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All Journal Journal of Indonesian Islamic Studies NEAR: Jurnal Pengabdian kepada Masyarakat Journal of Economics and Social Sciences Sanskara Akuntansi dan Keuangan Sanskara Ekonomi dan Kewirausahaan The Es Economics and Entrepreneurship Innovative: Journal Of Social Science Research West Science Business and Management West Science Journal Economic and Entrepreneurship Jurnal Akuntansi dan Keuangan West Science Jurnal Bisnis dan Manajemen West Science Jurnal Ekonomi dan Kewirausahaan West Science West Science Interdisciplinary Studies Swakarya: Jurnal Penelitian Sosial dan Pemberdayaan Masyarakat Sinergi International Journal of Management and Business Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi West Science Interdisciplinary Studies Jurnal Pengabdian Masyarakat dan Riset Pendidikan West Science Islamic Studies West Science Nature and Technology Journal of Innovative and Creativity Jurnal Pengabdian Masyarakat Indonesia (JPMI) Gotong Royong Al-Mabsut: Jurnal Studi Islam dan Sosial NuCSJo : Nusantara Community Service Journal Abdimas Aswaja: Jurnal Pengabdian Masyarakat
Erwina Kartika Devi
Institut Islam Al-Mujaddid Sabak
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Nursing Public Health Social Sciences Transportation Other

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Penyuluhan Hukum Tentang Pengurusan Izin Usaha UMKM di Kabupaten Tanjung Jabung Timur Annisa Fitri; Haeran Haeran; Al Munip; Erwina Kartika Devi
NuCSJo : Nusantara Community Service Journal Vol. 1 No. 2 (2024)
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/nucsjo.v1i2.25

Abstract

Penyuluhan hukum tentang pengurusan izin usaha bagi Usaha Mikro, Kecil, dan Menengah (UMKM) di Kabupaten Tanjung Jabung Timur merupakan langkah penting untuk meningkatkan pemahaman dan kepatuhan terhadap Peraturan Daerah (Perda) Nomor 5 Tahun 2019. Banyak pelaku UMKM yang belum memiliki izin usaha resmi, sehingga berisiko menghadapi masalah hukum dan kesulitan dalam mengakses bantuan pemerintah. Penelitian ini bertujuan untuk menganalisis kendala yang dihadapi UMKM dalam pengurusan izin usaha dan menawarkan solusi yang relevan. Metode yang digunakan mencakup pendekatan kualitatif melalui wawancara dan diskusi kelompok terfokus. Hasil penyuluhan menunjukkan bahwa pemahaman pelaku UMKM tentang pengurusan izin usaha masih rendah, yang disebabkan oleh kurangnya sosialisasi dan informasi yang tepat. Penyuluhan ini diharapkan dapat meningkatkan kesadaran hukum dan kemampuan pelaku UMKM dalam memenuhi persyaratan izin usaha, sehingga dapat beroperasi secara legal dan mengurangi risiko hukum.
STRATEGI INOVASI DAN PROMOSI UNTUK MENINGKATKAN DAYA TARIK KONSUMEN PADA SEMPOL CELUB'BA Darmawansah Hikma; Kuswanto; Ria Astuti Safitri; Erwina Kartika Devi; Siti Marfuah
Jurnal Pengabdian Masyarakat Indonesia (JPMI) Vol. 3 No. 1 (2025): Oktober
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jpmi.v3i1.6097

Abstract

Penelitian ini bertujuan untuk menganalisis strategi inovasi dan promosi yang diterapkan untuk meningkatkan daya tarik konsumen terhadap produk Sempol Celub’ba sebagai salah satu usaha kuliner kreatif lokal. Dalam konteks persaingan industri makanan ringan yang semakin ketat, inovasi produk dan strategi promosi yang tepat menjadi faktor penting dalam mempertahankan keberlanjutan usaha serta memperluas jangkauan pasar. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan pendekatan studi kasus melalui observasi, wawancara, dan dokumentasi terhadap pelaku usaha serta konsumen Sempol Celub’ba. Hasil penelitian menunjukkan bahwa inovasi dilakukan melalui pengembangan variasi rasa, bentuk penyajian yang modern, dan pemanfaatan bahan lokal berkualitas yang mampu meningkatkan minat beli konsumen. Strategi promosi digital melalui media sosial seperti Instagram dan TikTok terbukti efektif dalam menjangkau target pasar usia muda. Selain itu, penerapan branding konsisten, desain kemasan menarik, serta promosi berbasis konten kreatif memperkuat citra produk di mata konsumen. Penelitian ini menyimpulkan bahwa sinergi    
Syariah Principles in Culinary Marketing: A Dialectical Study of Profitability and Business Morality Arif Budiman; Wargo; Nurjali; Erwina Kartika Devi
Journal of Economics and Social Sciences (JESS) Vol. 5 No. 1 (2026)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.1529

