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All Journal Economics and Digital Business Review International Journal of Business, Law, and Education Jurnal Pengabdian Kepada Masyarakat Abdimas Langkanae Journal Of Human And Education (JAHE) Seminar Nasional Pengabdian Kepada Masyarakat Sanskara Manajemen dan Bisnis Seminar Nasional Hasil Penelitian LP2M UNM Indo-Fintech Intellectuals: Journal of Economics and Business West Science Journal Economic and Entrepreneurship Journal of Entrepreneur, Business and Management West Science Social and Humanities Studies Mawaddah: Jurnal Hukum Keluarga Islam Jurnal Akademik Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity International Journal of Education, Vocational and Social Science Jurnal Cendekia Ilmiah CITAKARYA Jurnal Pengabdian Masyarakat Oikonomia : Journal of Management Economics and Accounting Jurnal Sipakatau Jurnal Pengabdian Masyarakat
Mahmuddin Mahmuddin
Universitas Negeri Makassar, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

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Evaluating the Role of Business Policy in Sustaining Competitive Advantage: A Case Study in Manufacturing Industry Mahmuddin, Mahmuddin; Tahir, Sumiati; Nurfadillah T, Rezki; Pahrul, Pahrul
International Journal of Business, Law, and Education Vol. 6 No. 2 (2025): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v6i2.1315

Abstract

This study evaluates the role of business policy in sustaining competitive advantage within the manufacturing industry by examining three key strategic dimensions: Policy Design, Policy Implementation, and Innovation & Sustainability. Using a quantitative approach and Partial Least Squares Structural Equation Modeling (PLS-SEM), the study collected data from 120 manufacturing employees and assessed the measurement and structural models through reliability testing, validity assessments, and bootstrapping procedures. The results indicate that all constructs demonstrated strong reliability and validity, with indicator loadings exceeding recommended thresholds and HTMT values confirming discriminant validity. Structural model analysis reveals that Policy Design, Policy Implementation, and Innovation & Sustainability each have significant positive effects on Sustained Competitive Advantage, collectively explaining 67.3% of its variance. These findings highlight the importance of strategic alignment, effective execution, and continuous innovation in building long-term competitiveness. The study contributes to strategic management literature by providing empirical evidence on how business policy frameworks and innovation-driven practices jointly enhance competitiveness in the manufacturing sector. Practical implications suggest that firms should prioritize coherent policy development, strengthen implementation mechanisms, and integrate sustainability into innovation strategies to achieve durable competitive advantage.
Influence of Entrepreneurial Orientation, Market Sensing, and Dynamic Capabilities on Competitive Advantage Mahmuddin, Mahmuddin; Fauzi, Irsal; Uhai, Sabalius; Siagian, Ade Onny
International Journal of Business, Law, and Education Vol. 7 No. 1 (2026): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v7i1.1345

Abstract

This study examines the influence of entrepreneurial orientation, market sensing, and dynamic capabilities on competitive advantage in firms operating within dynamic and highly competitive industries. Using a quantitative research design, data were collected from managerial-level respondents through a structured Likert-scale questionnaire and analyzed using Structural Equation Modeling (SEM). The results show that all three constructs significantly and positively affect competitive advantage, with dynamic capabilities demonstrating the strongest influence, followed by entrepreneurial orientation and market sensing. These findings indicate that competitive advantage stems not only from proactive and innovative strategic orientation but also from the firm’s ability to interpret market signals and continually reconfigure internal resources to adapt to environmental shifts. The study contributes to strategic management literature by highlighting the integrative role of entrepreneurial behavior, environmental intelligence, and organizational adaptability in shaping competitive outcomes. Practical implications suggest that managers should cultivate a balanced approach that enhances strategic posture, strengthens market-driven decision-making processes, and builds robust dynamic capabilities to sustain superior performance.
The Role Of Creative Economy In Improving The Welfare Of Local Communities: Case Study In Tourism Area Mahmuddin Mahmuddin; Nurul Fadhilah; Puteri Aprilani; Muhammad Hirsan Hanafi
Oikonomia : Journal of Management Economics and Accounting Vol. 2 No. 1 (2024): Oikonomia-December
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/oikonomia.v2i1.269

