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Intergenerational Cultural Transmission: Strategi Pelestarian Budaya Aceh dalam Komunitas Diaspora Kampung Acheh di Kota Yan, Kedah Darul Aman, Malaysia Mursyidin Mursyidin; Teuku Zulkarnaen; Naidi Faisal; Nur Hafni; Ade Ikhsan Kamil; Mustafa Kamal; Mulyadi Mulyadi; Muntasir Muntasir
Jurnal Pengabdian Masyarakat: Darma Bakti Teuku Umar Vol 8, No 1 (2026): Januari-Juni
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/baktiku.v8i1.14998

Abstract

This community service activity was carried out to preserve Acehnese culture for the younger generation of the diaspora in Kampung Acheh, Kota Yan, Kedah Darul Aman, Malaysia, through Intergenerational Cultural Transmission. This activity was carried out against the backdrop of concerns about the loss of Acehnese cultural identity among the younger generation, who tend to be influenced by globalization and the process of cultural assimilation. In collaboration with the Institute of Social Sciences at Universiti Putra Malaysia, training and guidance were provided to the local community, involving young people and the older generation, related to cultural preservation in the form of preserving the Acehnese language and documenting culture in the digital field. Cultural preservation groups were formed at the village level and sustainable cultural education modules were developed. This activity is expected to be a solution to the weakening of Acehnese cultural identity among the diaspora and to strengthen its preservation in the future. This activity integrates information technology and optimization processes to accelerate cultural preservation efficiently and effectively.
Ecotourism as a Driver for Sustainable Waste Management and Environmental Conservation in Lhokseumawe, Indonesia Rahman, Bobby; Teuku Muzaffarsyah; Teuku Zulkarnaen; Al Fahmi, M. Lutfi; Meliza, Richa
Samarah: Jurnal Hukum Keluarga dan Hukum Islam Vol. 10 No. 1 (2026): Samarah: Jurnal Hukum Keluarga dan Hukum Islam
Publisher : Islamic Family Law Department, Sharia and Law Faculty, Universitas Islam Negeri Ar-Raniry

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/sjhk.v10.i1.32184

Abstract

This study evaluates the role of ecotourism as a strategy for promoting sustainable waste management in environmentally friendly tourist destinations in Lhokseumawe City, Aceh. Research using qualitative methods was conducted with a case study approach in several tourist destinations that have implemented ecotourism concepts, such as community-based waste management and the use of environmentally friendly technology. Data were collected through in-depth interviews, observations, and a literature review, complemented by questionnaires administered to explore the perceptions of tourists, local communities, and business actors regarding the effectiveness of, and support for, sustainable waste management policies. The findings indicate that the implementation of ecotourism has not yet played a significant role in improving waste management effectiveness in tourist areas. Ecotourism principles have not been comprehensively applied; as a result, destinations have not succeeded in maintaining environmental cleanliness, attracting sustainability-conscious visitors, or fostering synergy between local communities and the government. Although tourists and local residents generally responded positively to these initiatives and expressed support for ecotourism-based waste management policies, many still perceive waste management as primarily the responsibility of the government. This study contributes to the literature on sustainable waste management and may serve as a reference for policymakers and tourism practitioners seeking to enhance environmental quality through an ecotourism approach.
ANALYSIS OF EMPLOYEE PERFORMANCE OF BANK ACEH SYARIAH, LHOKSEUMAWE CITY IN 2025 Muhammad; M. Nazaruddin; Sufi; Teuku Zulkarnaen; Nur Hafni
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 1 (2025): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1588

