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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen Jurnal Mirai Management JBMP (Jurnal Bisnis, Manajemen dan Perbankan) JMM (Jurnal Masyarakat Mandiri) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JUMANJI (JURNAL MANAJEMEN JAMBI) Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) Kumawula: Jurnal Pengabdian Kepada Masyarakat eCo-Buss Dinasti International Journal of Education Management and Social Science Jurnal Informatika Ekonomi Bisnis Jurnal Riset Akuntansi Politala Community Engagement and Emergence Journal (CEEJ) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Pengabdian kepada Masyarakat Nusantara Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Journal of Tourism Economics and Policy Jurnal Ekonomi dan Manajemen Indonesia Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Penamas: Journal of Community Service Annals of Human Resource Management Research Jurnal Manajemen dan Bisnis JURNAL ECONOMINA Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Artificial Intelligence and Digital Business Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Manajemen Riset Inovasi International Journal of Asian Business and Management (IJABM) GLORY Jurnal Ekonomi dan Ilmu Sosial Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Informatika Ekonomi Bisnis Journal of Mandalika Literature Jurnal Lembaga Pengabdian Kepada Masyarakat Undana Abdimas Mandalika JAT (Journal of Accounting and Tax) Journal of Innovative and Creativity Jurnal Mahasiswa Manajemen, Bisnis, Enterpreneurship Journal of Management and Business Innovation (JOMBINOV) El-Khidmat; Jurnal Pengabdian Masyarakat
Yonas F Riwu
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PENGARUH DIGITAL MARKETING, FITUR PRODUK, ARTIFICIAL INTELLIGENCE TERHADAP KEPUTUSAN PEMBELIAN KARTU PRA BAYAR BY.U TELKOMSEL Austin Geriel Bandaso; Yonas Ferdinand Riwu; Christien Corina Foenay
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 1 (2026): Edisi Januari - April 2026
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i1.6843

Abstract

Perkembangan teknologi digital telah mendorong perubahan besar dalam pola pemasaran dan perilaku konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh Digital Marketing, Fitur Produk, dan Artificial Intelligence (AI) terhadap Keputusan Pembelian kartu prabayar By.U pada PT Telkomsel Cabang Kupang. By.U sebagai produk digital Telkomsel hadir untuk menjawab kebutuhan generasi muda terhadap layanan telekomunikasi yang fleksibel dan berbasis aplikasi. Penelitian ini menggunakan metode kuantitatif deskriptif dengan teknik penyebaran kuesioner kepada 100 responden pengguna By.U di Kota Kupang yang dipilih melalui metode purposive sampling. Analisis data dilakukan menggunakan regresi linear berganda untuk mengetahui pengaruh masing-masing variabel yang diolah menggunakan perangkat lunak SPSS versi 22. Hasil penelitian menunjukkan bahwa Digital Marketing dan Fitur Produk tidak berpengaruh signifikan terhadap Keputusan Pembelian, sementara Artificial Intelligence berpengaruh positif dan signifikan. Meskipun hasil kuesioner menunjukkan bahwa konsumen menilai tinggi keberagaman dan keunggulan paket By.U, faktor tersebut belum cukup kuat mendorong keputusan pembelian nyata. Sebaliknya, penerapan AI melalui chatbot Nindy dan sistem rekomendasi paket yang sesuai kebutuhan pengguna mampu menciptakan kemudahan dan meningkatkan kepercayaan konsumen. Secara simultan, ketiga variabel berpengaruh signifikan terhadap keputusan pembelian, yang berarti strategi digital secara keseluruhan tetap berperan penting dalam membentuk perilaku konsumen. Temuan penelitian ini menunjukkan bahwa efektivitas strategi pemasaran digital di daerah berkembang seperti Kota Kupang tidak hanya ditentukan oleh promosi dan fitur produk, tetapi sangat bergantung pada integrasi teknologi cerdas yang sesuai dengan karakteristik konsumen lokal.
Analisis Pengaruh Kualitas Produk, Kualitas Layanan Dan Customer Relationship Management (CRM) Terhadap Kepuasan(Study Kasus Pada Peserta Bpjs Ketenagakerjaan Kabupaten Belu) Juan Dwi ivanok Ando; Debryana Y.Salean; Merlyn Kurniawaty; Yonas F.Riwu
Journal of Innovative and Creativity (Joecy) Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i2.12211

