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All Journal Managament Insight: Jurnal Ilmiah Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis AFEBI Economic and Finance Review AFEBI Management and Business Review Kumawula: Jurnal Pengabdian Kepada Masyarakat SINTA Journal (Science, Technology, and Agricultural) Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Bima Journal : Business, Management and Accounting Journal Journal of Research in Social Science and Humanities Journal of Indonesian Management Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Ekonomia JELAJAH: Journal of Tourism and Hospitality Jurnal Multidisiplin Dehasen (MUDE) Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Indonesia Raya Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi Jurnal Administrasi Bisnis Nusantara Ekonomia Jurnal Gotong Royong Jurnal Bisnis, Manajemen, dan Akuntansi Journal of Business Management Journal of Law, Social Science, and Management Review Jurnal Pengabdian Mandiri
Damarsiwi, Eska Prima Monique
Universitas Dehasen Bengkulu
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Feasibility Study Analysis of Mr. Yulianto's Tofu And Tempe Factory In View From Human Resources Elma, Tiara; Febliansa, M. Rahman; Monique, Eska Prima
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 3 No 2 (2024): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v3i2.6269

Abstract

This study aims to conduct an in-depth analysis of the operations of the tofu and tempe factory owned by Mr Yulianto, with a focus on the human resources (HR) aspect. The method used is a descriptive method with a qualitative approach, where data is collected through interviews, direct observation and document analysis. The main objective of this research is to evaluate the availability, quality and management of human resources that support the continuity of factory operations. The analysis results show that the factory has an adequate number of workers, but there are weaknesses related to employee skills and training. Lack of optimal HR management also affects factory operational productivity and efficiency. Research recommendations include improving training programs, improving recruitment systems, and implementing more effective performance management to increase employee competency and motivation. It is hoped that improvements in HR management can make Mr Yulianto's tofu and tempeh factory more competitive and sustainable in the future.
Boston Consulting Group (BCG'S) Analysis On Powder Coffee 1001 Bengkulu City Safitri, Dian; Afriani, Sulisti; Damarsiwi, Eska Prima Monique
Journal of Indonesian Management Vol. 1 No. 1 (2021): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i1.112

Abstract

In implementing the marketing strategy, it is always related to marketing recommendations consisting of four variables, namely: product, price, place, promotion. BCG analysis is based on the basic premise that a company should have a balanced portfolio of business, which produces more than the amount it uses. Its role is determined by two factors, namely: (1) Market Growth Rate (2) Relative Market Share. The BCG analysis has 4 cells representing 4 combinations showing the lowest growth rate and market share, namely: stars, cash cows, dogs, and question marks. The data collection methods used in this writing were the observation method, the interview method (unstructured), and the documentation method. BCG analysis was carried out based on data on the sales volume of Usaha Kopi Bubuk 1001 of Bengkulu City in 2018 and 2019 which were compared with the sales volume data of Usaha Kopi Bubuk Aroma in 2019, to obtain a relatively high level. From the results of research with BCG analysis, it can be seen that the market growth rate of Usaha Kopi Bubuk 1001 of Bengkulu City in 2019 is 14% and the relative market share is 1.6x, then Usaha Kopi Bubuk 1001 of Bengkulu City is in the Star position, which indicates that growth high market and relatively high market share, and it is related to the Product Life Cycle, the product position of Usaha Kopi Bubuk 1001 of Bengkulu City is in the Growth stage, so the strategy used by Usaha Kopi Bubuk 1001 of Bengkulu City is the Hold strategy.
An Analysis of Marketing Strategy of JP. Astor Products in PT. Jasaraharja Putera of Bengkulu City Ilahi, Wahyu; Susena, Karona Cahya; Damarsiwi, Eska Prima Monique
Journal of Indonesian Management Vol. 1 No. 1 (2021): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i1.113

Abstract

The purpose of this study is to determine the marketing strategy of JP ASTOR products in PT. Jasaraharja Putera. This research is qualitative and quantitative research. The sample in this study is an internal sample, that is from employees of PT. Jasaraharja Putera and external samples are from customers of PT. Jasaraharja Putera. The analytical method used is the EFAS analysis method (External Factor Analysis Summary) and IFAS (Internal Factor Analysis Summary) then included in the matrix Strength, Weakness, Opportunities and Threats, or SWOT. Based on the results of the research,it is found that PT. Jasaraharja Putera gained score of 9.17 on internal factors and score of 3.51 on external factors. Thus scores make the company is in quadrant 1 in the SWOT analysis diagram (Supporting Aggressive strategies) which means that the company uses the power possessed by the company itself in marketing JP. ASTOR products.
Analysis of Radix Guitar Marketing Strategy on Queen Guitars Gallery, Bengkulu City Yanuardi, Yanuardi; Soleh, Ahmad; Damarsiwi, Eska Prima Monique
Journal of Indonesian Management Vol. 1 No. 1 (2021): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i1.114

