Article Per Year (5 Year)
p-Index From 2020 - 2025
5.192
P-Index
This Author published in this journals
All Journal JIKE : Jurnal Ilmu Komunikasi Efek LINIMASA: JURNAL ILMU KOMUNIKASI Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Populer: Jurnal Penelitian Mahasiswa Journal of Creative Student Research Student Scientific Creativity Journal Jurnal Ilmiah Teknik Informatika dan Komunikasi Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Jurnal Kajian dan Penelitian Umum Al Fuadiy: Jurnal Hukum Keluarga Islam Jurnal Mahasiswa Kreatif Semantik : Jurnal Riset Ilmu Pendidikan, Bahasa dan Budaya Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Journal Innovation In Education Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya MERDEKA: Jurnal Ilmiah Multidisiplin Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual Jurnal Manajemen Bisnis Digital Terkini Federalisme : Jurnal Kajian Hukum Dan Ilmu Komunikasi Jurnal Dinamika Sosial dan Sains Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Arfian Suryasuciramdhan
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

Published : 42 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : LINIMASA: JURNAL ILMU KOMUNIKASI

 1 
STRATEGI KOMUNIKASI POLITIK ANIES BASWEDAN DI TIKTOK UNTUK MENARIK PEMILIH GEN Z PADA PILPRES 2024 Zahrah Mahfudzah Firdaus; Arfian Suryasuciramdhan; Meiby Zulfikar
Linimasa : Jurnal Ilmu Komunikasi Vol. 8 No. 2 (2025): Juli 2025
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v8i2.13708

Abstract

The digital transformation has shifted political communication strategies from conventional media to new platforms such as TikTok, which is widely used by Generation Z. This shift compels political actors to adopt new communication approaches to effectively engage young voters. This study aims to analyze Anies Baswedan’s political communication strategy through live broadcasts on TikTok, using Harold D. Lasswell’s communication theory as the analytical framework. A descriptive qualitative method with a case study approach was employed, focusing on the content and interaction during TikTok live sessions. The findings show that TikTok is an effective political communication channel due to its capacity for real-time interaction, personalized messaging, and the use of visual and narrative formats that align with Gen Z's preferences. The study concludes that choosing the right digital media, particularly TikTok, is a strategic element in building engagement with young voters in the digital political era.
Co-Authors Adinda Dwi Mulyani Agil Hari Agnestesia Maria Damanik Alaika Amaly Khaira Alif Dava Mahesa Alisya Safira Aliya Dwi Rahayu Putri Aliyah Sofiyani Amanda Prisilia Nurmalita Sari Anisa Nurbaiti Annisa Putria Racmawati Aprilia Ningrum Ariani Galuh Ayu Nurmala Bagus Maulana Ramadhan Bernika Meilani Ifada Bintang Ramadhan Brizita Auliani Alwanda Budi Hermawan Cecinia Siburian Chitra Cahya Anggraeni deden deden Dela Afyani Della Meira Desti Aprilyani Deswita Fitrianti Deva Satria Pamungkas Dewi Ilma Agustin Dhiyandra Prasetya Gusti Dian Hardianti Rukmanah Ehan Farhan Eka Susilawati Elok Kemala Motik Fadiah Cahya Amelia Fajarwati, Noerma Kurnia Fani Yulia Susyanti Farel Kyla Riswanda Fatimah Nisafitri Nurjanah Fauzan Azima Febriya Alinda Rahayu Fiqri Udayana Firdy Ahmad Fariji Fithrotul Kamilah Fitrianti, Rizqi fiwa, fiwasifi isyiya Galang Ramadhan Gandhes Lintang Pangestu Gisella Aisyah Hamdan Pahlepi Hana Apriyanti Hana Zulfia Hasna Zhafira Helena Angelika Simbolon Herny Arya Ardiansyah Hocky Nis Kharisma Dewi Hurul Aini Ika Choirunnissa Ilham Arifin Imam Budiansyah Indra Bahari Saputra Ine Fitrianingsih Intan Inayah Intan Nurul Azzahra Intan Widiyanti Ira Safaat Aeni Istialdi Pratama Haris Ivan Aditia Putra Khansa Luqyana Meida Kheisya Maura Fatimah Lapina Lena Leo Feni Agustina Lisna Febriyanti Sucitasari Lulu Budiani Hardiana M Farhan Hidayatullah Mario Maulana Maulana Yusuf Maya Meliasari meiby zulfikar Meylia Maulidina Muadz Alfayeed Muhamad Daffa Fauzan Muhamad Gia Galihleo Muhamad Syarif Hidayatullah Muhammad Adnan Faidh Muhammad Farhan Hidayatullah Muhammad Salim Al-bana Muhammad Satibi Mutiara Permana Nandito Nandito Nasywa Hasna Nabilla Nazlah Azzahra Nessya Mayla Faiza Neysa Tansia Haqi Nisa ‘Arifatul Umriyah Nofalia Juliana Sari Nova Nazwa Ramadhanti Novandri Adi Nugroho Noviatul Fitri Nur Fadilah Nuril Ulia Salsa Qanitah Salma Raden Dehana Balqis Rahma Aniq Aulia Ratu Reva Nabila Raul Rizki Muhammad Kemal Refky Genta Saputra Rendi Reva Sila Kinaya Reyhan Naufal Athaya Rhizqi Dwiputra Ramadhan rica anggraini Riefky Al Farez Rini Sartika Risti Septyani Rizky Arian Maulana Rysha Mutiara Fitriany Sabrina Puspita Sari Sahrul Sodikin Setya Prihatining Tyas Sharla Setyawati Silvia Putri Anggraeni Siti Abelia Puteri Siti Dhifah Umairah Siti Fadilah Siti Indriyani Putri Siti Mardianti siti nurul aisyah Siti Rohana Suheti Suheti Tafana Destiana Larassetya Tri Utami USWATUN HASANAH Utari Mutiara Ayu Vina Lestari Vivi Valentine Yesya Vatria Barasa Yogi Pratama Yuanita Ferlinda Putri Zahrah Mahfudzah Firdaus Zulhanderi Zulhanderi