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All Journal Jurnal Mirai Management JBMP (Jurnal Bisnis, Manajemen dan Perbankan) JMM (Jurnal Masyarakat Mandiri) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JUMANJI (JURNAL MANAJEMEN JAMBI) Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) Kumawula: Jurnal Pengabdian Kepada Masyarakat eCo-Buss Dinasti International Journal of Education Management and Social Science Jurnal Informatika Ekonomi Bisnis Jurnal Riset Akuntansi Politala Community Engagement and Emergence Journal (CEEJ) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Pengabdian kepada Masyarakat Nusantara Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Journal of Tourism Economics and Policy Jurnal Ekonomi dan Manajemen Indonesia Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Penamas: Journal of Community Service Annals of Human Resource Management Research Jurnal Manajemen dan Bisnis JURNAL ECONOMINA Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Manajemen Riset Inovasi International Journal of Asian Business and Management (IJABM) GLORY Jurnal Ekonomi dan Ilmu Sosial Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Informatika Ekonomi Bisnis Journal of Mandalika Literature Jurnal Lembaga Pengabdian Kepada Masyarakat Undana Abdimas Mandalika Journal of Management and Business Innovation (JOMBINOV)
Yonas F Riwu
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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How does E-Wallets Influence Consumptive Behaviour: The Role of Perceived Ease of Use and Security Sonia Virgarini Nawi; Yonas Ferdinand Riwu; Dominikus K.T Aman
eCo-Buss Vol. 8 No. 2 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i2.3237

Abstract

This study aims to examine the influence of perceived ease of use and security of e-wallets on the consumptive behavior of students in Kupang City. The analytical method employed is multiple linear regression, with 100 respondents collected through an online questionnaire distribution for analysis. The results indicate that the ease to use of e-wallets does not significantly effect of consumptive behavior, whereas e-wallet security has a significant influence. Simultaneously, both ease to use and security of e-wallets have an impact on consumer behavior. These findings contribute to theoretical development by strengthening the understanding of the importance of security in digital consumptive behavior among students, and also serve as a practical reference for e-wallet service providers should strengthen security features in order to build consumer trust. For example through digital education, transparency of privacy policies, and innovation in account protection features so that e-wallet adoption in this region becomes more widespread and sustainable.
Green Marketing Communication as a Strategy for Sustainable Brand Image Formation at Maida Coffee Viktorianus Mahendra Da Lopez; Yonas Ferdinand Riwu; Achwan Noorlistyo Adi
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i2.5829

Abstract

This study examines the implementation of green marketing at Maida Coffee Shop, a local micro-business in Kupang, Indonesia, that has built a reputation for environmental concern despite its operational scale. The research addresses how the coffee shop integrates sustainability principles into its marketing and operational practices. Using a descriptive qualitative method, data were collected through in depth interviews with the owner and direct observation. The findings reveal that Maida Coffee actively constructs a green brand identity through strategic environmental communication, notably its "Saving Forests Through Coffee" (“Menjaga Hutan Lewat Kopi”) campaign, and robust collaborations with environmental communities. These efforts are central to its brand narrative. However, a gap exists between this communicated environmental awareness and its operational practices. Limitations in waste management, energy efficiency, and the adoption of biodegradable packaging were identified, primarily constrained by cost, technology, and local consumer purchasing power. The study concludes that while Maida Coffee effectively uses narrative and communication to build a sustainable brand image, it is in a transitional phase toward more comprehensive green business practices. Recommendations focus on strengthening operational consistency, inclusive pricing strategies, and enhanced consumer education to align its green identity with tangible actions
The Mediating Role of Knowledge Management on SMEs Performance in Emerging Economies Yonas Ferdinand Riwu; Anggi Somba Poddala; Dominikus Kopong Toni Aman; Sonia Virgarini Nawi; Chrispy Theresia Daud
JURNAL ECONOMINA Vol. 5 No. 5 (2026): JURNAL ECONOMINA, Mei 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i5.2322

