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Damarsiwi, Eska Prima Monique
Universitas Dehasen Bengkulu
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An Analysis of Marketing Strategy of JP. Astor Products in PT. Jasaraharja Putera of Bengkulu City Wahyu Ilahi; Karona Cahya Susena; Eska Prima Monique Damarsiwi
Journal of Indonesian Management Vol. 1 No. 1 (2021): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i1.113

Abstract

The purpose of this study is to determine the marketing strategy of JP ASTOR products in PT. Jasaraharja Putera. This research is qualitative and quantitative research. The sample in this study is an internal sample, that is from employees of PT. Jasaraharja Putera and external samples are from customers of PT. Jasaraharja Putera. The analytical method used is the EFAS analysis method (External Factor Analysis Summary) and IFAS (Internal Factor Analysis Summary) then included in the matrix Strength, Weakness, Opportunities and Threats, or SWOT. Based on the results of the research,it is found that PT. Jasaraharja Putera gained score of 9.17 on internal factors and score of 3.51 on external factors. Thus scores make the company is in quadrant 1 in the SWOT analysis diagram (Supporting Aggressive strategies) which means that the company uses the power possessed by the company itself in marketing JP. ASTOR products.
Analysis of Radix Guitar Marketing Strategy on Queen Guitars Gallery, Bengkulu City Yanuardi Yanuardi; Ahmad Soleh; Eska Prima Monique Damarsiwi
Journal of Indonesian Management Vol. 1 No. 1 (2021): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i1.114

Abstract

In conducting marketing activities a company has several objectives to be achieved, both short-term goals and long-term goals. In the short term it is usually to win the hearts of consumers, especially for newly launched products. Whereas in the long term it is carried out to maintain existing products in order to exist. Likewise, the Queen Guitars Gallery of the City of Bengkulu, of course, requires the role of marketing activities and strategies. Based on this, then to find out the exact strategy used by the Queen Guitars Gallery of the City of Bengkulu, a SWOT analysis is needed. The purpose of this study was to find out the marketing strategy of the Radix guitar at the Queen Guitars Gallery in the City of Bengkulu.From the results of IFAS and EFAS research in this study, there was a strength factor possessed by the Bengkulu City Queen Guitars Gallery of 25, while the weakness was 6.69. So the internal quadrant of the factor is 25-6.69 = 18.31, while the opportunity factor that is owned is 19.125 and for the threat factor is 7,15. So the external quadrant is a factor of 19.125-7,15 = 11,975. Based on this analysis, Queen Guitars Gallery of the City of Bengkulu is in quadrant 1 in the SWOT diagram. Based on the results of research carried out at the Bengkulu City Queen Guitars Gallery, it can be concluded that the appropriate strategy is an aggressive strategy or Strength opportunity (SO) strategy, because the Bengkulu City Queen Guitars Gallery currently has great strength and opportunity, so this strategy which can be used for the progress of the Queen Guitars Galllery City of Bengkulu.
The Influence of Leadership, Motivation and Work Environment on Employee Performance at the Regional Inspectorate of Kaur Regency Putri Madalena; Eska Prima Monique Damarsiwi; Abdul Rahman
Journal of Indonesian Management Vol. 1 No. 2 (2021): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i2.139

Abstract

The purpose of this study is to determine the influence of leadership, motivation and work environment on employee performance at the Regional Inspectorate of Kaur Regency. The sample in this study was 31 civil servants at the Regional Inspectorate of Kaur Regency. The data collection used a questionnaire and the analytical methods used were multiple linear regression, determination test and hypothesis testing. The multiple regression results show the equation Y = 0.678+0.287X1+0.373 X2+0.354X3, The result of regression direction is positive so it means that the variables of leadership, motivation and work environment will also increase. The value of the coefficient of determination is 0.640. This means that X1 (leadership), X2 (motivation), X3 (work environment) has a contribution to performance (Y) of 64% while the remaining 36% is influenced by other variables not examined in this study. Overall, the results of the t test have a significant value less than 0.05, so it can be interpreted that X1 (leadership), X2 (motivation), X3 (work environment) have a significant influence on performance (Y) partially or individually. The results of the F test have a significance value of 0.000 < 0.05. Because the significance level below 0.05 indicates that together X1 (leadership), X2 (motivation), X3 (work environment) have a significant influence on performance (Y).
The Effect of Training and Placement on the Performance of Aparatur Sipil Negara (ASN) at the DPRD (Dewan Perwakilan Rakyat Daerah) In Seluma Regency Zuzeta Sundari; Eska Prima Monique Damarsiwi; Nurzam Nurzam
Journal of Indonesian Management Vol. 1 No. 3 (2021): SEPTEMBER
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i3.172

