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Pengaruh Corporate Social Reposibility Disclosure, Intelectual Capital Terhadap Return On Asset Eska Prima Monique Damarsiwi; Helvoni Mahrina
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No 2 (2022)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v10i2.2513

Abstract

CSR Disclosure merupakan suatu bentuk kepeduliaan perusahaan terhadap masyarakat dan lingkungan. Stake holder maupun shareholder akan menilai bahwa perusahaan sebagai entitas yang selalu peduli terhadap masalah sosial maupun lingkungan. Pada level ekonomi mikro, intellectual capital mengacu pada sumber daya berupa nilai tambah yang bentuknya tidak berwujud bagi organisasi. Intellectual capital ini bisa berupa: human capital (misalnya: keterampilan, pengalaman, pelatihan, dan lain-lain), relational capital (misalnya: pelanggan, hubungan dengan stakeholder, merek, perjanjian), dan structural capital (misalnya: budaya perusahaan, suasana kerja, sistem, dan hak-hak yang bersifat non material). Return on asset (ROA) merupakan salah satu rasio profitabilitas yang mengukur efektivitas perusahaan dalam menghasilkan keuntungan dengan memanfaatkan aset yang dimiliki perusahaan. Sampel yang dipergunakan perusahaan LQ45 yang Listed di BEJ 2020-2021. Pengujian Hipotesis menggunakan Smart PLS 2.0. Hasil menunjukkan bahwa CSR disclosure memiliki hubungan yang signifikan terhadap Return on Asset (ROA). Hal ini dapat diartikan bahwa semakin tinggi pengungkapan pemberian CSR yang dilakukan perusahaan maka semakin baik pula kinerja keuangan yang terdapat di perusahaan tersebut. Intellectual capital berpengaruh positif terhadap Return on Asset perusahaan. Semakin tinggi CSR Disclosure yang diberikan oleh perusahaan akan memicu meningkatnya Intellectual Capital.
Boston Consulting Group (BCG'S) Analysis On Powder Coffee 1001 Bengkulu City Dian Safitri; Sulisti Afriani; Eska Prima Monique Damarsiwi
Journal of Indonesian Management (JIM) Vol. 1 No. 1 (2021): March
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2435.124 KB) | DOI: 10.53697/jim.v1i1.112

Abstract

In implementing the marketing strategy, it is always related to marketing recommendations consisting of four variables, namely: product, price, place, promotion. BCG analysis is based on the basic premise that a company should have a balanced portfolio of business, which produces more than the amount it uses. Its role is determined by two factors, namely: (1) Market Growth Rate (2) Relative Market Share. The BCG analysis has 4 cells representing 4 combinations showing the lowest growth rate and market share, namely: stars, cash cows, dogs, and question marks. The data collection methods used in this writing were the observation method, the interview method (unstructured), and the documentation method. BCG analysis was carried out based on data on the sales volume of Usaha Kopi Bubuk 1001 of Bengkulu City in 2018 and 2019 which were compared with the sales volume data of Usaha Kopi Bubuk Aroma in 2019, to obtain a relatively high level. From the results of research with BCG analysis, it can be seen that the market growth rate of Usaha Kopi Bubuk 1001 of Bengkulu City in 2019 is 14% and the relative market share is 1.6x, then Usaha Kopi Bubuk 1001 of Bengkulu City is in the Star position, which indicates that growth high market and relatively high market share, and it is related to the Product Life Cycle, the product position of Usaha Kopi Bubuk 1001 of Bengkulu City is in the Growth stage, so the strategy used by Usaha Kopi Bubuk 1001 of Bengkulu City is the Hold strategy.
An Analysis of Marketing Strategy of JP. Astor Products in PT. Jasaraharja Putera of Bengkulu City Wahyu Ilahi; Karona Cahya Susena; Eska Prima Monique Damarsiwi
Journal of Indonesian Management (JIM) Vol. 1 No. 1 (2021): March
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2844.332 KB) | DOI: 10.53697/jim.v1i1.113

Abstract

The purpose of this study is to determine the marketing strategy of JP ASTOR products in PT. Jasaraharja Putera. This research is qualitative and quantitative research. The sample in this study is an internal sample, that is from employees of PT. Jasaraharja Putera and external samples are from customers of PT. Jasaraharja Putera. The analytical method used is the EFAS analysis method (External Factor Analysis Summary) and IFAS (Internal Factor Analysis Summary) then included in the matrix Strength, Weakness, Opportunities and Threats, or SWOT. Based on the results of the research,it is found that PT. Jasaraharja Putera gained score of 9.17 on internal factors and score of 3.51 on external factors. Thus scores make the company is in quadrant 1 in the SWOT analysis diagram (Supporting Aggressive strategies) which means that the company uses the power possessed by the company itself in marketing JP. ASTOR products.
Analysis of Radix Guitar Marketing Strategy on Queen Guitars Gallery, Bengkulu City Yanuardi Yanuardi; Ahmad Soleh; Eska Prima Monique Damarsiwi
Journal of Indonesian Management (JIM) Vol. 1 No. 1 (2021): March
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2501.387 KB) | DOI: 10.53697/jim.v1i1.114

