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HALAL TOURISM PROMOTION USING E-COMMERCE SOCIAL MEDIA ON TOURIST VISIT: “STUDY IN BENGKULU PROVINCE” Eska Prima Monique Damarsiwi; Nia Indriasari; Ida Anggraini
JELAJAH: Journal of Tourism and Hospitality Vol. 2 No. 1 (2020)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v2i1.888

Abstract

The concept of tourism today is divided into two, namely conventional tourism and halal tourism. Halal Tourism is a form of cultural-based tourism that promotes the values ​​and norms of Islamic Sharia as its basic foundation. In this digital age millennials access all information through cyberspace. So as to be able to spread information and capture market share in tourism we can utilize electronic marketing or e-marketing. E-marketing or electronic marketing refers to the application of marketing principles and techniques through electronic media and more specifically the internet. E-commerce is a sales system that developed after the discovery of the Internet. This marketing system can be felt to reach the entire world simultaneously without the need for representative branches in all countries. Besides marketing like this can be done 24 hours without stopping in marketing the products. Bengkulu Province Tourism Office data recorded the number of domestic and foreign tourist arrivals in 2018 of 662,766 visits, 798 visits came from foreign tourists (tourists). In 2019, it is targeted to increase the number of domestic tourist visits to reach 394,265–420,025 and tourists to reach 3,972–4,995 visits. With the target of increasing tourist arrivals in Bengkulu, the local government must be more vigorous in terms of tourism promotion in Bengkulu Province. Bengkulu Province which began to face the challenges of tourism was felt to be able to start introducing Halal Tourism as a new Brand in its tourism activities. The difference of this research with the previous one is the independent variable Halal Tourism (X1) by using dimensions: Halal Destination, Halal Public Facilities, Halal Lifestyle, Halal Food in Bengkulu Province. This study uses intervening variables E-Commerce Social Media (Y) which uses dimensions: Context, Communications, Collaboration, Connection to determine the effect on the dependent variable of tourist visits (Z) in Bengkulu Province. This research uses qualitative analysis.The type of data collected in this paper is primary data carried out by distributing questionnaires in the field to get a clear picture of the potential of Halal Tourism using E-Commerce Social Media to increase tourism visits in Bengkulu Province. . The number of samples taken was 150 respondents who met the criteria set by the researcher. The results of the study stated that Halal Tourism (X1) has a significant influence on the variable E-Commerce Social Media (Y). independent variable Halal Tourism (X1) and intervening E-Commerce Social Media (Y) have a significant and partial significant effect on the tourist visit variable (Z). By using the sobel test, the results are obtained that the intervening coefficient has a significant influence on the variable Halal Tourism (X1) on the variable Tourist Visits. Conclusions obtained by researchers that the Government of Bengkulu Province began to be able to introduce halal products in Bengkulu Province, improve existing facilities to make it more Islamic, introduce the Tabot festival which is a traditional warning greeting containing Islamic elements, build sharia hospitality , multiply information about halal food in Bengkulu Province. Such information can be disseminated on the Bengkulu government's tourism website, tourism agency social media accounts, travel agents in Bengkulu Province and outside Bengkulu Province in order to attract local and foreign tourists.
THE EFFECT OF CUSTOMER EXPERIENCE AND BRAND TRUST ON CUSTOMER LOYALTY ON ALLBAIK CHICKEN Hendri Antara; Siswanto Siswanto; Eska Prima Monique Damarsiwi
BIMA Journal (Business, Management, & Accounting Journal) Vol 1, No 2 (2020)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.1.2.115-125

Abstract

The purpose of this study was to determine the effect of customer experience and brand trust on customer loyalty at Allbaik Chicken Sawah Lebar, Bengkulu City. The sample in this study were 50 customers who  made purchases at Allbaik Chicken Sawah Lebar Kota Bengkulu. Data collection using a questionnaire and the method of analysis used is multiple linear regression, test of determination and hypothesis testing.The sample in this study were 50 customers who  made purchases at Allbaik Chicken Sawah Lebar Kota Bengkulu. Data collection using a questionnaire and the method of analysis used is multiple linear regression, test of determination and hypothesis testingThe sample in this study was 50 customers who made purchases at Allbaik Chicken Sawah Lebar Kota Bengkulu. Data collection using a questionnaire and the analysis method used is multiple linear regression, the test of determination, and hypothesis testing.The results of the t-test regression analysis of the customer experience brand trust variable have a partially significant effect on the customer loyalty variable of consumers at Allbaik Chicken Sawah Lebar, Bengkulu. The results of the F test at the 0.05 significance level explain that the variables of customer experience and brand trust have a significant simultaneous influence on consumer customer loyalty at Allbaik Chicken Sawah Lebar Kota Bengkulu.
The Influence Of Leadership And Reward Style On Employee Performance (Case Study: DPRD Offices Seluma District) Eska Prima Monique Damarsiwi; Nurzam Nurzam; Suswati Nasution
BIMA Journal (Business, Management, & Accounting Journal) Vol 2, No 1 (2021)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.2.1.13-22

