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All Journal JAM : Jurnal Aplikasi Manajemen PASAI Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Kreativitas PKM Jurnal Public Policy Jurnal Vokasi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal of International Conference Proceedings International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Journal of Artificial Intelligence and Digital Business Journal of Economics and Management Scienties Jurnal Malikussaleh Mengabdi Jurnal Intelek Insan Cendikia Jurnal Solusi Masyarakat Dikara
Teuku Zulkarnaen
Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Integration of Multi-Gender Roles in Women Farming Groups: Public Administration Policy Analysis in Bener Meriah Regency Mursyidin, Mursyidin; Hafni, Nur; Darmansyah, Dedy; Mardhiah, Ainol; Zulkarnaen, Teuku; Yulianda, Riki; Rizki, Muhammad; Saputra, Jumadil
Journal Public Policy Vol 11, No 2 (2025): April
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jpp.v11i2.11224

Abstract

This study aims to examine the dynamics of multi-gender roles within the Karya Maju Women Farmers Group (KWT) in Bener Meriah Regency, particularly with the management of Gayo coffee cultivation. Despite KWT being administratively overseen by women, this research identified that men's contributions remain substantial in facilitating physical labor, including land cultivation and the transportation of agricultural goods. This study employs a qualitative methodology utilizing in-depth interviews and participant observation to analyze patterns of gender involvement in KWT. The research findings indicate that while men's participation is not formally organized within the KWT framework, their presence illustrates the interdependence between women's managerial positions and men's physical labor. The incorporation of gender roles in KWT could enhance the efficiency and sustainability of agricultural enterprises, although it has not been adequately addressed in current regulations. This research concludes that KWT Karya Maju serves as a forum for women's empowerment and a platform for collaboration between women and men to enhance the welfare of agricultural families. This research advocates for the implementation of more inclusive and adaptable policies to address gender roles in the agricultural sector, hence enhancing organizational effectiveness and the sustainability of coffee production.
EMPOWERMENT OF THE ACEH COMMUNITY IN KUALA LUMPUR MALAYSIA FOR CAPACITY AND PREPARATION FOR INDEPENDENCE Jullimursyida; Mohd. Heikal; Herman Fithra; Teuku Zulkarnaen; Darmawati; Rico Nur Ilham; Ahmad Fauzul Hakim Hasibuan
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 3 No. 2 (2023): July-October 2023
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v3i2.1487

Abstract

Unimal International Community Service Activities (PKM), this PKM aims to provide support to the Acehnese community of Indonesian Migrant Workers (PMI). This collaboration involves the Embassy of the Republic of Indonesia (KBRI) in Kuala Lumpur. The main mission of the Indonesian Embassy's PKM is to provide training and outreach to PMI who face various problems, so that they can avoid illegal practices or abuse of labor. PMI are provided with training appropriate to their professional field, as well as additional understanding and skills to develop their potential and soft skills, so that they can compete and become professional workers abroad. Implementation of the PKM program includes several stages, starting from surveys/explorations, fundraising, technical meetings, holding international PKM seminars, to reporting. From the results of this activity, it can be seen that PMI who took part in the program were able to understand the material presented and receive the information well. Positive responses from PMI were seen throughout the activity, where they felt entertained and could fill their time while waiting for their problems to be resolved. The main target of this activity is to increase PMI competency and independence, as well as improve their soft skills so that in the future, when they no longer work as PMI, they will still have an advantage in the international job market. In this way, PMI's personal protection can be more guaranteed.
WISDOM SERVICE PROGRAM TAHFIZ SCHOOL FOR AL-KITAB ORPHANTS, SELANGOR, MALAYSIA Herman Fithra; Mohd. Heikal; Jullimursyida; Teuku Zulkarnaen; Darmawati; Rico Nur Ilham; Ahmad Fauzul Hakim Hasibuan
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 3 No. 2 (2023): July-October 2023
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v3i2.1488