Abstract

Tourism areas have great potential in improving the regional economy, especially when integrated with the creative economy sector. The creative economy, which relies on ideas, creativity and innovation, plays an important role in tourism development, not only to increase tourist attraction but also to create sustainable economic opportunities for local communities. This research aims to explore the role of the creative economy sector in improving community welfare in tourism areas, with a focus on local creative products such as handicrafts, performing arts, culinary, and design. The creative economy can reduce dependence on the seasonal tourism sector and enrich the tourist experience, while creating business opportunities and improving the skills of local communities. This research uses a descriptive qualitative approach in Indonesian tourism regions, such as Bali, Yogyakarta, and Labuan Bajo, which have great potential in this sector. Through interviews, focus group discussions, and observations, the research identified key challenges such as limited capital, market access, and adequate infrastructure. The findings of this study are expected to provide recommendations for the development of policies that support the creative economy sector, in order to create an inclusive and sustainable economy for local communities, and improve the competitiveness of tourism areas
The Effect of Service Quality and Product Price on Consumer Repurchase Intention at Lazatto Chicken & Burger, Pongtiku Branch, Makassar City Jeni Dina Kristina; Muhammad Jufri; Mahmuddin Mahmuddin; Asmayanti Asmayanti; Pahrul Pahrul
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.5677

Abstract

This study aims to determine the extent of influence of service quality and product price, both partially and simultaneously, on consumer repurchase intention at Lazatto Chicken & Burger, Pongtiku Branch, Makassar City. This study used a descriptive quantitative approach with a survey method by distributing questionnaires to 81 respondents. This study used non-probability sampling with an accidental sampling technique. Data analysis used classical assumption tests with normality tests, hypothesis tests with multiple linear regression, and coefficient of determination tests, using SPSS version 27.0 software. The results showed that service quality and product price had a positive and significant effect on repurchase intention, both partially and simultaneously. These findings confirm that improving service and pricing in line with customer perceptions of value are important factors in building consumer loyalty in the fast food restaurant sector. The R-squared value was 0.520, meaning that 52% of the variation in repurchase intention is explained by service quality and product price. The remaining 42% is explained by variables other than the two independent variables used in the study.
Entrepreneurship Education as a Catalyst for Women's Economic Empowerment Asmayanti Asmayanti; Pahrul Pahrul; Mahmuddin Mahmuddin; Andi Anggi Kemalasari; Hasisa Haruna
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 2 No. 3 (2025): April
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v2i3.2515

Abstract

Women's Economic Empowerment is crucial in supporting the Sustainable Development Goals. One aspect of women's economic empowerment that has been widely studied is women's involvement in entrepreneurial activities. Women have great potential to develop businesses. However, they often face barriers such as a lack of management education, access to capital, building business networks, and the persistence of community understanding that causes gender discrimination that women are not obliged to earn a living. This assumption can be an obstacle to the growth of the nation's economy. One of the efforts to overcome this is to educate the community on the importance of women's economic empowerment through Entrepreneurship Education. The purpose of entrepreneurship education for women is to encourage the national economy and improve family welfare. Economically empowered women can play a positive role in meeting personal needs, family and social activities.
D'Elia Naturals Rice Innovation Becomes a New Scrub in the Cosmetics Industry Pahrul Pahrul; Ika Wisudawaty; Wulan Purnamasari; Mahmuddin Mahmuddin; Uqbah Al Ansyari
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 2 No. 4 (2025): june
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v2i4.2517

Abstract

Innovation in the cosmetic industry also focuses on the importance of low-cost, domestic, and high-quality products. Beras, such as a local food in Indonesia, contain many nutrients that promote healthy skin, such as vitamin E, dietary fiber, and antioxidants. Penelitian this is a vital choice of products lulur basis as an alternative cosmetic ingredient that has potential. A method of mixing the extraction process and adjusting the yield from beberapa local varieties, which is then formulated with basic flavors such as madu, minyak olive, and various herbal extracts. Uji laboratory and uji application menusjukkan bahwa lulur berbahan dasar beras mampu mengangkat cell kulit mati, melembapkan kulit, serta meningkatkan kecerahan alami kulit. For example, this formula does not cause irritation and sesuai for most types of skin. Pengembangan lulur berbahan dasar beras juga memberikan nilai tambah bagi sektor pertanian local and mendukung concept economy works. This innovation is also based on the cosmetics industry to create products based on sumber daya local that resembles daya saing global. With that, beras not only serve as a meal, but also as a home in products that are cheap and effective.
Pemberdayaan Masyarakat Melalui Pendidikan Kewirausahaan: Studi Kasus pada Usaha Mikro Kecil Menengah (UMKM) di Wilayah Perkotaan (Kota Pare-Pare, Sulawesi Selatan) Mahmuddin Mahmuddin; Ory Iswakarni
Jurnal Pengabdian Masyarakat Vol. 1 No. 3 (2024): July_Oct (On Progress)
Publisher : Jurnal Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/hjqmn421

