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All Journal Managament Insight: Jurnal Ilmiah Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis AFEBI Economic and Finance Review AFEBI Management and Business Review Kumawula: Jurnal Pengabdian Kepada Masyarakat SINTA Journal (Science, Technology, and Agricultural) Bima Journal : Business, Management and Accounting Journal Journal of Research in Social Science and Humanities Ekonomia JELAJAH: Journal of Tourism and Hospitality Jurnal Multidisiplin Dehasen (MUDE) Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Indonesia Raya Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi Jurnal Administrasi Bisnis Nusantara Ekonomia Jurnal Gotong Royong Jurnal Bisnis, Manajemen, dan Akuntansi Journal of Business Management Journal of Law, Social Science, and Management Review Jurnal Pengabdian Mandiri Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management
Damarsiwi, Eska Prima Monique
Universitas Dehasen Bengkulu
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The Influence Of Discount And Promotion Programs On Alfamart Consumers' Purchase Decisions General Sudirman Manna South Bengkulu Selsa Dlayorza; Monique, Eska Prima; Hidayah, Nenden Restu
Jurnal Bisnis, Manajemen dan Akuntansi Vol. 2 No. 1 (2025): September
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbisma.v2i1.353

Abstract

This study employed an associative survey method with a quantitative approach. The sample consisted of 171 Alfamart consumers, using a purposive sampling technique. Data collection used a questionnaire. Quantitative data analysis was conducted using multiple linear regression analysis and hypothesis testing, consisting of t-tests and F-tests. The results showed that discount programs influenced purchasing decisions among consumers at Alfamart, Jalan Jenderal Sudirman, Manna, South Bengkulu, with a calculated t value > t table (3.441 > 1.65403) and a significance level of 0.001 < 0.050. Promotions influence purchasing decisions among Alfamart consumers on Jalan Jenderal Sudirman Manna, South Bengkulu, with a calculated t value > t table (5.110 > 1.65403) and (sig a = 0.000 < 0.050). Discount programs and promotions simultaneously influence purchasing decisions (Y) among Alfamart consumers on Jalan Jenderal Sudirman Manna, South Bengkulu, with an F value of 31.787 > 3.05 and a significance value of 0.000 < 0.05.
Pelatihan Pengolahan Limbah Plastik Warga Rt 02 Pematang Gubernur Prasetia, Zelinda; Mulyadi, Singgi; Buaton, Wiranda; Meliani, Nita; Danofi, Alwin; Damarsiwi, Eska Prima Monique; Susanti, Neri; Fitriano, Yun
Jurnal Gotong Royong Vol 2 No 2 (2025): Oktober
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/gotong royong.v2i2.9146

Abstract

The continuous increase in plastic waste has become a serious problem in Indonesia, particularly in the RT 02 Pematang Governor area. The lack of awareness and skills among the community in managing inorganic waste, such as plastic bottle caps, has led to the accumulation of garbage and has a negative impact on the environment. This article aims to describe the implementation of a plastic waste processing training program as a solution to the aforementioned problem. The methods used include three stages: preparation of tools and materials, implementation of training in making handicraft products (such as trash bins, pencil cases, and bags of bottle caps), and evaluation and documentation of activities. The training was conducted demonstratively and participatively for the residents of RT 02. The results of the activity show an increase in residents' knowledge, creativity, and skills in recycling waste into valuable and economically useful products. This activity also promotes environmental awareness and the economic independence of the community. In conclusion, creativity-based plastic waste processing training has proven effective as a strategy for implementing a circular economy and sustainable environmental preservation.
The Influence of The Interest Rate (BI Rate) and Non Performing Loan (NPL) To The Distribution of Banking Credit in Bengkulu Province in The Years 2013-2015 Damarsiwi, Eska Prima Monique
AFEBI Economic and Finance Review Vol. 2 No. 1 (2017): June
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47312/aefr.v2i1.685

