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The Effect of Service Quality and Product Price on Consumer Repurchase Intention at Lazatto Chicken & Burger, Pongtiku Branch, Makassar City Jeni Dina Kristina; Muhammad Jufri; Mahmuddin Mahmuddin; Asmayanti Asmayanti; Pahrul Pahrul
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.5677

Abstract

This study aims to determine the extent of influence of service quality and product price, both partially and simultaneously, on consumer repurchase intention at Lazatto Chicken & Burger, Pongtiku Branch, Makassar City. This study used a descriptive quantitative approach with a survey method by distributing questionnaires to 81 respondents. This study used non-probability sampling with an accidental sampling technique. Data analysis used classical assumption tests with normality tests, hypothesis tests with multiple linear regression, and coefficient of determination tests, using SPSS version 27.0 software. The results showed that service quality and product price had a positive and significant effect on repurchase intention, both partially and simultaneously. These findings confirm that improving service and pricing in line with customer perceptions of value are important factors in building consumer loyalty in the fast food restaurant sector. The R-squared value was 0.520, meaning that 52% of the variation in repurchase intention is explained by service quality and product price. The remaining 42% is explained by variables other than the two independent variables used in the study.
Entrepreneurship Education as a Catalyst for Women's Economic Empowerment Asmayanti Asmayanti; Pahrul Pahrul; Mahmuddin Mahmuddin; Andi Anggi Kemalasari; Hasisa Haruna
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 2 No. 3 (2025): Jurnal Sipakatau
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v2i3.2515

Abstract

Women's Economic Empowerment is crucial in supporting the Sustainable Development Goals. One aspect of women's economic empowerment that has been widely studied is women's involvement in entrepreneurial activities. Women have great potential to develop businesses. However, they often face barriers such as a lack of management education, access to capital, building business networks, and the persistence of community understanding that causes gender discrimination that women are not obliged to earn a living. This assumption can be an obstacle to the growth of the nation's economy. One of the efforts to overcome this is to educate the community on the importance of women's economic empowerment through Entrepreneurship Education. The purpose of entrepreneurship education for women is to encourage the national economy and improve family welfare. Economically empowered women can play a positive role in meeting personal needs, family and social activities.
D'Elia Naturals Rice Innovation Becomes a New Scrub in the Cosmetics Industry Pahrul Pahrul; Ika Wisudawaty; Wulan Purnamasari; Mahmuddin Mahmuddin; Uqbah Al Ansyari
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 2 No. 4 (2025): Jurnal Sipakatau
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v2i4.2517

Abstract

Innovation in the cosmetic industry also focuses on the importance of low-cost, domestic, and high-quality products. Beras, such as a local food in Indonesia, contain many nutrients that promote healthy skin, such as vitamin E, dietary fiber, and antioxidants. Penelitian this is a vital choice of products lulur basis as an alternative cosmetic ingredient that has potential. A method of mixing the extraction process and adjusting the yield from beberapa local varieties, which is then formulated with basic flavors such as madu, minyak olive, and various herbal extracts. Uji laboratory and uji application menusjukkan bahwa lulur berbahan dasar beras mampu mengangkat cell kulit mati, melembapkan kulit, serta meningkatkan kecerahan alami kulit. For example, this formula does not cause irritation and sesuai for most types of skin. Pengembangan lulur berbahan dasar beras juga memberikan nilai tambah bagi sektor pertanian local and mendukung concept economy works. This innovation is also based on the cosmetics industry to create products based on sumber daya local that resembles daya saing global. With that, beras not only serve as a meal, but also as a home in products that are cheap and effective.