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All Journal Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal Ilmiah Edunomika (JIE) Jurnal Informasi dan Teknologi NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Journal of Economic Education and Entrepreneurship Studies Fundamental and Applied Management Journal INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Eva Yuniarti Utami
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Religion Agriculture, Biological Sciences & Forestry Arts Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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LOCAL E-CATALOG 5.0 PROGRAM AS A STRATEGY TO CREATE A CREATIVE ECONOMY AND INCREASE LOCAL TOURISM IN INDONESIA Eva Yuniarti Utami; Raihan A. Hanasi; Johni Eka Putra; Afrizal Afrizal; Rieneke Ryke Kalalo
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14578

Abstract

Abstract This research is a qualitative research with a descriptive approach that is closely related to E-Catalog and its role in developing tourism in Indonesia. The data used in this article are secondary data that researchers obtain from scientific articles, books, scientific magazines, and a number of other sources related to this topic. The data are collected, selected, and analyzed using the SWOT analysis method which is explained in the following sections. The result in this article show that E-Catalog has many benefits in developing tourism in Indonesia, especially if E-Catalog can go hand in hand with existing technological advances. The benefits in question are that it can increase the quantity of visitors, the finances of tourist attractions, and so on. In contrast to the points mentioned above, the implementation of E-Catalog also has a number of weaknesses and threats, namely, uneven Human Resources, programs that are not running, and capital losses. Keywords: E-Katalog, Local Tourism, Creative Economy
THE INFLUENCE OF WORK CULTURE ON EMPLOYEE PERFORMANCE WITH WORK ENVIRONMENT AS A MODERATING VARIABLE Tobari Tobari; D Purnomo; Eva Yuniarti Utami; Edy Sambodja; Lia Nurina
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14574

Abstract

ABSTRACT This study is a quantitative study with an explanatory approach, namely an approach that uses a number of previous studies as the main reference for finding elements of novelty in the research being carried out. The data used in this study. The result in this article show that each variable used in this article has been successfully proven and can be accepted. This is because the P-Values are positive and below the significance level of 0.05, namely 0.004. In addition, in the next row, the P-Values also tend to be positive and below the significance level of 0.05, namely 0.000. This is because a good Work Culture can increase employee Commitment and Work Spirit which ultimately also has an impact on Employee Performance. Thus, the first and second hypotheses in this article can be accepted. Keywords: Work Culture, Employee Performance, Work Environment
Branding Strategi Bagi Para Pelaku UMKM Kelurahan Kepatihan Kulon Novi Ria Rahmawati; Rohmawan Adi Pratama; Dama Yuninata; Eva Yuniarti Utami; Wahyu Agung Setyo
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 4 (2023): November : Jurnal Pengabdian kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v3i4.2039

Abstract

This research is motivated by the lack of knowledge and ability of MSME actors to carry out product branding, especially in the Kepatihan Kulon sub-district. One of these problems is that the majority of MSMEs have not found a brand to attract customers and packaging that still does not attract buyers and there is limited information regarding product branding. To overcome this problem, it is necessary to carry out research and assistance. The aim of this research is to provide assistance and introduction to creating NIB accounts and checking business names and logos as well as assistance and creating the latest logos for selected MSMEs. The method in this research uses the PAR (Participatory Action Research) method to make it easier for researchers to define problems and provide action as a solution to the problems that have been defined. The results of this research explain that so far MSMEs in the Kepatihan Kulon sub-district have only prioritized taste without paying attention to branding and packaging, so the hopes of this assistance for MSMEs can be higher than before. Apart from that, creating an NIB account is expected to make MSMEs more concerned about the legality of their business.
Analysis of The Relationship Between Information System Management, Demand Management, Revenue and Profit Management in Logistics Industries Sultantio Hutabarat, Arnold; Umi Setyorini; Dede Rustaman; Teguh Prakoso; Eva Yuniarti Utami
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 2
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i2.529

Abstract

This study aims to investigate the application of the philosophy in the land cargo transportation sector. Researchers researched two companies in this sector: a courier service company and a truck-based goods transportation company. Semi-structured interviews were conducted with both companies to understand more about their operations, including reservation policies, prices, clients, etc. We also paid two visits to the company. We processed the data using the MS Excel Office program. The research results revealed that the studied company, the courier service company, adhered to a rigid pricing structure without taking the year into account, while the goods transportation company set prices based on distance without using historical data or demand per period. Additionally, we discovered errors in data recording at freight transportation companies, leading to the loss of crucial information. We propose performance indicators for both sectors, drawing from indicators used in other industries. Freight companies create segmentation based on months of the year, days of the week, and distance groups to enable better pricing strategies. However, analysis of the indicator calculation graph shows that the company does not sometimes charge a proportional price per kilometer traveled and does not segment by periods of the year. Thus, it is advisable to implement these practices to maximize company revenue.
Fintech Analysis of Personal Finance App Usage among Millennials Tika Handayani; Rifky Lana Rahardian; Eva Yuniarti Utami; Apriani Riyanti; Ahmad Rizani
Journal of Economic Education and Entrepreneurship Studies Vol. 5 No. 2 (2024): VOL. 5, NO. 2 (2024): JE3S, JUNE 2024
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v5i2.2299

