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All Journal Journal of Indonesian Islamic Studies NEAR: Jurnal Pengabdian kepada Masyarakat Journal of Economics and Social Sciences Sanskara Akuntansi dan Keuangan Sanskara Ekonomi dan Kewirausahaan The Es Economics and Entrepreneurship Innovative: Journal Of Social Science Research West Science Business and Management West Science Journal Economic and Entrepreneurship Jurnal Akuntansi dan Keuangan West Science Jurnal Bisnis dan Manajemen West Science Jurnal Ekonomi dan Kewirausahaan West Science West Science Interdisciplinary Studies Swakarya: Jurnal Penelitian Sosial dan Pemberdayaan Masyarakat Sinergi International Journal of Management and Business Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi West Science Interdisciplinary Studies Jurnal Pengabdian Masyarakat dan Riset Pendidikan West Science Islamic Studies West Science Nature and Technology Journal of Innovative and Creativity Jurnal Pengabdian Masyarakat Indonesia (JPMI) Gotong Royong Al-Mabsut: Jurnal Studi Islam dan Sosial NuCSJo : Nusantara Community Service Journal Abdimas Aswaja: Jurnal Pengabdian Masyarakat
Erwina Kartika Devi
Institut Islam Al-Mujaddid Sabak
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Nursing Public Health Social Sciences Transportation Other

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The Effect of Digital Marketing Strategy and Service Quality on Customer Satisfaction in the Indonesian E-Commerce Industry Misidawati, Dwi Novaria; Darmiono, Darmiono; Devi, Erwina Kartika; Fatimah, Siti; Sarwono, Sarwono
Sinergi International Journal of Management and Business Vol. 1 No. 2 (2023): August 2023
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v1i2.145

Abstract

This study investigates the influence of digital marketing strategy and service quality on customer satisfaction within the Indonesian e-commerce industry. Driven by the significant growth of e-commerce in Indonesia, the research aims to identify the key factors that impact customer satisfaction and provide actionable insights for e-commerce businesses. Utilizing a quantitative research design, data were collected from 200 Indonesian e-commerce customers through a structured questionnaire. The analysis employs Structural Equation Modeling (SEM) with Partial Least Squares (PLS) to evaluate the relationships between digital marketing strategy, service quality, and customer satisfaction. Results indicate that both digital marketing strategy and service quality positively and significantly affect customer satisfaction. The findings underscore the importance of integrating robust digital marketing tactics and maintaining high service quality to enhance customer satisfaction and loyalty in the competitive e-commerce landscape of Indonesia. These insights offer valuable recommendations for e-commerce companies aiming to improve their customer engagement and service delivery practices.
Evaluation of Top Journals and Authors in Behavioral Economics: A Bibliometric Approach Supriandi Supriandi; Erwina Kartika Devi; Daud v; Al Munip; Elma Abnaina
West Science Journal Economic and Entrepreneurship Vol. 2 No. 03 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i03.1226

Abstract

Behavioral economics has become an essential subfield within economics, integrating psychological insights to better understand decision-making processes. This study conducts a comprehensive bibliometric analysis to evaluate the evolution of behavioral economics, identify key research themes, and map the contributions of influential authors. Using data sourced from the Google Scholar database, the study analyzes publication trends, co-authorship networks, and the temporal development of research areas. The findings reveal that core concepts such as behavioral finance, public policy, and experimental economics continue to dominate the field, while emerging areas like consumer behavior and insurance indicate new research directions. The co-authorship analysis highlights the importance of collaboration among scholars in shaping the field's development. These insights provide valuable implications for researchers, educators, policymakers, and funding bodies in guiding future research, curriculum development, and resource allocation. This study contributes to a deeper understanding of the intellectual structure and trajectory of behavioral economics.
Marketing Strategy of Bielda Cake Through Facebook in Islamic Economis Persfective Yuliaten; Abd. Malik; Nurlia Fusfita; Erwina Kartika Devi
Swakarya: Jurnal Penelitian Sosial dan Pengabdian Masyarakat Vol. 2 No. 1 (2024): Swakarya: Jurnal Penelitian Sosial dan Pemberdayaan Masyarakat
Publisher : Pusat Studi Penelitian dan Evaluasi Pembelajaran