Abstract

In conducting marketing activities a company has several objectives to be achieved, both short-term goals and long-term goals. In the short term it is usually to win the hearts of consumers, especially for newly launched products. Whereas in the long term it is carried out to maintain existing products in order to exist. Likewise, the Queen Guitars Gallery of the City of Bengkulu, of course, requires the role of marketing activities and strategies. Based on this, then to find out the exact strategy used by the Queen Guitars Gallery of the City of Bengkulu, a SWOT analysis is needed. The purpose of this study was to find out the marketing strategy of the Radix guitar at the Queen Guitars Gallery in the City of Bengkulu.From the results of IFAS and EFAS research in this study, there was a strength factor possessed by the Bengkulu City Queen Guitars Gallery of 25, while the weakness was 6.69. So the internal quadrant of the factor is 25-6.69 = 18.31, while the opportunity factor that is owned is 19.125 and for the threat factor is 7,15. So the external quadrant is a factor of 19.125-7,15 = 11,975. Based on this analysis, Queen Guitars Gallery of the City of Bengkulu is in quadrant 1 in the SWOT diagram. Based on the results of research carried out at the Bengkulu City Queen Guitars Gallery, it can be concluded that the appropriate strategy is an aggressive strategy or Strength opportunity (SO) strategy, because the Bengkulu City Queen Guitars Gallery currently has great strength and opportunity, so this strategy which can be used for the progress of the Queen Guitars Galllery City of Bengkulu.
The Influence of Leadership, Motivation and Work Environment on Employee Performance at the Regional Inspectorate of Kaur Regency Madalena, Putri; Damarsiwi, Eska Prima Monique; Rahman, Abdul
Journal of Indonesian Management Vol. 1 No. 2 (2021): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i2.139

Abstract

The purpose of this study is to determine the influence of leadership, motivation and work environment on employee performance at the Regional Inspectorate of Kaur Regency. The sample in this study was 31 civil servants at the Regional Inspectorate of Kaur Regency. The data collection used a questionnaire and the analytical methods used were multiple linear regression, determination test and hypothesis testing. The multiple regression results show the equation Y = 0.678+0.287X1+0.373 X2+0.354X3, The result of regression direction is positive so it means that the variables of leadership, motivation and work environment will also increase. The value of the coefficient of determination is 0.640. This means that X1 (leadership), X2 (motivation), X3 (work environment) has a contribution to performance (Y) of 64% while the remaining 36% is influenced by other variables not examined in this study. Overall, the results of the t test have a significant value less than 0.05, so it can be interpreted that X1 (leadership), X2 (motivation), X3 (work environment) have a significant influence on performance (Y) partially or individually. The results of the F test have a significance value of 0.000 < 0.05. Because the significance level below 0.05 indicates that together X1 (leadership), X2 (motivation), X3 (work environment) have a significant influence on performance (Y).
The Effect of Training and Placement on the Performance of Aparatur Sipil Negara (ASN) at the DPRD (Dewan Perwakilan Rakyat Daerah) In Seluma Regency Sundari, Zuzeta; Damarsiwi, Eska Prima Monique; Nurzam, Nurzam
Journal of Indonesian Management Vol. 1 No. 3 (2021): SEPTEMBER
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i3.172

