPR) and Population on Economic Growth in North Sumatra Br Sinaga, Era Widia; Saajidah, Annisah; Saragih, Elisa Clara; Sirait, Melani Manginar; Hutabalian, Relli Anisma; Hidayat, Nasrullah
Jurnal Ekonomi Balance Vol. 21 No. 2 (2025): December 2025
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/1s7b6q30

Abstract

This study investigates the effect of the Labor Force Participation Rate (LFPR) and population size on economic growth in North Sumatra Province during the 2018–2023 period. Economic growth remains a crucial indicator of regional development performance, particularly in provinces experiencing demographic dynamics and labor market fluctuations. Using a quantitative approach, this study employs multiple linear regression analysis based on secondary data obtained from the Central Bureau of Statistics (BPS) and the North Sumatra Manpower Office. Prior to estimation, classical assumption tests including normality, multicollinearity, autocorrelation, and heteroscedasticity were conducted to ensure model robustness. The empirical results reveal that LFPR has a positive and statistically significant effect on economic growth, indicating that higher labor market participation enhances regional production capacity and output. Population size also shows a positive and significant influence, suggesting that population growth can stimulate economic activity through expanded labor supply and consumption demand when properly managed. Simultaneously, LFPR and population significantly affect economic growth, as confirmed by the F-test results. The coefficient of determination (R²) of 91.84% indicates that the two independent variables explain a substantial proportion of variations in economic growth in North Sumatra. These findings highlight the strategic role of labor force engagement and demographic management in fostering sustainable regional economic growth. Policy implications emphasize the importance of job creation, workforce skill development, and human capital investment to maximize the benefits of demographic potential and support inclusive economic development in North Sumatra Province.
The Influence of Digital Marketing, Marketing Communication, and Sustainability Awareness on Product Competitiveness Aramita, Finta; Lestari, Indawati; Hidayat, Nasrullah; Wansuryani, Wansuryani
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4101

