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All Journal NEAR: Jurnal Pengabdian kepada Masyarakat Journal of Economics and Social Sciences Sanskara Akuntansi dan Keuangan Sanskara Ekonomi dan Kewirausahaan The Es Economics and Entrepreneurship Innovative: Journal Of Social Science Research West Science Business and Management West Science Journal Economic and Entrepreneurship Jurnal Akuntansi dan Keuangan West Science Jurnal Bisnis dan Manajemen West Science Jurnal Ekonomi dan Kewirausahaan West Science West Science Interdisciplinary Studies Swakarya: Jurnal Penelitian Sosial dan Pemberdayaan Masyarakat Sinergi International Journal of Management and Business Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi West Science Interdisciplinary Studies Jurnal Pengabdian Masyarakat dan Riset Pendidikan West Science Islamic Studies West Science Nature and Technology Journal of Innovative and Creativity Gotong Royong Al-Mabsut: Jurnal Studi Islam dan Sosial NuCSJo : Nusantara Community Service Journal Abdimas Aswaja: Jurnal Pengabdian Masyarakat
Erwina Kartika Devi
Institut Islam Al-Mujaddid Sabak
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The Effect of Digital Marketing Strategy and Service Quality on Customer Satisfaction in the Indonesian E-Commerce Industry Misidawati, Dwi Novaria; Darmiono, Darmiono; Devi, Erwina Kartika; Fatimah, Siti; Sarwono, Sarwono
Sinergi International Journal of Management and Business Vol. 1 No. 2 (2023): August 2023
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v1i2.145

Abstract

This study investigates the influence of digital marketing strategy and service quality on customer satisfaction within the Indonesian e-commerce industry. Driven by the significant growth of e-commerce in Indonesia, the research aims to identify the key factors that impact customer satisfaction and provide actionable insights for e-commerce businesses. Utilizing a quantitative research design, data were collected from 200 Indonesian e-commerce customers through a structured questionnaire. The analysis employs Structural Equation Modeling (SEM) with Partial Least Squares (PLS) to evaluate the relationships between digital marketing strategy, service quality, and customer satisfaction. Results indicate that both digital marketing strategy and service quality positively and significantly affect customer satisfaction. The findings underscore the importance of integrating robust digital marketing tactics and maintaining high service quality to enhance customer satisfaction and loyalty in the competitive e-commerce landscape of Indonesia. These insights offer valuable recommendations for e-commerce companies aiming to improve their customer engagement and service delivery practices.
Evaluation of Top Journals and Authors in Behavioral Economics: A Bibliometric Approach Supriandi Supriandi; Erwina Kartika Devi; Daud v; Al Munip; Elma Abnaina
West Science Journal Economic and Entrepreneurship Vol. 2 No. 03 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i03.1226

Abstract

Behavioral economics has become an essential subfield within economics, integrating psychological insights to better understand decision-making processes. This study conducts a comprehensive bibliometric analysis to evaluate the evolution of behavioral economics, identify key research themes, and map the contributions of influential authors. Using data sourced from the Google Scholar database, the study analyzes publication trends, co-authorship networks, and the temporal development of research areas. The findings reveal that core concepts such as behavioral finance, public policy, and experimental economics continue to dominate the field, while emerging areas like consumer behavior and insurance indicate new research directions. The co-authorship analysis highlights the importance of collaboration among scholars in shaping the field's development. These insights provide valuable implications for researchers, educators, policymakers, and funding bodies in guiding future research, curriculum development, and resource allocation. This study contributes to a deeper understanding of the intellectual structure and trajectory of behavioral economics.
Indonesia saat ini menghadapi Edukasi literasi Keuangan Syariah Siswa/siswi Madrasah Aliyah di Tanjung Jabung Timur Zikri, Khairul; Dewi, Hasna; Hidayat, Wildan Nur; Devi , Erwina Kartika
NEAR: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 1 (2024): NEAR
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/nr.v4i1.1707