Abstract

Human resources are an important factor in globalization to face competition among organizations. Leadership style can be defined as an individual ability to be able to organize, direct, motivate employees to be able to help run an organization. The quality of a leader can be recognized if he can influence, direct and improve employee performance in carrying out all assigned tasks. Rewards will usually be given to employees who have contributed to advancing the company in accordance with the standards set by management. The sample used in this research is 34 employees who have become Civil Servants at the DPRD Office of Seluma Regency. Data collection using a questionnaire and the method of analysis used is multiple regression. Before the regression test was carried out, the validity and readability test would be carried out on the data used in the study. From the hypothesis testing, it is found that the leadership style variable (X1) and the reward variable (X2) have a partially significant relationship to employee performance (Y). The amount of the determinant coefficient is 0.590, which means that the independent variables X1 and X2 will be able to influence the dependent variable Y by 59% while the remaining 41% is influenced by other variables outside of this study. While simultaneously the variables X1 and X2 have a simultaneous effect on variable Y
The Influence of The Interest Rate (BI Rate) and Non Performing Loan (NPL) To The Distribution of Banking Credit in Bengkulu Province in The Years 2013-2015 Eska Prima Monique Damarsiwi
AFEBI Economic and Finance Review Vol 2, No 1 (2017)
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (932.624 KB) | DOI: 10.47312/aefr.v2i01.51

Abstract

Banks collect funds from the public in the form of deposits and are distributed back in the form of credit to companies and individuals. This study is aimed to determine the effect of the BI Rate and Non-Performing Loans (NPL) to the capital loan in Bengkulu province in the years 2013-2015. Before doing the multiple regression analysis, the data should be free from the classical assumption.The empiricalresults of this partial analysis show that the variable BI Rate istcount(2.402) >ttable (2,228),this meansthat the BI Rate has a positive effect on bank lending in the province of Bengkulu. Variable Non perfoming loans (NPL) aretcount (2.531)>ttable (2,228) and sig. (0,037) < alpha (0.05), the variable Non-Performing Loan (NPL) revealed a positive and significant effect on bank lending in the province of Bengkulu. Simultaneously the variable BI Rate and Non-Performing Loans (NPL) have the values of F (11.336)> F table (4.96) with sig (0.003) <α (0.05), it means that the variable BI Rate and Non-Performing Loan (NPL) simultaneously / concurrently affect the dependent variable. The result also shows the ability of a model prediction of65.3% while the remaining34.7% are influenced by other factors outside the model that has not been incluioded in the study. Meanwhile the most dominant variable in the study is the variable BI Rate which has a value of the partial coefficient of 62.5%.JEL Classification: E43, E52, E58Keywords: BI Rate, Capital Loan, Non-Performing Loans
ELECTRONIC WORTH OF MOUTH AND DESTINATION IMAGE AND IT’S AFFECTS ON VISITING TOURISTS DECISION IN THE TIKUS ISLAND Eska Prima Monique Damarsiwi; Wagini Wagini
AFEBI Management and Business Review Vol 3, No 2 (2018)
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (279.047 KB) | DOI: 10.47312/ambr.v3i2.201