Abstract

Banks collect funds from the public in the form of deposits and are distributed back in the form of credit to companies and individuals. This study is aimed to determine the effect of the BI Rate and Non-Performing Loans (NPL) to the capital loan in Bengkulu province in the years 2013-2015. Before doing the multiple regression analysis, the data should be free from the classical assumption.The empiricalresults of this partial analysis show that the variable BI Rate istcount(2.402) >ttable (2,228),this meansthat the BI Rate has a positive effect on bank lending in the province of Bengkulu. Variable Non perfoming loans (NPL) aretcount (2.531)>ttable (2,228) and sig. (0,037) < alpha (0.05), the variable Non-Performing Loan (NPL) revealed a positive and significant effect on bank lending in the province of Bengkulu. Simultaneously the variable BI Rate and Non-Performing Loans (NPL) have the values of F (11.336)> F table (4.96) with sig (0.003) <α (0.05), it means that the variable BI Rate and Non-Performing Loan (NPL) simultaneously / concurrently affect the dependent variable. The result also shows the ability of a model prediction of65.3% while the remaining34.7% are influenced by other factors outside the model that has not been incluioded in the study. Meanwhile the most dominant variable in the study is the variable BI Rate which has a value of the partial coefficient of 62.5%. JEL Classification: E43, E52, E58Keywords: BI Rate, Capital Loan, Non-Performing Loans
Training On Organic Waste Management Into Liquid Fertilizer To Improve Residents' Economy Natasya, Adelia; Penola, Yola; F.A, Raden Ajeng Flaura; Subagia, Nyoman Gede; Nugroho , Husnul; Damarsiwi , Eska Prima Monique; Yulianti, Liza; Susanti, Neri
Jurnal Pengabdian Mandiri Vol. 2 No. 2 (2025): Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/mandiri.v2i2.863

Abstract

The training activity on managing organic waste into fertilizer was carried out as an effort to empower the community of RT 02 RW 01 Pematang Gubernur Village in improving family economy while reducing the volume of household waste. Organic waste, which generally comes from food scraps and kitchen waste, has great potential to be processed into liquid fertilizer that has economic value. This training aims to provide understanding and practical skills to residents in processing organic waste in a simple and sustainable way. Training methods include counseling, demonstrations, and direct practice. The results of the activity showed an increase in knowledge and ability of residents in producing liquid fertilizer, as well as the emergence of initiatives to sell processed products as an additional source of income. Thus, this training contributes positively to increasing environmental awareness and empowering the local community's economy.
Influence Of Product Quality And Price On Customer Satisfaction At Sinar Oli Manna Shop, Selatan Bengkulu Regency (Case Study of Dunlop and Forceum Tires Customers) Darmawansyah Darmawansyah; Siti Hanila; Eska Prima Monique Damarsiwi
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 1 No. 1 (2021): JUNI
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v1i1.64

Abstract

This research aim to to know: influence of[is quality of product to satisfaction of [cutomer/ client] of merk car tire of Dunlop and tire of forceum [in] [Light/Ray] shop of Oli Paradise Fruit Sub-Province of Bengkulu South. Method which [is] used in this research use method of deskriftif qualitative. Sampel in this research [is] [cutomer/ client] of tire [in] [Light/Ray] shop of Oli Paradise fruit of Bengkulu South counted 150 people during October month;moon 2020. Pursuant to result of Test-Drive of kuesioner consist of validity test with SPSS 22 and test of reliabilitas by using method of Cronbach'S Alpha. Technique analyse [at] this research use descriptive analysis method and doubled linear regression analysis. Result of research indicate that: Result of doubled Analysis linear regression [at] merk tire of forceum [is] Y = 39,206+ (- 0,005 X1 )+ 0,42 X2 + 4,713, coefficient value of determinasi of R square equal to this 0,05 matter explain that by partial the quality of product have influence which [is] signifikan to satisfaction of [cutomer/ client] [in] Shop [Light/Ray] of Oli Paradise fruit of Bengkulu South. While result of linear regression test [at] merk tire of dunlop Y = 24,831+ ( 0,013 X1)+ 0,452 X2 + 3,786, with coefficient value of R2 equal to 0,50. This matter depict that quality of price and product to satisfaction of [cutomer/ client] very is having an effect on [of] signifikan [at] [Light/Ray] shop of Oli Paradise fruit of Bengkulu south. Inferential that quality of price and product [at] merk tire of dunlop very to be compared to having an effect
The Effects Of Transformational Leadership And Organizational Culture On Employee's Performance (Case Study at Nippon Paint Company Branch in Bengkulu City) Mia Tri Agustina; Tito Irwanto; Eska Prima Monique D
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 3 No. 2 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v3i2.1536

