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All Journal Economics and Digital Business Review International Journal of Business, Law, and Education Abdimas Langkanae Journal Of Human And Education (JAHE) Seminar Nasional Pengabdian Kepada Masyarakat Sanskara Manajemen dan Bisnis Seminar Nasional Hasil Penelitian LP2M UNM Indo-Fintech Intellectuals: Journal of Economics and Business West Science Journal Economic and Entrepreneurship Journal of Entrepreneur, Business and Management West Science Social and Humanities Studies Jurnal Akademik Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity International Journal of Education, Vocational and Social Science Jurnal Cendekia Ilmiah CITAKARYA Jurnal Pengabdian Masyarakat Oikonomia : Journal of Management Economics and Accounting Jurnal Sipakatau Jurnal Pengabdian Masyarakat
Mahmuddin Mahmuddin
Universitas Negeri Makassar, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

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Pengaruh Literasi Digital Terhadap Minat Berwirausaha Pada Mahasiswa Kewirausahaan Fakultas Ekonomi Universitas Negeri Makassar Hisanan, Herawan; Mahmuddin, Mahmuddin; Wati, Fitra Widya
Economics and Digital Business Review Vol. 5 No. 2 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i2.1390

Abstract

Tujuan temuan untuk mengetahui bagaimana minat berwirausaha mahasiswa Universitas Negeri Makassar dipengaruhi oleh literasi digital yang dimilikinya. Pada temuan ini ada 3 metode pengumpulan data yakni angket, wawancara, dan observasi yang bersifat deskriptif kuantitatif. Mahasiswa yang mempelajari kewirausahaan Universitas Negeri Makassar tahun ajaran 2022 dijadikan sebagai sampel penelitian ini. Dengan menggunakan SPSS, analisis regresi sederhana dilakukan terhadap data. Temuan penelitian menyatakan bahwa ada hubungan langsung yang positif dan signifikan antara budaya organisasi dengan kinerja instruktur pada Program Studi Kewirausahaan FEB Universitas Negeri Makassar. Mahasiswa Program Studi Kewirausahaan sudah memanfaatkan teknologi digital untuk berwirausaha, terbukti dari hasil observasi dan wawancara. Hal ini menyoroti dampak literasi digital terhadap aspirasi kewirausahaan mahasiswa Pendidikan Ekonomi. Literasi digital anak-anak disarankan untuk dimanfaatkan dengan baik, khususnya dalam hal kewirausahaan.
Students' Perception of Business Incubators In Increasing Interest in Business at Makassar Tourism Polytechnic Mahmuddin; Halim, Nur; Wisudawaty, Ika
International Journal of Education, Vocational and Social Science Vol. 4 No. 02 (2025): May, International Journal of Education, Vocational and Social Science( IJVESS
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v4i02.1774

Abstract

This study aims to explore students' perceptions of the Business Incubator at Makassar Tourism Polytechnic in increasing entrepreneurial interest. Using a qualitative approach, data were collected through interviews, observation, and documentation. The results show that most students are aware of the incubator, but their understanding varies. Students actively involved in the program benefit from training, mentoring, and business networking, which foster their entrepreneurial interest. However, challenges such as lack of information, limited time, and fear of failure remain. The business incubator is considered important in shaping students' interest and readiness for entrepreneurship.
The Role of Digital Technology in the Development of Small and Medium Enterprises (SMEs) in Makassar Halim, Nur; Agus; Mahmuddin
International Journal of Education, Vocational and Social Science Vol. 4 No. 02 (2025): May, International Journal of Education, Vocational and Social Science( IJVESS
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v4i02.1776

Abstract

This study aims to analyze the role of digital technology in the development of Small and Medium Enterprises (SMEs) in Tidung, Makassar. In today's digital era, the adoption of digital technologies such as online marketing, e-commerce, and social media has become a crucial factor in driving the growth of SMEs, improving operational efficiency, expanding market reach, and fostering product and service innovation. This research employs a descriptive qualitative approach to deeply understand the utilization of digital technology by SMEs in Tidung, focusing on the benefits gained and the challenges faced in the digitalization process. The findings reveal that although SMEs in Tidung experience significant benefits from adopting digital technologies, such as increased market visibility and operational efficiency, challenges such as limited resources, infrastructure, and low digital literacy remain major obstacles. Therefore, enhancing digital literacy and improving infrastructure support are necessary to accelerate digitalization among SMEs. This study is expected to provide valuable insights for policymakers and SME practitioners to optimize the use of digital technology to achieve sustainable growth and enhance their contribution to the local and national economy.
Npure Hair Oil :"Pemanfaatan Virgin Coconut Oil (Vco) Menjadi Minyak Rambut Untuk Meningkatkan Pendapatan” Ika Wisudawaty; Pahrul Pahrul; Sumiati Tahir; Nur halim; Mahmuddin Mahmuddin
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 3 (2025): MEI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i3.4559

