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Damarsiwi, Eska Prima Monique
Universitas Dehasen Bengkulu
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HALAL TOURISM PROMOTION USING E-COMMERCE SOCIAL MEDIA ON TOURIST VISIT: “STUDY IN BENGKULU PROVINCE” Eska Prima Monique Damarsiwi; Nia Indriasari; Ida Anggraini
JELAJAH: Journal of Tourism and Hospitality Vol. 2 No. 1 (2020)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v2i1.888

Abstract

The concept of tourism today is divided into two, namely conventional tourism and halal tourism. Halal Tourism is a form of cultural-based tourism that promotes the values ​​and norms of Islamic Sharia as its basic foundation. In this digital age millennials access all information through cyberspace. So as to be able to spread information and capture market share in tourism we can utilize electronic marketing or e-marketing. E-marketing or electronic marketing refers to the application of marketing principles and techniques through electronic media and more specifically the internet. E-commerce is a sales system that developed after the discovery of the Internet. This marketing system can be felt to reach the entire world simultaneously without the need for representative branches in all countries. Besides marketing like this can be done 24 hours without stopping in marketing the products. Bengkulu Province Tourism Office data recorded the number of domestic and foreign tourist arrivals in 2018 of 662,766 visits, 798 visits came from foreign tourists (tourists). In 2019, it is targeted to increase the number of domestic tourist visits to reach 394,265–420,025 and tourists to reach 3,972–4,995 visits. With the target of increasing tourist arrivals in Bengkulu, the local government must be more vigorous in terms of tourism promotion in Bengkulu Province. Bengkulu Province which began to face the challenges of tourism was felt to be able to start introducing Halal Tourism as a new Brand in its tourism activities. The difference of this research with the previous one is the independent variable Halal Tourism (X1) by using dimensions: Halal Destination, Halal Public Facilities, Halal Lifestyle, Halal Food in Bengkulu Province. This study uses intervening variables E-Commerce Social Media (Y) which uses dimensions: Context, Communications, Collaboration, Connection to determine the effect on the dependent variable of tourist visits (Z) in Bengkulu Province. This research uses qualitative analysis.The type of data collected in this paper is primary data carried out by distributing questionnaires in the field to get a clear picture of the potential of Halal Tourism using E-Commerce Social Media to increase tourism visits in Bengkulu Province. . The number of samples taken was 150 respondents who met the criteria set by the researcher. The results of the study stated that Halal Tourism (X1) has a significant influence on the variable E-Commerce Social Media (Y). independent variable Halal Tourism (X1) and intervening E-Commerce Social Media (Y) have a significant and partial significant effect on the tourist visit variable (Z). By using the sobel test, the results are obtained that the intervening coefficient has a significant influence on the variable Halal Tourism (X1) on the variable Tourist Visits. Conclusions obtained by researchers that the Government of Bengkulu Province began to be able to introduce halal products in Bengkulu Province, improve existing facilities to make it more Islamic, introduce the Tabot festival which is a traditional warning greeting containing Islamic elements, build sharia hospitality , multiply information about halal food in Bengkulu Province. Such information can be disseminated on the Bengkulu government's tourism website, tourism agency social media accounts, travel agents in Bengkulu Province and outside Bengkulu Province in order to attract local and foreign tourists.
THE EFFECT OF CUSTOMER EXPERIENCE AND BRAND TRUST ON CUSTOMER LOYALTY ON ALLBAIK CHICKEN Hendri Antara; Siswanto Siswanto; Eska Prima Monique Damarsiwi
BIMA Journal (Business, Management, & Accounting Journal) Vol 1, No 2 (2020)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.1.2.115-125

Abstract

The purpose of this study was to determine the effect of customer experience and brand trust on customer loyalty at Allbaik Chicken Sawah Lebar, Bengkulu City. The sample in this study were 50 customers who  made purchases at Allbaik Chicken Sawah Lebar Kota Bengkulu. Data collection using a questionnaire and the method of analysis used is multiple linear regression, test of determination and hypothesis testing.The sample in this study were 50 customers who  made purchases at Allbaik Chicken Sawah Lebar Kota Bengkulu. Data collection using a questionnaire and the method of analysis used is multiple linear regression, test of determination and hypothesis testingThe sample in this study was 50 customers who made purchases at Allbaik Chicken Sawah Lebar Kota Bengkulu. Data collection using a questionnaire and the analysis method used is multiple linear regression, the test of determination, and hypothesis testing.The results of the t-test regression analysis of the customer experience brand trust variable have a partially significant effect on the customer loyalty variable of consumers at Allbaik Chicken Sawah Lebar, Bengkulu. The results of the F test at the 0.05 significance level explain that the variables of customer experience and brand trust have a significant simultaneous influence on consumer customer loyalty at Allbaik Chicken Sawah Lebar Kota Bengkulu.
The Influence Of Leadership And Reward Style On Employee Performance (Case Study: DPRD Offices Seluma District) Eska Prima Monique Damarsiwi; Nurzam Nurzam; Suswati Nasution
BIMA Journal (Business, Management, & Accounting Journal) Vol 2, No 1 (2021)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.2.1.13-22

