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Damarsiwi, Eska Prima Monique
Universitas Dehasen Bengkulu
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FACTORS AFFECTING EMPLOYEE PERFORMANCE EMPLOYEES AT THE SATPOL PP OF SOUTH BENGKULU DISTRICT Cecilia Kontesa; Ida Anggraini; Eska Prima Monique Damarsiwi
Journal of Research in Social Science and Humanities Vol 4, No 1 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i1.111

Abstract

This study aims to determine the effect of ability on employee performance at Satpol PP South Bengkulu Regency, to determine the effect of motivation on employee performance at Satpol PP South Regency and to determine the effect of ability and motivation on employee performance at Satpol PP South Bengkulu Regency. The data collection method in this research is using a questionnaire and the analysis method is multiple linear regression. Based on the results of research and discussion, it is found that ability has a significant effect on the performance of Satpol PP employees of South Bengkulu Regency because the significance value is 0.000 0.05 or the t value is 7.249 t table 2.005. Motivation has a significant effect on the performance of Satpol PP employees of South Bengkulu Regency because the significance value is 0.001 0.05 or the t value is 3.469 t table 2.005. Ability and motivation have a significant effect on the performance of Satpol PP employees of South Bengkulu Regency because the significance value is 0.000 0.05 or the value of F count 395.125 F Table 2.78.  The results of multiple linear regression obtained Y = 4.227 + 0.576X1 + 0.302X2+e. The advice given to the South Bengkulu Regency Satpol PP is to continue to strive to always improve the ability of employees because employees who have good abilities in carrying out their duties will certainly have good performance in carrying out their duties. In addition, the South Bengkulu Regency Satpol PP continues to improve / increase motivation to its employees so that employee performance will be even better.
The Influence Of Customer Relationship Management (Crm) And Customer Satisfaction On Customer Loyalitas At My Lova Fashion Store In Bengkulu City Sellina Dwi Anjjely; Eska Prima Monique D; Sri Handayani
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1087

Abstract

Business competition in the fashion industry, particularly in Bengkulu City, is becoming increasingly intense, so stores need to implement appropriate strategies to retain customers. My Lova Bengkulu store attempts to build good relationships with customers through the implementation of Customer Relationship Management (CRM) and improvements in Customer Satisfaction. This study aims to determine the extent to which the implementation of Customer Relationship Management (CRM) and customer satisfaction affect customer loyalty, both partially and simultaneously. This study uses a quantitative approach with a survey method. Based on the research characteristics, the obtained sample consisted of 100 respondents who are customers of My Lova store in Bengkulu City. Data were collected through questionnaires using a non-probability sampling method. The analysis used multiple linear regression to determine the influence between the independent and dependent variables in this study. The results of the multiple linear regression test produced the equation Y = -4.035 – 0.568X1 + 1.631X2 + 2.852. The t-test shows that the Customer Relationship Management (CRM) variable has a significant effect on customer loyalty with a significance value of 0.000 < 0.05. This indicates that the implementation of Customer Relationship Management (CRM) at My Lova Store has been optimally carried out in building strong relationships with customers. The Customer Satisfaction variable also has a significant effect on customer loyalty with a significance value of 0.000 < 0.05, meaning that the higher the customers’ satisfaction with the store’s products and services, the higher their loyalty. Simultaneously, both variables have a significant effect on customer loyalty with a coefficient of determination (R²) of 0.791, which means the implementation of Customer Relationship Management (CRM) and customer satisfaction can explain 79.1% of customer loyalty, while the remaining 20.9% is influenced by other variables not examined in this study.
Digital Payment and Financial Technology: Their Impact on the Financial Performance of MSMEs in Yogyakarta Eska Prima Monique Damarsiwi; Andriyani Prawitasari; Nia Indriasari
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.11866