Abstract

Penelitian ini bertujuan untuk mengeksplorasi dampak kegiatan Pemberdayaan Masyarakat Melalui Pendidikan Kewirausahaan yang dilaksanakan pada tanggal 24-25 Agustus 2024 di Kota Pare-Pare, Sulawesi Selatan. Fokus utama dari kegiatan ini adalah pengembangan kapasitas pelaku Usaha Mikro Kecil Menengah (UMKM) melalui pelatihan yang meliputi manajemen usaha, strategi pemasaran, dan inovasi produk. Metode evaluasi yang diterapkan mencakup pengukuran keterlibatan peserta serta perubahan pemahaman dan keterampilan kewirausahaan sebelum dan sesudah pelatihan melalui kuesioner pre-test dan post-test. Hasil menunjukkan adanya peningkatan signifikan dalam keterampilan kewirausahaan peserta, serta pemahaman yang lebih baik mengenai pengelolaan usaha yang berkelanjutan. Temuan ini mengindikasikan pentingnya pendidikan kewirausahaan dalam memberdayakan pelaku UMKM dan merekomendasikan perlunya program pendampingan serta kolaborasi yang lebih erat antara pemerintah, akademisi, dan sektor UMKM untuk pengembangan berkelanjutan.
Peran Kepercayaan dalam Memediasi Pengaruh Harga dan Kualitas Produk terhadap Niat Beli Ulang di E-commerce C2C Indonesia Loso Judijanto; Hildawati Hildawati; Mahmuddin Mahmuddin; Grace Tahapary; Leonora Puspa
Sanskara Manajemen Dan Bisnis Vol. 3 No. 01 (2024): Sanskara Manajemen dan Bisnis (SMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/smb.v3i01.485

Abstract

Penelitian ini menguji peran Kepercayaan dalam memediasi pengaruh Harga dan Kualitas Produk terhadap Niat Beli Ulang di e-commerce C2C (konsumen-ke-konsumen) Indonesia. Dengan menggunakan pendekatan kuantitatif, data dikumpulkan dari 190 partisipan melalui survei skala Likert (1-5), dan dianalisis menggunakan Structural Equation Modeling dengan Partial Least Squares (SEM-PLS 3). Hasil penelitian menunjukkan bahwa Harga dan Kualitas Produk memiliki pengaruh positif yang signifikan terhadap Niat Beli Ulang, dengan Kepercayaan bertindak sebagai mediator utama dalam hubungan ini. Secara khusus, Harga dan Kualitas Produk secara tidak langsung mempengaruhi Niat Beli Ulang melalui Kepercayaan, yang meningkatkan loyalitas konsumen dan perilaku pembelian ulang. Temuan ini menggarisbawahi pentingnya membangun kepercayaan di lingkungan e-commerce, di mana harga yang transparan dan kualitas produk yang tinggi sangat penting untuk membina hubungan jangka panjang dengan pelanggan. Studi ini menawarkan wawasan berharga bagi platform e-commerce dan penjual yang bertujuan untuk meningkatkan retensi pelanggan di pasar C2C.
Penguatan Kewirausahaan Berbasis Potensi Lokal melalui Pelatihan Model Bisnis, Literasi Keuangan, dan Pemasaran Digital pada Pelaku UMKM di Kabupaten Wajo Mahmuddin; Marhawati Najib; Nur Rahmi; Asmayanti; Andi Anggi Kemalasari
CITAKARYA Jurnal Pengabdian Masyarakat Vol. 4 No. 02 (2026): Mei - Juli
Publisher : CITAKARYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/citakarya.v4i02.3996

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan memperkuat kapasitas kewirausahaan pelaku usaha mikro, kecil, dan menengah (UMKM) di Kabupaten Wajo melalui integrasi pelatihan model bisnis, literasi keuangan sederhana, dan pemasaran digital berbasis potensi lokal. Program dilaksanakan pada Januari 2026 dengan pendekatan partisipatif melalui observasi kebutuhan, koordinasi mitra, sosialisasi, pelatihan praktik, pendampingan, serta evaluasi reflektif. Materi kegiatan meliputi identifikasi nilai jual produk, penyusunan kanvas model bisnis, pencatatan keuangan usaha sederhana, strategi harga, pengemasan pesan promosi, pengelolaan WhatsApp Business/Instagram, serta penyusunan kalender konten. Hasil kegiatan menunjukkan bahwa penguatan kewirausahaan tidak cukup dilakukan melalui penyampaian materi, tetapi perlu diarahkan pada kemampuan peserta menghasilkan luaran konkret berupa profil usaha, rancangan nilai produk, contoh konten pemasaran, dan format pembukuan dasar. Program ini juga menegaskan pentingnya kolaborasi antara perguruan tinggi, pemerintah daerah, komunitas, dan pelaku usaha agar proses pendampingan tidak berhenti pada pelatihan satu kali. Dengan demikian, kegiatan pengabdian berbasis kewirausahaan di Wajo dapat menjadi model pemberdayaan ekonomi lokal yang adaptif terhadap kebutuhan UMKM, relevan dengan transformasi digital, dan berorientasi pada keberlanjutan usaha.
Pendampingan Rebranding dan Digitalisasi Pemasaran Produk Tenun Sutera Sengkang Berbasis Kewirausahaan pada Pelaku UMKM di Kelurahan Pattirosompe, Kabupaten Wajo Sumiati Tahir; Mahmuddin; Nur Arisah; Nurhayani; Agus
CITAKARYA Jurnal Pengabdian Masyarakat Vol. 4 No. 02 (2026): Mei - Juli
Publisher : CITAKARYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/citakarya.v4i02.3997