Abstract

Human resources are an important factor in globalization to face competition among organizations. Leadership style can be defined as an individual ability to be able to organize, direct, motivate employees to be able to help run an organization. The quality of a leader can be recognized if he can influence, direct and improve employee performance in carrying out all assigned tasks. Rewards will usually be given to employees who have contributed to advancing the company in accordance with the standards set by management. The sample used in this research is 34 employees who have become Civil Servants at the DPRD Office of Seluma Regency. Data collection using a questionnaire and the method of analysis used is multiple regression. Before the regression test was carried out, the validity and readability test would be carried out on the data used in the study. From the hypothesis testing, it is found that the leadership style variable (X1) and the reward variable (X2) have a partially significant relationship to employee performance (Y). The amount of the determinant coefficient is 0.590, which means that the independent variables X1 and X2 will be able to influence the dependent variable Y by 59% while the remaining 41% is influenced by other variables outside of this study. While simultaneously the variables X1 and X2 have a simultaneous effect on variable Y
The Influence of The Interest Rate (BI Rate) and Non Performing Loan (NPL) To The Distribution of Banking Credit in Bengkulu Province in The Years 2013-2015 Eska Prima Monique Damarsiwi
AFEBI Economic and Finance Review Vol 2, No 1 (2017)
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (932.624 KB) | DOI: 10.47312/aefr.v2i01.51

Abstract

Banks collect funds from the public in the form of deposits and are distributed back in the form of credit to companies and individuals. This study is aimed to determine the effect of the BI Rate and Non-Performing Loans (NPL) to the capital loan in Bengkulu province in the years 2013-2015. Before doing the multiple regression analysis, the data should be free from the classical assumption.The empiricalresults of this partial analysis show that the variable BI Rate istcount(2.402) >ttable (2,228),this meansthat the BI Rate has a positive effect on bank lending in the province of Bengkulu. Variable Non perfoming loans (NPL) aretcount (2.531)>ttable (2,228) and sig. (0,037) < alpha (0.05), the variable Non-Performing Loan (NPL) revealed a positive and significant effect on bank lending in the province of Bengkulu. Simultaneously the variable BI Rate and Non-Performing Loans (NPL) have the values of F (11.336)> F table (4.96) with sig (0.003) <α (0.05), it means that the variable BI Rate and Non-Performing Loan (NPL) simultaneously / concurrently affect the dependent variable. The result also shows the ability of a model prediction of65.3% while the remaining34.7% are influenced by other factors outside the model that has not been incluioded in the study. Meanwhile the most dominant variable in the study is the variable BI Rate which has a value of the partial coefficient of 62.5%.JEL Classification: E43, E52, E58Keywords: BI Rate, Capital Loan, Non-Performing Loans
ELECTRONIC WORTH OF MOUTH AND DESTINATION IMAGE AND IT’S AFFECTS ON VISITING TOURISTS DECISION IN THE TIKUS ISLAND Eska Prima Monique Damarsiwi; Wagini Wagini
AFEBI Management and Business Review Vol 3, No 2 (2018)
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (279.047 KB) | DOI: 10.47312/ambr.v3i2.201