Abstract

This study aims to determine the effect of training and placement on the performance of Civil Servant at the DPRD Office in Seluma Regency. The sample in this study was 35 Civil Servant at the DPRD Office in Seluma Regency. The data Collecting methods used were questionnaires. Analytical methods used are multiple linear regression, determination test and hypothesis testing. The results of the regression analysis show Y = 1.501 + 0.380X1 + 0.603 X2 + e this describes a positive regression direction, meaning that there is a positive effect between X1 (training) and X2 (placement) on performance (Y). It means that if the training and placement variables increase, the performance will increase. The value of the coefficient of determination is 0.590. This means that X1 (training) and X2 (placement) affect performance (Y) by 59% while the remaining 41% is influenced by other variables not examined in this study. The results of the t-test at a significance level of 0.05 explain that Partially, the training and placement variables have a significant effect on the performance of Civil Servant at the DPRD Office in Seluma Regency. The results of the F test at a significance level of 0.05 explain that the training and placement variables have a significant simultaneous effect on the performance of Civil Servant at the DPRD Office in Seluma Regency.
The Influence of Service Quality and Facilities on Inpatient Satisfaction at Assyifa Manna Hospital, South Bengkulu Aldizulfikar Aldizulfikar; Eska Prima Monique Damarsiwi; Nia Indriasari
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 3 No. 3 (2022): Juli
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v3i3.722

Abstract

Health represent requirement of fundamental to society. More than anything else whole world a period now knocking over by virus of covid-19. Growing of level live society, hence progressively mount also society demand will the quality of kesehatan.Tujuan in this peneilitian that is to know influence of[is quality of Facility and service to satisfaction of patient take care of to stay with Pain of Assyifa Paradise Fruit of Bengkulu South. Method Analysis the used [is] method Test Validity, Test Rehabilitas, classic Test Assumption, Doubled Linear Regression, Kofesien Determensi and Test Hypothesis. Sampel in this research is patient take care of to stay with pain of Assyifa Bengkulu South amounting to 44 people Result of from research showing Result of Analysis linear regression of bergaanda the is Y = - 1,086+ 0,335 X1 + 0,692 X2. so that this matter depict that variable of x1 and of x2 have an effect on signifikan to variable Y. Coefficient value of determinasi of R square equal to 0,986 . Matter this means that value quality of ( X1) and facility ( X2) have an effect on to satisfaction of patient ( Y) equal to 98,6% while 1,4 % influenced by other variable which we do not is checked in research. Of Neglect test of Crobach that is 0,06 which variable is quality of and facility very reliable to satisfaction of this matter patient is proved with coefficient value is quality of facility and service to officer performance above Neglect of Crobach which have been specified by that is 0,736 and 0,62. Result of classic assumption test [of] value of VIF and of tolerance the quality of facility and service do not influence satisfaction of proved patient with value of VIF and of Tolerence both below/under 10 and above 0,10
The Influence of Service Quality and Facilities with Pertamina Gas Station Consumer Satisfaction 21,385.08. Manna City, South Bengkulu Regency Pegi Ade Putra; Siti Hanilah; Eska Prima Monique Damarsiwi
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 3 No. 4 (2022): Oktober
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v3i4.770

Abstract

This revolution era of oil fuel ( BBM) represent requirement of whole world society. Oil fuel not again bizzare goods because without existence of oil fuel hence entire/all activity and production will be burdened by for example motor and car can be run with existence of oil. Target [done/conducted] by this research is to know influence of[is quality of facility and service to satisfaction of consumer exist in SPBU 21.385.08 Town Paradise fruit Sub-Province of Bengkulu south. In this research of used sampel counted 120 people by using method of purvosive sampling with the meaning taken at random which is coincidence come to SPBU buy oil fuel. Result of got research by using meotde analyse doubled linear regression [is] the quality of facility and service have an effect on signifikan to satisfaction of consumer that is both variable of x its value of him 0,000. Base decision making if variable of signifikansi less than 0,005 hence expressed to have an effect on Value of VIF and of Tolerance both [of] variable of[is quality of facility and service both of the same value of VIF below/under 10 and tolerance above 1,0. Inferential that quality of is same facility and service - is same do not have symptom of multikolonearitas. From result of enumeration by using SPSS can know by coefficient value of determinasi of R is 0,843 so that R square equal to 0,711. Matter this means that Variable value of X have an effect on to variable ( Y) equal to 71,1 % while the rest 28,9 % influenced by other variable which do not check in this research
The Effect Of Service Quality And Price Toward Customer Satisfaction In Spa Services At Emi Salon Of Seluma Regency Sherly Gustianti; Eska Prima Monique Damarsiwi; Yesi Indian Ariska
Journal of Indonesian Management Vol. 1 No. 4 (2021): December
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i4.328