Abstract

This service is very important to carry out because it is necessary to carry out an activity for the Al-Kitab Tahfiz Orphans School Tahfiz Program, Selangor. It is also hoped that this activity will collaborate with alumni of the Tahfiz School for AlKitab Orphans (STAY AlKitab) Beranang so that they can continue their studies at Malikussaleh University. Following up on the matters above, it is necessary to visit the Tahfiz School for AlKitab Orphans (STAY AlKitab)
IMPACT OF PRODUCTS AND SERVICES ON BUY DECISIONS (Studi D’royal Mart Di Batuphat Timur, Muara Satu Lhokseumawe) Sari maharani Sitorus; Nanda Ameliany; Nursakinah Ritonga; Teuku Zulkarnaen; Lisa Iryani; Sufi, Sufi
Jurnal Intelek Insan Cendikia Vol. 1 No. 7 (2024): SEPTEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study uses a quantitative approach which aims to determine the completeness of products and services that have a positive and significant influence on purchasing decisions. The population in this study were all visitors to the D'royal Mart Store in East Batuphat, Muara Satu Lhokseumawe and determining the sample using a Likert scale with the accidental samling technique method. The data obtained was analyzed using multiple regression analysis. The results showed that using the t-test, the t-value was 4.350 with a p-value (0.000 <0.05), which means that hypothesis 1 which states that there is an effect of product completeness on purchasing decisions can be accepted. The t-test results obtained a t-count value of 2.905 with a p-value (0.000 <0.05) which means that hypothesis 2 which states that there is an effect of service on purchasing decisions can be accepted. The simultaneous test results obtained with a p-value (0.000 <0.05) which means that hypothesis 3 there is an influence between product completeness and service on purchasing decisions at D'royal Mart Batuphat Timur, Muara Satu Lhokseumawe simultaneously can be accepted. In this study, the results of the R squaer analysis obtained 0.611, which means that the percentage of the influence of product completeness and service on purchasing decisions is 61.1% and the remaining 38.9% is influenced by other variables not examined.
THE IMPACT OF SERVICE QUALITY, TRUST ON CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS AN INTERVENING AT J&T LHOKSEUMAWE CITY Anwar; Adnan; Teuku Zulkarnaen; Naufal Bachri; Rusydi Abubakar; Heriyana
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 2 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i2.1729

Abstract

This research is to examine the influence of service quality and customer trust on customer loyalty at PT. Global Jet Express (J&T) in Lhokseumawe with customer satisfaction as a mediating or intervening variable. This research uses a quantitative approach by collecting data using a questionnaire using Google Form. The data obtained was then processed using SmartPLS 3.0 analysis with the intervening effect. The analysis used includes: measurement model evaluation, structural model evaluation, and model fit evaluation. The results of this study show that the results of the H6 analysis test show that CS is able to mediate significantly and positively the influence of SQ on CL. This means that customer satisfaction can mediate or strengthen the service quality variable on customer loyalty at the J&T company. H7 shows that CS is able to mediate significantly and positively the effect of CT on CL. The higher the level of service quality and information access that the J&T expedition company has, the stronger the influence of customer trust will be on customer loyalty. This research can be a reference for J&T Lhokseumawe in designing strategies and policies to improve service quality and service access quality and increase trust in customers.
THE INFLUENCE OF PROMOTIONS, CONSUMER TRUST, AND QUALITY OF SERVICE TOWARDS CUSTOMER LOYALTY INDONESIAN SHARIA BANK (CASE STUDY ON FACULTY OF ECONOMICS AND BUSINESS STUDENTS) Cut Ulandari; Rusydi Abubakar; Teuku Zulkarnaen; M. Subhan
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 2 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i2.1862

Abstract

This research aims to examine the influence of promotions, consumer trust, and service quality on sharia bank customer loyaltyIndonesia (case study of economics and business faculty students). The data in this research uses a questionnaire as a data collection instrument. This research uses a quantitative approach with multiple linear regression analysis and is processed using SPSS (Statistical package for the social sciences) tools. The technique taken in this research is using a non-probability sampling technique with a proportional sampling technique as the determinant of the sample. The population taken here was 100 respondents from economics and business faculty students who used Bank Syariah Indonesia. The results of the research are that promotion partially has a positive and significant effect on customer loyalty to Bank Syariah Indonesia, consumer trust partially has a positive and significant effect on customer loyalty to Bank Syariah Indonesia, service quality partially has no or no significant effect on customer loyalty to Bank Syariah Indonesia .
THE INFLUENCE OF PRODUCT QUALITY, BRAND IMAGE AND DIGITAL MARKETING ON PURCHASE INTENTION ERIGO PRODUCTS TO USERS SHOPEE APPLICATION Sabrina Luvita; Teuku Zulkarnaen; Heriyana; Halida Bahri
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 3 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i3.1916

Abstract

This research was conducted to find out the influence of product quality, brand image and digital marketing on buying interest in Erigo products at the Faculty of Economics and Business, Malikussaleh University. This research uses a quantitative approach where the data used is primary data collected from distributing questionnaireson line(google forms) and processed using SPSS 25.0. The sample in this study was 120 people. The data analysis technique used in this research is multiple linear regression, validity test, reliability test. The classic assumption test consists of the normality test, multicollinearity test, and heteroscedasticity test. Test the hypothesis using a partial test (t test). The research results show that product quality, brand image and igital marketing has a positive and significant effect on purchasing interest in Erigo products at the Faculty of Economics and Business, Malikussaleh University.
THE INFLUENCE OF GREEN MARKETING MIX ON CONSUMER PURCHASING DECISIONS ON MOUNT AQUA PRODUCTS BY THE LHOKSEUMAWE CITY COMMUNITY WITH BRAND IMAGE AS A MEDIATING VARIABLE Nur Adinda; Ikramuddin; Teuku Zulkarnaen; Mohd Heikal
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 3 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i3.2003