Abstract

In the era of globalization and digitalization, the banking industry faces increasingly complex challenges, such as intense competition, regulatory changes, and rising customer expectations for fast, secure, and high-quality services. In this context, employee performance becomes a key factor in determining the bank's ability to adapt and grow. Employee performance not only includes technical competence in carrying out banking tasks but also skills in serving customers, mitigating risks, and maintaining the institution's reputation and trust. Theoretically, this research is based on the concept of business administration, which views organizations as a series of interconnected activities to achieve objectives, including effective human resource management. In the workplace, employees' perceptions of their environment and the feedback provided by supervisors play an important role in shaping attitudes, motivation, and performance. This study employs a qualitative approach using in-depth interviews, direct observation, and documentation, resulting in a comprehensive understanding of employee performance dynamics in the field. The findings indicate that employees who consistently apply the principles of Amanah, Shiddiq, Fathanah, and Tabligh tend to receive constructive feedback that encourages performance improvement. Conversely, employees who are less optimal in applying these principles generally receive corrective feedback as a form of guidance. Properly delivered feedback has been shown to strengthen positive employee behavior, as explained in reinforcement theory, which states that behavior is more likely to be repeated when it results in favorable consequences. Overall, the performance of BAS Lhokseumawe Branch employees is categorized as good, as reflected in the achievement of targets and compliance with sharia principles. This study suggests that management should enhance the quality of communication in providing feedback, including through training for unit leaders to deliver objective, constructive, and empathetic feedback, thus improving employee motivation without creating psychological pressure.
Medsos Sehat: Edukasi Literasi Digital bagi Komunitas Karang Taruna Gampong Blang Pulo Kecamatan Muara Satu Kota Lhokseumawe Subhani Subhani; Rizki Yunanda; M. Nazaruddin; Teuku Zulkarnaen; Anismar Anismar; Awaluddin Arifin
Jurnal Kreativitas Pengabdian Kepada Masyarakat (PKM) Vol 9, No 2 (2026): Volume 9 Nomor 2 (2026)
Publisher : Universitas Malahayati Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jkpm.v9i2.22685

Abstract

ABSTRAK Media sosial telah menjadi ruang utama generasi muda dalam berinteraksi, memperoleh informasi, dan mengekspresikan diri. Namun, penetrasi teknologi ini sering tidak diiringi literasi digital yang memadai. Hoaks, ujaran kebencian, pelanggaran etika, serta rendahnya kesadaran privasi masih menjadi masalah serius di tingkat komunitas. Artikel ini memaparkan hasil program pengabdian masyarakat berupa edukasi literasi digital bertajuk “Medsos Sehat” bagi pemuda Karang Taruna di Gampong Blang Pulo, Kecamatan Muara Satu, Kota Lhokseumawe. Metode yang digunakan mencakup ceramah interaktif, diskusi kelompok, simulasi cek fakta, workshop pembuatan konten digital, serta evaluasi pre–post test. Hasil kegiatan menunjukkan peningkatan signifikan dalam kemampuan peserta memilah informasi benar dan palsu, peningkatan kepercayaan diri dalam memproduksi konten positif, serta kesadaran etika digital yang lebih baik. Dampak jangka panjang terlihat dari terbentuknya komunitas Medsos Sehat yang secara aktif mengelola akun media sosial Karang Taruna sebagai sarana edukasi publik. Program ini menghasilkan modul literasi digital, konten kampanye anti-hoaks, publikasi di media, serta MoU dengan gampong untuk keberlanjutan kegiatan. Artikel ini menyimpulkan bahwa literasi digital berbasis komunitas merupakan strategi efektif untuk membangun ekosistem digital sehat di tingkat lokal, dan merekomendasikan replikasi model ini ke gampong pesisir lainnya di Aceh. Kata Kunci: Literasi Digital, Karang Taruna, Media Sosial, Edukasi, Pengabdian.  ABSTRACT Social media has become the main space for the younger generation to interact, obtain information, and express themselves. However, the penetration of this technology is often not accompanied by adequate digital literacy. Hoaxes, hate speech, ethical violations, and low privacy awareness are still serious problems at the community level. This article describes the results of a community service program in the form of digital literacy education entitled "Healthy Social Media" for youth of Karang Taruna in Gampong Blang Pulo, Muara Satu District, Lhokseumawe City. The methods used include interactive lectures, group discussions, fact-checking simulations, digital content creation workshops, and pre-post test evaluations. The results showed a significant increase in participants' ability to sort out true and false information, increased confidence in producing positive content, and better awareness of digital ethics. The long-term impact can be seen from the formation of the Healthy Social Media community which actively manages Karang Taruna's social media accounts as a means of public education. This program produces digital literacy modules, anti-hoax campaign content, publications in the media, and MoU with gampong for the sustainability of activities. This article concludes that community-based digital literacy is an effective strategy for building a healthy digital ecosystem at the local level, and recommends replicating this model to other coastal gampongs in Aceh. Keywords: Digital Literacy, Youth Organization, Social Media, Education, Service.
THE INFLUENCE OF PROMOTIONS, CUSTOMER SATISFACTION AND SERVICE QUALITY ON PURCHASE DECISIONS AT ALFAMART BIREUEN DISTRICT Anhar Mubarak; Muchsin; T. Edyansyah; Teuku Zulkarnaen
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 2 No. 2 (2023): October
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v2i2.115

