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Peran Kualitas Pelayanan dalam Meningkatkan Kepuasan Konsumen Pemesanan Tiket Kereta Api Jarak Jauh Melalui Aplikasi KAI Access Ditinjau dari Perspektif Marketing Syariah Nia Rifanda Putri; Teguh Lesmana; Eva Yuniarti Utami; Musran Munizu; Nersiwad
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 6 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i6.4181

In this modern era, all fields are required to move faster so time is considered very valuable in this era. Therefore, transportation as a tool used by humans to travel is also required to be improved so that it can be faster and more comfortable. The aim of this research is to find out whether service quality influences consumer satisfaction when ordering long-distance train tickets via the KAI Access application. The data collection method used in this research is by using a questionnaire, which is a data collection technique that is carried out by giving a set of questions or statements to consumers or users of the KAI Access application. The data analysis method in this research uses descriptive analysis, simple regression and coefficient of determination. The research results show that service quality has a significant effect on consumer satisfaction when ordering train tickets via the KAI Access application. This is known from the results of the t test where the t count of 9.017 is greater than the t table value of 1.984 or can be seen from the significant value of 0.000 < 0.05.

Kontribusi Usaha Ayam Broiler Terhadap Peningkatan Pendapatan Masyarakat Desa Haruni Ode; Rumbiati; Parmini; Eva Yuniarti Utami; Jeane Talakua
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.4402

Ayam broiler atau ayam potong merupakan jenis ayam pedaging dari hasil persilangan ayam yang memiliki produktivitas yang tinggi terutama dalam memproduksi daging ayam. Usaha ayam broiler ini merupakan usaha kecil menengah, tetapi jenis usaha yang memberikan peluang sangat besar tidak hanya untuk masyarakat yang memiliki usaha saja, namun juga masyarakat yang bekerja dan terlibat dalam usaha ini. Pendekatan yang digunakan dalam penelitian ini yaitu penelitian kualitatif deskriptif dimana data yang diperoleh bergantung pada informasi yang diberikan oleh para informan. Oleh karena itu, informan yang dipilih dalam proses pengambilan data ada beberapa informan seperti pengusaha, pekerja dan pedagang. Subjek penelitiannya adalah masyarakat yang memiliki usaha ayam broiler serta masyarakat yang terlibat di dalam usaha ayam broiler tersebut seperti peternak, pekerja dan pedagang. broiler ini dalam meningkatkan pendapatan masyarakat Desa diperoleh keterangan dari masyarakat yang terlibat dalam usaha ini seperti pengusaha, peternak dan pedagang bahwa usaha ini mampu mencukupi dan meningkatkan pendapatan masyarakat sehingga dapat memenuhi kebutuhan sehari-hari. Berdasarkan hasil penelitian usaha ayam broiler ini berkontribusi dalam meningkatkan pendapatan masyarakat Desa. Dari hasil usaha ayam broiler ini mampu memenuhi kebutuhan masyarakat bahkan dapat mengembangkan usahanya sehingga menjadi lebih besar. Para pengusaha tidak langsung memasarkan hasil ternaknya, namun dipasarkan oleh para pedagang, sehingga banyak masyarakat yang tidak memiliki pekerjaan berinisatif untuk berdagang terutama menjual ayam.

Pengaruh Pendapatan, Pekerjaan, dan Pendidikan Terhadap Keputusan Masyarakat Melakukan Pinjaman Online Abdillah Arif Nasution; Haris Karyadi; Andreas Recki Prasetyo; Afni Yeni; Eva Yuniarti Utami
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 8 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i8.4620

The development of technology from time to time is growing rapidly, one of which is in the financial sector. This development is marked by the emergence of financial technology in the era of modernization. Online loans are a form of financial technology service which is a money lending service to make it easier for people to borrow money without any hassle like in conventional banks. This study uses a quantitative research type. This study aims to determine the effect of income, employment, and education on people's decisions to make online loans. The population of this study is people who have used online loans. The results of this study found that income, employment and education influence people's decisions to make online loans.