Abstract

The purpose of this study is to to test the direct impact of Green marketing Mix on Brand Image of Mount Aqua Users by Lhokseumawe City Community, to test the direct influence of Green Marketing Mix on Purchasing Decisions on Mount Aqua Users by Lhokseumawe City Community, to test the direct influence of Brand image on Purchasing Decisions on Mount Aqua Users by Lhokseumawe City Community, and to test the indirect influence of Marketing Mix on Purchasing Decisions on Mount Aqua Users by Lhokseumawe City Community. The study used a quantitative method with a sample size of 96 respondents. The results showed that green products, green places , brand image influenced purchasing decisions on young consumers who use Mount Aqua products in Lhokseumawe City. while green price, and green promotion do not affect purchasing decisions of young consumers who use Mount Aqua products in Lhokseumawe City. Green marketing Mix has a significant influence on Brand image among young consumers who use Mount Aqua products in Lhokseumawe City. Purchasing Decisions have a significant influence on Brand image among young consumers who use Mount Aqua products in Lhokseumawe City.
ANALYSIS OF EMPLOYEE PERFORMANCE OF BANK ACEH SYARIAH, LHOKSEUMAWE CITY IN 2025 Muhammad; M. Nazaruddin; Sufi; Teuku Zulkarnaen; Nur Hafni
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 1 (2025): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1588

Abstract

In the era of globalization and digitalization, the banking industry faces increasingly complex challenges, such as intense competition, regulatory changes, and rising customer expectations for fast, secure, and high-quality services. In this context, employee performance becomes a key factor in determining the bank's ability to adapt and grow. Employee performance not only includes technical competence in carrying out banking tasks but also skills in serving customers, mitigating risks, and maintaining the institution's reputation and trust. Theoretically, this research is based on the concept of business administration, which views organizations as a series of interconnected activities to achieve objectives, including effective human resource management. In the workplace, employees' perceptions of their environment and the feedback provided by supervisors play an important role in shaping attitudes, motivation, and performance. This study employs a qualitative approach using in-depth interviews, direct observation, and documentation, resulting in a comprehensive understanding of employee performance dynamics in the field. The findings indicate that employees who consistently apply the principles of Amanah, Shiddiq, Fathanah, and Tabligh tend to receive constructive feedback that encourages performance improvement. Conversely, employees who are less optimal in applying these principles generally receive corrective feedback as a form of guidance. Properly delivered feedback has been shown to strengthen positive employee behavior, as explained in reinforcement theory, which states that behavior is more likely to be repeated when it results in favorable consequences. Overall, the performance of BAS Lhokseumawe Branch employees is categorized as good, as reflected in the achievement of targets and compliance with sharia principles. This study suggests that management should enhance the quality of communication in providing feedback, including through training for unit leaders to deliver objective, constructive, and empathetic feedback, thus improving employee motivation without creating psychological pressure.
PELATIHAN INOVASI KEMASAN DAN BRANDING PRODUK DESA BLANG PULO MENUJU PASAR NASIONAL Iryani, Lisa; Sufi, Sufi; Zulkarnaen, Teuku; Ameliany, Nanda; Ritonga, Nursakinah; Maisyura, Maisyura
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 9, No 1 (2026): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v9i1.%p