Abstract

This study aims to determine the calculation and effect of leadership and organizational culture on employee’s performance at Nippon Paint company branch in Bengkulu City. The analytical method used in the research is the quantitative method. Based on research results, Transformational Leadership has a significant effect on Employee’s Performance because tcount (2.753) is greater than ttable (1.674) with a significant value of 0.008 < 0.05. This illustrates that the better the transformational leadership at Nippon Paint company branch in Bengkulu City, the more employee’s performance will increase. Organizational culture does not have a significant effect on employee’s performance because tcount (0.771) is smaller than ttable (1.674) with a significant value of 0.445 > 0.005. This illustrates that employees at Nippon Paint company branch in Bengkulu City. From the simultaneous test results we can see that there is a significant effect between transformational leadership and organizational culture on the employee’s performance at Nippon Paint company branch in Bengkulu City together because the value of Fcount > Ftable is 4.581 > 3.18 with a significance of 0.015 < 0, 05. From the results of the coefficient of determination test, the R square value is 0.155 or 15.5%. It can be concluded that there is a variable effect on employee’s performance of 15.5%. The remaining 84.5% is effected by variables outside this research.
Marketing Strategy In PT. Raflesia Ocean Logistics Bengkulu City Eddlyn Jervis; Sulisti Afriani; Eska Prima Monique Damarsiwi
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 1 (2021): JANUARI
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to find out marketing strategy at PT. Raflesia Ocean Logistics City of Bengkulu. This research was conducted using SWOT analysis method (Strength, Weakness, Opportunity, Threats). SWOT analysis is the identification of various factors systematically to formulate the right strategy for a company. From the results of the research shows the strength (Strenght) owned by PT. Raflesia Ocean Logistics Bengkulu city is 23.29. While weakness (Weaknesses) 10.55, so quadrant Internal Factor Analysis Strategy (IFAS) is 23.29-10.55 = 12.74. Opportunities of the strategy are 24.87, for threats as much as 13.57, so the quadrant of EFAS (Exsternal Factor Analysis Strategy) is 24.87-13.57=11.12 so that the position is in quadrant I in the SWOT analysis diagram. Companies should implement strategies that can support aggressive growth policies such as maintaining services and company performance, improving the quality of human resources by providing job training, and expanding the market such as adding cooperation links with planning new targets.
THE INFLUENCE OF PRICES ON CUSTOMER SATISFACTION ON DELIVERY SERVICES IN PT. SAP EXPRESS BENGKULU BRANCH Indra Gunawan; Neri Susanti; Eska Prima Monique
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 1 No. 4 (2020): OKTOBER
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of price on customer satisfaction in freight forwarding services at PT. SAP Express Bengkulu Branch. The results showed that there was an effect of price on customer satisfaction at delivery services at PT. SAP Express Bengkulu Branch
Analysis Of Factors Affecting Purchase Decisions At National Scale Services And Local Kaur District Irlis Suanto; Neri Susanti; Eska Prima Monique
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 1 (2021): JANUARI
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the factors that influence purchasing decisions at the National and Local Scale Supermarkets of Kaur Regency. The sample in this research is 95 consumers. The sampling technique used saturated samples, namely by using the entire study population as the research sample. Methods of data analysis using quantitative methods, namely by using multiple linear regression analysis. The results prove that social class, price, promotion, service quality and location variables have a significant influence on the dependent variable, namely purchasing decisions at the national and local scale supermarkets of Kaur Regency, and promotion has no effect on purchasing decisions on the local scale of Kaur Regency.
Boston Consulting Group (BCG'S) Analysis On Powder Coffee 1001 Bengkulu City Dian Safitri; Sulisti Afriani; Eska Prima Monique Damarsiwi
Journal of Indonesian Management Vol. 1 No. 1 (2021): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i1.112