Abstract

This study aims to analyse the influence of Fintech on the use of personal finance applications in the millennial generation. The research method used in this study is the survey method. The survey was conducted using a questionnaire distributed to millennial respondents who use personal finance applications. The data collected through the survey will be analysed quantitatively to identify usage trends, feature preferences, and the impact of personal finance apps on individual financial behaviour. The results show that millennials have a high adoption rate of personal finance apps. They tend to use these apps to track expenses, organise budgets, and conduct financial transactions. In-app personalisation features are highly valued by millennials, as it allows them to tailor the experience according to individual needs and preferences. However, data security and privacy remain key concerns in the use of personal finance apps. Personal finance apps have great potential in helping millennials manage their finances more effectively. However, serious attention should be paid to data security and user privacy. Therefore, it is recommended that personal finance app providers continue to improve their security systems and privacy practices. In addition, it is also necessary to educate users on the importance of protecting their personal information when using personal finance apps.
Development of Smart Village Tourism in Kemuning through Digital Marketing and Product Diversification Yuninata, Dama; Rohmawan Adi Pratama; Novi Ria Rahmawati; Wahyu Agung P; Eva Yuniarti Utami
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 8 No. 1 (2025): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v8i1.5555

Abstract

The development of Smart Village Tourism in Kemuning focuses on improving digital marketing strategies and diversifying tea products to improve the welfare of local communities and attract more tourists. Sumilir Valley, located in Kemuning Village, Ngargoyoso District, Karanganyar Regency, has considerable ecotourism potential because of its beautiful natural scenery and traditional tea plantations. Despite these assets, the village faces challenges such as limited market reach, inadequate infrastructure, and low digital literacy among the population, which hinders tourism and economic growth. This article describes the background, methods, results, and future plans for the project implemented in Lembah Sumilir, Kemuning Village. Utilizing a mixed-methods approach, data were collected through surveys, focus group discussions (FGDs). Through a series of targeted training modules, we aim to equip local communities with the skills necessary to effectively manage and promote their tea products, thereby driving economic growth and cultural preservation. Future plans include expanding this initiative to other regions and exploring additional growth opportunities in complementary sectors to ensure long-term sustainability and ongoing benefits to society.  
THE URGENCY OF VILLAGE FUNDS IN INCREASING AGRICULTURAL PRODUCTIVITY IN INDONESIA Egidius Fkun; Eva Yuniarti Utami; Abdurrahim; Hakkul Bahiz Mahdani; Shohib Muslim
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study is a qualitative study with a descriptive approach, namely an approach that will describe the main topic in this article, namely the use of village funds to increase agricultural productivity. The data used in this article is secondary data that researchers obtain from indirect sources but its truth is unquestionable because it has been strictly verified and has good credibility. The data researchers obtain from scientific journals. Books, websites, and other sources that are commonly used in every study. The data obtained is collected, combined, selected, reduced, and conclusions are drawn. The result in this article show that the use of village funds to increase agricultural output of rural communities while improving the welfare of rural communities is in line with the law on villages and its derivative laws and regulations. This is also believed to be able to improve the welfare of rural communities because by increasing agricultural output, it can increase rural community income, primary, tertiary, secondary, and primary food needs can be met, and ultimately the welfare of rural communities will increase. This article is one of a series of planning stages that will hopefully increase in the implementation and reporting stages in the future. Keywords : Village Fund, Agricultutral Productivity, Village
Contribution of Marketing Mix and its Impact on Purchasing Decisions of Siantano Furniture Products Eva Yuniarti Utami; Nurlaila Syarfiah Asfo; Rudi Kurniawan; Kushariyadi; Isma, Andika
Fundamental and Applied Management Journal Vol. 1 No. 2 (2023): FAMJ, December 2023
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/famj.v1i2.202307

Abstract

This study aims to determine the effect and contribution of the marketing mix on purchasing decisions for Siantano Furniture Products that exist and are sold at PT Mega Indah Saru Timor (Misi Depo Bangunan) in Makassar City. The sample in this study were 96 Siantano furniture consumers who were coincidentally met by researchers and deemed suitable as respondents so that the Accidental Sampling method was used. Data collection was carried out using questionnaire, interview and documentation methods. The data analysis technique used is multiple linear regression analysis using Statistical Product and Servise Solution (SPSS) Version 25 and hypothesis testing using the F test and t test. The results of the study prove that part of the independent variables of the Marketing Mix, namely Product, Price, Place and Promotion have a positive and significant influence on the dependent variable, namely the Decision to Purchase Siantano Furniture Products at the Building Depot Mission in Makassar City. Products are the most dominant variable and have a significant effect on Purchasing Decisions for Siantano Furniture Products at the Building Depo Mission in Makassar City and are proven to be acceptable. Product is one of the variables that become the image of Siantano furniture which attracts consumers to buy these products.
Analysis of the Effect Current Ratio on Return on Assets at PT Astra Otoparts TBK. Ikhyanuddin; Sarie, Fatma; Andi Aris Mattunruang; Eva Yuniarti Utami; Azis, Fajriani
Fundamental and Applied Management Journal Vol. 1 No. 2 (2023): FAMJ, December 2023
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/famj.v1i2.202308