Abstract

This study aims to determine the effect of training and placement on the performance of Civil Servant at the DPRD Office in Seluma Regency. The sample in this study was 35 Civil Servant at the DPRD Office in Seluma Regency. The data Collecting methods used were questionnaires. Analytical methods used are multiple linear regression, determination test and hypothesis testing. The results of the regression analysis show Y = 1.501 + 0.380X1 + 0.603 X2 + e this describes a positive regression direction, meaning that there is a positive effect between X1 (training) and X2 (placement) on performance (Y). It means that if the training and placement variables increase, the performance will increase. The value of the coefficient of determination is 0.590. This means that X1 (training) and X2 (placement) affect performance (Y) by 59% while the remaining 41% is influenced by other variables not examined in this study. The results of the t-test at a significance level of 0.05 explain that Partially, the training and placement variables have a significant effect on the performance of Civil Servant at the DPRD Office in Seluma Regency. The results of the F test at a significance level of 0.05 explain that the training and placement variables have a significant simultaneous effect on the performance of Civil Servant at the DPRD Office in Seluma Regency.
The Effect Of Service Quality And Price Toward Customer Satisfaction In Spa Services At Emi Salon Of Seluma Regency Gustianti, Sherly; Damarsiwi , Eska Prima Monique; Ariska , Yesi Indian
Journal of Indonesian Management Vol. 1 No. 4 (2021): December
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i4.328

Abstract

The sample in this study was 50 customers of Emi Salon of Seluma Regency. The sampling technique is accidental sampling technique. The data were collected using a questionnaire and the analytical method used was multiple linear regression, determination test and hypothesis testing. The results of the regression analysis show Y = 2.465 + 0.353X1 + 0.519 X2 + e, the coefficient of determination of adjust R square is 0.708. This means that X1 (service quality) and X2 (price), have a contribution to customer satisfaction (Y) of 70.8% while the remaining 29.2% is influenced by other variables not examined in this study. Service quality has a partially significant effect on consumer satisfaction at Emi Salon in Seluma Regency, this is evidenced by a significant value of 0.000 <0.05. Price has a partially significant effect on consumer satisfaction at Emi Salon Seluma Regency, this is evidenced by a significant value of 0.000 <0.05. Service quality and price have a significant effect simultaneously on consumer satisfaction at Emi Salon of Seluma Regency, this is evidenced by a significant value of 0.000 <0.05
The Effect Of Customer Experience And Customer Satisfaction On Interest In Using Hotel Services Grand Seven One Manna Pramata, Agung Surya; Susena , Karona Cahya; Damarsiwi, Eska Prima Monique
Journal of Indonesian Management Vol. 3 No. 2 (2023): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i2.1303

Abstract

The purpose of this study was to determine the effect of customer experience and customer satisfaction on the intention to use the services of the Grand Seven One Manna hotel. The sample in this study were 90 respondents. The method used in collecting data for this research is a questionnaire. The method of data analysis in this study is the Multiple Linear Regression Research Instrument Test the Coefficient of Determination of the Hypothesis. Based on the results of this study it was concluded that customer experience has a positive and significant effect on the intention to use hotel services at Grand Seven One Manna, meaning that if the customer experience increases, the interest in using hotel services will also increase. Customer satisfaction has a positive and significant effect on the intention to use hotel services at Grand Seven One Manna, meaning that if customer satisfaction increases, the interest in using hotel services will also increase. Customer experience and customer satisfaction together have a positive and significant effect on the interest in using hotel services at Grand Seven One Manna, meaning that if customer experience and customer satisfaction increase, the interest in using hotel services will also increase.
The Influence Of Marketing Mix On Customer Satisfaction Of Online Transportation Services Maxim Bike In Bengkulu City Aliano, Dio; Monique, Eska Prima; Rydarto, Dennis
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 4 No 1 (2025): Januari
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v4i1.7363

Abstract

Maxim Bike is an online transportation service that is part of the Maxim company which offers application-based transportation services in various cities in Indonesia, especially in Bengkulu City, this research aims to find out how much influence Marketing Mix has on customer satisfaction of Maxim Bike online transportation services. This type of research uses quantitative research. The analysis method in this type of research uses validity test, reliability test, classical assumption test, multiple linear regression test, coefficient of determination and hypothesis testing. The number of samples studied amounted to 80 users of Maxim Bike transportation services. The results of the multiple linear regression analysis are the equation Y = 7,181 + -0.054 X1 + 0.116X2 + 0.152X3 + 0.054X4 + -0.100X5 + 0.241X6 + 0.163X7 + e. From the results of testing the t test hypothesis, it is known that the variable Product (X1) 0.610> 0.05, Price (X2) 0.118> 0.05, Promotion (X4) 0.482> 0.05, People (X5) 0.360> 0.05, Process (X7) 0.335> 0.05 has no significant effect because the significant value is greater than 0.05, while for the variable Place (X3) 0.025 < 0.05, Physical evidence (X6) 0.008 < 0.05 has a significant effect. For the f test test, a significant value of 0.000 <0.05 is generated, this indicates that the marketing mix has an effect simultaneously or together.
Pengolahan Sampah Rumah Tangga dalam Rangka Menambah Nilai Ekonomis serta Peningkatan Ekonomi Keluarga Ariska, Yesi Indian; Damarsiwi, Eska Prima Monique; Febliansyah, M. Rahman; Arif, Hilda Meisya; Susanti, Neri
Jurnal Dehasen Mengabdi Vol 1 No 1 (2022): Maret-Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1097.285 KB)