Abstract

In conducting marketing activities a company has several objectives to be achieved, both short-term goals and long-term goals. In the short term it is usually to win the hearts of consumers, especially for newly launched products. Whereas in the long term it is carried out to maintain existing products in order to exist. Likewise, the Queen Guitars Gallery of the City of Bengkulu, of course, requires the role of marketing activities and strategies. Based on this, then to find out the exact strategy used by the Queen Guitars Gallery of the City of Bengkulu, a SWOT analysis is needed. The purpose of this study was to find out the marketing strategy of the Radix guitar at the Queen Guitars Gallery in the City of Bengkulu.From the results of IFAS and EFAS research in this study, there was a strength factor possessed by the Bengkulu City Queen Guitars Gallery of 25, while the weakness was 6.69. So the internal quadrant of the factor is 25-6.69 = 18.31, while the opportunity factor that is owned is 19.125 and for the threat factor is 7,15. So the external quadrant is a factor of 19.125-7,15 = 11,975. Based on this analysis, Queen Guitars Gallery of the City of Bengkulu is in quadrant 1 in the SWOT diagram. Based on the results of research carried out at the Bengkulu City Queen Guitars Gallery, it can be concluded that the appropriate strategy is an aggressive strategy or Strength opportunity (SO) strategy, because the Bengkulu City Queen Guitars Gallery currently has great strength and opportunity, so this strategy which can be used for the progress of the Queen Guitars Galllery City of Bengkulu.
The Influence of Leadership, Motivation and Work Environment on Employee Performance at the Regional Inspectorate of Kaur Regency Putri Madalena; Eska Prima Monique Damarsiwi; Abdul Rahman
Journal of Indonesian Management (JIM) Vol. 1 No. 2 (2021): June
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2527.882 KB) | DOI: 10.53697/jim.v1i2.139

Abstract

The purpose of this study is to determine the influence of leadership, motivation and work environment on employee performance at the Regional Inspectorate of Kaur Regency. The sample in this study was 31 civil servants at the Regional Inspectorate of Kaur Regency. The data collection used a questionnaire and the analytical methods used were multiple linear regression, determination test and hypothesis testing. The multiple regression results show the equation Y = 0.678+0.287X1+0.373 X2+0.354X3, The result of regression direction is positive so it means that the variables of leadership, motivation and work environment will also increase. The value of the coefficient of determination is 0.640. This means that X1 (leadership), X2 (motivation), X3 (work environment) has a contribution to performance (Y) of 64% while the remaining 36% is influenced by other variables not examined in this study. Overall, the results of the t test have a significant value less than 0.05, so it can be interpreted that X1 (leadership), X2 (motivation), X3 (work environment) have a significant influence on performance (Y) partially or individually. The results of the F test have a significance value of 0.000 < 0.05. Because the significance level below 0.05 indicates that together X1 (leadership), X2 (motivation), X3 (work environment) have a significant influence on performance (Y).
The Effect of Training and Placement on the Performance of Aparatur Sipil Negara (ASN) at the DPRD (Dewan Perwakilan Rakyat Daerah) In Seluma Regency Zuzeta Sundari; Eska Prima Monique Damarsiwi; Nurzam Nurzam
Journal of Indonesian Management (JIM) Vol. 1 No. 3 (2021): SEPTEMBER
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2116.819 KB) | DOI: 10.53697/jim.v1i3.172

Abstract

This study aims to determine the effect of training and placement on the performance of Civil Servant at the DPRD Office in Seluma Regency. The sample in this study was 35 Civil Servant at the DPRD Office in Seluma Regency. The data Collecting methods used were questionnaires. Analytical methods used are multiple linear regression, determination test and hypothesis testing. The results of the regression analysis show Y = 1.501 + 0.380X1 + 0.603 X2 + e this describes a positive regression direction, meaning that there is a positive effect between X1 (training) and X2 (placement) on performance (Y). It means that if the training and placement variables increase, the performance will increase. The value of the coefficient of determination is 0.590. This means that X1 (training) and X2 (placement) affect performance (Y) by 59% while the remaining 41% is influenced by other variables not examined in this study. The results of the t-test at a significance level of 0.05 explain that Partially, the training and placement variables have a significant effect on the performance of Civil Servant at the DPRD Office in Seluma Regency. The results of the F test at a significance level of 0.05 explain that the training and placement variables have a significant simultaneous effect on the performance of Civil Servant at the DPRD Office in Seluma Regency.
The Effect Of Service Quality And Price Toward Customer Satisfaction In Spa Services At Emi Salon Of Seluma Regency Sherly Gustianti; Eska Prima Monique Damarsiwi; Yesi Indian Ariska
Journal of Indonesian Management (JIM) Vol. 1 No. 4 (2021): December
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1906.24 KB) | DOI: 10.53697/jim.v1i4.328