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Tourism is one of the mainstays to obtain the country's foreign exchange and its development is expected to spur Indonesia's economic growth. Every area in Indonesia has the potential to be used as a tourist attraction, as well as the area of Bengkulu City which has exotic marine tourism, namely in Tikus Island. The purpose of this study was to analyze the effect of Electronic Word of Mouth (eWOM) on tourist visiting decisions to Tikus Island and to analyze the influence of Destination Image on tourist visiting decisions to Tikus Island and to analyze which variables had the most dominant influences of visiting tourists to Tikus Island. This research also has an output target that is expected to be achieved, including this research can provide input for the government and employers to find out Electronic Word Of Mouth (eWOM) and Destination Image so that it can ultimately increase tourist interest.. This research was conducted in the area of tourist objects that are often visited by local and outside tourists in the city of Bengkulu. The sampling method in this study is a survey using a cross sectional questionnaire and the sample used is 385 respondents. The results of the research are Concern for Other independent variables, Helping the company and destination image partially have significant positive influence on visiting decisions. While Expressing positive filling variables did not have a significant effect on visiting decisions. However, simultaneously Concern for Other, Expressing positive filling, Helping the company and the destination image have a significant positive effect on the dependent variable of visiting decisions. While the destination image variable is considered as the dominant variable in influencing tourists visiting decisions to Tikus island BengkuluKeywords: Consumer Satisfaction, Destination Image, Electronic Word of Mouth, Visiting Decision
Pengaruh Corporate Social Reposibility Disclosure, Intelectual Capital Terhadap Return On Asset Eska Prima Monique Damarsiwi; Helvoni Mahrina
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No 2 (2022)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v10i2.2513

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CSR Disclosure merupakan suatu bentuk kepeduliaan perusahaan terhadap masyarakat dan lingkungan. Stake holder maupun shareholder akan menilai bahwa perusahaan sebagai entitas yang selalu peduli terhadap masalah sosial maupun lingkungan. Pada level ekonomi mikro, intellectual capital mengacu pada sumber daya berupa nilai tambah yang bentuknya tidak berwujud bagi organisasi. Intellectual capital ini bisa berupa: human capital (misalnya: keterampilan, pengalaman, pelatihan, dan lain-lain), relational capital (misalnya: pelanggan, hubungan dengan stakeholder, merek, perjanjian), dan structural capital (misalnya: budaya perusahaan, suasana kerja, sistem, dan hak-hak yang bersifat non material). Return on asset (ROA) merupakan salah satu rasio profitabilitas yang mengukur efektivitas perusahaan dalam menghasilkan keuntungan dengan memanfaatkan aset yang dimiliki perusahaan. Sampel yang dipergunakan perusahaan LQ45 yang Listed di BEJ 2020-2021. Pengujian Hipotesis menggunakan Smart PLS 2.0. Hasil menunjukkan bahwa CSR disclosure memiliki hubungan yang signifikan terhadap Return on Asset (ROA). Hal ini dapat diartikan bahwa semakin tinggi pengungkapan pemberian CSR yang dilakukan perusahaan maka semakin baik pula kinerja keuangan yang terdapat di perusahaan tersebut. Intellectual capital berpengaruh positif terhadap Return on Asset perusahaan. Semakin tinggi CSR Disclosure yang diberikan oleh perusahaan akan memicu meningkatnya Intellectual Capital.
Membangun Ketahanan Pangan dengan Budidaya lele Nia Indriasari; Neri Susanti; Tito Irawanto; Eska Prima Monique Damarsiwi; Iswi Dana Utama Putra
Jurnal INDONESIA RAYA (Pengabdian pada Masyarakat Bidang Sosial, Humaniora, Kesehatan, Ekonomi dan Umum) Vol 1, No 2 (2020)
Publisher : Perkumpulan Dosen Muda Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2228.609 KB) | DOI: 10.37638/indonesiaraya.v1i2.201

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Kebutuhan dasar bagi manusia yang harus dipenuhi setiap saat adalah masalah pangan. Sebagai dampak pandemi Covid 19 saat ini salah satunya adalah krisis pangan, untuk memperkuat ketahanan pangan keluarga maka dilakukan dengan memanfaatkan sumberdaya yang tersedia,  diantara nya melalui pemanfaatan lahan pekarangan dengan budidaya lele di RT.34, RW.01 Jalan Timur  Komplek Green Palm Estate Kelurahan Sidomulyo Kecamatan Gading Cempaka Kota Bengkulu. Metode pelaksanaan pengabdian masyarakat kami yang di gunakan untuk budidaya ikan lele dalam menjaga ketahanan pangan berpola penyuluhan dan pendampingan, Dengan demikian dalam mengaplikasikan program pengabdian kepada masyarakat, kami melakukan kegiatan budidaya lele, ada pun tujuan kegiatan ini adalah memberikan wawasan, pengetahuan dan keterampilan dalam penggunaan teknologi yang lebih modern berupa pembuatan kolam terpal sebagai media wadah budidaya ikan lele.  untuk pembinihan, pembesaran ikan, dan panen ikan lele. Selain untuk pemenuhan kebutuhan protein hewani untuk skala rumah tangga juga bisa menambah pendapatan warga dengan mempromosikan hasil panen ikan lele nya lewat berbagai media sosial seperti WhatApp Grup, facebook dan instagram, sehingga diharapkan membangkitkan perekonomian RT.34, RW.01 Jalan Timur  Komplek Green Palm Estate Kelurahan Sidomulyo Kecamatan Gading Cempaka Kota Bengkulu, Kelompok masyarakat yang menjadi sasaran memberdayakan nya adalah pengurus karang taruna dan pengurus RT tersebut. Kata Kunci: Ketahanan Pangan, Budidaya Lele, Bangkitnya perekonomian.
Menggurangi Penggunaan Gadget Pada Anak Dengan Pengenalan Permainan Tradisional Eska Prima Monique Damarsiwi; Nia Indriasari; Tito Irwanto; Neri Susanti
Jurnal INDONESIA RAYA (Pengabdian pada Masyarakat Bidang Sosial, Humaniora, Kesehatan, Ekonomi dan Umum) Vol 2, No 1 (2021)
Publisher : Perkumpulan Dosen Muda Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1700.304 KB) | DOI: 10.37638/indonesiaraya.v2i1.205

