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All Journal Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal Ilmiah Edunomika (JIE) Jurnal Informasi dan Teknologi NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Journal of Economic Education and Entrepreneurship Studies INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Eva Yuniarti Utami
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Religion Agriculture, Biological Sciences & Forestry Arts Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Strategi Branding Terhadap Minat Beli dengan Preferensi Merek Sebagai Moderasi Adang Sutisna; Ajeng Andriani Hapsari; Rudy Haryanto; Muhammad Aqshel Revinzky; Eva Yuniarti Utami
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 2 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i2.7125

Abstract

The business and trade world continues to experience growth and development. One of the industrial sectors that continues to experience development, especially in Indonesia, is the fashion industry, which is an industry that is growing and continuing to increase. In order to maintain the sustainability of its business, companies are faced with the creation of a strategy that is able to face competitive competition. This study aims to determine the effect of branding strategy on purchasing interest with brand preference as a moderation. The sampling technique in quantitative research is carried out randomly, data collection using research instruments, statistical data analysis with the aim of testing the established hypothesis. The results of this study found that branding strategy has an effect on purchasing interest. And brand preference as a moderating variable is able to moderate branding strategy on purchasing interest
Literasi Digital sebagai Moderasi Pengaruh Digital Marketing dan Lifestyle terhadap Keputusan Pembelian pada Marketplace Online Rosalia Irawaty; Ana Fitriyatul Bilgies; Abdul Latif; Muhammad Aqshel Revinzky; Eva Yuniarti Utami
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 2 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i2.7126

Abstract

Technological developments are currently experiencing very rapid progress, including in the fields of economics and marketing. The internet is an information mechanism that provides advice or facilities to obtain important data that is needed. Advances in the field of information and communication innovation, the world feels like there are no more boundaries, distance, and time. This study aims to determine digital literacy as a moderation of the influence of digital marketing and lifestyle on purchasing decisions in online marketplaces. The current analysis uses a quantitative approach. The population of this study are consumers who have shopped online. Samples were taken from this population, and the selection of this research sample was determined by random sampling to produce a sample of 150 respondents. Based on the results of the analysis, the results of this study found that digital marketing and lifestyle influence purchasing decisions in online marketplaces. Digital literacy is able to moderate digital marketing and lifestyle on purchasing decisions in online marketplaces.
Zakat Distribution sebagai Moderasi Pengaruh Gross Domestic Product (GDP) Terhadap Tingkat Kemiskinan di Indonesia Yeti Meliany Lubis; Eva Yuniarti Utami; Imron Natsir; Ramli Semmawi; Fahmi Syam
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 2 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i2.7271

Abstract

This study aims to determine the effect of Gross Domestic Product (GDP) on the poverty rate in Indonesia with zakat distribution as a moderating variable. The research method used in this study is quantitative descriptive research with secondary data types that can be accessed through the website of the Central Statistics Agency (BPS) of Indonesia and the page of the PPID Baznas RI Information and Documentation Management Officer. Data analysis was carried out using the Eviews 12 application to determine the effect of Gross Domestic Product on the poverty rate in Indonesia. Then a Moderated Regression Analysis (MRA) test was carried out to determine the moderating effect of zakat distribution on the relationship between Gross Domestic Product and the poverty rate in Indonesia. The results of this study are that Gross Domestic Product does not have a significant effect on the poverty rate in Indonesia. Therefore, the moderation test conducted shows that zakat distribution does not directly moderate the relationship between gross domestic product and poverty rates in Indonesia.
Pengaruh Perputaran Kas, dan Perputaran Piutang terhadap Profitabilitas pada Perusahaan manufaktur Nur Zarliani Uli; Endi Rustendi; Dany Luqyana Idris; Eva Yuniarti Utami; Wiwit Agustina
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 2 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i2.7360

Abstract

This study aims to determine the effect of cash turnover and expense turnover on profitability in manufacturing companies. Secondary data used in this study are financial reports of manufacturing companies listed on the IDX for the period 2020-2023. The independent variables in this study are cash turnover and billing turnover, while the dependent variable is profitability. The analysis method used in this study is panel data regression analysis, determination coefficient test (R2), F test and t test. The results of this study are cash turnover and billing turnover simultaneously have a significant effect on profitability. However, in a partial analysis, it shows that cash turnover partially has a significant effect on profitability. While financial turnover partially does not have a significant effect on profitability.
Analisis Dampak Kebijakan Perdagangan Internasional Terhadap Sektor Ekspor Rosdiana; Heppi Syofya; Novegya Ratih Primandari; Eva Yuniarti Utami; Nuralam
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.7488

Abstract

                The purpose of this study is to analyze the impact of international trade policies on the export sector. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are In international trade there are several policies that include tariffs, export subsidies, import authorities, local content requirements, government controls, and international trade agreements. In addition, there are impacts of international trade policies on the Indonesian export sector including international market access, protecting local industries, new market access, and quality standards.
Co-Authors Abdillah Arif Nasution Abdul Latif Adang Sutisna Afni Yeni AFRIZAL AFRIZAL Ahmad Rizani Ajeng Andriani Hapsari Akhmad Mubadilah Alfiana Ana Fitriyatul Bilgies Andi Aris Mattunruang Andika Isma Andreas Recki Prasetyo Andriya Risdwiyanto Azis, Fajriani Chatarina Umbul Wahyuni D Purnomo Dama Yuninata Dany Luqyana Idris Dede Rustaman Dewi Endah Fajariana, Dewi Endah Dewi Mariam Widiniarsih Edy Sambodja Efendi Efendi Egidius Fkun Endi Rustendi Fahmi Syam Farida Akbarina Fitriani Fajar Hadiansyah Ma’sum Hakkul Bahiz Mahdani Haris Karyadi Haruni Ode Heppi Syofya, Heppi Ika Hartika Ikhyanuddin Ilham Ilham Ilma Wulansari Hasdiansa Imron Natsir Indah Wati Jeane Talakua Johni Eka Putra Khaerudin Sidik Patoni Krisna Meidiyantoro B. Kushariyadi Lia Nurina Muhammad Aqshel Revinzky Muhlis Musran Munizu Natal Kristiono Nersiwad Nia Rifanda Putri Novi Ria Rahmawati Nur Zarliani Uli Nuralam Nurjanna Ladjin Nurlaila Syarfiah Asfo Parmini Raihan A. Hanasi Ramli Semmawi Ratih Primandari, Novegya Rieneke Ryke Kalalo Rifky Lana Rahardian Riyanti, Apriani Rohmawan Adi Pratama Rosalia Irawaty Rosdiana Rudi Kurniawan Rudy Haryanto Rumbiati Sarie, Fatma Shohib Muslim Soemarno Hidayatullah. S Sri Juminawati Sri Wanti Belani Sultantio Hutabarat, Arnold Teguh Lesmana Teguh Prakoso Tika Handayani Tobari Tobari Umi Setyorini Wahyu Agung P Wahyu Agung Setyo Wiwit Agustina Yeti Meliany Lubis Yuninata, Dama