Abstract

This research investigates the mediating function of knowledge management in the relationship between technological innovation and the performance of small and medium-sized enterprises (SMEs) in Indonesia. The results of the analysis, which utilizes a quantitative approach and a survey of 128 SMEs, indicate that technological innovation has a positive impact on the performance of SMEs (β = 0.668; p < 0.001). Furthermore, knowledge management mediates this relationship by 63.5% (β = 0.424; p = 0.003), suggesting that the majority of the impact of technological innovation on performance is mediated by knowledge management. Investments in technology will not yield optimal returns in the absence of sufficient knowledge management capabilities. Small and medium-sized enterprises (SMEs) must effectively balance the development of knowledge management systems with the investment in technology. Also, the government must differentiate policies between developed and underdeveloped regions (3T) and enhance the knowledge management component in SME digitalization programs. By empirically demonstrating that knowledge management is a central mechanism that transforms technology into SME performance in developing countries, this study addresses a gap in the literature.
PENGARUH DIGITAL MARKETING DAN PSYCHOLOGICAL PRICING TERHADAP KEPUTUSAN PEMBELIAN PRODUK TENUN IKAT UMKM FLOBAMORA Glen Yosua Febryan; Nadia Sasmita Wijayanti; Yonas F Riwu; Yosefina K I D D Dhae
GLORY Jurnal Ekonomi dan Ilmu Sosial Vol 7 No 3 (2026): GLORY Jurnal Ekonomi dan Ilmu Sosial
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70581/glory.v7i3.26067

Abstract

Penelitian ini bertujuan menganalisis pengaruh digital marketing dan psychological pricing terhadap keputusan pembelian produk tenun ikat UMKM Flobamora di Kota Kupang. Fluktuasi penjualan selama lima tahun terakhir menunjukkan perlunya strategi pemasaran yang lebih efektif. Metode penelitian menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif. Data dikumpulkan melalui kuesioner kepada 50 responden dan dianalisis menggunakan regresi linier berganda, uji t, uji F, serta koefisien determinasi (R²). Hasil penelitian menunjukkan digital marketing berpengaruh signifikan terhadap keputusan pembelian, terutama melalui media sosial, konten menarik, dan interaksi yang responsif. Psychological pricing juga berpengaruh signifikan, dengan penerapan harga ganjil, bundling, dan diskon yang menumbuhkan persepsi nilai lebih tinggi. Secara simultan, kedua variabel berpengaruh signifikan dengan kontribusi sebesar 79%, sedangkan 21% sisanya dipengaruhi faktor lain di luar penelitian. Penelitian ini menyimpulkan bahwa sinergi antara strategi pemasaran digital dan penetapan harga psikologis mampu meningkatkan keputusan pembelian konsumen. Temuan ini memberikan rekomendasi bagi UMKM untuk lebih mengoptimalkan pemanfaatan platform digital sekaligus menerapkan strategi harga yang sesuai dengan perilaku konsumen. Kata Kunci : Digital Marketing, Psychological Pricing, Keputusan Pembelian
FINANCIAL LITERACY INNOVATION FOR ENHANCING THE FINANCIAL CAPABILITIES OF MSME Anggi Somba Poddala; Sonia Virginia Nawi; Yonas Ferdinand Riwu; Dyah Wahyu Nastiti
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 26 No 1 (2026)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/18a4wy81

Abstract

This study aims to examine the influence of financial behavior, financial attitudes, and financial knowledge on the financial capabilities of MSMEs in Kupang City, as well as to understand the interaction of these three dimensions of financial literacy in improving MSME financial capabilities. The methodology used was a quantitative technique with an exploratory design. Data was collected through an online questionnaire distributed to 200 MSMEs in Kupang City, targeting only 173 MSMEs. Data were analyzed using SPSS 25. The results of this study indicate that financial behavior and attitudes have a significant influence on improving the financial capabilities of MSMEs in Kupang City. Financial knowledge has little impact if not balanced with supportive habits and attitudes. This study emphasizes the importance of a comprehensive financial literacy program to increase knowledge and improve financial behavior and attitudes of MSMEs in Kupang City in order to enhance their financial capabilities
ANALISIS EFEKTIVITAS MEDIA CHANNEL DIGITAL DALAM MENDORONG BRAND AWARENESS PT. GOJEK INDONESIA AREA BALI Familya Maria D.L. Moensaku; Merlyn Kurniawati; Yonas F Riwu; Rolland E. Fanggidae
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.5973