Abstract

Pada masa pandemi COVID-19 ini anak melakukan pembelajaran jarak jauh melalui media internet dengan menggunakan zoom ataupun whattsapp, hal ini menyebabkan anak-anak terlalu banyak berinteraksi dengan gadget. Penggunaan gadget hanya memberikan manfaat pada anak sebesar 10%, komunikasi 19%, sebagai sarana pencari informasi  24%, media pembelajaran 30%, sedangkan bermain game 35%. Sehingga dapat di katakan bahwa penggunaan gadet pada anak bisa memberikan sisi positif maupun negatif. Untuk membantu mengurangi pengaruh penggunaan Gadget tersebut Tim melakukan pengenalan permainan Tradisional Provinsi Bengkulu kepada anak-anak Lembaga Kesejahteraan Sosial Anak Guyup Rukun
Pengenalan Literasi Keuangan dan Pengelolaan Keuangan Keluarga Bagi Ibu-Ibu Rumah Tangga (Warga Jalan Pulau Payung RT.12 RW.04 Kel. Surabaya Kec. Sungai Serut Bengkulu) Eska Prima Monique Damarsiwi; Muhammad Rahman Febliansyah; Yessy Indiana Ariska; Hilda Meisya Arif; Neri Susanti
Jurnal Dehasen Untuk Negeri Vol 1 No 1 (2022): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (953.016 KB) | DOI: 10.37676/jdun.v1i1.1912

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Managing family finances is important, because family finances in quantity and quality can be beneficial for the family to the maximum to achieve a prosperous family that is fulfilled materially and spiritually and all family members can develop potential in accordance with their respective talents and abilities. Managing family finances means managing all income / receipts both routine and non-routine receipts and routine expenses and non-routine expenses. The importance of household financial planning makes us a community service team to organize training in the introduction of financial literacy and family financial management for 1 month in the RT.12.RW.04 Community located on The Umbrella Island road, the location is very close to the tourist attractions of Kumayan Island. This training method is carried out by tutorial methods and FGD so that participants recognize the problems of household financial planning respectively, demonstrations of household financial planning followed by all participants, education of financial grouping with the method "POS MAP KK" to help allocate household needs according to their needs. This Devotion Program is expected to provide knowledge and training to residents of RT.12.RW.04 Umbrella Island surabaya village of Bengkulu city about managing good finances, preparing family financial priorities, preparing family planning, helping the implementation of financial planning of housewives.
PENDAMPINGAN KEUANGAN, PEMASARAN DAN PERIZINAN PRODUK UMKM SERUNI KECAMATAN KEPAHIANG KABUPATEN KEPAHIANG PROVINSI BENGKULU Rivaldhy Muhammad; M Jeffri Arlinandes Chandra; Mimi Kurnia Nengsih; Eska Prima Monique Damarsiwi
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 5, No 2 (2022): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v5i2.36472

