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The Mediating Role of Innovation and Artificial Intelligence on SMEs Performance Yonas Ferdinand Riwu; Klaasvakumok Jehezkielomi Kamuri; Sonia Virgarini Nawi
Journal of Management and Business Innovation Journal of Management and Business Innovation (JOMBINOV): Volume 02, No 01, March 2026
Publisher : CV. Vocezmi Learnov

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65792/jombinov.v2i01.36

Abstract

This study aims to examine the influence of knowledge management, Artificial Intelligence (AI), and innovation on the performance of Small and Medium Enterprises (SMEs) in Indonesia, as well as to analyze the mediating roles of innovation and AI in strengthening SME performance. The study employed a quantitative approach using survey data collected from 200 SMEs across various industrial sectors in Indonesia. Data analysis was conducted using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to test the validity of the measurement model and examine the hypothesized relationships among variables. This study contributes to the literature by integrating knowledge management, AI adoption, and innovation within a unified framework to explain SME performance. It provides empirical evidence on the mediating roles of innovation and AI, highlighting their strategic importance in translating knowledge resources into superior organizational performance. The findings suggest that SME owners and managers should invest in structured knowledge management systems and AI-supported technologies to enhance decision-making, collaboration, and innovation capabilities. Policymakers are encouraged to support SMEs through training programs and technological infrastructure development to foster sustainable SME growth. This study is limited by its cross-sectional design and reliance on self-reported survey data, which may restrict causal interpretation. Future research is recommended to employ longitudinal designs, expand sample coverage, and incorporate additional contextual variables to deepen understanding of digital transformation and performance dynamics in SMEs.
PENGARUH KESEPAKATAN KERJA BERSAMA DAN MOTIVASI KERJA TERHADAP PRODUKTIVITAS DRIVER MAXIM DI KOTA KUPANG Kaho, Adelita Throci; Fanggidae, Rolland E.; Riwu, Yonas Ferdinand; Timuneno, Tarsisius
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 4 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i4.4843

Abstract

ABSTRACK THE EFFECT OF COLLECTIVE AGREEMENTS AND WORK MOTIVATION ON THE PRODUCTIVITY OF MAXIM DRIVERS IN KUPANG CITY By Adelita Throci Kaho Supervised by Rolland E. Fanggidae dan Yonas Ferdinand Riwu This study aims to describe collective bargaining agreements, work motivation, and driver productivity, as well as to determine the effect of collective bargaining agreements and work motivation on the productivity of Maxim drivers in Kupang City. This study uses a quantitative approach with an associative research type. Data collection techniques were carried out by distributing questionnaires to 96 Maxim drivers in Kupang City as respondents. The collected data was then processed and analyzed using SPSS statistical software. The data analysis techniques used in this study included descriptive analysis and inferential analysis. The results of the study based on descriptive analysis show that the achievement values of collective bargaining agreements and work motivation are in the high category, while the achievement value of Maxim driver productivity in Kupang City is in the very high category. The results of inferential analysis show that: (1) Collective bargaining agreements have a significant effect on driver productivity; (2) Work motivation has a significant effect on driver productivity; and (3) Simultaneously, both variables have a significant effect on driver productivity in Kupang City with an adjusted R square value of 0.856, which shows that the percentage contribution of the independent variable (X) to the dependent variable (Y) is 85.6%, and the rest is influenced by other variables not included in this study. Keywords: Collective Labor Agreement, Work Motivation, Productivity.
Peran Belanja Hedonis, Live Streaming, dan Diskon dalam Mendorong Pembelian Impulsif di Tiktok Shop Dian C. Thonak; Apriana H. J. Fanggidae; Yonas F. Riwu; Ronald P. C. Fanggidae
eCo-Buss Vol. 8 No. 1 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i1.2337