Abstract

The sample in this study was 50 customers of Emi Salon of Seluma Regency. The sampling technique is accidental sampling technique. The data were collected using a questionnaire and the analytical method used was multiple linear regression, determination test and hypothesis testing. The results of the regression analysis show Y = 2.465 + 0.353X1 + 0.519 X2 + e, the coefficient of determination of adjust R square is 0.708. This means that X1 (service quality) and X2 (price), have a contribution to customer satisfaction (Y) of 70.8% while the remaining 29.2% is influenced by other variables not examined in this study. Service quality has a partially significant effect on consumer satisfaction at Emi Salon in Seluma Regency, this is evidenced by a significant value of 0.000 <0.05. Price has a partially significant effect on consumer satisfaction at Emi Salon Seluma Regency, this is evidenced by a significant value of 0.000 <0.05. Service quality and price have a significant effect simultaneously on consumer satisfaction at Emi Salon of Seluma Regency, this is evidenced by a significant value of 0.000 <0.05
Influence Quality Of Service And Facility To Satisfaction Of Patient Take Care Of To Stay With Pain Of Assyifa Paradise Fruit Of Bengkulu South Aldi Zulfikar; Eska Prima Monique Damarsiwi; Nia Indriasari
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 3 No. 4 (2022): Oktober
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v3i4.839

Abstract

Health represent requirement of fundamental to society. More than anything else whole world a period now knocking over by virus of covid-19. Growing of level live society, hence progressively mount also society demand will the quality of kesehatan.Tujuan in this peneilitian that is to know influence of[is quality of Facility and service to satisfaction of patient take care of to stay with Pain of Assyifa Paradise Fruit of Bengkulu South. Method Analysis the used [is] method Test Validity, Test Rehabilitas, classic Test Assumption, Doubled Linear Regression, Kofesien Determensi and Test Hypothesis. Sampel in this research is patient take care of to stay with pain of Assyifa Bengkulu South amounting to 44 people. Result of from research showing Result of Analysis linear regression of bergaanda the is Y = - 1,086+ 0,335 X1 + 0,692 X2. so that this matter depict that variable of x1 and of x2 have an effect on signifikan to variable Y. Coefficient value of determinasi of R square equal to 0,986 . Matter this means that value quality of ( X1) and facility ( X2) have an effect on to satisfaction of patient ( Y) equal to 98,6% while 1,4 % influenced by other variable which we do not is checked in research. Of Neglect test of Crobach that is 0,06 which variable is quality of and facility very reliable to satisfaction of this matter patient is proved with coefficient value is quality of facility and service to officer performance above Neglect of Crobach which have been specified by that is 0,736 and 0,62. Result of classic assumption test [of] value of VIF and of tolerance the quality of facility and service do not influence satisfaction of proved patient with value of VIF and of Tolerence both below/under 10 and above 0,10.
The Factors Affecting Customer Loyalty At Conter Ervin Cell Bengkulu Selatan Akbar Ilahi; Nia Indriasari; Eska Prima Monique
Journal of Indonesian Management Vol. 3 No. 1 (2023): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i1.1138

Abstract

Counter Ervin Cell Bengkulu Selatan is a shop that is engaged in selling Smartphones, selling cards and credits for all operators and serving Hardware, Software and Smartphone Accessories services "and is one of the businesses that prioritizes service to its customers.This type of research uses quantitative research. The method of analysis in this study uses Validity test, Reality test, Calsik Assumption Test, Multiple Linear Regression Analysis, Coefficient of Determination and hypothesis testing using t test. The number of samples studied was 96 96 questionnaires to buyers of goods at the Ervin cell counter.The results of the multiple linear regression analysis are Y = 7.639 + 0.265 X1 + 0.351 X2 + 0.232 X3, this describes a positive regression direction, meaning that the variables of customer quality (X1) and service quality (X2) and product quality (X3) have a positive influence. on customer loyalty (Y) at the Ervin cell Manna Bengkulu Selatan counter. The value of the coefficient of determination from the results of calculations using SPSS can be seen that the value of the coefficient of determination from R square is 0.617. This means that the value of customer quality (X1) and the value of service quality (X2) and product quality (X3) affect customer loyalty (Y) by 61.7% while the remaining 29.3% is influenced by other variables not examined in the study this.
The Effect Of Customer Experience And Customer Satisfaction On Interest In Using Hotel Services Grand Seven One Manna Agung Surya Pramata; Karona Cahya Susena; Eska Prima Monique Damarsiwi
Journal of Indonesian Management Vol. 3 No. 2 (2023): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i2.1303