Abstract

The sample in this study was 50 customers of Emi Salon of Seluma Regency. The sampling technique is accidental sampling technique. The data were collected using a questionnaire and the analytical method used was multiple linear regression, determination test and hypothesis testing. The results of the regression analysis show Y = 2.465 + 0.353X1 + 0.519 X2 + e, the coefficient of determination of adjust R square is 0.708. This means that X1 (service quality) and X2 (price), have a contribution to customer satisfaction (Y) of 70.8% while the remaining 29.2% is influenced by other variables not examined in this study. Service quality has a partially significant effect on consumer satisfaction at Emi Salon in Seluma Regency, this is evidenced by a significant value of 0.000 <0.05. Price has a partially significant effect on consumer satisfaction at Emi Salon Seluma Regency, this is evidenced by a significant value of 0.000 <0.05. Service quality and price have a significant effect simultaneously on consumer satisfaction at Emi Salon of Seluma Regency, this is evidenced by a significant value of 0.000 <0.05
Membangun Ketahanan Pangan dengan Budidaya lele Nia Indriasari; Neri Susanti; Tito Irawanto; Eska Prima Monique Damarsiwi; Iswi Dana Utama Putra
Jurnal INDONESIA RAYA (Pengabdian pada Masyarakat Bidang Sosial, Humaniora, Kesehatan, Ekonomi dan Umum) Vol 1, No 2 (2020)
Publisher : Perkumpulan Dosen Muda Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2228.609 KB) | DOI: 10.37638/indonesiaraya.v1i2.201

Abstract

Kebutuhan dasar bagi manusia yang harus dipenuhi setiap saat adalah masalah pangan. Sebagai dampak pandemi Covid 19 saat ini salah satunya adalah krisis pangan, untuk memperkuat ketahanan pangan keluarga maka dilakukan dengan memanfaatkan sumberdaya yang tersedia,  diantara nya melalui pemanfaatan lahan pekarangan dengan budidaya lele di RT.34, RW.01 Jalan Timur  Komplek Green Palm Estate Kelurahan Sidomulyo Kecamatan Gading Cempaka Kota Bengkulu. Metode pelaksanaan pengabdian masyarakat kami yang di gunakan untuk budidaya ikan lele dalam menjaga ketahanan pangan berpola penyuluhan dan pendampingan, Dengan demikian dalam mengaplikasikan program pengabdian kepada masyarakat, kami melakukan kegiatan budidaya lele, ada pun tujuan kegiatan ini adalah memberikan wawasan, pengetahuan dan keterampilan dalam penggunaan teknologi yang lebih modern berupa pembuatan kolam terpal sebagai media wadah budidaya ikan lele.  untuk pembinihan, pembesaran ikan, dan panen ikan lele. Selain untuk pemenuhan kebutuhan protein hewani untuk skala rumah tangga juga bisa menambah pendapatan warga dengan mempromosikan hasil panen ikan lele nya lewat berbagai media sosial seperti WhatApp Grup, facebook dan instagram, sehingga diharapkan membangkitkan perekonomian RT.34, RW.01 Jalan Timur  Komplek Green Palm Estate Kelurahan Sidomulyo Kecamatan Gading Cempaka Kota Bengkulu, Kelompok masyarakat yang menjadi sasaran memberdayakan nya adalah pengurus karang taruna dan pengurus RT tersebut. Kata Kunci: Ketahanan Pangan, Budidaya Lele, Bangkitnya perekonomian.
Menggurangi Penggunaan Gadget Pada Anak Dengan Pengenalan Permainan Tradisional Eska Prima Monique Damarsiwi; Nia Indriasari; Tito Irwanto; Neri Susanti
Jurnal INDONESIA RAYA (Pengabdian pada Masyarakat Bidang Sosial, Humaniora, Kesehatan, Ekonomi dan Umum) Vol 2, No 1 (2021)
Publisher : Perkumpulan Dosen Muda Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1700.304 KB) | DOI: 10.37638/indonesiaraya.v2i1.205