Abstract

Tiktok Shop menjadi salah satu fitur dari platform Tiktok yang dapat dimanfaatkan untuk melakukan pemasaran produk secara online sebagai akibat dari perkembangan teknologi. Tujuan penelitian ini adalah agar mengetahui pengaruh belanja hedonis, live streaming, dan diskon pada Tiktok Shop secara parsial dan simultan terhadap pembelian impulsif. Sebuah metode penelitian kuantitatif digunakan dengan mengumpulkan data dari 100 responden pengguna Tiktok Shop. Digunakan program SPSS versi 25 untuk menganalisis data. Uji yang digunakan adalah uji t, uji f, uji koefisien determinasi, uji normalitas, uji multikolinearitas, uji heterokedastisitas, uji regresi linear berganda. Hasil pengujian parsial menunjukan bahwa belanja hedonis dan diskon memiliki pengaruh positif terhadap pembelian impulsif tetapi live streaming memiliki pengaruh negatif terhadap pembelian impulsif. Hasil uji f menunjukan bahwa belanja hedonis, live streaming, dan diskon secara bersamaan memiliki pengaruh terhadap pembelian impulsif. Hasil penelitian ini membuka wawasan baru mengenai bagaimana emosi dan kebutuhan psikologis menciptakan mengalaman berbelanja yang menyenangkan serta menerapkan strategi diskon dapat memengaruhi keputusan pembelian impulsif. Sedangkan live streaming tidak begitu bisa menjadi faktor yang mempengaruhi pembelian impulsif. Pelaku usaha harus dapat merancang strategi pemasaran lebih efektif dengan menggabungkan faktor-faktor hedonis, seperti pengalaman belanja yang menyenangkan melalui live streaming dan strategi diskon agar dapat meningkatkan pembelian impulsif konsumen.
How does E-Wallets Influence Consumptive Behaviour: The Role of Perceived Ease of Use and Security Sonia Virgarini Nawi; Yonas Ferdinand Riwu; Dominikus K.T Aman
eCo-Buss Vol. 8 No. 2 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i2.3237

Abstract

This study aims to examine the influence of perceived ease of use and security of e-wallets on the consumptive behavior of students in Kupang City. The analytical method employed is multiple linear regression, with 100 respondents collected through an online questionnaire distribution for analysis. The results indicate that the ease to use of e-wallets does not significantly effect of consumptive behavior, whereas e-wallet security has a significant influence. Simultaneously, both ease to use and security of e-wallets have an impact on consumer behavior. These findings contribute to theoretical development by strengthening the understanding of the importance of security in digital consumptive behavior among students, and also serve as a practical reference for e-wallet service providers should strengthen security features in order to build consumer trust. For example through digital education, transparency of privacy policies, and innovation in account protection features so that e-wallet adoption in this region becomes more widespread and sustainable.
Green Marketing Communication as a Strategy for Sustainable Brand Image Formation at Maida Coffee Viktorianus Mahendra Da Lopez; Yonas Ferdinand Riwu; Achwan Noorlistyo Adi
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i2.5829

Abstract

This study examines the implementation of green marketing at Maida Coffee Shop, a local micro-business in Kupang, Indonesia, that has built a reputation for environmental concern despite its operational scale. The research addresses how the coffee shop integrates sustainability principles into its marketing and operational practices. Using a descriptive qualitative method, data were collected through in depth interviews with the owner and direct observation. The findings reveal that Maida Coffee actively constructs a green brand identity through strategic environmental communication, notably its "Saving Forests Through Coffee" (“Menjaga Hutan Lewat Kopi”) campaign, and robust collaborations with environmental communities. These efforts are central to its brand narrative. However, a gap exists between this communicated environmental awareness and its operational practices. Limitations in waste management, energy efficiency, and the adoption of biodegradable packaging were identified, primarily constrained by cost, technology, and local consumer purchasing power. The study concludes that while Maida Coffee effectively uses narrative and communication to build a sustainable brand image, it is in a transitional phase toward more comprehensive green business practices. Recommendations focus on strengthening operational consistency, inclusive pricing strategies, and enhanced consumer education to align its green identity with tangible actions
The Influence of Social Media Marketing on Purchase Decisions Moderated by Electronic Word of Mouth at Cititex Kupang Jessica Angelin; Yosefina K.I.D.D Dhae; Yonas F. Riwu; Rolland E. Fanggidae
Journal of Management and Business Innovation Journal of Management and Business Innovation (JOMBINOV): Volume 02, No 02, June 2026
Publisher : CV. Vocezmi Learnov