Abstract

This research aims to determine the effect of promotions on purchasing decisions among Alfamart consumers in Bireuen. The influence of customer satisfaction on purchasing decisions for Alfamart consumers in Bireuen. The influence of service quality on purchasing decisions for Alfamart consumers in Bireuen and the influence of promotions, customer satisfaction and service quality on purchasing decisions for Alfamart consumers in Bireuen. The sample that will be used in this research is 100 consumers. The research method in this thesis uses quantitative methods with a descriptive approach. The data analysis tool used is multiple regression. The research results show that Promotion does not have a positive and significant effect on Purchasing Decisions at Alfamart Bireuen, Customer Satisfaction has a positive and significant effect on Purchasing Decisions at Alfamart Bireuen. Service Quality has a positive and significant effect on Purchasing Decisions at Alfamart Bireuen. Meanwhile, the results of simultaneous testing showed that the Promotion Variables (X1), Customer Satisfaction (X2) and Service Quality (X3) had a significant effect on Purchasing Decisions (Y) at Alfamart Bireuen
SCARCITY STRATEGY ANALYSIS ON SOCIAL MEDIA IN ENCOURAGING IMPULSE BUYING (A STUDY OF HIJRAH STORE CONSUMERS LHOKSEUMAWE) Cut Sukmawati; Yulia Puspita; Teuku Zulkarnaen; Sutriani; Sufi
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 5 No. 2 (2026): October (ON-PROGRESS)
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine and analyze the effect of scarcity strategies on the social media platform Instagram on impulsive buying behavior of consumers at Hijrah Store Lhokseumawe. Using a quantitative approach with a survey method and simple linear regression, the study involved 100 active consumer respondents selected through purposive sampling. The collected primary data were then processed using SPSS version 25 software. Data analysis results indicate that the scarcity strategy (X) has a positive and significant effect on impulsive buying behavior (Y), evidenced by a calculated t-value of 2.469, which is greater than the critical t-value of 1.984 (sig. 0.015 < 0.05); therefore, the alternative hypothesis (Ha) is accepted. These findings align with the SOR theory, which asserts that the more effective the scarcity strategy implemented on Instagram as a stimulus, the stronger the consumers' psychological drive to make impulsive purchases as a response.
THE EFFECT OF TASTE, LAYOUT AND WORD OF MOUTH ON PURCHASE DECISIONS IN BEEJE COFFEE LHOKSEUMAWE Martina; Cut Sukmawati; Nanda Ameliany; Teuku Zulkarnaen; Lisa Iryani
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 5 No. 2 (2026): October (ON-PROGRESS)
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This thesis examines the influence of taste, layout, and word of mouth on purchasing decisions at Beeje Coffee in Lhokseumawe. This is a quantitative study using a survey method and printed questionnaires distributed to 96 customers of Beeje Coffee in Lhokseumawe. The data analysis methods include instrument tests, classical assumption tests, and multiple linear regression analysis using SPSS version 25. The results indicate that taste (X1) has a positive and significant effect on purchasing decisions, with t = 2.218 and p = 0.029. Layout (X2) has a positive and significant effect, with t = 6.525 and p < 0.001. Word of mouth (X3) also has a positive and significant effect, with t = 3.870 and p < 0.001. Simultaneously, taste, layout, and word of mouth affect purchasing decisions, with F = 23.880 and p < 0.001. These findings show that product taste, spatial arrangement, and consumer recommendations contribute to purchasing decisions at Beeje Coffee.
The Effect Of Pricing Strategy On Customer Satisfaction In Conditional Buffet Business Kitchen Bar Bar By Kak Mir East Aceh Dilla Nazatul Amira; Lisa Iryani; Maisyura Maisyura; Sufi Sufi; Teuku Zulkarnaen
Indonesian Journal Economic Review (IJER) Vol. 6 No. 3 (2026): September
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v6i3.952