Abstract

Pada masa pandemi COVID-19 ini anak melakukan pembelajaran jarak jauh melalui media internet dengan menggunakan zoom ataupun whattsapp, hal ini menyebabkan anak-anak terlalu banyak berinteraksi dengan gadget. Penggunaan gadget hanya memberikan manfaat pada anak sebesar 10%, komunikasi 19%, sebagai sarana pencari informasi  24%, media pembelajaran 30%, sedangkan bermain game 35%. Sehingga dapat di katakan bahwa penggunaan gadet pada anak bisa memberikan sisi positif maupun negatif. Untuk membantu mengurangi pengaruh penggunaan Gadget tersebut Tim melakukan pengenalan permainan Tradisional Provinsi Bengkulu kepada anak-anak Lembaga Kesejahteraan Sosial Anak Guyup Rukun
Pengenalan Literasi Keuangan dan Pengelolaan Keuangan Keluarga Bagi Ibu-Ibu Rumah Tangga (Warga Jalan Pulau Payung RT.12 RW.04 Kel. Surabaya Kec. Sungai Serut Bengkulu) Eska Prima Monique Damarsiwi; Muhammad Rahman Febliansyah; Yessy Indiana Ariska; Hilda Meisya Arif; Neri Susanti
Jurnal Dehasen Untuk Negeri Vol 1 No 1 (2022): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (953.016 KB) | DOI: 10.37676/jdun.v1i1.1912

Abstract

Managing family finances is important, because family finances in quantity and quality can be beneficial for the family to the maximum to achieve a prosperous family that is fulfilled materially and spiritually and all family members can develop potential in accordance with their respective talents and abilities. Managing family finances means managing all income / receipts both routine and non-routine receipts and routine expenses and non-routine expenses. The importance of household financial planning makes us a community service team to organize training in the introduction of financial literacy and family financial management for 1 month in the RT.12.RW.04 Community located on The Umbrella Island road, the location is very close to the tourist attractions of Kumayan Island. This training method is carried out by tutorial methods and FGD so that participants recognize the problems of household financial planning respectively, demonstrations of household financial planning followed by all participants, education of financial grouping with the method "POS MAP KK" to help allocate household needs according to their needs. This Devotion Program is expected to provide knowledge and training to residents of RT.12.RW.04 Umbrella Island surabaya village of Bengkulu city about managing good finances, preparing family financial priorities, preparing family planning, helping the implementation of financial planning of housewives.
Co-Authors ', Darmawansyah Abdul Rahman Abdul Rahman Agung Surya Pramata Ahmad Soleh Akbar Ilahi Aldi Zulfikar Aliano, Dio Andriani Prawitasari Ardiana, Rina Arif, Hilda Meisya Ariska , Yesi Indian Ariska, Yesi Indian Arsianti, Devi Buaton, Wiranda Danofi, Alwin Deli Efrianto Devi Arsianti Dian Safitri Dian Safitri Eddlyn Jervis Effendi, Yanto Elma, Tiara F.A, Raden Ajeng Flaura Febliansa, M. Rahman Febliansyah, M. Rahman Ferdian Fachrie Hero Putra Fitriano, Yun Gayatri, Ida Ayu Made Er Meytha Gustianti, Sherly Hanila, Siti Harwini, Dewi Helvoni Mahrina Hendri Antara Hidayah, Nenden Restu Hijeria , Putri Hilda Meisya Arif Hilda Meisya Arif Ida Anggraini Ida Anggriani Ilahi, Wahyu Indra Gunawan Irlis Suanto Iswi Dana Utama Putra Junaidah Junaidah Karona Cahya Susena, Karona Cahya Kontesa, Cecilia Kresnawati, Kresnawati Lita Afiana Liza Yulianti M Jeffri Arlinandes Chandra Madalena, Putri Meliani, Nita Mia Tri Agustina Muhammad Rahman Febliansa Muhammad Rahman Febliansyah Muhammad Roky Pratama Mulyadi, Singgi Nasution, Suswanti Nasution, Suswati Natasya, Adelia Nenden Restu Hidayah Nengsih, Mimi Kurnia Neri Susanti Nia Indriasari Nia Indriasari Nia Indriasari, Nia Nirta Vera Yustanti Nugroho , Husnul Nurzam Nurzam, Nurzam Pegi Ade Putra Penola, Yola Pramata, Agung Surya Prasetia, Zelinda Prawitasari, Andriani Puspita, Sinta Dian Putri Madalena Putri, Lydia Gustina Putriani, Ririn Restu Sukri Rivaldhy Muhammad Rydarto, Dennis Selsa Dlayorza Sherly Gustianti Siswanto Siswanto Siti Hanila Siti Hanila Subagia, Nyoman Gede Suhardi, Mutia Aprizki Sulisti Afriani Sulisti Afriani, Sulisti Sundari, Zuzeta Suswati Nasution Suswati Nasution Syahputra, Paldi Awan Tambunan, Denis Ryanto Tanti Harlena Tawakal, Anzori Tito Irawanto Tito Irwanto Vellya Agustin Wagini Wahyu Ilahi Yanuardi Yanuardi Yanuardi Yanuardi Yesi Indian Ariska Yessy Indiana Ariska Yudi Irawan Abi Yulianti, Oni Yun Fitriano Zuzan, Analia Zuzeta Sundari