Abstract

Digital transformation has driven significant changes in the business activities of MSMEs, particularly in the areas of transactions and financial management. The use of digital payments and financial technology (FinTech) is one strategy that can improve operational efficiency, expand access to financial services, and support improved business performance. This study aims to analyse the impact of digital payments and financial technology on the financial performance of MSMEs in the Special Region of Yogyakarta. The study employs a quantitative approach using explanatory research methodology. Data were collected through the distribution of questionnaires to 200 MSME operators selected using purposive sampling. The Digital Payment variable was measured using indicators of QRIS usage, e-wallet usage, ease of transactions, transaction speed, transaction security, and ease of transaction recording. The Financial Technology variable was measured using indicators of ease of access to digital financial services, ease of obtaining digital financing, efficiency of business financial management, and ease of monitoring transactions and cash flow. Meanwhile, Financial Performance was measured through sales growth, profit growth, operational cost efficiency, improved cash flow, and increased profitability. Data analysis was carried out using multiple linear regression with the aid of SPSS software. The results of the study indicate that Digital Payment has a positive and significant effect on Financial Performance.
Co-Authors ', Darmawansyah Abdul Rahman Abdul Rahman Agung Surya Pramata Ahmad Soleh Akbar Ilahi Aldi Zulfikar Aldizulfikar Aldizulfikar Aliano, Dio Andriani Prawitasari Andriyani Prawitasari Ardiana, Rina Arif, Hilda Meisya Ariska , Yesi Indian Ariska, Yesi Indian Arsianti, Devi Buaton, Wiranda Cecilia Kontesa Danofi, Alwin Deli Efrianto Devi Arsianti Devi Arsianti Dian Safitri Dian Safitri Eddlyn Jervis Effendi, Yanto Elma, Tiara F.A, Raden Ajeng Flaura Febliansa, M. Rahman Febliansyah, M. Rahman Ferdian Fachrie Hero Putra Gayatri, Ida Ayu Made Er Meytha Gustianti, Sherly Hanila, Siti Harwini, Dewi Helvoni Mahrina Hendri Antara Hidayah, Nenden Restu Hijeria , Putri Hilda Meisya Arif Hilda Meisya Arif Ida Anggraini Ida Anggraini Ida Anggriani Ilahi, Wahyu Indra Gunawan Irlis Suanto Iswi Dana Utama Putra Junaidah Junaidah Karona Cahya Susena Kresnawati, Kresnawati Lita Afiana Liza Yulianti M Jeffri Arlinandes Chandra Madalena, Putri Meliani, Nita Mia Tri Agustina Muhammad Rahman Febliansa Muhammad Rahman Febliansyah Muhammad Roky Pratama Mulyadi, Singgi Nasution, Suswanti Nasution, Suswati Natasya, Adelia Nengsih, Mimi Kurnia Neri Susanti Nia Indriasari Nia Indriasari Nia Indriasari, Nia Nirta Vera Yustanti Nugroho , Husnul Nurzam Nurzam, Nurzam Pegi Ade Putra Penola, Yola Pramata, Agung Surya Prasetia, Zelinda Prawitasari, Andriani Puspita, Sinta Dian Putri Madalena Putri, Lydia Gustina Putriani, Ririn Restu Sukri Rivaldhy Muhammad Rydarto, Dennis Sellina Dwi Anjjely Selsa Dlayorza Sherly Gustianti Siswanto Siswanto Siti Hanila Siti Hanila Siti Hanila Sri Handayani Subagia, Nyoman Gede Suhardi, Mutia Aprizki Sulisti Afriani Sulisti Afriani, Sulisti Sundari, Zuzeta Suswati Nasution Suswati Nasution Syahputra, Paldi Awan Tambunan, Denis Ryanto Tanti Harlena Tawakal, Anzori Tito Irawanto Tito Irwanto Vellya Agustin Wagini Wahyu Ilahi Yanuardi Yanuardi Yanuardi Yanuardi Yesi Indian Ariska Yessy Indiana Ariska Yudi Irawan Abi Yulianti, Oni Yun Fitriano Zuzan, Analia Zuzeta Sundari