Abstract

bertujuan untuk meningkatkan daya saing produk lokal dari Desa Blang Pulo di pasar nasional. Dalam era globalisasi dan persaingan yang ketat, penting bagi produk lokal untuk memiliki kemasan yang menarik dan strategi branding yang efektif agar dapat menarik perhatian konsumen. Pelatihan ini melibatkan berbagai aspek penting, termasuk desain kemasan, branding, pemasaran digital, dan analisis pasar. Peserta pelatihan terdiri dari pelaku usaha lokal, termasuk pengrajin dan petani, yang memiliki potensi untuk mengembangkan produk mereka namun masih menghadapi tantangan dalam hal pemasaran dan inovasi. Salah satu fokus utama dari pelatihan ini adalah peningkatan kualitas kemasan. Kemasan yang menarik tidak hanya berfungsi untuk melindungi produk, tetapi juga sebagai alat pemasaran yang efektif. Dalam pelatihan, peserta diajarkan tentang prinsip desain kemasan yang baik, pemilihan bahan yang tepat, serta cara menciptakan kemasan yang fungsional dan estetis. Dengan kemasan yang menarik, produk diharapkan dapat lebih mudah dikenali dan diingat oleh konsumen. Selain itu, pelatihan juga menekankan pentingnya branding. Peserta diajarkan cara mengembangkan identitas merek yang kuat, termasuk pembuatan logo, slogan, dan nilai-nilai merek yang dapat menarik perhatian konsumen. Branding yang efektif akan membantu produk lokal untuk bersaing dengan produk dari daerah lain dan meningkatkan loyalitas konsumen. Pemasaran digital menjadi salah satu aspek penting dalam pelatihan ini. Dengan semakin berkembangnya teknologi dan penggunaan internet, pemasaran digital menjadi alat yang sangat efektif untuk menjangkau konsumen. Peserta dilatih untuk memanfaatkan media sosial dan platform e- commerce untuk mempromosikan produk mereka. Ini termasuk strategi konten, pengelolaan akun media sosial, dan teknik pemasaran online lainnya. Analisis pasar juga menjadi bagian integral dari pelatihan. Peserta diajarkan cara melakukan riset pasar untuk memahami tren konsumen, preferensi, dan perilaku pembelian. Dengan pemahaman yang lebih baik tentang pasar, peserta dapat mengembangkan produk yang lebih sesuai dengan kebutuhan konsumen. Pemerintah Desa Blang Pulo berperan aktif dalam mendukung pelatihan ini dengan menyediakan fasilitas, sumber daya, dan dukungan logistik. Selain itu, pemerintah juga berupaya menjalin kerjasama dengan berbagai pihak untuk memastikan keberlanjutan program dan akses ke sumber daya yang diperlukan. Setelah pelatihan, peserta diharapkan dapat menerapkan pengetahuan dan keterampilan yang diperoleh untuk meningkatkan kualitas produk dan strategi pemasaran mereka. Program pendampingan dan mentoring juga disediakan untuk membantu peserta dalam mengatasi tantangan yang mungkin muncul setelah pelatihan. Dengan pelatihan ini, diharapkan produk dari Desa Blang Pulo dapat bersaing di pasar nasional, meningkatkan pendapatan masyarakat, dan mendorong pertumbuhan ekonomi lokal. Inovasi kemasan dan branding yang efektif akan menjadi kunci untuk membuka peluang baru bagi produk lokal, sehingga dapat memberikan dampak positif bagi masyarakat dan desa secara keseluruhan.
Co-Authors Abubakar, Rusydi Ade Rizka Adilla Adnan Adnan Adnan Adnan Ahmad Fauzul Hakim Hasibuan Aiyub Ameliany, Nanda Andyna, Cut Anhar Mubarak Anismar Anismar Anwar Arifin, Awaluddin Asmaul, Asmaul Husna Awaludin Arifin Baehaqi Bahri, Halida Cucu Hodijah Cut Sukmawati Cut Ulandari Darmansyah, Dedy Darmawati Darmawati Muchtar Defiah Anggarini Br Manurung Fahrizal, Effan Fazila Monivatu Zahda Fhirasyan, Fharan Grace Sela Karisma Cintana Hadi Iskandar Heriyana Heriyana Heriyana Heriyana, H Herman Fithra Ibrahim Qamarius Ikramuddin, Ikramuddin Jafaruddin Jafaruddin, Jafaruddin Jullimursyida Khairina AR Khairina Khairina, Khairina Lisa Iryani Lisa Iryani Lukman Maulana M Subhan M. Nazaruddin M. Subhan Maisyura Maisyura, Maisyura Mardhiah, Ainol Margolang, Nuri Marfuah Mariyudi Mentari Riswanti Mohd. Heikal Mohd. Heikal MUCHSIN Muhammad Muhammad Rizki Muhammad, Muhammad Munandar Mursyidin Mursyidin Mutammimul Ula Nanda Ameliany Naufal Bachri, Naufal Nelly Astria Nur Adinda Nur Faliza Nur Hafni Nuratul Ikramah Nursakinah Ritonga Nursanjaya Nursanjaya, Nursanjaya Rahmaniar Rahmaniar, Rahmaniar Rico Nur Ilham Risky Al Haddid Ritonga, Nursakinah Rizki Yunanda Rusydi Abubakar Sabrina Luvita Saharuddin Saputra, Jumadil Sarah Nurfadilla C Sari maharani Sitorus Siti Syaprila Subhani Subhani Sufi Sufi, Sufi Sujacka Retno Sutriani T. Edyansyah, T. Edyansyah Yayang Tiara Yulianda, Riki Zahara Husna