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, kualitas layanan, dan Customer Relationship Management (CRM) terhadap kepuasan peserta BPJS Ketenagakerjaan di Kabupaten Belu. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif. Populasi dalam penelitian ini adalah peserta BPJS Ketenagakerjaan di Kecamatan Atambua Barat dengan jumlah sampel sebanyak 100 responden yang diperoleh melalui teknik accidental sampling. Hasil penelitian menunjukkan bahwa kualitas produk, kualitas layanan, dan Customer Relationship Management (CRM) berpengaruh positif dan signifikan terhadap kepuasan peserta, baik secara parsial maupun simultan. Kualitas layanan menjadi faktor yang dominan dalam meningkatkan kepuasan peserta karena berkaitan langsung dengan pengalaman layanan yang diterima. Kesimpulannya, peningkatan kualitas produk, kualitas layanan, serta penerapan CRM yang efektif dapat meningkatkan kepuasan peserta BPJS Ketenagakerjaan. Oleh karena itu, pihak BPJS diharapkan dapat terus meningkatkan kualitas layanan dan memperkuat hubungan dengan peserta guna meningkatkan kepuasan dan loyalitas
Empowering women entrepreneurs through digital marketing mentoring: A community service for GMIT Genesaret Women’s Group in Kupang City Dominikus Kopong Toni Aman; Anggi Somba Poddala; Sonia Virgarini Nawi; Yonas Ferdinand Riwu
Penamas: Journal of Community Service Vol. 6 No. 2 (2026): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v6i2.3240

Abstract

This Community Service Activity (CSA) aims to empower the GMIT Genesaret Women's Group in Kupang City through increasing entrepreneurial capacity and digital-based marketing. This program also encourages the use of local potential, especially the processing of papaya into value-added products. The methods used include counseling, practical training, discussions, and participatory mentoring. A total of 30 participants were actively involved in the entire series of activities. Evaluation is conducted through pre- and post-tests, as well as observations throughout the process. The results of the activity showed an increase in participants' understanding of entrepreneurship concepts, mastery of digital marketing instruments, and skills in processing papaya into creative snacks. Participants' enthusiasm and motivation to develop digitally based businesses also increased. Participants were able to understand the steps of starting an online business and use social media as a means of promotion. The implications of this activity emphasize the need for more intensive follow-up assistance, such as content creation training, product packaging, and business registration on digital platforms.
Technological Innovation Improves SMEs Performance Through Knowledge Management Practices Rahmawati Rahmawati; Andi Aris Mattunruang; Yonas Ferdinand Riwu
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 2 (2026): Volume 4, Issue 2, March 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i2.898

Abstract

Purpose – This study examines how technological innovation influences the performance of SMEs in South Sulawesi through the role of knowledge management. The topic is important as many SMEs are transitioning from traditional business practices to digital platforms, particularly e-commerce, supported by increasing government initiatives. Understanding this transformation provides insights into improving competitiveness and sustainability in emerging markets. Design/methodology/approach – This research employs a quantitative approach using survey data collected from SMEs in South Sulawesi. The study integrates the technology acceptance model to analyze the relationship between innovation, trust, and interest in e-commerce adoption. Data were analyzed using least squares regression to measure the effect of technological innovation on SME performance, with knowledge management as a supporting construct. Finding/Results – The results indicate that SMEs adopting technological innovation demonstrate significantly better performance compared to those that rely on traditional methods. Innovation, supported by effective knowledge management practices, enhances productivity and competitiveness. Originality/Value – This study highlights the strategic role of integrating technological innovation and knowledge management in improving SME performance, offering practical implications for policymakers and business actors in accelerating digital transformation.
Consumer Behavior: A Study on Motorcycle Credit Decisions Yonas Ferdinand Riwu; Sari Angriany Natonis; Viktorianus Mahendra da Lopez; Junita Cestilia Nenabu; Dominikus Kopong Toni Aman
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 5 (2026): Volume 4, Issue 5, September 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i5.899