Abstract

This study makes an important contribution in understanding the relationship between current ratio and return on assets at PT Astra Otoparts Tbk. Through the use of a simple linear regression test on financial statement data for the period 2015-2022, this study intends to explain the extent to which the current ratio affects the company's return on assets. Current ratio, as the independent variable, is used as an indicator of the company's ability to meet its short-term obligations, while return on assets, as the dependent variable, reflects the company's level of profitability. The results show that, although the current ratio has a positive influence on return on assets, the influence is not statistically significant. In other words, the increase in current ratio does not contribute significantly to the increase in return on assets at PT Astra Otoparts Tbk. The findings can provide valuable insights for company management in designing financial strategies, especially in terms of managing short-term assets and liabilities. In the context of the automotive and spare parts industry in Indonesia, where PT Astra Otoparts Tbk operates, an in-depth understanding of the factors that influence return on assets is crucial. The results of this study can serve as a basis for similar companies to evaluate and improve their financial performance, optimize asset allocation, and manage short-term liabilities more effectively. Further research and the integration of other factors in financial analysis can help shape a more holistic and sustainable business strategy amidst changing market dynamics.
Does Brand Image affect the Purchase Decision of the ASUS Brand Laptop among Students? Indah Wati; Soemarno Hidayatullah. S; Muhlis; Eva Yuniarti Utami; Ilma Wulansari Hasdiansa
Fundamental and Applied Management Journal Vol. 1 No. 2 (2023): FAMJ, December 2023
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/famj.v1i2.202309

Abstract

This research aims to find out whether brand image among students influences the decision to purchase Asus brand laptops. The sample in this research was consumers using Asus laptops, namely 96 people who were accidentally met by the researchers and deemed suitable as respondents, so the accidental sampling method was used. Data collection was carried out using questionnaires, interviews, and documentation methods. The data analysis technique used is multiple linear regression analysis using Statistical Product and Service Solution (SPSS) v.20 and hypothesis testing using the t test and F test. The results of the research show that partially the product image has a positive and significant influence on purchasing decisions regarding Asus laptops among students. Brand image consisting of company image, user image and product image simultaneously has a positive and significant influence on the decision to purchase Asus laptops among students. This means that the brand image of Asus laptops is one of the factors in consumer purchasing decisions.
Co-Authors Abdillah Arif Nasution Abdul Latif Adang Sutisna Afni Yeni AFRIZAL AFRIZAL Ahmad Rizani Ajeng Andriani Hapsari Akhmad Mubadilah Alfiana Ana Fitriyatul Bilgies Andi Aris Mattunruang Andika Isma Andreas Recki Prasetyo Andriya Risdwiyanto Azis, Fajriani Chatarina Umbul Wahyuni D Purnomo Dama Yuninata Dany Luqyana Idris Dede Rustaman Dewi Endah Fajariana, Dewi Endah Dewi Mariam Widiniarsih Edy Sambodja Efendi Efendi Egidius Fkun Endi Rustendi Fahmi Syam Farida Akbarina Fitriani Fajar Hadiansyah Ma’sum Hakkul Bahiz Mahdani Haris Karyadi Haruni Ode Heppi Syofya, Heppi Ika Hartika Ikhyanuddin Ilham Ilham Ilma Wulansari Hasdiansa Imron Natsir Indah Wati Jeane Talakua Johni Eka Putra Khaerudin Sidik Patoni Krisna Meidiyantoro B. Kushariyadi Lia Nurina Muhammad Aqshel Revinzky Muhlis Musran Munizu Natal Kristiono Nersiwad Nia Rifanda Putri Novi Ria Rahmawati Nur Zarliani Uli Nuralam Nurjanna Ladjin Nurlaila Syarfiah Asfo Parmini Raihan A. Hanasi Ramli Semmawi Ratih Primandari, Novegya Rieneke Ryke Kalalo Rifky Lana Rahardian Riyanti, Apriani Rohmawan Adi Pratama Rosalia Irawaty Rosdiana Rudi Kurniawan Rudy Haryanto Rumbiati Sarie, Fatma Shohib Muslim Soemarno Hidayatullah. S Sri Juminawati Sri Wanti Belani Sultantio Hutabarat, Arnold Teguh Lesmana Teguh Prakoso Tika Handayani Tobari Tobari Umi Setyorini Wahyu Agung P Wahyu Agung Setyo Wiwit Agustina Yeti Meliany Lubis Yuninata, Dama