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65792/jombinov.v2i2.43

Abstract

This study aims to analyze the influence of social media marketing on purchasing decisions with electronic word of mouth as a moderating variable at Cititex Kupang, a fashion retailer operating in Kupang City, Indonesia. The research employed a quantitative method with an associative approach. Data were collected through questionnaires distributed to 100 respondents who met the criteria: consumers who had purchased or interacted with Cititex Kupang products through Instagram, were influenced by reviews or recommendations on Instagram, and had active social media accounts. Data analysis utilized simple linear regression and Moderated Regression Analysis (MRA). The results revealed that social media marketing significantly influences purchasing decisions at Cititex Kupang (t-count 9.733 > t-table 1.660; sig. 0.000 < 0.05). However, electronic word of mouth was not proven to moderate the relationship between social media marketing and purchasing decisions, as the interaction variable showed a significance value of 0.065 (> 0.05) with a negative coefficient direction, indicating a weakening tendency. This research contributes to the digital marketing literature by examining the moderating role of e-WOM in the relationship between social media marketing and purchase decisions, particularly in the context of local fashion retail in Eastern Indonesia, an area previously under-researched. The findings suggest that fashion retailers should optimize their social media marketing strategies through engaging content creation, active sharing, and community building. While e-WOM may not serve as a strong moderator, companies should still encourage customer reviews and testimonials to complement their promotional efforts. This study is limited to a single retail location (Cititex Kupang) with 100 respondents. Future research should expand the sample size, include multiple locations, and consider other variables such as price, product quality, and brand trust to provide a more comprehensive understanding of factors influencing purchase decisions.
The Mediating Role of Knowledge Management on SMEs Performance in Emerging Economies Yonas Ferdinand Riwu; Anggi Somba Poddala; Dominikus Kopong Toni Aman; Sonia Virgarini Nawi; Chrispy Theresia Daud
JURNAL ECONOMINA Vol. 5 No. 5 (2026): JURNAL ECONOMINA, Mei 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i5.2322

Abstract

This research investigates the mediating function of knowledge management in the relationship between technological innovation and the performance of small and medium-sized enterprises (SMEs) in Indonesia. The results of the analysis, which utilizes a quantitative approach and a survey of 128 SMEs, indicate that technological innovation has a positive impact on the performance of SMEs (β = 0.668; p < 0.001). Furthermore, knowledge management mediates this relationship by 63.5% (β = 0.424; p = 0.003), suggesting that the majority of the impact of technological innovation on performance is mediated by knowledge management. Investments in technology will not yield optimal returns in the absence of sufficient knowledge management capabilities. Small and medium-sized enterprises (SMEs) must effectively balance the development of knowledge management systems with the investment in technology. Also, the government must differentiate policies between developed and underdeveloped regions (3T) and enhance the knowledge management component in SME digitalization programs. By empirically demonstrating that knowledge management is a central mechanism that transforms technology into SME performance in developing countries, this study addresses a gap in the literature.
PENGARUH DIGITAL MARKETING DAN PSYCHOLOGICAL PRICING TERHADAP KEPUTUSAN PEMBELIAN PRODUK TENUN IKAT UMKM FLOBAMORA Glen Yosua Febryan; Nadia Sasmita Wijayanti; Yonas F Riwu; Yosefina K I D D Dhae
GLORY Jurnal Ekonomi dan Ilmu Sosial Vol 7 No 3 (2026): GLORY Jurnal Ekonomi dan Ilmu Sosial
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70581/glory.v7i3.26067