Peran Manajemen Inovasi dalam Mendorong Pertumbuhan Ekonomi Masyarakat Fitriani Fajar; Delyana Rahmawany Pulungan; Eva Yuniarti Utami; Nurjanna Ladjin; Krisna Meidiyantoro B.
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 9 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i9.4948

One of the elements in increasing the country's economic growth is measured by the country's ability to innovate. This is because innovation can encourage sustainable productivity increases that can increase economic growth. This study aims to determine the role of management innovation in encouraging community economic growth. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that management innovation plays an important role in encouraging community economic growth, these roles include increasing productivity and efficiency, creating jobs, encouraging economic growth, killing and managing resources, and resilience and adaptation. There are two things that are the benchmarks for the success of an innovation, namely Technical resources (human, equipment, knowledge, and financial), and Ability (capability/ability of the country to manage resources at the point of technical resources

Analisis Perilaku terhadap Niat Berinvestasi Khaerudin Sidik Patoni; Nurjanna Ladjin; Eva Yuniarti Utami; Alfiana; Natal Kristiono
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 9 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i9.4949

This study aims to determine and analyze the influence of behavior on investor intentions. This study uses primary data. The sample used was 100 respondents, namely people who have invested, have worked and have a fixed income. The sampling technique used nonprobability sampling, precisely the respondent accidental technique by distributing questionnaires. This type of research is quantitative research, then the data was analyzed using research instrument tests (validity and reliability tests), multicollinearity tests, multiple regression analysis (regression models, determination coefficients, F tests, t tests), and classical assumption tests (heteroscedasticity tests, normality, assistance and autocorrelation) with the SPSS software program version 25.0. The results showed that financial behavior has a positive and significant effect on investment intentions. This shows that the better a person's level of financial behavior, the better their investment intentions will be. Investment knowledge has a positive and significant effect on investment intentions. This shows that the better a person's level of investment knowledge, the better their investment intentions will be. Financial literacy has a positive and significant effect on investment intentions. This shows that the better a person's level of financial literacy, the better their investment intentions will be.

THE INFLUENCE OF WEBSITE QUALITY ON PURCHASE INTENTION WITH BRAND REPUTATION AS A MODERATION VARIABLE Efendi, Efendi; Eva Yuniarti Utami; Farida Akbarina; Ilham, Ilham; Sri Wanti Belani
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 1 (2024): January
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Researchers believe that the Website Quality variable can have a positive relationship and a positive influence on purchasing decisions because buyers can find out detailed information on the website, can bind buyers, and so on (Jonathan Sarwono, 2016). Apart from that, researchers believe that a brand's reputation can strengthen the relationship between website quality and purchasing decisions(Azhari, 2015). This research is quantitative research with an explanatory approach, namely research that uses previous research as a stepping stone to find new variations in future research(Sugiyono, 2019). The data in this research was obtained from distributing digital questionnaires to Tiktok shop consumers after being allowed to return with the criteria of at least one shopping trip, if not more than once, then they cannot be called consumers(Abdurahman, 2016). This data is also called pyramid data. The data in this study were analyzed using PLS 4.0. The result this research show the Website Quality variable has a positive relationship and has a significant influence on The reversal decision was due to being positive and the P-Values were below the 0.05 significance level, namely 0.002.In addition, the researcher's belief and subsequent experiments can be proven because the Brnad Reputation variable can moderate the relationship between the two variables above, indicated by the P-Values which are positive and are below the 0.05 significance level, namely 0.000, which is more significant than the direct test of 0.002. This means that with a quality website high and accompanied by a good brand reputation can further strengthen consumers in deciding to purchase a product being offered.

THE INFLUENCE OF EMOTIONAL MARKETING ON PURCHASE INTENTION WITH WORD OF MOUTH AS A MODERATING VARIABLE Alya Elita Sjioen; Hadiansyah Ma’sum; Eva Yuniarti Utami; Dewi Endah Fajariana; Andriya Risdwiyanto
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Backgrounds: Consumer purchasing decisions are something that a seller looks forward to because the more consumers who decide to buy, the healthier the company selling the product will be. There are several things that can influence purchasing decisions, including marketing emotions and word of mouth communication with good information. Objectives: Therefore, this research aims to analyze the influence of marketing emotions on purchasing decisions with word of mouth as a moderating variable. Methods: This research is quantitative research with an explanatory approach (Supriyanto, 2019). The data in this research was obtained through distributing online questionnaires to buyers from building partners spread throughout Indonesia consisting of 100 consumers and 200 producers. Such data can be called primary data (Farrell, 2016). These primary data were analyzed using the smart PLS 4.0 analysis tool. Results and Conclusions: Emotional Marketing variable can have a positive relationship direction and a significant influence on Purchasing Decisions due to the PV-value alues leads to positive and is below the significance level of 0.05, namely 0.039. Apart from that, the Word of Mouth variable can moderate the influence of the Emotional Marketing variable on Purchase Decision because the p-Values value is positive and is below the 0.05 significance level.