Abstract

Penelitian ini bertujuan untuk efektivitas program edukasi literasi keuangan syariah pada siswa Madrasah Aliyah Jauharatul Islamiah di Kabupaten Tanjung Jabung Timur. Program ini mencakup penyampaian materi berbasis bahan dari Otoritas Jasa Keuangan (OJK) mengenai prinsip-prinsip keuangan syariah, investasi halal, dan bahaya investasi ilegal serta pinjaman online yang tidak sesuai syariah. Sebanyak 65 siswa dari kelas X dan XI mengikuti kegiatan ini. Untuk mengukur peningkatan pemahaman, dilakukan uji pre-test dan post-test. Hasil pre-test menunjukkan tingkat literasi awal siswa sebesar 39%, sedangkan hasil post-test meningkat menjadi 52%. Analisis data menggunakan uji Wilcoxon menunjukkan bahwa peningkatan ini signifikan secara statistik dengan nilai p-value sebesar 7.49e-16. Dengan demikian, program edukasi literasi keuangan syariah ini terbukti efektif dalam meningkatkan pemahaman siswa, dan diharapkan dapat memberikan kontribusi dalam membangun kesadaran akan pentingnya pengelolaan keuangan yang sesuai dengan prinsip syariah di kalangan siswa.
Marketing Strategy of Bielda Cake Through Facebook in Islamic Economis Persfective Yuliaten; Abd. Malik; Nurlia Fusfita; Erwina Kartika Devi
Swakarya: Jurnal Penelitian Sosial dan Pengabdian Masyarakat Vol. 2 No. 1 (2024): Swakarya: Jurnal Penelitian Sosial dan Pemberdayaan Masyarakat
Publisher : Pusat Studi Penelitian dan Evaluasi Pembelajaran

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this research is to find out the marketing mix strategy carried out by micro businesses at Bielda Cake and to find out the Islamic economic perspective on carrying out marketing strategies via Facebook media at Bielda Cake. This research uses qualitative methods, with data analysis techniques using descriptive analysis. Data collected through direct interviews with the owner of the Bielda Cake Shop and documentation. The author conducted research at the Bielda Cake Shop located in Betung Village, Kumpeh District, Muaro Jambi Regency. The results of this research can be seen that the Bielda Cake Shop markets its products using a form of marketing through an online system which includes social media Facebook. Apart from that, the Bielda Cake Shop also implements a marketing strategy by developing a marketing mix which consists of four elements, namely product, price, location and promotion. The products sold use quality and non-hazardous materials, prices are commensurate with quality, promotions use Facebook media and billboards, and strategic locations on the side of the road. The marketing strategy through Facebook media is in line with the marketing principles contained in Islamic economics, namely honesty without deception, maximum service and fairness without discriminating between consumers.
Bibliometric Study on the Relationship between Entrepreneurship Education and Business Sustainability Judijanto, Loso; Arisanti, Ivon; Devi, Erwina Kartika; Aris, Nurlina; Mardiah, Ainil
West Science Journal Economic and Entrepreneurship Vol. 3 No. 01 (2025): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v3i01.1677

Abstract

Entrepreneurship education has emerged as a crucial driver of innovation and business sustainability, equipping individuals with the necessary skills to navigate complex market environments while fostering responsible and sustainable business practices. This study conducts a bibliometric analysis using Scopus database and VOSviewer to map the evolution of research at the intersection of entrepreneurship education and business sustainability. The analysis identifies key research trends, influential authors, collaborative networks, and emerging thematic areas, providing insights into how scholarly discourse in this field has developed over time. The findings reveal that entrepreneurship education research has expanded from individual behavioral studies to encompass pedagogical advancements, sustainability integration, and digital transformation through artificial intelligence and big data applications. While the study highlights strong international collaborations, it also uncovers regional disparities and limited interdisciplinary research, suggesting the need for more cross-country comparative studies and integration of sustainability-focused educational models. This study contributes to the academic discourse by identifying research gaps and proposing future directions for enhancing entrepreneurship education’s role in sustainable business development.
Penyuluhan Hukum Tentang Pengurusan Izin Usaha UMKM di Kabupaten Tanjung Jabung Timur Fitri, Annisa; Haeran, Haeran; Munip, Al; Devi, Erwina Kartika
NuCSJo : Nusantara Community Service Journal Vol. 1 No. 2 (2024)
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/jtjwz279