Abstract

Tourism is one of the mainstays to obtain the country's foreign exchange and its development is expected to spur Indonesia's economic growth. Every area in Indonesia has the potential to be used as a tourist attraction, as well as the area of Bengkulu City which has exotic marine tourism, namely in Tikus Island. The purpose of this study was to analyze the effect of Electronic Word of Mouth (eWOM) on tourist visiting decisions to Tikus Island and to analyze the influence of Destination Image on tourist visiting decisions to Tikus Island and to analyze which variables had the most dominant influences of visiting tourists to Tikus Island. This research also has an output target that is expected to be achieved, including this research can provide input for the government and employers to find out Electronic Word Of Mouth (eWOM) and Destination Image so that it can ultimately increase tourist interest.. This research was conducted in the area of tourist objects that are often visited by local and outside tourists in the city of Bengkulu. The sampling method in this study is a survey using a cross sectional questionnaire and the sample used is 385 respondents. The results of the research are Concern for Other independent variables, Helping the company and destination image partially have significant positive influence on visiting decisions. While Expressing positive filling variables did not have a significant effect on visiting decisions. However, simultaneously Concern for Other, Expressing positive filling, Helping the company and the destination image have a significant positive effect on the dependent variable of visiting decisions. While the destination image variable is considered as the dominant variable in influencing tourists visiting decisions to Tikus island BengkuluKeywords: Consumer Satisfaction, Destination Image, Electronic Word of Mouth, Visiting Decision
Marketing Strategy In PT. Raflesia Ocean Logistics Bengkulu City Eddlyn Jervis; Sulisti Afriani; Eska Prima Monique Damarsiwi
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 1 (2021): JANUARI
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to find out marketing strategy at PT. Raflesia Ocean Logistics City of Bengkulu. This research was conducted using SWOT analysis method (Strength, Weakness, Opportunity, Threats). SWOT analysis is the identification of various factors systematically to formulate the right strategy for a company. From the results of the research shows the strength (Strenght) owned by PT. Raflesia Ocean Logistics Bengkulu city is 23.29. While weakness (Weaknesses) 10.55, so quadrant Internal Factor Analysis Strategy (IFAS) is 23.29-10.55 = 12.74. Opportunities of the strategy are 24.87, for threats as much as 13.57, so the quadrant of EFAS (Exsternal Factor Analysis Strategy) is 24.87-13.57=11.12 so that the position is in quadrant I in the SWOT analysis diagram. Companies should implement strategies that can support aggressive growth policies such as maintaining services and company performance, improving the quality of human resources by providing job training, and expanding the market such as adding cooperation links with planning new targets.
THE INFLUENCE OF PRICES ON CUSTOMER SATISFACTION ON DELIVERY SERVICES IN PT. SAP EXPRESS BENGKULU BRANCH Indra Gunawan; Neri Susanti; Eska Prima Monique
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 1 No. 4 (2020): OKTOBER
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of price on customer satisfaction in freight forwarding services at PT. SAP Express Bengkulu Branch. The results showed that there was an effect of price on customer satisfaction at delivery services at PT. SAP Express Bengkulu Branch
Analysis Of Factors Affecting Purchase Decisions At National Scale Services And Local Kaur District Irlis Suanto; Neri Susanti; Eska Prima Monique
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 1 (2021): JANUARI
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the factors that influence purchasing decisions at the National and Local Scale Supermarkets of Kaur Regency. The sample in this research is 95 consumers. The sampling technique used saturated samples, namely by using the entire study population as the research sample. Methods of data analysis using quantitative methods, namely by using multiple linear regression analysis. The results prove that social class, price, promotion, service quality and location variables have a significant influence on the dependent variable, namely purchasing decisions at the national and local scale supermarkets of Kaur Regency, and promotion has no effect on purchasing decisions on the local scale of Kaur Regency.
The Relationship Of Services And Promotion With Purchase Decisions At Dewi Cell Counter, Kaur District Restu Sukri; Karona Cahya Susena; Eska Prima M. D.
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 3 (2021): JULI
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v2i3.62

Abstract

This study aims to determine the correlation between service and purchasing decisions at Counter Dewi Cell of Kaur Regency and to determine the correlation between promotion and purchasing decisions at Counter Dewi Cell of Kaur Regency. The analytical method used is the Spearman rank correlation and hypothesis testing. Respondents of this study were 75 buyers. From the calculation of the spearman rank correlation coefficient for the correlation between service and purchasing decisions at Counter Dewi Cell of Kaur Regency, the calculated rho value is 0.863 which means it is very strong, because the correlation value lies in the correlation coefficient interval from 0.800 to 1,000, and from the hypothesis test with the t test shows that tcount > ttable (14,572> 1,666) then Ho is rejected and Ha is accepted means that service has a significant correlation with purchasing decisions at Counter Dewi Cell of Kaur Regency. While the calculation of the spearman rank correlation coefficient for the correlation between promotion and purchasing decisions at Counter Dewi Cell of Kaur Regency obtained a calculated rho value of 0.777 which means strong, because the correlation value lies in the correlation coefficient interval from 0.600 to 0.799, and from the hypothesis test with the t test shows that tcount > ttable (10.535> 1.666) then Ho is rejected and Ha is accepted means that promotion has a significant correlation with purchasing decisions at Counter Dewi Cell of Kaur Regency.
Marketing Strategy Analysis Of Arco Azka Manna Kitchen Msmes, Bengkulu Selatan Devi Arsianti; Siti Hanila; Eska Prima Monique Damarsiwi
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 3 (2021): JULI
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v2i3.91