Abstract

Competition in the culinary business requires business actors to implement appropriate pricing strategies to increase customer satisfaction. This study aims to determine the effect of pricing strategies on customer satisfaction at the conditional buffet business Dapur Bar Bar by Kak Mir, East Aceh. Conditional buffet businesses are culinary businesses that implement a buffet system with certain conditions, such as price options based on presentation methods and limitations in choosing menus. This study uses a quantitative approach with a descriptive type. The population in this study were customers of Dapur Bar Bar by Kak Mir with a sample of 100 respondents obtained using a purposive sampling technique. Data were collected through a questionnaire with a Likert scale and analyzed using the SPSS program version 25. The results showed that pricing strategies have a positive and significant effect on customer satisfaction. This is evidenced by the calculated t value of 8.848> t table 1.984 and a significance value of 0.000 (<0.05). Meanwhile, the coefficient of determination (R²) value of 0.444 indicates that pricing strategies are able to explain 44.4% of customer satisfaction, while the remaining 55.6% is influenced by other factors outside the study. These findings indicate that the application of affordable prices, in accordance with product quality, the benefits obtained, and competitiveness can support the creation of customer satisfaction in conditional buffet businesses.
Pengaruh Social Media Marketing terhadap Keputusan Pembelian Konsumen pada Miesiko Lhokseumawe Intan Maulina; Naufal Bachri; Lisa Iryani; Teuku Zulkarnaen; Maisyura Maisyura
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 3 No. 04 (2026): AGUSTUS - SEPTEMBER 2026
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Social Media Marketing terhadap keputusan pembelian konsumen pada Miesiko Lhokseumawe. Perkembangan komunikasi digital menjadikan media sosial sebagai saluran pemasaran penting bagi usaha untuk menyebarkan informasi produk, membangun interaksi dengan konsumen, dan mendorong keputusan pembelian. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis explanatory research. Data dikumpulkan melalui kuesioner terhadap 100 responden yang dipilih menggunakan teknik purposive sampling dan dianalisis menggunakan regresi linear sederhana dengan bantuan IBM SPSS Versi 27. Hasil penelitian menunjukkan bahwa Social Media Marketing berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen, dengan nilai t-hitung 12,893 lebih besar daripada t-tabel 1,984 dan nilai signifikansi kurang dari 0,001. Persamaan regresi yang diperoleh adalah Y = -11,264 + 3,904X, yang menunjukkan hubungan positif antara Social Media Marketing dan keputusan pembelian. Nilai koefisien determinasi sebesar 0,629 menunjukkan bahwa Social Media Marketing mampu menjelaskan 62,9% variasi keputusan pembelian konsumen, sedangkan 37,1% dipengaruhi oleh faktor lain. Hasil ini menunjukkan pentingnya peningkatan penyebaran konten dan pemeliharaan interaksi dengan konsumen melalui media sosial.
FAKTOR YANG MEMPENGARUHI TINGKAT PENGGUNAAN APLIKAS GRAB PADA MAHASISWA PROGRAM STUDI ADMINISTRASI BISNIS UNIVERSITAS MALIKUSSALEH Arsika Marsanda; Mariyudi Mariyudi; Sutriani Sutriani; Teuku Zulkarnaen; Lisa Iryani
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 3 No. 04 (2026): AGUSTUS - SEPTEMBER 2026