Abstract

Penyuluhan hukum tentang pengurusan izin usaha bagi Usaha Mikro, Kecil, dan Menengah (UMKM) di Kabupaten Tanjung Jabung Timur merupakan langkah penting untuk meningkatkan pemahaman dan kepatuhan terhadap Peraturan Daerah (Perda) Nomor 5 Tahun 2019. Banyak pelaku UMKM yang belum memiliki izin usaha resmi, sehingga berisiko menghadapi masalah hukum dan kesulitan dalam mengakses bantuan pemerintah. Penelitian ini bertujuan untuk menganalisis kendala yang dihadapi UMKM dalam pengurusan izin usaha dan menawarkan solusi yang relevan. Metode yang digunakan mencakup pendekatan kualitatif melalui wawancara dan diskusi kelompok terfokus. Hasil penyuluhan menunjukkan bahwa pemahaman pelaku UMKM tentang pengurusan izin usaha masih rendah, yang disebabkan oleh kurangnya sosialisasi dan informasi yang tepat. Penyuluhan ini diharapkan dapat meningkatkan kesadaran hukum dan kemampuan pelaku UMKM dalam memenuhi persyaratan izin usaha, sehingga dapat beroperasi secara legal dan mengurangi risiko hukum.
Innovating for the Future: A Bibliometric Examination of Business Strategy Research and the Pursuit of Market Leadership Mardiah, Ainil; Ramadhi, Ramadhi; Santy Sriharyati; Erwina Kartika Devi
The Es Economics and Entrepreneurship Vol. 2 No. 01 (2023): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v2i01.124

Abstract

This research conducts a comprehensive bibliometric analysis of the literature on business strategy and the pursuit of market leadership. By employing bibliometric techniques and leveraging the VOSviewer software, the study identifies key authors, journals, keywords, and citation patterns within the field. The analysis reveals influential contributors, emerging trends, and interconnected themes that have shaped strategic thinking. The study offers valuable insights for scholars, practitioners, and policymakers seeking to understand the dynamics of business strategy and its implications for achieving market leadership. By examining the evolution of research, the research methodology, results, and discussions, this research aims to contribute to informed decision-making and future research directions in the pursuit of market leadership.
Bibliometric Study on the Relationship between Entrepreneurship Education and Business Sustainability Judijanto, Loso; Arisanti, Ivon; Devi, Erwina Kartika; Aris, Nurlina; Mardiah, Ainil
West Science Journal Economic and Entrepreneurship Vol. 3 No. 01 (2025): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v3i01.1677

Abstract

Entrepreneurship education has emerged as a crucial driver of innovation and business sustainability, equipping individuals with the necessary skills to navigate complex market environments while fostering responsible and sustainable business practices. This study conducts a bibliometric analysis using Scopus database and VOSviewer to map the evolution of research at the intersection of entrepreneurship education and business sustainability. The analysis identifies key research trends, influential authors, collaborative networks, and emerging thematic areas, providing insights into how scholarly discourse in this field has developed over time. The findings reveal that entrepreneurship education research has expanded from individual behavioral studies to encompass pedagogical advancements, sustainability integration, and digital transformation through artificial intelligence and big data applications. While the study highlights strong international collaborations, it also uncovers regional disparities and limited interdisciplinary research, suggesting the need for more cross-country comparative studies and integration of sustainability-focused educational models. This study contributes to the academic discourse by identifying research gaps and proposing future directions for enhancing entrepreneurship education’s role in sustainable business development.
Analisis Pembiayaan Modal Kerja Terhadap Pertumbuhan Usaha Nasabah PT. Fifgroup Muara Sabak: Penelitian Okrice Andha Fia; M. Arif Musthofa; Erwina Kartika Devi
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 2 (2024): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i2.1107