Abstract

The study aims to analyze the effectiveness of digital media channels used to increase brand awareness at PT. Gojek Indonesia Area Bali with a digital community based marketing strategy amid increasingly competitive on-demand services. Bali, as an international tourist destination, has heterogeneous consumer characteristics, including local residents and domestic and foreign tourists. Gojek, in the midst of digitalization, leverages social media platforms such as Instagram, TikTok, and YouTube, and utilizes community based content tailored to promotional campaigns that align with the characteristics of local users, culture, and tourists in Bali to build closer relationships and strengthen the brand image among consumers. The research approach uses a sequential exploratory mixed-method combining in depth interviews and participatory observation (qualitative) with a Likert scale survey of active social media users in Bali (quantitative). The effectiveness of digital media channels is then analyzed through three marketing effectiveness indicators by Smith et al. (2023), namely outcome-based (final results in the form of increased brand awareness, new users, and subscription transaction conversions), process-based (content strategy and digital campaign management), and impact-based (engagement rate). The research results indicate that community marketing integrated with digital media and local culture can significantly increase Gojek's brand awareness. User-generated content (UGC) and digital word-of-mouth marketing (eWOM) have proven to expand campaign reach and enhance user emotional engagement. This study contributes to the development of community-based digital marketing strategies in on-demand services and offers practical implications for Gojek to optimize a more personalized, relevant, and contextual digital approach in the Bali region.
PENGARUH DIGITAL MARKETING, FITUR PRODUK, ARTIFICIAL INTELLIGENCE TERHADAP KEPUTUSAN PEMBELIAN KARTU PRA BAYAR BY.U TELKOMSEL Austin Geriel Bandaso; Yonas Ferdinand Riwu; Christien Corina Foenay
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 1 (2026): Edisi Januari - April 2026
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i1.6843

Abstract

Perkembangan teknologi digital telah mendorong perubahan besar dalam pola pemasaran dan perilaku konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh Digital Marketing, Fitur Produk, dan Artificial Intelligence (AI) terhadap Keputusan Pembelian kartu prabayar By.U pada PT Telkomsel Cabang Kupang. By.U sebagai produk digital Telkomsel hadir untuk menjawab kebutuhan generasi muda terhadap layanan telekomunikasi yang fleksibel dan berbasis aplikasi. Penelitian ini menggunakan metode kuantitatif deskriptif dengan teknik penyebaran kuesioner kepada 100 responden pengguna By.U di Kota Kupang yang dipilih melalui metode purposive sampling. Analisis data dilakukan menggunakan regresi linear berganda untuk mengetahui pengaruh masing-masing variabel yang diolah menggunakan perangkat lunak SPSS versi 22. Hasil penelitian menunjukkan bahwa Digital Marketing dan Fitur Produk tidak berpengaruh signifikan terhadap Keputusan Pembelian, sementara Artificial Intelligence berpengaruh positif dan signifikan. Meskipun hasil kuesioner menunjukkan bahwa konsumen menilai tinggi keberagaman dan keunggulan paket By.U, faktor tersebut belum cukup kuat mendorong keputusan pembelian nyata. Sebaliknya, penerapan AI melalui chatbot Nindy dan sistem rekomendasi paket yang sesuai kebutuhan pengguna mampu menciptakan kemudahan dan meningkatkan kepercayaan konsumen. Secara simultan, ketiga variabel berpengaruh signifikan terhadap keputusan pembelian, yang berarti strategi digital secara keseluruhan tetap berperan penting dalam membentuk perilaku konsumen. Temuan penelitian ini menunjukkan bahwa efektivitas strategi pemasaran digital di daerah berkembang seperti Kota Kupang tidak hanya ditentukan oleh promosi dan fitur produk, tetapi sangat bergantung pada integrasi teknologi cerdas yang sesuai dengan karakteristik konsumen lokal.
Empowering women entrepreneurs through digital marketing mentoring: A community service for GMIT Genesaret Women’s Group in Kupang City Dominikus Kopong Toni Aman; Anggi Somba Poddala; Sonia Virgarini Nawi; Yonas Ferdinand Riwu
Penamas: Journal of Community Service Vol. 6 No. 2 (2026): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v6i2.3240