Abstract

Usaha Mikro, Kecil dan Menengah (UMKM) merupakan salah satu upaya Pemerintah untuk meningkatkan kesejahteraan dan perekonomian masyarakat berdasarkan Undang-Undang Dasar 1945. Setiap tahun jumlah UMKM semakin meningkat, namun bertambahnya jumlah UMKM tidak diiringi dengan pemahaman dan pengetahuan pelaku UMKM itu sendiri salah satunya UMKM Seruni yang berada di Desa Bogor Baru Kecamatan Kepahiang Kabupaten Kepahiang. Kurangnya pengetahuan mengenai hukum dan manajemen menjadi kendala perkembangan UMKM dalam beradaptasi dengan zaman teknologi seperti saat ini. Tujuan pengabdian kepada masyarakat ini yaitu untuk memberikan pelatihan dan pendampingan tentang keuangan, pemasaran dan perizinan kepada pengurus dan anggota UMKM. Metode yang digunakan yaitu learning by doing dengan sistem ceramah, diskusi dan tanya  jawab, serta praktik pembukuan dan pemasaran digital, pembuatan kemasan dan inovasi produk dengan nilai tambah. Kegiatan pengabdian diawali dengan tahap survey awal yaitu dengan melakukan kunjungan dan melihat secara langsung. Kegiatan selanjutnya yaitu pelatihan dan pendampingan yang di bagi menjadi 3 tahap yaitu pengurusan perizinan Produk Industri Rumah Tangga (PIRT) Pemasaran Digital dan Pembukuan. Kegiatan terakhir adalah monitoring, adapun hasil yang terlihat pasca kegiatan yaitu pemasaran yang tadinya hanya word to mouth marketing, saat ini sudah memberdayakan media sosial sebagai wadah promosi, pengemasan yang masih menggunakan plastik biasa sudah menggunakan plastik kemasan yang baik, begitu juga pembukuan yang sebelumnya belum tercacat dengan baik, saat ini sudah memiliki pembukuan sendiri. Kegiatan pengabdian pada masyarakat ini membantu para anggota dan pengurus UMKM beradaptasi dengan perkembangan sistem pembukuan, pemasaran digital dan menyegerakan pengurusan perizinan PIRT.
Co-Authors ', Darmawansyah Abdul Rahman Abdul Rahman Agung Surya Pramata Ahmad Soleh Akbar Ilahi Aldi Zulfikar Aldizulfikar Aldizulfikar Aliano, Dio Andriani Prawitasari Ardiana, Rina Arif, Hilda Meisya Ariska , Yesi Indian Ariska, Yesi Indian Arsianti, Devi Buaton, Wiranda Danofi, Alwin Deli Efrianto Devi Arsianti Dian Safitri Dian Safitri Eddlyn Jervis Effendi, Yanto Elma, Tiara F.A, Raden Ajeng Flaura Febliansa, M. Rahman Febliansyah, M. Rahman Ferdian Fachrie Hero Putra Fitriano, Yun Gayatri, Ida Ayu Made Er Meytha Gustianti, Sherly Hanila, Siti Harwini, Dewi Helvoni Mahrina Hendri Antara Hidayah, Nenden Restu Hijeria , Putri Hilda Meisya Arif Hilda Meisya Arif Ida Anggraini Ida Anggriani Ilahi, Wahyu Indra Gunawan Irlis Suanto Iswi Dana Utama Putra Junaidah Junaidah Karona Cahya Susena Kontesa, Cecilia Kresnawati, Kresnawati Lita Afiana Liza Yulianti M Jeffri Arlinandes Chandra Madalena, Putri Meliani, Nita Mia Tri Agustina Muhammad Rahman Febliansa Muhammad Rahman Febliansyah Muhammad Roky Pratama Mulyadi, Singgi Nasution, Suswanti Nasution, Suswati Natasya, Adelia Nengsih, Mimi Kurnia Neri Susanti Nia Indriasari Nia Indriasari Nia Indriasari, Nia Nirta Vera Yustanti Nugroho , Husnul Nurzam Nurzam, Nurzam Pegi Ade Putra Penola, Yola Pramata, Agung Surya Prasetia, Zelinda Prawitasari, Andriani Puspita, Sinta Dian Putri Madalena Putri, Lydia Gustina Putriani, Ririn Restu Sukri Rivaldhy Muhammad Rydarto, Dennis Selsa Dlayorza Sherly Gustianti Siswanto Siswanto Siti Hanila Siti Hanila Subagia, Nyoman Gede Suhardi, Mutia Aprizki Sulisti Afriani Sulisti Afriani, Sulisti Sundari, Zuzeta Suswati Nasution Suswati Nasution Syahputra, Paldi Awan Tambunan, Denis Ryanto Tanti Harlena Tawakal, Anzori Tito Irawanto Tito Irwanto Vellya Agustin Wagini Wahyu Ilahi Yanuardi Yanuardi Yanuardi Yanuardi Yesi Indian Ariska Yessy Indiana Ariska Yudi Irawan Abi Yulianti, Oni Yun Fitriano Zuzan, Analia Zuzeta Sundari