Abstract

In today’s globalized business environment, SMEs must strengthen human resources, adopt technology, and leverage digital marketing to enhance product visibility, sustainable awareness, and competitiveness. This research aims to determine and analyze the effect of digital marketing and marketing communication on the competitiveness of SMES’ products through sustainable awareness of SME players. The sample was 130 respondents. The data analysis in this study uses path analysis to provide a clearer and more comprehensive picture of how various factors affect the competitiveness of SMEs and how marketing strategies can be optimized. These results show that digital marketing and marketing communication have a positive and significant effect on sustainable awareness and product competitiveness. The implications of this research emphasize the importance of digital marketing and marketing communication in increasing sustainable awareness and competitiveness of SMES’ products. The implementation of this research provides training on digital marketing and marketing communication to SMES players, facilitates access and use of digital platforms for SMEs, and implements effective marketing communication strategies to strengthen sustainable awareness.
Co-Authors Ahmad Rafiki Aini, Lathifah Ali Fikri Hasibuan Alisya, Jeane Amanda, Dhea Andi Taufiq Umar Angkat, Febryanti Ardhana, M Bagas Arwansyah Arwansyah Aulia, Shafa Batu Bara, Radja Marihat Batubara, Khairul Adli Beby Masitho Batubara Br Ginting, Hilkia Natasya Br Sinaga, Era Widia Br. Simarmata, Santa M Charolin, Afina Daffa, Datuk Sazli Diki Purnomo Erza, Datuk Sazli Daffa Yudha Evander Pardos, Evander Fathia, Raissa Feby, Yohana Feby, Zenifer Febyanti, Intan Fikri Hasibuan, Ali Finta Aramita Gaol, Rianto Irvandinata Lumban Gaol, Rista Y. Lumban Gary Ganda Tua Sibarani, Choms Ginting, Hawariyah Gultom, Grace Amelia Margareth Gultom, Rona Hinirim Habeahan, Jaiton Handayani, Siti Alifah Harahap, Kartiyani Harahap, Putri Nabila Hasugian, Lola Alvita Hutabalian, Relli Anisma Hutagalung, Irma Hutagalung, Josua Fransesco Indawati Lestari Irsyad, Ferozi Ramdana Jabal Ahsan Jayawarsa, A.A. Ketut Julismin Harahap, Julismin Karo- Karo, Reynalda Utari Karo-Karo, Laura Elfina Kartika, Anggi Aulia Kurnia, Tri Leonarda Malau, Pastriono Lubis, Cici Kurnia Sari Lucky Satria Pratama Lumban Gaol, Rianto Irvandinata Lumban Gaol, Rista Y M, Nur Hudayah Manihuruk, Frido Evindey Manik, Citra Wulandari Manurung, Mahlina Putri Manurung, Melisa Patrisia Marbun, Jonatan Mardiana, St Margaretha, Dewi Marito, Cinta Muhammad Bukhori Dalimunthe Muhammad Nazly Muhammad Yamin Siregar Nababan, Feryanto Nadeak, Feronika Daoni Nadeak, Royan Abel Naibaho, Angelina Rolas Olivia Nainggolan, Noubel Putra Nasir, Darmae Nasution, Armin Rahmansyah Nasution, Masyura Nasution, Mita Dewi NASUTION, PUTRI ANDINI Nina Angelia Nina Siti Salmaniah Siregar Nisa, Fadila Octaviani, Windi Pardede, Nova Pardede, Nova Novita Pinem, Haifa Azalia Purba, Adyanto Armando Purba, Arditha Chayani Purba, Kristin Yenita Putri, Dwi Nabilla Rahmansyah, Armin Ramadhini, Novi Rambe, Rolil Regina, Elsa Novri Ronia Pulungan, Walda Rusmawati Rusmawati, Rusmawati Saajidah, Annisah Saidun Hutasuhut Salsabila, Salsabila Samosir, Sena Saragih, Elisa Clara Saragih, Fatimah Azzahra Saragih, Ian Josephan Saragih, Jelin Rachel Stephoney Saragih, Jonathan Brando Sari, Cindi Mutiara Segoro, Ega Bayu Selamat Riadi Sembiring, Cornelia Aginta Br Sembiring, Nathania Christy Setiawan, Anugrah Shafdana Mora Ritonga Siagian, Arnol Prabowo Siagian, Putry Adelina Sianturi, Adelina F. Sianturi, Roni Sianturi, Samuel Sibarani, Choms Gary Ganda Tua Sibarani, Juan Charlos Siboro, Raymond Panuturi Siburian, Dodi J. R. Sidauruk, Alavaro Deleon Sihombing, Runggu Sihombing, Theresia Sihombing, Theresia Enjel Octavia Simanjuntak, Tessalonika Federova Simanungkalit, Jesica Septi Leony Simbolon, Cinta Marito Simbolon, Nur Aini Sinaga, Darwin Sinaga, Darwin Eros Sinaga, Defrin Sinaga, Ogin Syaputra Sinaga, Sasmi Ebigael Sinurat, Nurlia Aprianti Sirait, Melani Manginar Siregar, Dwi Rizky Siregar, Filja Azkiah Siregar, Henny Mawarta Siregar, Ilman Ashari Siregar, Mirna Salifah Siregar, Rahel Veronika Siregar, Syaila Azzahraini Sitepu, Yoga Erguna Sitohang, Gresia Septina sitorus, Annisa M Situmorang, Frandika Suganda, Azhar Suharianto , Joko Sutandi, Albi Syahfitri, Tengku Indah Syarifah Syarifah, Syarifah Tampubolon, Agustin Mahardika Tampubolon, Anecya Tampubolon, Maya Sentia Anjelika Tarigan, Inda Serfina Tobing, Kristanto Lumban Tobing, Ranti Delima Tobing, Roy K. Lumban Tobing, Roy Kristanto Lumban Tri Rahayu Utami, Aulia Dinda Vita Ananda, Wizya Wansuryani, Wansuryani Wijaya, Meisha Fatma Wisman, Yossita Xanichal, Hekxan A Yani, Tuti Zaki, Tengku Muhammad Zebua, Nobel Indah