Abstract

The creative industry in Indonesia has experienced rapid growth in recent years, leading to increased business competition and encouraging innovation in product marketing. This trend has driven many entrepreneurs to develop products that are not only appealing but also offer added value. One such innovation in the beauty sector is the development of hair oil made from Virgin Coconut Oil (VCO). This product utilizes VCO, which is rich in vitamin E, lauric acid, and antioxidants, all known for their benefits in nourishing hair and maintaining scalp health. The natural composition of VCO makes it a safe choice for individuals who wish to avoid harmful chemicals commonly found in hair care products. What makes this business unique is its formulation that combines VCO with almond oil. Although VCO is widely used in various beauty products, hair oil that blends it with almond oil remains rare in the market. Almond oil, which is also rich in vitamin E and essential fatty acids, helps moisturize the hair, reduce hair loss, and strengthen the hair roots. This combination is expected to provide maximum benefits for hair care. The method used in this study involved a product trial with several participants in the city of Makassar. The trial lasted for one week, aiming to evaluate the product’s effectiveness in delivering the intended benefits. The results of the study indicate that an optimal formulation was successfully developed, resulting in a high-quality hair oil with maximum benefits. Additionally, this product holds potential to increase community income by utilizing the abundant coconut resources, thereby adding value to the local economy
The Influence of Food Reviews on Purchasing Decisions with Hedonic Style As a Moderating Variable: Penelitian Otje Herman Wibowo; Mahmuddin; Rini Hadiyati; Sriwanti Belani; Ni Luh Ketut Ayu Sudha Sucandrawati
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2675

Abstract

This research is a quantitative study with an explanatory approach. The data used in this study is primary data obtained by the researcher from 335 J.CO Donuts customers spread throughout Indonesia. The data obtained by the researcher was analyzed using the smart PLS 4.0 analysis tool. The result in this article show that the first row of the table above, it shows the P-Values ​​are positive and below the 0.05 significance level, namely 0.006. These results are in line with the research. These results indicate that Food Reviewers can improve product quality, increase brand trust, increase sales quantity, and increase Purchase Decision numbers. In the next row, the results shown are three hundred and sixty degrees inverse, namely the Hedonic Style variable cannot moderate the influence of the Food Reviewer variable on the Purchase Decision variable because the P-Values ​​value is not below the 0.05 significance value, namely 0.068. This result is due to J.CO donut consumers purchasing based on product quality and brand trust, rather than hedonistic tendencies. Therefore, it can be concluded that the first hypothesis in this study is accepted, while the second hypothesis in this article is rejected.
Socialization of the Use of Tiktok Shop to MSME Players in Rural Community to Improve the Performance of their MSMEs Irfansyah, Irfansyah; Magisa , Nurul Septya; Nurmansyah , Andry; Yunan , Nadiya; Mahmuddin, Mahmuddin
Journal Of Human And Education (JAHE) Vol. 4 No. 4 (2024): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i4.1265