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan memperkuat kapasitas kewirausahaan pelaku UMKM produk tenun sutera Sengkang di Kelurahan Pattirosompe, Kecamatan Tempe, Kabupaten Wajo melalui pendampingan rebranding, penyusunan model bisnis sederhana, literasi keuangan dasar, dan digitalisasi pemasaran. Program dirancang pada Januari 2026 dengan pendekatan partisipatif berbasis praktik, dimulai dari observasi kebutuhan mitra, koordinasi dengan pemangku kepentingan lokal, pelatihan kewirausahaan, klinik produk, praktik pembuatan konten, hingga evaluasi luaran usaha. Substansi kegiatan difokuskan pada penguatan identitas produk, penyusunan narasi budaya sutera Sengkang, perhitungan harga pokok sederhana, pemanfaatan katalog digital, serta optimalisasi WhatsApp Business dan media sosial sebagai kanal promosi. Hasil kegiatan diarahkan pada luaran konkret berupa rancangan profil usaha, contoh katalog mini, template pencatatan keuangan, kalender konten promosi, dan model pendampingan kewirausahaan yang dapat direplikasi pada pelaku UMKM berbasis kerajinan lokal. Secara konseptual, kegiatan ini menunjukkan bahwa penguatan UMKM kerajinan tidak cukup bertumpu pada kemampuan produksi, tetapi membutuhkan integrasi antara pengetahuan tradisional, inovasi produk, literasi keuangan, kemampuan membaca pasar, dan pemanfaatan teknologi digital. Program ini diharapkan menjadi kontribusi praktis bagi pengembangan ekonomi kreatif berbasis sutera Sengkang yang adaptif, bernilai budaya, dan berorientasi keberlanjutan usaha.
Co-Authors Ade Onny Siagian Agus AGUS AGUS AGUS Agus Syam Ampauleng Ampauleng Anas, Agung Muliaman Andi Anggi Kemalasari Andi Anggi Kemalasari Asmayanti Asmayanti Asmayanti Asmayanti Asmayanti Bustam, Bustam Erwin Erwin Fitra Widya Wati Fitrah Widya Wati Grace Tahapary Halim, Nur Hasbi hasbi hasbi Hasisa Haruna Herawan Hisanan Herny Constantia Fanggidae Hildawati Ika Wisudawaty Ika Wisudawaty Irfan Yunus Irfansyah Irfansyah Irsal Fauzi Jeni Dina Kristina Judijanto, Loso Kemalasari, Andi Anggi Khaerun Nisa’ Kumalasari, Nety Kurnaesih, Uun Leonora Puspa Loso Judijanto Marhawati Mas'ud Uqbah Al Ansyari Mitha Evalista Muh. Rizah Putrawan Muhammad Alfa Sikar Muhammad Faisal Muhammad Hirsan Hanafi Muhammad Jufri Muhammad Jufri Muhammad Nur Alam Muhammad Yahya Ni Luh Ketut Ayu Sudha Sucandrawati Nur Arisah Nur Halim Nur Rahmi Nurafini Anggraini Nurfadillah T, Rezki Nurhayani Nurmansyah , Andry Nurul Fadhilah Nurul Septya Magisa Ory Iswakarni Otje Herman Wibowo Pahrul Pahrul Pahrul, Pahrul Puteri Aprilani Rahmat Hidayat Rini Hadiyati Romansyah Sahabuddin Rovanita Rama Ruki Ambar Arum Sabalius Uhai Sahade Sikar, Muhammad Alfa Sriwanti Belani Sudarmi Sudarmi Sumiati Tahir Sumiati Tahir Suyono, Windy Permata Syam, Agus Tahir, Sumiati Uqbah Al Ansyari Wisudawaty, Ika Wulan Purnamasari Yulianti Yunan , Nadiya Yusniar