Abstract

This Community Service Activity (CSA) aims to empower the GMIT Genesaret Women's Group in Kupang City through increasing entrepreneurial capacity and digital-based marketing. This program also encourages the use of local potential, especially the processing of papaya into value-added products. The methods used include counseling, practical training, discussions, and participatory mentoring. A total of 30 participants were actively involved in the entire series of activities. Evaluation is conducted through pre- and post-tests, as well as observations throughout the process. The results of the activity showed an increase in participants' understanding of entrepreneurship concepts, mastery of digital marketing instruments, and skills in processing papaya into creative snacks. Participants' enthusiasm and motivation to develop digitally based businesses also increased. Participants were able to understand the steps of starting an online business and use social media as a means of promotion. The implications of this activity emphasize the need for more intensive follow-up assistance, such as content creation training, product packaging, and business registration on digital platforms.
Technological Innovation Improves SMEs Performance Through Knowledge Management Practices Rahmawati Rahmawati; Andi Aris Mattunruang; Yonas Ferdinand Riwu
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 2 (2026): Volume 4, Issue 2, March 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i2.898

Abstract

Purpose – This study examines how technological innovation influences the performance of SMEs in South Sulawesi through the role of knowledge management. The topic is important as many SMEs are transitioning from traditional business practices to digital platforms, particularly e-commerce, supported by increasing government initiatives. Understanding this transformation provides insights into improving competitiveness and sustainability in emerging markets. Design/methodology/approach – This research employs a quantitative approach using survey data collected from SMEs in South Sulawesi. The study integrates the technology acceptance model to analyze the relationship between innovation, trust, and interest in e-commerce adoption. Data were analyzed using least squares regression to measure the effect of technological innovation on SME performance, with knowledge management as a supporting construct. Finding/Results – The results indicate that SMEs adopting technological innovation demonstrate significantly better performance compared to those that rely on traditional methods. Innovation, supported by effective knowledge management practices, enhances productivity and competitiveness. Originality/Value – This study highlights the strategic role of integrating technological innovation and knowledge management in improving SME performance, offering practical implications for policymakers and business actors in accelerating digital transformation.
Consumer Behavior: A Study on Motorcycle Credit Decisions Yonas Ferdinand Riwu; Sari Angriany Natonis; Viktorianus Mahendra da Lopez; Junita Cestilia Nenabu; Dominikus Kopong Toni Aman
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 5 (2026): Volume 4, Issue 5, September 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i5.899