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this research is to find out the marketing mix strategy carried out by micro businesses at Bielda Cake and to find out the Islamic economic perspective on carrying out marketing strategies via Facebook media at Bielda Cake. This research uses qualitative methods, with data analysis techniques using descriptive analysis. Data collected through direct interviews with the owner of the Bielda Cake Shop and documentation. The author conducted research at the Bielda Cake Shop located in Betung Village, Kumpeh District, Muaro Jambi Regency. The results of this research can be seen that the Bielda Cake Shop markets its products using a form of marketing through an online system which includes social media Facebook. Apart from that, the Bielda Cake Shop also implements a marketing strategy by developing a marketing mix which consists of four elements, namely product, price, location and promotion. The products sold use quality and non-hazardous materials, prices are commensurate with quality, promotions use Facebook media and billboards, and strategic locations on the side of the road. The marketing strategy through Facebook media is in line with the marketing principles contained in Islamic economics, namely honesty without deception, maximum service and fairness without discriminating between consumers.
Bibliometric Study on the Relationship between Entrepreneurship Education and Business Sustainability Judijanto, Loso; Arisanti, Ivon; Devi, Erwina Kartika; Aris, Nurlina; Mardiah, Ainil
West Science Journal Economic and Entrepreneurship Vol. 3 No. 01 (2025): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v3i01.1677

Abstract

Entrepreneurship education has emerged as a crucial driver of innovation and business sustainability, equipping individuals with the necessary skills to navigate complex market environments while fostering responsible and sustainable business practices. This study conducts a bibliometric analysis using Scopus database and VOSviewer to map the evolution of research at the intersection of entrepreneurship education and business sustainability. The analysis identifies key research trends, influential authors, collaborative networks, and emerging thematic areas, providing insights into how scholarly discourse in this field has developed over time. The findings reveal that entrepreneurship education research has expanded from individual behavioral studies to encompass pedagogical advancements, sustainability integration, and digital transformation through artificial intelligence and big data applications. While the study highlights strong international collaborations, it also uncovers regional disparities and limited interdisciplinary research, suggesting the need for more cross-country comparative studies and integration of sustainability-focused educational models. This study contributes to the academic discourse by identifying research gaps and proposing future directions for enhancing entrepreneurship education’s role in sustainable business development.
Innovating for the Future: A Bibliometric Examination of Business Strategy Research and the Pursuit of Market Leadership Mardiah, Ainil; Ramadhi, Ramadhi; Santy Sriharyati; Erwina Kartika Devi
The Es Economics and Entrepreneurship Vol. 2 No. 01 (2023): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v2i01.124

Abstract

This research conducts a comprehensive bibliometric analysis of the literature on business strategy and the pursuit of market leadership. By employing bibliometric techniques and leveraging the VOSviewer software, the study identifies key authors, journals, keywords, and citation patterns within the field. The analysis reveals influential contributors, emerging trends, and interconnected themes that have shaped strategic thinking. The study offers valuable insights for scholars, practitioners, and policymakers seeking to understand the dynamics of business strategy and its implications for achieving market leadership. By examining the evolution of research, the research methodology, results, and discussions, this research aims to contribute to informed decision-making and future research directions in the pursuit of market leadership.
Bibliometric Study on the Relationship between Entrepreneurship Education and Business Sustainability Judijanto, Loso; Arisanti, Ivon; Devi, Erwina Kartika; Aris, Nurlina; Mardiah, Ainil
West Science Journal Economic and Entrepreneurship Vol. 3 No. 01 (2025): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v3i01.1677

Abstract

Entrepreneurship education has emerged as a crucial driver of innovation and business sustainability, equipping individuals with the necessary skills to navigate complex market environments while fostering responsible and sustainable business practices. This study conducts a bibliometric analysis using Scopus database and VOSviewer to map the evolution of research at the intersection of entrepreneurship education and business sustainability. The analysis identifies key research trends, influential authors, collaborative networks, and emerging thematic areas, providing insights into how scholarly discourse in this field has developed over time. The findings reveal that entrepreneurship education research has expanded from individual behavioral studies to encompass pedagogical advancements, sustainability integration, and digital transformation through artificial intelligence and big data applications. While the study highlights strong international collaborations, it also uncovers regional disparities and limited interdisciplinary research, suggesting the need for more cross-country comparative studies and integration of sustainability-focused educational models. This study contributes to the academic discourse by identifying research gaps and proposing future directions for enhancing entrepreneurship education’s role in sustainable business development.
Analisis Pembiayaan Modal Kerja Terhadap Pertumbuhan Usaha Nasabah PT. Fifgroup Muara Sabak: Penelitian Okrice Andha Fia; M. Arif Musthofa; Erwina Kartika Devi
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 2 (2024): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i2.1107