Abstract

Purpose – This study aims to analyze the influence of Brand Image, Trust, and Experience on consumer credit decisions in FIFGROUP Kupang City. Design/methodology/approach – Quantitative design with purposive sampling and using multiple regression analysis to measure the relationship between these variables. 100 data were collected through a questionnaire survey with purposive sampling tactics, and the data was processed with the help of SPSS V.26. Finding/Results – The results show that Brand Image has a positive influence on credit decisions, where a strong brand image increases consumers' tendency to take credit. In addition, trust proves to be a key factor in building long-term relationships, where consumers' trust in the integrity and transparency of the company greatly influences their decisions. Positive experiences during the credit application process also contribute significantly, with a good experience driving word-of-mouth recommendations. Originality/Value – This research provides suggestions for FIFGROUP to strengthen these three aspects in marketing and customer service strategies to increase conversions and consumer loyalty.
Pengaruh Pengalaman Kerja dan Tingkat Pendidikan terhadap Prestasi Kerja Karyawan pada PT. Amrtha Micro Fintec Cabang Wewiku Kabupaten Malaka Ewaldus Erwin Leki; Rolland E. Fanggidae; Yonas F. Riwu
Jurnal Manajemen Riset Inovasi Vol. 4 No. 3 (2026): Jurnal Manajemen Riset Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v4i3.9643

Abstract

This study aims to examine the effect of work experience and education level on employee performance at PT Amartha Mikro Fintec Wewiku Branch, Malaka Regency. The research employed a quantitative approach using an associative research design to analyze the relationship between the independent variables and the dependent variable. The study population consisted of all 35 employees of the company, and a saturated sampling technique was applied, meaning that all members of the population were selected as research participants. Data were collected through questionnaires and analyzed using SPSS version 22. The findings indicate that work experience has a positive and significant effect on employee performance. Likewise, education level also has a positive and significant influence on employee performance. Simultaneously, work experience and education level significantly affect employee performance and provide a substantial contribution to explaining variations in employee performance. These findings suggest that employees with greater work experience and higher educational attainment tend to achieve better job performance. Therefore, the company is expected to pay greater attention to work experience and educational background in recruitment, training, and career development programs. Such efforts are expected to improve employee performance more effectively while supporting organizational productivity and the achievement of corporate goals in a sustainable manner.
Pemberdayaan Masyarakat Penggerak Wisata Berbasis Inovasi BioReefTek dalam Konservasi Terumbu Yonas Ferdinand Riwu; Junita Cestilia Nenabu; Markus Bunga; Sonnya Marliani
Yumary: Jurnal Pengabdian kepada Masyarakat Vol 6 No 3 (2026): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v6i3.5762

Abstract

Purpose: This program aims to enhance the capacity of coastal communities in managing marine ecotourism potential while maintaining the sustainability of coral reef ecosystems. Research Methodology: The implementation methods include socialization, Focus Group Discussions (FGD), technical training, and hands-on practice in the creation and installation of BioReefTek media and spiderwebs as tools for coral growth, involving 48 participants (fishermen and Mitra Analaut) on November 8, 2025. Results: The activities resulted in a significant increase in community knowledge and participation in marine conservation, with a 90% improvement measured through pre-test and post-test evaluations. The FGD produced important recommendations regarding the need for synergy between education, conservation, and nature-based economic development. The active role of the Anana Laut Community was a key element of the program’s success through local innovation and cross-sector collaboration involving the community, academics, government, and private sector. Conclusions: This program demonstrates the effectiveness of a holistic approach in integrating simple technology with local wisdom for the sustainability of coral reef ecosystems. Limitations: The limitation of this community service lies in the use of the BioReefTek method, which requires experimentation with more complex methods for coral ecosystem restoration. Contributions: This program contributes to the preservation of coral reefs, which are better preserved and experiencing improved growth. It also impacts the increased fish catch for fishermen.
The Effect Of Democratic Leadership And Work Discipline On Employee Performance Theresia Adisanti H. Klau; Ni Putu Nursiani; Yonas Ferdinand Riwu
Jurnal Mirai Management Vol 10, No 2 (2025)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v10i2.9764

Abstract

This study aims to describe Democratic Leadership Style, work discipline and employee performance and analyze Democratic Leadership Style and work discipline partially and simultaneously on employee performance. The research method used in this study is descriptive method. The type of research used is quantitative. The sample used in this study were employees of KOPDIT Serviam Oebufu Branch with a sample size of 35 sample respondents in this study. The primary data collection technique used a questionnaire technique. The results of the study showed that Democratic Leadership Style did not have a significant positive effect on Employee Performance, Work Discipline had an effect on employee performance, thus the higher the level of employee discipline in working, the higher their performance, Democratic Leadership Style and Work Discipline together had an effect on employee performance at KOPDIT Serviam Oebufu Branch.
Strategi Pengembangan Produk Unggulan Desa Berbasis One Village One Product (OVOP) Melalui Kolaborasi Pentahelix Di Kabupaten Rote Ndao I Komang Arthana; Viktorianus Mahendra Da Lopez; Ni Putu Nursiani; Yonas Ferdinand Riwu; Juendiny Chrisna Ekasari
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 5 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i6.9556