Abstract

Modern economy places capital as a strategic element in driving business growth, especially for Micro, Small, and Medium Enterprises (MSMEs). This study aims to analyze the effect of working capital financing on the business development of customers of PT Federal International Finance (FIFGROUP) Muara Sabak Branch in Tanjung Jabung Timur Regency. The approach used is quantitative with a simple linear regression method. A sample of 100 respondents was selected using cluster sampling techniques from a population of 134 customers. The research instrument has been tested for validity and reliability, and data processing was carried out using SPSS version 16.0. The results of the study indicate that working capital financing has a positive and significant effect on business development (tcount = 4.193; sig. = 0.000), with a regression equation of Y = 13.193 + 0.301X. However, its contribution to the variation in business development is only 15.2% (R² = 0.152), indicating that there are other factors outside of financing that play a role. These findings suggest the importance of integrating financing with training, business mentoring, and market access to encourage sustainable MSME growth
Peran Arisan Sapi dalam Meningkatkan Kesejahteraan Masyarakat di Desa Air Hitam Laut Kecamatan Sadu Tang, Muhammad; Daud, Daud; Fatimah, Siti; Haeran, Haeran; Devi, Erwina Kartika
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.1927

Abstract

This study aims to determine the mechanism of the implementation of cattle arisan and analyze its role in improving the economic welfare of the community in Air Hitam Laut Village. Cattle arisan is a form of local wisdom based on mutual cooperation carried out by the community as an alternative to fulfilling the needs of sacrificial animals and a means of long-term collective investment. This activity not only has social and spiritual value, but also has a significant economic impact on participants. This study uses a descriptive qualitative approach. Data collection techniques are carried out through observation, in-depth interviews with arisan participants, community leaders, and religious leaders, as well as documentation from the cattle arisan group. Data analysis is carried out through the stages of data reduction, data presentation, and drawing conclusions. The results of the study indicate that the implementation of cattle arisan begins with the formation of small groups in the hamlet or RT environment. Group members agree on routine monthly contributions collected to buy one cow every month. In the perspective of Islamic economics, cattle arisan is a form of ta'awun (mutual assistance) that is in accordance with sharia principles, free from usury, gharar, and maysir, and reflects justice and the spirit of empowering the people's economy.
Co-Authors . Syamsulbahri Abd. Malik Abnaina, Elma Achmad Hidayat Ade Elfhina Ainil Mardiah Al Munip, Al Munip Al-Munip Alfiana Anatun Nisa Mun'amah Annatun Nisa Mun'amah Annisa Fitri, Annisa Aris, Nurlina Arisanti, Ivon Asroni Ardiansyah Christine Riani Elisabeth Darmiono, Darmiono Daud Daud Daud Daud, Daud Dedi Mizwar dewi, hasna Dinda Mayang Apriliani Dito Anurogo Elma Abnaina Erfendi Regar Eva Andriani Eva Yuniarti Utami Gusneli Gusneli Hadiroh, Putri Siti Haeran Haeran, Haeran Hasna Dewi Hidaya, Taufik Hidayat, Wildan Nur Hidayatun, Riris Ihya Ulumudin, Ihya Irwan Moridu Isna Judijanto, Loso Kadarsih, Sri Kurniawan Kuswanto Kuswanto Lia Nurina Loso Judijanto Lukluil Mukarromah M. Arif Musthofa M. Fahrurrozi Maulana, Andre Misidawati, Dwi Novaria Moh Gifari Sono Moh Gifari Sono Mokodenseho, Sabil Mun'amah, Anatun Nisa Munamah, Anatun Nisa Munip, Al Musthofa2, M.Arif Noferiadin, Noferiadin Nurbaiti Nurlia Fusfita Okrice Andha Fia Pini Susanti Pitri, Alisyah Pitri, Alisyah Pitri Priyana, Yana RAMADHI RAMADHI Regar, Erfendi Riyadi, Ilham Slamet Romansyah, Nano Ruslan Ruslan Sabil Mokodenseho Santy Sriharyati Sapriandi Saputra, Ahmad Edi Sarmiati Sarmiati sarmiati sarmiati Sarwono Sarwono Sarwono Sarwono Siti Fatimah Siti Fatimah Siti Marfu'ah Sono, Moh Gifari Sri Kadarsih Sudarmanto, Eko Sulistyo Budi Utomo Supriandi Supriandi Supriandi Supriandi, Supriandi Syadia Mutiara Syamsu Rijal Syamsu Rijal Syarifuddin Yusuf Tang, Muhammad Utami, Eva Yuniarti v, Daud wandi Wandi, Wandi Wildan Nur Hidayat Yana Priyana Yasir Maulana Yuliaten Zaenal Abidin Zikri, Khairul