Abstract

Purpose – This study aims to analyze the influence of Brand Image, Trust, and Experience on consumer credit decisions in FIFGROUP Kupang City. Design/methodology/approach – Quantitative design with purposive sampling and using multiple regression analysis to measure the relationship between these variables. 100 data were collected through a questionnaire survey with purposive sampling tactics, and the data was processed with the help of SPSS V.26. Finding/Results – The results show that Brand Image has a positive influence on credit decisions, where a strong brand image increases consumers' tendency to take credit. In addition, trust proves to be a key factor in building long-term relationships, where consumers' trust in the integrity and transparency of the company greatly influences their decisions. Positive experiences during the credit application process also contribute significantly, with a good experience driving word-of-mouth recommendations. Originality/Value – This research provides suggestions for FIFGROUP to strengthen these three aspects in marketing and customer service strategies to increase conversions and consumer loyalty.
Co-Authors Achwan Noorlistyo Adi Ade Try Pratama Aman, Dominikus K. T Aman, Dominikus K.T Amtiran, Paulina Y Amtiran, Paulina Y. Anderias U. T. Anabuni Andi Aris Mattunruang Andrea Chandra Anggi Somba Poddala Anggi Somba Poddala Antin Yeftanti Nugrahening Widi Arjuna Purba Arthana, I Komang Austin Geriel Bandaso Beka, Amrina Lopes Bere, Meilinda Cristianti Carolyne Bon, Sergius Fribontius Bora'a, George R.C.L Bria, Eleonora Fransiska Bukka, Maria Florensia Yosefin Bunga, Markus Chindri, Yassensia Debeata Chrispy Theresia Daud Christien Corina Foenay Da Lopez, Viktorianus Mahenda Da Lopez, Viktorianus Mahendra Dhae, Yosefina K I D D Djo, Rini Aryani Dominikus K.T Aman Dominikus K.T.Aman Dominikus Kopong T. Aman Dyah Wahyu Nastiti Ekasari, Juendiny Chrisna Elisabet Tangkonda Ewaldus Erwin Leki Fadhy Risckhy Loe Fahik, Maria Efanggelina Familya Maria D.L. Moensaku Fanggidae, Apriana H. J Fanggidae, Apriana H.J. Fanggidae, Ronald P. C Fanggidae, Ronald Patrick Costantin Febriyanti G. Hunga Fedho, Grardiana Claudia Fia, Faya Koriana Filphin Adolfin Amalo Foenay, Christien C. Fransiska Mariana Unenor Ga Mage, Indah Lestari Gaina, Cynthia Dewi Glen Yosua Febryan Hallan, Markus A. K. B Hartaman, Hidayat Hastuti, Krisdayanti Hida, Valen Yehezkiel Hunam, Desi Hurit, Maria Brialin Husein, Febriani J. C. I Nyoman Arya Wiguna Irience R.A. Manongga Itu, Maria Aryani Jachielin Helvinda Lada Jackline H. Lada Jegaut, Patrisia Astuti Kaho, Adelita Throci Klaasvakumok Jehezkielomi Kamuri Klau, Herlina Helmy Konstantia Amol Korenguru, Izzat D J Kuta, Maria Claudia Beka Labi, Alfa Irene Lau, Rosalinda Tantris Lidia Hartarti Loe, Fadhy Risckhy Maak, Clarce Sarliana Marianus S. Neno Marianus S.Neno Marianus Saldanha Neno Markus Bunga Markus Bunga Merlyn Kurniawati Meyok, Mysheilla Musdalifa Musdalifa Nadia Sasmita Wijayanti Nahak, Roswita Nalle, Karni Jublina Nastiti, Dyah Wahyu Natonis, Sari Angriany Nenabu, Junita Cestilia Neno, Marianus S Ni Putu Nursiani Ningrum, Martiana Ratri Nursiani , Ni Putu Olaf Tri Wilopo Simanjuntak Pandi Resi, Angel Naysila Penu Dima, Dicky Pratama Petrus E.de Rozari Rahmawati Rahmawati Rati, Dyah Anggita Rian Ara Mali, Yohanes Don Bosko Rolland E. Fanggidae Ronald P. C. Fanggidae Ruhu, Yholand F Sabha, Adrianus Salean, Debryana Y Sari Angriany Natonis Selan, Yulfia Nellymalik Sesilia Wilgis Klau Simanjuntak, Olaf Tri Wilopo Sinlae, Yoan Tania Sonia Virgarini Nawi Sonia Virginia Nawi Sonnya Marliani Suki, Priska Henderina Taebenu, Melinda Talo, Destiana Olok Theresia Adisanti H. Klau Timuneno, Tarsisius Ulin, Bhara A D Utoyo, Hipolitus Leonardo Viktorianus Mahendra Da Lopez Viktorianus Mahendra da Lopez Wehelmina M.Ndoen Wolo, Adventa Dete Yaris, Benyamin Yoan Tania Sinlae Yosefina K I D D Dhae Yuri S. Fa’ah Yuri Sandra Faah Yuri Sandra Faah Yuri Sandra Fa’ah Yuri.S.Fa’ah