Abstract

Abstract Keude Bieng Village, which is located on Jalan Meulaboh-Banda Aceh, precisely in Lhoknga District, Aceh Besar Regency, is a tourist area that is very popular with tourists. However, most of the residents along Lhoknga Road opened stalls for visiting tourists. They also produce various typical Acehnese foods and produce various rattan craft skills which are part of micro, small and medium enterprises (MSMEs). The rattan and other bamboo craftsmen who sell along the street of Keude Bieng create economic activity for the community. However, in this modern digital era, many MSMEs still find it difficult to use digital marketing media, so not many people use it. Based on these problems, digital marketing outreach and training, especially the TikTok Shop Application, was carried out for MSME business actors in Keude Bieng Village, Lhoknga District, Aceh Besar Regency. The choice of marketing media using TikTok is because TikTok is currently an application that is loved by the public and the benefits are felt and also its influence on purchasing a product marketed on the application with the aim that MSMEs who use the application can promote and sell products. The aim of carrying out this Community Service activity is to optimize marketing activities for MSMEs digitally so that MSME products in Keude Bieng Village, Lhoknga District, Aceh Besar Regency can cover a wider scope. Community Service Activities in Keude Bieng Village are carried out by holding outreach and training for all MSME players. Based on the activities that have been carried out, MSMEs who do not yet have a TikTok Shop account can be helped to manage the products produced on the platform and understand how to market them. The results of the community service program for MSMEs in Keude Bieng Village, Lhoknga District, Aceh Besar Regency, had a positive impact on those who took part. This is evidenced by increases in knowledge, skills and product quality, number, type and turnover, management capabilities, profits and the number of new entrepreneurs. Keyword : Tiktok Shop, MSMEs, Keude Bieng Village, Handicrafts
Bibliometric Analysis of the Growth and Challenges of Digital Entrepreneurship Judijanto, Loso; Mahmuddin, Mahmuddin; Fanggidae, Herny Constantia; Erwin, Erwin
West Science Social and Humanities Studies Vol. 2 No. 09 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i09.1266

Abstract

This paper presents a bibliometric analysis of the growth and challenges in digital entrepreneurship, synthesizing key findings from influential research in the field. The analysis identifies major trends such as the integration of digital technologies in entrepreneurship education, the critical role of big data, and the transformation of innovation processes. It highlights how entrepreneurial ecosystems and financial innovations, such as microfinance and crowdfunding, have enabled broader access to resources for digital entrepreneurs, particularly small and medium enterprises (SMEs). Emerging themes, including social entrepreneurship, gender inclusivity, and the use of digital platforms by women entrepreneurs, reveal the shifting focus toward more inclusive and socially responsible business models. The study concludes by discussing the dynamic nature of digital entrepreneurship and the importance of developing supportive ecosystems to address the ongoing challenges of digital transformation and global competition.
Pelatihan dan Pendampingan Pencatatan Keuangan Menggunakan Aplikasi Buku Warung di BUMDesa Mattiro Uleng, Kabupaten Pangkep: Pengabdian Nur Halim; Pahrul; Mahmuddin; Nurhayani; Kemalasari, Andi Anggi
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3371

Abstract

This Community Service Activity (PKM) was driven by the urgent need to improve the accountability and efficiency of the financial management of the Mattiro Uleng Village-Owned Enterprise (BUMDesa) in Pangkep Regency. The focus of the intervention was on training and assistance in digital financial recording using the Buku Warung application as a practical solution. The main problems identified are the BUMDesa's dependence on manual bookkeeping, which is prone to errors, the inability to produce reliable financial reports, and a lack of transparency, which significantly hinders the sustainability of village business units. The PKM implementation method included four stages: comprehensive assessment, digital awareness socialization, hands-on training on the Buku Warung application, and measurable mentoring and evaluation through pre-tests and post-tests on 25 BUMDesa administrators. The material emphasized key features such as daily transaction recording, expenditure categorization, and digital accounts receivable/payable management. The evaluation results showed a significant increase in the average knowledge score of participants by 52.7 points (from 35.0 to 87.7), indicating successful technology adoption. This improvement proves that the adoption of user-friendly digital tools is very effective in transforming financial literacy and practices at the village level, so that BUMDesa Mattiro Uleng is expected to be able to achieve a higher level of transparency and accountability.
Pelatihan Edukasi Media Pembelajaran Melalui Penggunaan Canva dalam meningkatkan Kompetensi Guru SMKN 1 Pangkep Pahrul; Mahmuddin; Tahir, Sumiati; Nurhayani; Anas, Agung Muliaman
CITAKARYA Jurnal Pengabdian Masyarakat Vol. 3 No. 03 (2025): Agustus - Oktober
Publisher : CITAKARYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/citakarya.v3i03.2573