Abstract

The purpose of this study was to determine the effect of customer experience and customer satisfaction on the intention to use the services of the Grand Seven One Manna hotel. The sample in this study were 90 respondents. The method used in collecting data for this research is a questionnaire. The method of data analysis in this study is the Multiple Linear Regression Research Instrument Test the Coefficient of Determination of the Hypothesis. Based on the results of this study it was concluded that customer experience has a positive and significant effect on the intention to use hotel services at Grand Seven One Manna, meaning that if the customer experience increases, the interest in using hotel services will also increase. Customer satisfaction has a positive and significant effect on the intention to use hotel services at Grand Seven One Manna, meaning that if customer satisfaction increases, the interest in using hotel services will also increase. Customer experience and customer satisfaction together have a positive and significant effect on the interest in using hotel services at Grand Seven One Manna, meaning that if customer experience and customer satisfaction increase, the interest in using hotel services will also increase.
Co-Authors ', Darmawansyah Abdul Rahman Abdul Rahman Agung Surya Pramata Ahmad Soleh Akbar Ilahi Aldi Zulfikar Aldizulfikar Aldizulfikar Aliano, Dio Andriani Prawitasari Ardiana, Rina Arif, Hilda Meisya Ariska , Yesi Indian Ariska, Yesi Indian Arsianti, Devi Buaton, Wiranda Danofi, Alwin Deli Efrianto Devi Arsianti Dian Safitri Dian Safitri Eddlyn Jervis Effendi, Yanto Elma, Tiara F.A, Raden Ajeng Flaura Febliansa, M. Rahman Febliansyah, M. Rahman Ferdian Fachrie Hero Putra Fitriano, Yun Gayatri, Ida Ayu Made Er Meytha Gustianti, Sherly Hanila, Siti Harwini, Dewi Helvoni Mahrina Hendri Antara Hidayah, Nenden Restu Hijeria , Putri Hilda Meisya Arif Hilda Meisya Arif Ida Anggraini Ida Anggriani Ilahi, Wahyu Indra Gunawan Irlis Suanto Iswi Dana Utama Putra Junaidah Junaidah Karona Cahya Susena Kontesa, Cecilia Kresnawati, Kresnawati Lita Afiana Liza Yulianti M Jeffri Arlinandes Chandra Madalena, Putri Meliani, Nita Mia Tri Agustina Muhammad Rahman Febliansa Muhammad Rahman Febliansyah Muhammad Roky Pratama Mulyadi, Singgi Nasution, Suswanti Nasution, Suswati Natasya, Adelia Nengsih, Mimi Kurnia Neri Susanti Nia Indriasari Nia Indriasari Nia Indriasari, Nia Nirta Vera Yustanti Nugroho , Husnul Nurzam Nurzam, Nurzam Pegi Ade Putra Penola, Yola Pramata, Agung Surya Prasetia, Zelinda Prawitasari, Andriani Puspita, Sinta Dian Putri Madalena Putri, Lydia Gustina Putriani, Ririn Restu Sukri Rivaldhy Muhammad Rydarto, Dennis Selsa Dlayorza Sherly Gustianti Siswanto Siswanto Siti Hanila Siti Hanila Subagia, Nyoman Gede Suhardi, Mutia Aprizki Sulisti Afriani Sulisti Afriani, Sulisti Sundari, Zuzeta Suswati Nasution Suswati Nasution Syahputra, Paldi Awan Tambunan, Denis Ryanto Tanti Harlena Tawakal, Anzori Tito Irawanto Tito Irwanto Vellya Agustin Wagini Wahyu Ilahi Yanuardi Yanuardi Yanuardi Yanuardi Yesi Indian Ariska Yessy Indiana Ariska Yudi Irawan Abi Yulianti, Oni Yun Fitriano Zuzan, Analia Zuzeta Sundari