Abstract

Modern economy places capital as a strategic element in driving business growth, especially for Micro, Small, and Medium Enterprises (MSMEs). This study aims to analyze the effect of working capital financing on the business development of customers of PT Federal International Finance (FIFGROUP) Muara Sabak Branch in Tanjung Jabung Timur Regency. The approach used is quantitative with a simple linear regression method. A sample of 100 respondents was selected using cluster sampling techniques from a population of 134 customers. The research instrument has been tested for validity and reliability, and data processing was carried out using SPSS version 16.0. The results of the study indicate that working capital financing has a positive and significant effect on business development (tcount = 4.193; sig. = 0.000), with a regression equation of Y = 13.193 + 0.301X. However, its contribution to the variation in business development is only 15.2% (R² = 0.152), indicating that there are other factors outside of financing that play a role. These findings suggest the importance of integrating financing with training, business mentoring, and market access to encourage sustainable MSME growth
Inovasi Pengolahan Kopra Kelapa untuk Meningkatkan Nilai Tambah Produk di Muara Sabak Timur Syadia Mutiara; Erwina Kartika Devi; Asroni Ardiansyah; Daud; Anatun Nisa Mun'amah
Swakarya: Jurnal Penelitian Sosial dan Pengabdian Masyarakat Vol. 2 No. 1 (2024): Swakarya: Jurnal Penelitian Sosial dan Pemberdayaan Masyarakat
Publisher : Pusat Studi Penelitian dan Evaluasi Pembelajaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59698/swakarya.v2i1.277

Abstract

Pengolahan kopra kelapa di Muara Sabak Timur memiliki potensi besar untuk meningkatkan nilai tambah produk. Dengan inovasi dalam proses pengolahan dan pemanfaatan hasil samping, diharapkan dapat meningkatkan pendapatan petani dan mendorong pertumbuhan ekonomi lokal. Penelitian ini bertujuan untuk mengidentifikasi metode pengolahan kopra yang lebih efisien dan ramah lingkungan serta menganalisis dampaknya terhadap nilai tambah produk. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan teknik wawancara dan observasi langsung di lapangan. Data dikumpulkan dari petani, pengolah, dan pedagang kopra. Hasil penelitian menunjukkan bahwa penerapan teknologi baru dalam pengolahan kopra dapat meningkatkan kualitas produk dan daya saing di pasar. Selain itu, hasil penelitian ini diharapkan dapat menjadi acuan bagi pengembangan kebijakan dan program pelatihan bagi petani dan pengolah kopra di wilayah tersebut
STRATEGY TO IMPROVE THE QUALITY OF HUMAN RESOURCES (HR) THROUGH A TRAINING PROGRAM AT THE JOB TRAINING CENTER (BLK) EAST TANJUNG JABUNG REGENCY Ade Elfhina; Annatun Nisa Mun'amah; Al-Munip; Haeran; Erwina Kartika Devi
Swakarya: Jurnal Penelitian Sosial dan Pengabdian Masyarakat Vol. 2 No. 2 (2024): Swakarya: Penelitian Sosial dan Pengabdian Masyarakat
Publisher : Pusat Studi Penelitian dan Evaluasi Pembelajaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59698/swakarya.v2i2.283

Abstract

This research is based on the low quality and skills of Human Resources (HR) which results in a large workforce in East Tanjung Jabung Regency who are still not working, which can be seen from BPS data of East Tanjung Jabung Regency regarding the Unemployment Rate in East Tanjung Jabung Regency. The formulation of the problem in this study is how the Strategy for Improving the Quality of Human Resources (HR) through a Training Program at the Job Training Center (Blk) of East Tanjung Jabung Regency. The research method used is qualitative. Data were collected through questionnaires (questionnaires), observations (observations) and documentation. The sampling method used is sensu which is carried out to the BLK (Job Training Center) and participants for each type of training carried out. The result of this research is that the development of human resources is generally indeed a must and need. Job training has an effect on the improvement and development of attitudes, ways of working, behavior, knowledge and skills as well as workers' morals so as to create good work performance and get optimal results for their well-being. The low educational background results in low competence so that there is a lack of expertise in work. Therefore, the role of the UPTD of the East Tanjung Jabung Regency Job Training Center is needed as one of the efforts to reduce the unemployment rate in East Tanjung Jabung Regency through its job training. Keywords: Use of Training, Improvement Strategy, Human Resources Quality, BLK
Inovasi Pencegahan Kebakaran Hutan Dan Lahan Warga Di Tanjung Jabung Timur Nurbaiti; Erwina Kartika Devi; Wildan Nur Hidayat
Swakarya: Jurnal Penelitian Sosial dan Pengabdian Masyarakat Vol. 3 No. 2 (2025): Swakarya: Jurnal Penelitian Sosial dan Pengabdian Masyarakat
Publisher : Pusat Studi Penelitian dan Evaluasi Pembelajaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59698/swakarya.v3i2.316