Abstract

Kabupaten Rote Ndao merupakan salah satu kabupaten di Provinsi Nusa Tenggara Timur yang memiliki peluang untuk pengembangan potensi lokal. Fenomena ini menuntut adanya strategi pembangunan yang tepat untuk memastikan pertumbuhan ekonomi dan kesejahteraan masyarakat. Namun, setelah beberapa tahun berlalu, masih diperlukan upaya untuk mengidentifikasi dan mengoptimalkan potensi yang dimiliki oleh masing-masing desa tersebut. Dalam hal ini, perlu adanya eksplorasi lebih jauh serta mengembangkan potensi yang dimiliki Kabupaten Rote Ndao, terutama dalam konteks pembangunan ekonomi berbasis lokal. Salah satu pendekatan yang dinilai efektif untuk mengoptimalkan potensi desa adalah melalui konsep One Village One Product (OVOP). Konsep ini bertujuan untuk mengidentifikasi dan mengembangkan satu produk unggulan di setiap desa yang memiliki nilai ekonomi, budaya, atau sumber daya alam yang khas. Untuk mencapai hal tersebut, diperlukan kolaborasi multipihak yang melibatkan seluruh pemangku kepentingan. Di sinilah model analisis Pentahelix menjadi positioning yang relevan. Pentahelix adalah kerangka kolaborasi yang melibatkan lima elemen utama, yaitu pemerintah, akademisi, pelaku bisnis, komunitas, dan media. Kolaborasi ini dirancang untuk menciptakan sinergi dalam mengidentifikasi, mengembangkan, dan mempromosikan produk unggulan desa. Hasil penelitian ini meliputi produk unggulan Kabupaten Rote Ndao, publikasi jurnal ilmiah internasional bereputasi, dan satu artikel pada media massa cetak/elektronik.
An Analysis of Factors Affecting the Growth of The Non-Star Hotel Tourism Sector in North Kalimantan Renta Yustie; Novi theresia kiak; Clarce S. Maak; Yonas Ferdinand Riwu
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol. 13 No. 1 (2026): April
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jmm17.v13i1.133446

