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All Journal Ilmu Pendidikan Jurnal Pendidikan Karakter Tadrib: Jurnal Pendidikan Agama Islam EL-IDARE: JURNAL MANAJEMEN PENDIDIKAN ISLAM JURNAL KEPEMIMPINAN DAN PENGURUSAN SEKOLAH Didaktis: Jurnal Pendidikan dan Ilmu Pengetahuan Tarbawi: Jurnal Keilmuan Manajemen Pendidikan J-MPI (Jurnal Manajemen Pendidikan Islam) Jurnal Tarbiyah : Jurnal Ilmiah Kependidikan Khatulistiwa: Journal of Islamic Studies EDUKATIF : JURNAL ILMU PENDIDIKAN JURNAL MANAJEMEN PENDIDIKAN ISLAM AL-IDARAH Translitera : Jurnal Kajian Komunikasi dan Studi Media Mudir : Jurnal Manajemen Pendidikan eL Bidayah: Journal of Islamic Elementary Education Al-Idaroh : Jurnal Studi Manajemen Pendidikan Islam Southeast Asian Journal of Islamic Education Management Jurnal ABDINUS : Jurnal Pengabdian Nusantara Studia Manageria: Jurnal Manajemen Pendidikan Islam Al-Ikhtibar : Jurnal Ilmu Pendidikan JURNAL PENDIDIKAN, SAINS DAN TEKNOLOGI International Journal Of Science, Technology & Management (IJSTM) Leadership:Jurnal Mahasiswa Manajemen Pendidikan Islam International Journal of Educational Research and Social Sciences (IJERSC) JUKESHUM: Jurnal Pengabdian Masyarakat ACADEMIA: Jurnal Inovasi Riset Akademik Journal of Education Research Al-MIKRAJ: Jurnal studi Islam dan Humaniora Lentera: Jurnal Ilmiah Kependidikan Didaktika Religia re-JIEM (Research Journal of Islamic Education Management) ALSYS : Jurnal Keislaman dan Ilmu Pendidikan SKILLS: Jurnal Riset dan Studi Manajemen Pendidikan Islam Jurnal Ekonomi, Teknologi dan Bisnis AKSI: Jurnal Manajemen Pendidikan Islam Jurnal Bima: Pusat Publikasi Ilmu Pendidikan Bahasa dan Sastra Pancasila International Journal of Applied Social Science AL-MAFAZI: JOURNAL OF ISLAMIC EDUCATION MANAGEMENT At- Ta'lim : Jurnal Pendidikan Dinamika Pembelajaran : Jurnal Pendidikan dan Bahasa Katalis Pendidikan: Jurnal Ilmu Pendidikan dan Matematika Journal of Educational Research and Practice Pojok Guru Jurnal Manajemen, Pendidikan dan Pemikiran Islam International Journal of Education Management and Religion International Journal of Multidisciplinary Reseach Urwatul Wutsqo : Jurnal Studi Kependidikan dan Keislaman IRSYADUNA: Jurnal Kemahasiswaan Southeast Asian Journal of Islamic Education Management Tadribuna: Journal of Islamic Management Education
Prim Masrokan Mutohar
Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung, Indonesia
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Journal : International Journal Of Science, Technology

 1 
The Influence Of Experiential Marketing (Sense Marketing, Feel Marketing, Think Marketing, Act Marketing) Against The Quality Of The College Of Religious Islam Negeri (PTKIN) In East Java Indonesia Haryanti, Nik; Prim Masrokan Mutohar; Mujamil Qomar; Asrop Syafi’i
International Journal of Science, Technology & Management Vol. 3 No. 2 (2022): March 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i2.464

Abstract

The purpose of this study is to analyze the influence of the sense of marketing, feel marketing, think marketing, act arketing and relate marketing to High quality Religious Islam Negeri (PTKIN). This type of Research using mixed methods (mixed method). The population in this study is 1.304 personnel. Sample research are 200 staffs. data collection techniques are questionnaires, interviews, observation and documentation. The data analysis technique used is quantitative analysis by using SEM AMOS. The results of the research indicate that there is influence of sense marketing, feel marketing, think marketing is the act of marketing and relate marketing to High quality Religious Islam Negeri (PTKIN) in IAIN Tulungagung and UIN Malang.
Co-Authors Abd. Aziz Achmad Shaffan Waliudin Adi Wijayanto Agus Eko Sujianto Agus Suwandi, Eko Agus Zaenul Fitri, Agus Agustina, Lorensa Ahmad Tanzeh Akhyak Ambarwati Antiq Kusthon Tiniyyah Apriyani Apriyani Apsari Wahyu Yulinar Arkam, Rohmad As'aril Muhajir Asrop Syafi’i As’aril Muhajir As’aril Muhajir Aurelia, Velda Atha Aynun Nurul Ulufah Ayuni, Rina Bellyana, Audrey Binti Maunah Chala, Ni'mal Chala Danu Sugiarto Darmawan, Dendys Dendys Darmawan Dewi Luthfiana Zunairoh Dwi Anissa, Desi Eko Suijianto, Agus Evy Ramadina Fu’adi, Imam Hanim Afifudin Hatifuddin, Muhammad Iqbal Hikmah Eva Trisnantari Ifa Datul Mustafidah Imam Fuadi Imam Junaris Indana, Nurul Kastaji, Kustiono Liatul Rohmah Lorensa Agustina Lutfiya, Amaliya Khoirun Nisa' M. Munif M. Yusuf Moh Ali Fauzi Mokh. Fakhruddin. S Muh Ibnu Sholeh Muh. Habibulloh Muhajir, As’aril Mujamil Qomar Mukhamad Sukur Musalam Mustajib Mustajib Nik Haryanti Nikmatul Khoiriyah Novitasari, Dwiana NUR EFENDI Nurdiansyah, Titin Nurul Indana Panani, Zainal Prastiwi, Meilinda Ade Qoyyimun Nafal Riani, Vanisha Amelia Rikza Alkhubra Abdul Jabbar, Moch Rina Ayuni Romandoni, Ilham Yahya Rony Harsoyo Rony Harsoyo Sahri Sahri Sahri Sanjaya, Muklis Sri Putrianingsih Suijianto, Agus Eko Sulastri Rini Rindrayani Sulistiyorini Sulistiyorini Sulistyorini Sulistyorini, Sulistyorini Tri Lestari Trisnantari, Hikmah Eva Ustadiatu Munawaroh, Luluk Wathon, A Wati, Desy Sri Setyo Yuli Umro'atin yulikah, Anik Zahiq, Moh. Zamahsari Abdul Azis Zulaikah, Yayuk Zulfa, Hariratuz