Abstract

Penelitian ini bertujuan menganalisis pengaruh digital marketing dan psychological pricing terhadap keputusan pembelian produk tenun ikat UMKM Flobamora di Kota Kupang. Fluktuasi penjualan selama lima tahun terakhir menunjukkan perlunya strategi pemasaran yang lebih efektif. Metode penelitian menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif. Data dikumpulkan melalui kuesioner kepada 50 responden dan dianalisis menggunakan regresi linier berganda, uji t, uji F, serta koefisien determinasi (R²). Hasil penelitian menunjukkan digital marketing berpengaruh signifikan terhadap keputusan pembelian, terutama melalui media sosial, konten menarik, dan interaksi yang responsif. Psychological pricing juga berpengaruh signifikan, dengan penerapan harga ganjil, bundling, dan diskon yang menumbuhkan persepsi nilai lebih tinggi. Secara simultan, kedua variabel berpengaruh signifikan dengan kontribusi sebesar 79%, sedangkan 21% sisanya dipengaruhi faktor lain di luar penelitian. Penelitian ini menyimpulkan bahwa sinergi antara strategi pemasaran digital dan penetapan harga psikologis mampu meningkatkan keputusan pembelian konsumen. Temuan ini memberikan rekomendasi bagi UMKM untuk lebih mengoptimalkan pemanfaatan platform digital sekaligus menerapkan strategi harga yang sesuai dengan perilaku konsumen. Kata Kunci : Digital Marketing, Psychological Pricing, Keputusan Pembelian
FINANCIAL LITERACY INNOVATION FOR ENHANCING THE FINANCIAL CAPABILITIES OF MSME Anggi Somba Poddala; Sonia Virginia Nawi; Yonas Ferdinand Riwu; Dyah Wahyu Nastiti
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 26 No 1 (2026)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/18a4wy81

Abstract

This study aims to examine the influence of financial behavior, financial attitudes, and financial knowledge on the financial capabilities of MSMEs in Kupang City, as well as to understand the interaction of these three dimensions of financial literacy in improving MSME financial capabilities. The methodology used was a quantitative technique with an exploratory design. Data was collected through an online questionnaire distributed to 200 MSMEs in Kupang City, targeting only 173 MSMEs. Data were analyzed using SPSS 25. The results of this study indicate that financial behavior and attitudes have a significant influence on improving the financial capabilities of MSMEs in Kupang City. Financial knowledge has little impact if not balanced with supportive habits and attitudes. This study emphasizes the importance of a comprehensive financial literacy program to increase knowledge and improve financial behavior and attitudes of MSMEs in Kupang City in order to enhance their financial capabilities
ANALISIS EFEKTIVITAS MEDIA CHANNEL DIGITAL DALAM MENDORONG BRAND AWARENESS PT. GOJEK INDONESIA AREA BALI Familya Maria D.L. Moensaku; Merlyn Kurniawati; Yonas F Riwu; Rolland E. Fanggidae
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.5973