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan teknologi digital telah mendorong perubahan perilaku masyarakat dalam memanfaatkan layanan transportasi berbasis aplikasi, termasuk Grab. Namun, tingkat penggunaan aplikasi Grab di kalangan mahasiswa Program Studi Administrasi Bisnis Universitas Malikussaleh masih tergolong rendah. Penelitian ini bertujuan untuk menganalisis pengaruh persepsi kegunaan, persepsi kemudahan penggunaan, kepercayaan, pengaruh sosial, aksesibilitas, dan persepsi harga terhadap tingkat penggunaan aplikasi Grab. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 96 mahasiswa yang dipilih menggunakan teknik purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan uji validitas, reliabilitas, uji asumsi klasik, regresi linear berganda, uji t, uji F, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa persepsi kegunaan (t = 3,107; p = 0,003), pengaruh sosial (t = 3,173; p = 0,002), dan persepsi harga (t = 2,086; p = 0,040) berpengaruh positif dan signifikan terhadap tingkat penggunaan aplikasi Grab. Persepsi kemudahan penggunaan, kepercayaan, dan aksesibilitas tidak berpengaruh signifikan secara parsial. Secara simultan, seluruh variabel independen berpengaruh signifikan dengan F-hitung 15,075 dan signifikansi <0,001. Nilai R Square sebesar 0,504 menunjukkan bahwa 50,4% variasi tingkat penggunaan dapat dijelaskan oleh model penelitian. Penelitian menyimpulkan bahwa persepsi kegunaan, pengaruh sosial, dan persepsi harga merupakan faktor utama yang terbukti memengaruhi tingkat penggunaan aplikasi Grab.
Co-Authors Abidin Nurdin Abubakar, Rusydi Ade Ikhsan Kamil Ade Rizka Adilla Adnan Adnan Adnan Adnan Ainol Mardhiah Aiyub Al Fahmi, M. Lutfi Ameliany, Nanda Andyna, Cut Anhar Mubarak Anhar Mubarak Anismar Anismar Anwar Arsika Marsanda Asmaul, Asmaul Husna Awaluddin Arifin Awaludin Arifin Baehaqi Bahri, Halida BOBBY RAHMAN, BOBBY Cucu Hodijah Cut Sukmawati Cut Sukmawati Cut Ulandari Darmansyah, Dedy Darmawati Darmawati Muchtar Defiah Anggarini Br Manurung Dilla Nazatul Amira Fahrizal, Effan Fazila Monivatu Zahda Fhirasyan, Fharan Grace Sela Karisma Cintana Hadi Iskandar Hasibuan, Ahmad Fauzul Hakim Heriyana Heriyana Heriyana, H Herman Fithra Ibrahim Qamarius Ikramuddin, Ikramuddin Intan Maulina Jafaruddin Jafaruddin Jullimursyida Khairina AR Khairina Khairina, Khairina Lisa Iryani Lisa Iryani Lukman Maulana M Subhan M. Nazaruddin M. Subhan Maisyura Maisyura Maisyura Maisyura, Maisyura Margolang, Nuri Marfuah Mariyudi Mariyudi Mariyudi Martina, M Meliza, Richa Mentari Riswanti Mohd. Heikal Mohd. Heikal MUCHSIN Muchsin Muchsin Muhammad Muhammad Rizki Muhammad, Muhammad Mulyadi Mulyadi Munandar Mursyidin Mursyidin Mustafa Kamal Mutammimul Ula Muzaffarsyah, Teuku Naidi Faisal, Naidi Nanda Ameliany Nanda Ameliany Naufal Bachri, Naufal Nelly Astria Nur Adinda Nur Faliza Nur Hafni Nuratul Ikramah Nursakinah Ritonga Nursanjaya Nursanjaya, Nursanjaya Rahmaniar Rahmaniar, Rahmaniar Rico Nur Ilham Ridhwan Ridhwan, Ridhwan Risky Al Haddid Ritonga, Nursakinah Rizki Yunanda Rusydi Abubakar Sabrina Luvita Saharuddin Samad, Fauzan Saputra, Jumadil Sarah Nurfadilla C Sari maharani Sitorus Siti Syaprila St Halimang Subhani Subhani Subhani Subhani Sufi Sufi Sufi Sufi Sufi, Sufi Sujacka Retno Sutriani Sutriani T. Edyansyah, T. Edyansyah Yayang Tiara Yulia Puspita Yulianda, Riki Zahara Husna