Abstract

In implementing the marketing strategy, it is always related to marketing recommendations consisting of four variables, namely: product, price, place, promotion. BCG analysis is based on the basic premise that a company should have a balanced portfolio of business, which produces more than the amount it uses. Its role is determined by two factors, namely: (1) Market Growth Rate (2) Relative Market Share. The BCG analysis has 4 cells representing 4 combinations showing the lowest growth rate and market share, namely: stars, cash cows, dogs, and question marks. The data collection methods used in this writing were the observation method, the interview method (unstructured), and the documentation method. BCG analysis was carried out based on data on the sales volume of Usaha Kopi Bubuk 1001 of Bengkulu City in 2018 and 2019 which were compared with the sales volume data of Usaha Kopi Bubuk Aroma in 2019, to obtain a relatively high level. From the results of research with BCG analysis, it can be seen that the market growth rate of Usaha Kopi Bubuk 1001 of Bengkulu City in 2019 is 14% and the relative market share is 1.6x, then Usaha Kopi Bubuk 1001 of Bengkulu City is in the Star position, which indicates that growth high market and relatively high market share, and it is related to the Product Life Cycle, the product position of Usaha Kopi Bubuk 1001 of Bengkulu City is in the Growth stage, so the strategy used by Usaha Kopi Bubuk 1001 of Bengkulu City is the Hold strategy.
Co-Authors ', Darmawansyah Abdul Rahman Abdul Rahman Agung Surya Pramata Ahmad Soleh Akbar Ilahi Aldi Zulfikar Aldizulfikar Aldizulfikar Aliano, Dio Andriani Prawitasari Ardiana, Rina Arif, Hilda Meisya Ariska , Yesi Indian Ariska, Yesi Indian Arsianti, Devi Buaton, Wiranda Danofi, Alwin Deli Efrianto Devi Arsianti Dian Safitri Dian Safitri Eddlyn Jervis Effendi, Yanto Elma, Tiara F.A, Raden Ajeng Flaura Febliansa, M. Rahman Febliansyah, M. Rahman Ferdian Fachrie Hero Putra Fitriano, Yun Gayatri, Ida Ayu Made Er Meytha Gustianti, Sherly Hanila, Siti Harwini, Dewi Helvoni Mahrina Hendri Antara Hidayah, Nenden Restu Hijeria , Putri Hilda Meisya Arif Hilda Meisya Arif Ida Anggraini Ida Anggriani Ilahi, Wahyu Indra Gunawan Irlis Suanto Iswi Dana Utama Putra Junaidah Junaidah Karona Cahya Susena Kontesa, Cecilia Kresnawati, Kresnawati Lita Afiana Liza Yulianti M Jeffri Arlinandes Chandra Madalena, Putri Meliani, Nita Mia Tri Agustina Muhammad Rahman Febliansa Muhammad Rahman Febliansyah Muhammad Roky Pratama Mulyadi, Singgi Nasution, Suswanti Nasution, Suswati Natasya, Adelia Nengsih, Mimi Kurnia Neri Susanti Nia Indriasari Nia Indriasari Nia Indriasari, Nia Nirta Vera Yustanti Nugroho , Husnul Nurzam Nurzam, Nurzam Pegi Ade Putra Penola, Yola Pramata, Agung Surya Prasetia, Zelinda Prawitasari, Andriani Puspita, Sinta Dian Putri Madalena Putri, Lydia Gustina Putriani, Ririn Restu Sukri Rivaldhy Muhammad Rydarto, Dennis Selsa Dlayorza Sherly Gustianti Siswanto Siswanto Siti Hanila Siti Hanila Subagia, Nyoman Gede Suhardi, Mutia Aprizki Sulisti Afriani Sulisti Afriani, Sulisti Sundari, Zuzeta Suswati Nasution Suswati Nasution Syahputra, Paldi Awan Tambunan, Denis Ryanto Tanti Harlena Tawakal, Anzori Tito Irawanto Tito Irwanto Vellya Agustin Wagini Wahyu Ilahi Yanuardi Yanuardi Yanuardi Yanuardi Yesi Indian Ariska Yessy Indiana Ariska Yudi Irawan Abi Yulianti, Oni Yun Fitriano Zuzan, Analia Zuzeta Sundari