Abstract

Canva merupakan suatu tools desain grafis untuk membantu dalam pembuatan desain kreatif yang mudah digunakan. Dalam kegiatan ini, dilaksanakan pelatihan pembuatan media pembelajaran menggunakan Canva bagi guru-guru SMKN 1 di Pangkep. Kegiatan ini bertujuan untuk meningkatkan kemampuan peserta dalam pembuatan media pembelajaran menggunakan Canva. Kegiatan ini terdiri dari 3 tahapan yaitu perencanaan, pelaksanaan serta evaluasi dan pelaporan. Tahap pelaksanaan dilakukan dengan metode ceramah interaktif dan praktik. Pemaparan materi dilanjutkan dengan praktik pembuatan media pembelajaran. Kegiatan ini diikuti oleh 23 guru-guru SMKN 1 Pangkep. Setelah pelatihan, semua peserta mampu membuat media pembelajaran. Hasil menunjukkan peningkatan kompetensi yang sangat signifikan dan efektif. Skor rata-rata post-test meningkat sebesar 31,55 poin, dari 55,75 menjadi 87,30, atau setara dengan peningkatan 56,60% yang dikategorikan Tinggi berdasarkan N-Gain Score. Kenaikan skor ini didukung oleh produk media pembelajaran yang dihasilkan guru, yang menunjukkan peningkatan drastis dalam aspek visualitas, interaktivitas, dan relevansi konten kejuruan. Simpulan menunjukkan bahwa pemanfaatan Canva sebagai tools yang user-friendly sangat efektif sebagai solusi PKM, berhasil memfasilitasi transformasi peran guru menjadi desainer pengalaman belajar yang adaptif. Diharapkan pelatihan ini menjadi dasar bagi program berkelanjutan sekolah dalam meningkatkan kualitas pembelajaran digital.
Understanding the Roles of Green Awareness and Green Brand Image in Shaping Eco-Friendly Consumer Decision-Making: A Theoretical Synthesis Pahrul; Mahmuddin
International Journal of Education, Vocational and Social Science Vol. 4 No. 03 (2025): June - August, International Journal of Education, Vocational and Social Scien
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v4i03.2596

Abstract

This theoretical review examines how Green Awareness and Green Brand Image jointly influence eco-friendly consumer decision-making. Drawing on recent literature, the study synthesizes cognitive and perceptual mechanisms that guide consumers in evaluating sustainable products. The review finds that Green Awareness strengthens consumers’ understanding of environmental issues, while Green Brand Image provides credibility cues that build trust and reduce uncertainty. Together, these constructs interact synergistically to motivate eco-friendly purchase decisions. However, challenges such as greenwashing, socio-economic constraints, and cultural differences may weaken this relationship. The review contributes to sustainability marketing theory by offering an integrated conceptual understanding and outlining directions for future research.
Co-Authors Ade Onny Siagian Agus AGUS AGUS AGUS Anas, Agung Muliaman Andi Anggi Kemalasari Andi Anggi Kemalasari Anggraini, Nurafini Asmayanti Asmayanti Asmayanti Asmayanti Asmayanti Bustam, Bustam Erwin Erwin Fitra Widya Wati Fitrah Widya Wati Grace Tahapary Halim, Nur Hasbi hasbi hasbi Hasisa Haruna Herawan Hisanan Herny Constantia Fanggidae Hildawati Ika Wisudawaty Ika Wisudawaty Irfan Yunus Irfansyah Irfansyah Irsal Fauzi Jeni Dina Kristina Judijanto, Loso Kemalasari, Andi Anggi Kumalasari, Nety Kurnaesih, Uun Leonora Puspa Loso Judijanto Marhawati Mas'ud Uqbah Al Ansyari Mitha Evalista Muh. Rizah Putrawan Muhammad Faisal Muhammad Hirsan Hanafi Muhammad Jufri Muhammad Jufri Muhammad Nur Alam Muhammad Yahya Ni Luh Ketut Ayu Sudha Sucandrawati Nur Arisah Nur Halim Nur Rahmi Nurfadillah T, Rezki Nurhayani Nurmansyah , Andry Nurul Fadhilah Nurul Septya Magisa Ory Iswakarni Otje Herman Wibowo Pahrul Pahrul Pahrul, Pahrul Puteri Aprilani Rahmat Hidayat Rini Hadiyati Rovanita Rama Ruki Ambar Arum Sabalius Uhai Sikar, Muhammad Alfa Sriwanti Belani Sudarmi Sudarmi Sumiati Tahir Sumiati Tahir Suyono, Windy Permata Syam, Agus Tahir, Sumiati Uqbah Al Ansyari Wisudawaty, Ika Wulan Purnamasari Yulianti Yunan , Nadiya Yusniar