Peran Kualitas Pelayanan dalam Meningkatkan Kepuasan Konsumen Pemesanan Tiket Kereta Api Jarak Jauh Melalui Aplikasi KAI Access Ditinjau dari Perspektif Marketing Syariah Nia Rifanda Putri; Teguh Lesmana; Eva Yuniarti Utami; Musran Munizu; Nersiwad
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 6 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i6.4181

In this modern era, all fields are required to move faster so time is considered very valuable in this era. Therefore, transportation as a tool used by humans to travel is also required to be improved so that it can be faster and more comfortable. The aim of this research is to find out whether service quality influences consumer satisfaction when ordering long-distance train tickets via the KAI Access application. The data collection method used in this research is by using a questionnaire, which is a data collection technique that is carried out by giving a set of questions or statements to consumers or users of the KAI Access application. The data analysis method in this research uses descriptive analysis, simple regression and coefficient of determination. The research results show that service quality has a significant effect on consumer satisfaction when ordering train tickets via the KAI Access application. This is known from the results of the t test where the t count of 9.017 is greater than the t table value of 1.984 or can be seen from the significant value of 0.000 < 0.05.

Kontribusi Usaha Ayam Broiler Terhadap Peningkatan Pendapatan Masyarakat Desa Haruni Ode; Rumbiati; Parmini; Eva Yuniarti Utami; Jeane Talakua
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.4402

Ayam broiler atau ayam potong merupakan jenis ayam pedaging dari hasil persilangan ayam yang memiliki produktivitas yang tinggi terutama dalam memproduksi daging ayam. Usaha ayam broiler ini merupakan usaha kecil menengah, tetapi jenis usaha yang memberikan peluang sangat besar tidak hanya untuk masyarakat yang memiliki usaha saja, namun juga masyarakat yang bekerja dan terlibat dalam usaha ini. Pendekatan yang digunakan dalam penelitian ini yaitu penelitian kualitatif deskriptif dimana data yang diperoleh bergantung pada informasi yang diberikan oleh para informan. Oleh karena itu, informan yang dipilih dalam proses pengambilan data ada beberapa informan seperti pengusaha, pekerja dan pedagang. Subjek penelitiannya adalah masyarakat yang memiliki usaha ayam broiler serta masyarakat yang terlibat di dalam usaha ayam broiler tersebut seperti peternak, pekerja dan pedagang. broiler ini dalam meningkatkan pendapatan masyarakat Desa diperoleh keterangan dari masyarakat yang terlibat dalam usaha ini seperti pengusaha, peternak dan pedagang bahwa usaha ini mampu mencukupi dan meningkatkan pendapatan masyarakat sehingga dapat memenuhi kebutuhan sehari-hari. Berdasarkan hasil penelitian usaha ayam broiler ini berkontribusi dalam meningkatkan pendapatan masyarakat Desa. Dari hasil usaha ayam broiler ini mampu memenuhi kebutuhan masyarakat bahkan dapat mengembangkan usahanya sehingga menjadi lebih besar. Para pengusaha tidak langsung memasarkan hasil ternaknya, namun dipasarkan oleh para pedagang, sehingga banyak masyarakat yang tidak memiliki pekerjaan berinisatif untuk berdagang terutama menjual ayam.

Pengaruh Pendapatan, Pekerjaan, dan Pendidikan Terhadap Keputusan Masyarakat Melakukan Pinjaman Online Abdillah Arif Nasution; Haris Karyadi; Andreas Recki Prasetyo; Afni Yeni; Eva Yuniarti Utami
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 8 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i8.4620

The development of technology from time to time is growing rapidly, one of which is in the financial sector. This development is marked by the emergence of financial technology in the era of modernization. Online loans are a form of financial technology service which is a money lending service to make it easier for people to borrow money without any hassle like in conventional banks. This study uses a quantitative research type. This study aims to determine the effect of income, employment, and education on people's decisions to make online loans. The population of this study is people who have used online loans. The results of this study found that income, employment and education influence people's decisions to make online loans.

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