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana inovasi yang dilakukan oleh Badan Penanggulangan Bencana Daerah Kabupaten Tanjung Jabung Timur dalam mengatasi bencana kebakaran yang mejadi ancaman di setiap tahun. Penelitian ini menggunakan metode penelitian kualitatif serta tekni pengumpulan data yang digunakan adalah wawancara, dan observasi. Sedangkan teknik analisis data yang digunakan dalam penelitian ini adalah reduksi data, penyajian data, dan penarikan kesimpulan.Berdasarkan hasil pengamatan dan penelitian yang telah dilakukan, inovasi dalam menaggani kebakaran hutan dan lahan yang dilakukan oleh Badan Penanggulangan Bencana Daerah Kabupaten Tanjung Jabung Timur sudah berjalan dengan cukup baik namun belum maksimal, hal ini disebabkan oleh beberapa faktor penghambat seperti kurangnya alokasi anggaran pada pencegahan, keterbatasan kelengkapan sarana dan prasarana, dan kurangnya kesadaran masyarakat dalam upaya tanggap darurat bencana,serta kurangnya inovasi dalam mencegah kebakaran hutan dan lahan. Maka peneliti menyarankan perlu adanya inovasi dalam penanganan serta pencegahan kebakaran hutan perlu di terapkan Pembinaan Pencegahan dan Penanggulangan Kebakaran dan Bencana Alam, Dampak Lingkungan serta Percontohan Penerapan PLTB (Pembukaan Lahan Tanpa Bakar). kepada Badan Penanggulangan Bencana Daerah Kabupaten Tanjung Jabung Timur untuk mampu mengajukan penambahan anggaran pada proses pencegahan dan mitigasi, melengkapi sarana dan prasarana yang masih kurang dan selalu giat melakukan sosialisasi dan mengajak masyarakat untuk ikut serta dalam kegiatan penanggulangan bencana
Co-Authors . Syamsulbahri Abd. Malik Abnaina, Elma Achmad Hidayat Ade Elfhina Ahmad Edi Saputra Ainil Mardiah Al Munip, Al Munip Al-Munip Alfiana Alisyah Pitri Alisyah Pitri Pitri Anatun Nisa Mun'amah Andre Maulana Annatun Nisa Mun'amah Annisa Fitri Annisa Fitri, Annisa Arif Budiman Aris, Nurlina Arisanti, Ivon Asroni Ardiansyah Christine Riani Elisabeth Darmawansah Hikma Darmiono, Darmiono Daud Daud Daud Daud, Daud Dedi Mizwar dewi, hasna Dinda Mayang Apriliani Dito Anurogo Elma Abnaina Erfendi Regar Eva Andriani Eva Yuniarti Utami Gusneli Gusneli Gustiadi Herma Putra Hadiroh, Putri Siti Haeran Haeran Haeran Haeran Haeran Haeran, Haeran Hasna Dewi Hasna Dewi Hasna Dewi Hasnah Dewi Hidayatun, Riris Ihya Ulumudin, Ihya Ilham Slamet Riyadi Irwan Moridu Isna Judijanto, Loso Kadarsih, Sri Khairul Zikri Khairul Zikri Kurniawan Kurniawan Kurniawan Kuswanto Kuswanto Kuswanto Lia Nurina Loso Judijanto Lukluil Mukarromah M. Arif Musthofa M. Arif Musthofa M. Fahrurrozi M.Arif Musthofa2 Misidawati, Dwi Novaria Moh Gifari Sono Moh Gifari Sono Mokodenseho, Sabil Muhammad Tang Mun'amah, Anatun Nisa Munamah, Anatun Nisa Munip, Al Nanda Oktaviani Astuti Nano Romansyah Nilfatri Nilfatri Noferiadin Noferiadin Nurbaiti Nurjali Nurlia Fusfita Okrice Andha Fia Pini Susanti Priyana, Yana RAMADHI RAMADHI Regar, Erfendi Reza Okva Marwendi Ria Astuti Safitri Romansyah, Nano Ruslan Ruslan Sabil Mokodenseho Santy Sriharyati Sapriandi Saputra, Ahmad Edi sarmiati sarmiati Sarwono Sarwono Sarwono Sarwono Sarwono Siti Fatimah Siti Fatimah Siti Fatimah Siti Marfu'ah Siti Marfuah Sono, Moh Gifari Sri Kadarsih Sudarmanto, Eko Sulistyo Budi Utomo Supriandi Supriandi Supriandi Supriandi, Supriandi Syadia Mutiara Syamsu Rijal Syamsu Rijal Syarifuddin Yusuf Taufik Hidaya Utami, Eva Yuniarti v, Daud wandi Wandi, Wandi Wargo Wildan Nur Hidayat Wildan Nur Hidayat Yana Priyana Yasir Maulana Yuliaten Zaenal Abidin