Abstract

Along with the increase in population and high consumption patterns, the production of waste also increases every day, with an increase in waste production, there will be a buildup of waste that has a lot of negative impacts. To reduce the negative impact, the community service team, Lecturers of the Faculty of Economics, Dehasen University, carried out, (10) community service / counseling and socialization about household waste processing which was later expected to add economic value, (2) Inviting women on Jalan Merawan 14a RT 29 Sawah the width of the Ratu Agung sub-district, Bengkulu City to utilize and be creative with household waste into more valuable crafts. The targets who participate in this outreach/socialization are housewives who do not have knowledge about waste recycling processing. This community service activity has been running with methods and targets so that the results of housewives on Jalan Merawan 14a RT 29, Sawah Lebar, Ratu Agung District, Bengkulu City have knowledge about organic and organic waste and have been able to make craft creations that have economic value
Co-Authors ', Darmawansyah Abdul Rahman Abdul Rahman Agung Surya Pramata Ahmad Soleh Akbar Ilahi Aldi Zulfikar Aliano, Dio Andriani Prawitasari Ardiana, Rina Arif, Hilda Meisya Ariska , Yesi Indian Ariska, Yesi Indian Arsianti, Devi Buaton, Wiranda Danofi, Alwin Deli Efrianto Devi Arsianti Dian Safitri Dian Safitri Eddlyn Jervis Effendi, Yanto Elma, Tiara F.A, Raden Ajeng Flaura Febliansa, M. Rahman Febliansyah, M. Rahman Ferdian Fachrie Hero Putra Fitriano, Yun Gayatri, Ida Ayu Made Er Meytha Gustianti, Sherly Hanila, Siti Harwini, Dewi Helvoni Mahrina Hendri Antara Hidayah, Nenden Restu Hijeria , Putri Hilda Meisya Arif Hilda Meisya Arif Ida Anggraini Ida Anggriani Ilahi, Wahyu Indra Gunawan Irlis Suanto Iswi Dana Utama Putra Junaidah Junaidah Karona Cahya Susena, Karona Cahya Kontesa, Cecilia Kresnawati, Kresnawati Lita Afiana Liza Yulianti M Jeffri Arlinandes Chandra Madalena, Putri Meliani, Nita Mia Tri Agustina Muhammad Rahman Febliansa Muhammad Rahman Febliansyah Muhammad Roky Pratama Mulyadi, Singgi Nasution, Suswanti Nasution, Suswati Natasya, Adelia Nenden Restu Hidayah Nengsih, Mimi Kurnia Neri Susanti Nia Indriasari Nia Indriasari Nia Indriasari, Nia Nirta Vera Yustanti Nugroho , Husnul Nurzam Nurzam, Nurzam Pegi Ade Putra Penola, Yola Pramata, Agung Surya Prasetia, Zelinda Prawitasari, Andriani Puspita, Sinta Dian Putri Madalena Putri, Lydia Gustina Putriani, Ririn Restu Sukri Rivaldhy Muhammad Rydarto, Dennis Selsa Dlayorza Sherly Gustianti Siswanto Siswanto Siti Hanila Siti Hanila Subagia, Nyoman Gede Suhardi, Mutia Aprizki Sulisti Afriani Sulisti Afriani, Sulisti Sundari, Zuzeta Suswati Nasution Suswati Nasution Syahputra, Paldi Awan Tambunan, Denis Ryanto Tanti Harlena Tawakal, Anzori Tito Irawanto Tito Irwanto Vellya Agustin Wagini Wahyu Ilahi Yanuardi Yanuardi Yanuardi Yanuardi Yesi Indian Ariska Yessy Indiana Ariska Yudi Irawan Abi Yulianti, Oni Yun Fitriano Zuzan, Analia Zuzeta Sundari