Abstract

The culinary industry in the modern era is characterized by hyper-competition, often leading business practitioners to prioritize short-term profitability over ethical considerations, which results in deceptive marketing practices. This study aims to analyze the dialectical relationship between profitability and business morality by examining the marketing strategies of the Pagi Sore eatery in Talang Babat from the perspective of Islamic business ethics. Employing a descriptive-qualitative case study approach, data were gathered through in-depth interviews, passive participant observation, and documentation studies, subsequently analyzed using an interactive model of data reduction and inductive reasoning. The results demonstrate that the eatery successfully internalizes prophetic values shiddiq (truthfulness), amanah (trustworthiness), fathanah (wisdom), and tabligh (advocacy) into its marketing mix, particularly through halalan thoyyiban product assurance and transparent pricing. Crucially, the findings reveal a "Location Paradox," where the consistent application of Sharia principles serves as a potent moderating variable that neutralizes geographical disadvantages and fosters organic consumer loyalty through integrity-based competitive advantage. This study concludes that Islamic business ethics is not merely a normative religious obligation but a sophisticated strategic asset that ensures long-term business resilience and profitability. By transforming locational challenges into market strengths, this research provides a replicable framework for small-scale enterprises to harmonize ethical integrity with commercial success in a saturated market.
Financial Institutions' Responsibilities to Protect Customer Funds: An Islamic Economic Analysis of the Bank Jambi Case Hidayat, Achmad; Daud, Daud; Devi, Erwina Kartika
Journal of Indonesian Islamic Studies Vol. 5 No. 2 (2026): Journal of Indonesian Islamic Studies (April)
Publisher : State Islamic University of Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/jiis.v5i2.10612

Abstract

This study aims to analyze the responsibility of financial institutions for protecting customer funds from an Islamic economic perspective, using Bank Jambi as a case study. The Bank Jambi case is relevant because, on February 22, 2026, a digital service system disruption occurred alongside customer reports of missing balances. The incident was followed by a forensic audit, reporting to the Jambi Regional Police, coordination with the Financial Services Authority (OJK) and Bank Indonesia, and a commitment to compensate affected customers. This research applies a descriptive qualitative method through a case-study approach and normative Islamic economic analysis. Data were obtained through literature review and documentation of public sources and Islamic economic literature. The findings indicate that, from an Islamic economic perspective, the responsibility of financial institutions does not stop at collecting and managing funds. It also includes the obligation to uphold trust (amanah), protect customer wealth, provide transparency, offer complaint mechanisms, and restore losses fairly. The handling of the Bank Jambi case shows institutional accountability through audit, legal reporting, and fund compensation. However, the Islamic economic perspective also requires stronger prevention, accountability, and systemic protection so that public trust can be maintained.
Co-Authors . Syamsulbahri Abd. Malik Abnaina, Elma Achmad Hidayat Ade Elfhina Ahmad Edi Saputra Ainil Mardiah Al Munip, Al Munip Al-Munip Alfiana Alisyah Pitri Alisyah Pitri Pitri Anatun Nisa Mun'amah Andre Maulana Annatun Nisa Mun'amah Annisa Fitri Annisa Fitri, Annisa Arif Budiman Aris, Nurlina Arisanti, Ivon Asroni Ardiansyah Christine Riani Elisabeth Darmawansah Hikma Darmiono, Darmiono Daud Daud Daud Daud, Daud Dedi Mizwar dewi, hasna Dinda Mayang Apriliani Dito Anurogo Elma Abnaina Erfendi Regar Eva Andriani Eva Yuniarti Utami Gusneli Gusneli Gustiadi Herma Putra Hadiroh, Putri Siti Haeran Haeran Haeran Haeran Haeran Haeran, Haeran Hasna Dewi Hasna Dewi Hasna Dewi Hasnah Dewi Hidayatun, Riris Ihya Ulumudin, Ihya Ilham Slamet Riyadi Irwan Moridu Isna Judijanto, Loso Kadarsih, Sri Khairul Zikri Khairul Zikri Kurniawan Kurniawan Kurniawan Kuswanto Kuswanto Kuswanto Lia Nurina Loso Judijanto Lukluil Mukarromah M. Arif Musthofa M. Arif Musthofa M. Fahrurrozi M.Arif Musthofa2 Misidawati, Dwi Novaria Moh Gifari Sono Moh Gifari Sono Mokodenseho, Sabil Muhammad Tang Mun'amah, Anatun Nisa Munamah, Anatun Nisa Munip, Al Nanda Oktaviani Astuti Nano Romansyah Nilfatri Nilfatri Noferiadin Noferiadin Nurbaiti Nurjali Nurlia Fusfita Okrice Andha Fia Pini Susanti Priyana, Yana RAMADHI RAMADHI Regar, Erfendi Reza Okva Marwendi Ria Astuti Safitri Romansyah, Nano Ruslan Ruslan Sabil Mokodenseho Santy Sriharyati Sapriandi Saputra, Ahmad Edi sarmiati sarmiati Sarwono Sarwono Sarwono Sarwono Sarwono Siti Fatimah Siti Fatimah Siti Fatimah Siti Marfu'ah Siti Marfuah Sono, Moh Gifari Sri Kadarsih Sudarmanto, Eko Sulistyo Budi Utomo Supriandi Supriandi Supriandi Supriandi, Supriandi Syadia Mutiara Syamsu Rijal Syamsu Rijal Syarifuddin Yusuf Taufik Hidaya Utami, Eva Yuniarti v, Daud wandi Wandi, Wandi Wargo Wildan Nur Hidayat Wildan Nur Hidayat Yana Priyana Yasir Maulana Yuliaten Zaenal Abidin