Abstract

The study aims to analyze the effectiveness of digital media channels used to increase brand awareness at PT. Gojek Indonesia Area Bali with a digital community based marketing strategy amid increasingly competitive on-demand services. Bali, as an international tourist destination, has heterogeneous consumer characteristics, including local residents and domestic and foreign tourists. Gojek, in the midst of digitalization, leverages social media platforms such as Instagram, TikTok, and YouTube, and utilizes community based content tailored to promotional campaigns that align with the characteristics of local users, culture, and tourists in Bali to build closer relationships and strengthen the brand image among consumers. The research approach uses a sequential exploratory mixed-method combining in depth interviews and participatory observation (qualitative) with a Likert scale survey of active social media users in Bali (quantitative). The effectiveness of digital media channels is then analyzed through three marketing effectiveness indicators by Smith et al. (2023), namely outcome-based (final results in the form of increased brand awareness, new users, and subscription transaction conversions), process-based (content strategy and digital campaign management), and impact-based (engagement rate). The research results indicate that community marketing integrated with digital media and local culture can significantly increase Gojek's brand awareness. User-generated content (UGC) and digital word-of-mouth marketing (eWOM) have proven to expand campaign reach and enhance user emotional engagement. This study contributes to the development of community-based digital marketing strategies in on-demand services and offers practical implications for Gojek to optimize a more personalized, relevant, and contextual digital approach in the Bali region.
Co-Authors Achwan Noorlistyo Adi Ade Try Pratama Aman, Dominikus K. T Aman, Dominikus K.T Amtiran, Paulina Y Amtiran, Paulina Y. Anderias U. T. Anabuni Andi Aris Mattunruang Andrea Chandra Anggi Somba Poddala Antin Yeftanti Nugrahening Widi Apriana H. J. Fanggidae Arjuna Purba Arthana, I Komang Austin Geriel Bandaso Beka, Amrina Lopes Bere, Meilinda Cristianti Carolyne Bon, Sergius Fribontius Bora'a, George R.C.L Bria, Eleonora Fransiska Bukka, Maria Florensia Yosefin Bunga, Markus Chindri, Yassensia Debeata Chrispy Theresia Daud Christien Corina Foenay Clarce S. Maak Da Lopez, Viktorianus Mahenda Da Lopez, Viktorianus Mahendra David Fanggi Debryana Y.Salean Debryana Yoga Salean Dhae, Yosefina K I D D Dian C. Thonak Djo, Rini Aryani Dominikus K.T Aman Dominikus K.T.Aman Dominikus Kopong T. Aman Dominukus K.T. Aman Donal A. J. Sinurat Dyah Wahyu Nastiti Ekasari, Juendiny Chrisna Elisabet Tangkonda Ewaldus Erwin Leki Fadhy Risckhy Loe Fahik, Maria Efanggelina Familya Maria D.L. Moensaku Fanggidae, Apriana H. J Fanggidae, Apriana H.J. Fanggidae, Ronald P. C Fanggidae, Ronald Patrick Costantin Febriyanti G. Hunga Fedho, Grardiana Claudia Fia, Faya Koriana Filphin Adolfin Amalo Foenay, Christien C. Fransiska Mariana Unenor Ga Mage, Indah Lestari Gaina, Cynthia Dewi Glen Yosua Febryan Hallan, Markus A. K. B Hartaman, Hidayat Hastuti, Krisdayanti Helna Sani Elianora Kana Hida, Valen Yehezkiel Hunam, Desi Hurit, Maria Brialin Husein, Febriani J. C. I Komang Arthana I Nyoman Arya Wiguna Irience R.A. Manongga Itu, Maria Aryani Jachielin Helvinda Lada Jackline H. Lada Jegaut, Patrisia Astuti Jessica Angelin Juan Dwi ivanok Ando Juendiny Chrisna Ekasari Kaho, Adelita Throci Klaasvakumok Jehezkielomi Kamuri Klau, Herlina Helmy Konstantia Amol Korenguru, Izzat D J Kuta, Maria Claudia Beka Labi, Alfa Irene Lau, Rosalinda Tantris Lidia Hartarti Loe, Fadhy Risckhy Maak, Clarce Sarliana Marianus S. Neno Marianus S.Neno Marianus Saldanha Neno Marisi Markus Bunga Markus Bunga Merlyn Kurniawati Merlyn Kurniawati Merlyn Kurniawaty Meyok, Mysheilla Musdalifa Musdalifa Nadia Sasmita Wijayanti Nahak, Roswita Nalle, Karni Jublina Nastiti, Dyah Wahyu Natonis, Sari Angriany Nenabu, Junita Cestilia Neno, Marianus S Ni Putu Nursiani Ni Putu Nursiani Ni Putu Nursiani Ningrum, Martiana Ratri Novanda Cesaria Falentine M. Wata Novi Theresia Kiak Nursiani , Ni Putu Olaf Tri Wilopo Simanjuntak Pandi Resi, Angel Naysila Paulina Y. Amtiran Penu Dima, Dicky Pratama Petrus E.de Rozari Rahmawati Rahmawati Rati, Dyah Anggita Renta Yustie Rian Ara Mali, Yohanes Don Bosko Rini Aryani Djo Rolland E. Fanggidae Rolland E. Fanggidae Ronald P. C. Fanggidae Ruhu, Yholand F Sabha, Adrianus Salean, Debryana Y Sari Angriany Natonis Selan, Yulfia Nellymalik Seli Marselina Missa Sesilia Wilgis Klau Simanjuntak, Olaf Tri Wilopo Sinlae, Yoan Tania Sonia Virgarini Nawi Sonnya Marliani Suki, Priska Henderina Taebenu, Melinda Talo, Destiana Olok Theresia Adisanti H. Klau Timuneno, Tarsisius Ulin, Bhara A D Utoyo, Hipolitus Leonardo Viktorianus M. Da Lopes Viktorianus Mahendra Da Lopez Viktorianus Mahendra Da Lopez Viktorianus Mahendra da Lopez Wehelmina M.Ndoen Wolo, Adventa Dete Yaris, Benyamin Yoan Tania Sinlae Yosefina K I D D Dhae Yosefina K.I.D.D Dhae Yosefina K.I.D.D Dhae Yuri S. Faah Yuri S. Fa’ah Yuri Sandra Faah Yuri Sandra Faah Yuri Sandra Fa’ah Yuri.S.Fa’ah