Abstract

The tourism sector plays an important role in driving regional economic growth in North Kalimantan by absorbing labor and attracting both domestic and international tourists, which contributes to the Gross Regional Domestic Product (GRDP) of the accommodation and food and beverage sub-sector. Tourism development is supported by the availability of restaurants, accommodation facilities, and bedrooms, which act as key drivers of tourism activities, particularly in the non-star hotel sector. This study aims to analyze the factors influencing the growth of non-star hotel tourism in North Kalimantan. The GRDP of the accommodation and food and beverage sub-sector is used as the dependent variable to represent sector growth, while the number of restaurants, accommodation establishments, and bedrooms serve as independent variables. The study covers the period from 2018 to 2023 across five districts/cities: Malinau, Bulungan, Tana Tidung, Nunukan, and Tarakan. Panel data regression analysis is applied using CEM, FEM, and REM models. The results indicate that restaurants, accommodation, and bedrooms have a significant positive effect on the growth of the non-star hotel tourism sector.
Co-Authors Achwan Noorlistyo Adi Ade Try Pratama Aman, Dominikus K. T Aman, Dominikus K.T Amtiran, Paulina Y Amtiran, Paulina Y. Anderias U. T. Anabuni Andi Aris Mattunruang Andrea Chandra Anggi Somba Poddala Antin Yeftanti Nugrahening Widi Apriana H. J. Fanggidae Arjuna Purba Arthana, I Komang Austin Geriel Bandaso Beka, Amrina Lopes Bere, Meilinda Cristianti Carolyne Bon, Sergius Fribontius Bora'a, George R.C.L Bria, Eleonora Fransiska Bukka, Maria Florensia Yosefin Bunga, Markus Chindri, Yassensia Debeata Chrispy Theresia Daud Christien Corina Foenay Clarce S. Maak Da Lopez, Viktorianus Mahenda Da Lopez, Viktorianus Mahendra David Fanggi Debryana Y.Salean Debryana Yoga Salean Dhae, Yosefina K I D D Dian C. Thonak Djo, Rini Aryani Dominikus K.T Aman Dominikus K.T.Aman Dominikus Kopong T. Aman Dominukus K.T. Aman Donal A. J. Sinurat Dyah Wahyu Nastiti Ekasari, Juendiny Chrisna Elisabet Tangkonda Ewaldus Erwin Leki Fadhy Risckhy Loe Fahik, Maria Efanggelina Familya Maria D.L. Moensaku Fanggidae, Apriana H. J Fanggidae, Apriana H.J. Fanggidae, Ronald P. C Fanggidae, Ronald Patrick Costantin Febriyanti G. Hunga Fedho, Grardiana Claudia Fia, Faya Koriana Filphin Adolfin Amalo Foenay, Christien C. Fransiska Mariana Unenor Ga Mage, Indah Lestari Gaina, Cynthia Dewi Glen Yosua Febryan Hallan, Markus A. K. B Hartaman, Hidayat Hastuti, Krisdayanti Helna Sani Elianora Kana Hida, Valen Yehezkiel Hunam, Desi Hurit, Maria Brialin Husein, Febriani J. C. I Komang Arthana I Nyoman Arya Wiguna Irience R.A. Manongga Itu, Maria Aryani Jachielin Helvinda Lada Jackline H. Lada Jegaut, Patrisia Astuti Jessica Angelin Juan Dwi ivanok Ando Juendiny Chrisna Ekasari Kaho, Adelita Throci Klaasvakumok Jehezkielomi Kamuri Klau, Herlina Helmy Konstantia Amol Korenguru, Izzat D J Kuta, Maria Claudia Beka Labi, Alfa Irene Lau, Rosalinda Tantris Lidia Hartarti Loe, Fadhy Risckhy Maak, Clarce Sarliana Marianus S. Neno Marianus S.Neno Marianus Saldanha Neno Marisi Markus Bunga Markus Bunga Merlyn Kurniawati Merlyn Kurniawati Merlyn Kurniawaty Meyok, Mysheilla Musdalifa Musdalifa Nadia Sasmita Wijayanti Nahak, Roswita Nalle, Karni Jublina Nastiti, Dyah Wahyu Natonis, Sari Angriany Nenabu, Junita Cestilia Neno, Marianus S Ni Putu Nursiani Ni Putu Nursiani Ni Putu Nursiani Ningrum, Martiana Ratri Novanda Cesaria Falentine M. Wata Novi Theresia Kiak Nursiani , Ni Putu Olaf Tri Wilopo Simanjuntak Pandi Resi, Angel Naysila Paulina Y. Amtiran Penu Dima, Dicky Pratama Petrus E.de Rozari Rahmawati Rahmawati Rati, Dyah Anggita Renta Yustie Rian Ara Mali, Yohanes Don Bosko Rini Aryani Djo Rolland E. Fanggidae Rolland E. Fanggidae Ronald P. C. Fanggidae Ruhu, Yholand F Sabha, Adrianus Salean, Debryana Y Sari Angriany Natonis Selan, Yulfia Nellymalik Seli Marselina Missa Sesilia Wilgis Klau Simanjuntak, Olaf Tri Wilopo Sinlae, Yoan Tania Sonia Virgarini Nawi Sonnya Marliani Suki, Priska Henderina Taebenu, Melinda Talo, Destiana Olok Theresia Adisanti H. Klau Timuneno, Tarsisius Ulin, Bhara A D Utoyo, Hipolitus Leonardo Viktorianus M. Da Lopes Viktorianus Mahendra Da Lopez Viktorianus Mahendra da Lopez Viktorianus Mahendra Da Lopez Wehelmina M.Ndoen Wolo, Adventa Dete Yaris, Benyamin Yoan Tania Sinlae Yosefina K I D D Dhae Yosefina K.I.D.D Dhae Yosefina K.I.D.D Dhae Yuri S. Faah Yuri S. Fa’ah Yuri Sandra Faah Yuri Sandra Faah Yuri Sandra Fa’ah Yuri.S.Fa’ah