Abstract

Pursuant to result of calculation of internal factor and strategy ekternal marketing of UMKM Snack Kitchen of Arco Azka got by co-ordinate value for kuadran analyse internal SWOT score wight ( 5,62) and score wight of eksternal ( 5,77). Pursuant to each calculation of kuadran above indicating that biggest value reside in at SO kuadran that is 6,72. The value obtained from calculation of strength score and opportunity score, where company maximize internal strength which owned by an company by exploiting existing opportunity. Kuadran analyse SWOT applying of strategy marketing of UMKM Snack Kitchen of Arco Azka show its position reside in at I kuadran, that strategy the yielded is strategy of SO, that is organization have the power of and opportunity where organization in a state of settled and prima. Conducive organization to continue to ekspansi, enlarging growth and reach for progress maximally. compatible strategy is (penetration of market and development of market) and product development in this time, is so that diversified by konsentrik can lessen risk related to narrow;tight product lini.
Co-Authors ', Darmawansyah Abdul Rahman Abdul Rahman Agung Surya Pramata Ahmad Soleh Akbar Ilahi Aldi Zulfikar Aliano, Dio Andriani Prawitasari Ardiana, Rina Arif, Hilda Meisya Ariska , Yesi Indian Ariska, Yesi Indian Arsianti, Devi Buaton, Wiranda Danofi, Alwin Deli Efrianto Devi Arsianti Dian Safitri Dian Safitri Eddlyn Jervis Effendi, Yanto Elma, Tiara F.A, Raden Ajeng Flaura Febliansa, M. Rahman Febliansyah, M. Rahman Ferdian Fachrie Hero Putra Fitriano, Yun Gayatri, Ida Ayu Made Er Meytha Gustianti, Sherly Hanila, Siti Harwini, Dewi Helvoni Mahrina Hendri Antara Hidayah, Nenden Restu Hijeria , Putri Hilda Meisya Arif Hilda Meisya Arif Ida Anggraini Ida Anggriani Ilahi, Wahyu Indra Gunawan Irlis Suanto Iswi Dana Utama Putra Junaidah Junaidah Karona Cahya Susena, Karona Cahya Kontesa, Cecilia Kresnawati, Kresnawati Lita Afiana Liza Yulianti M Jeffri Arlinandes Chandra Madalena, Putri Meliani, Nita Mia Tri Agustina Muhammad Rahman Febliansa Muhammad Rahman Febliansyah Muhammad Roky Pratama Mulyadi, Singgi Nasution, Suswanti Nasution, Suswati Natasya, Adelia Nenden Restu Hidayah Nengsih, Mimi Kurnia Neri Susanti Nia Indriasari Nia Indriasari Nia Indriasari, Nia Nirta Vera Yustanti Nugroho , Husnul Nurzam Nurzam, Nurzam Pegi Ade Putra Penola, Yola Pramata, Agung Surya Prasetia, Zelinda Prawitasari, Andriani Puspita, Sinta Dian Putri Madalena Putri, Lydia Gustina Putriani, Ririn Restu Sukri Rivaldhy Muhammad Rydarto, Dennis Selsa Dlayorza Sherly Gustianti Siswanto Siswanto Siti Hanila Siti Hanila Subagia, Nyoman Gede Suhardi, Mutia Aprizki Sulisti Afriani Sulisti Afriani, Sulisti Sundari, Zuzeta Suswati Nasution Suswati Nasution Syahputra, Paldi Awan Tambunan, Denis Ryanto Tanti Harlena Tawakal, Anzori Tito Irawanto Tito Irwanto Vellya Agustin Wagini Wahyu Ilahi Yanuardi Yanuardi Yanuardi Yanuardi Yesi Indian Ariska Yessy Indiana Ariska Yudi Irawan Abi Yulianti, Oni Yun Fitriano Zuzan, Analia Zuzeta Sundari