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All Journal JEJAK JAM : Jurnal Aplikasi Manajemen Jurnal Ekonomi & Studi Pembangunan An-Nisbah: Jurnal Ekonomi Syariah Asia-Pacific Management and Business Application SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Buletin Ilmiah Litbang Perdagangan Shirkah: Journal of Economics and Business Ihtifaz: Journal of Islamic Economics, Finance, and Banking Jurnal Ilmiah Mandala Education (JIME) Jurnal Equity Journal of Indonesian Tourism, Hospitality and Recreation STI Policy and Management Journal JASF (Journal of Accounting and Strategic Finance) Journal of Enterprise and Development (JED) jurnal ilmiah hospitality Journal of Environmental Science and Sustainable Development AS-SABIQUN: Jurnal Pendidikan Islam Anak Usia Dini Journal of Economics Research and Social Sciences Asian Management and Business Review Journal of Marketing Innovation International Business and Accounting Research Journal Journal of Applied Sciences in Travel and Hospitality Jurnal Pariwisata Nusantara The South East Asian Journal of Management ASEAN Marketing Journal Journal Of Responsible Tourism Advances in Tourism Studies An-Nisbah: Jurnal Ekonomi Syariah Equity Advances in Tourism Studies Mabasan Khazanah Hukum JURNAL ECONETICA: Jurnal Sosial, Ekonomi Dan Bisnis Share
Azizurrohman, Muhammad
Sekolah Tinggi Pariwisata Mataram
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Impulsive Buying Tendency: Elaboration Likelihood Model Perspective Wibisono, Leonard Junio; Gosal, Gladys Greselda; Teofilus, Teofilus; Effendy, Junko Alessandro; Sabar, Sabar; Azizurrohman, Muhammad
Jurnal Aplikasi Manajemen Vol. 22 No. 2 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.02.08

Abstract

The increasing percentage of e-commerce users each year, accompanied by the growing convenience of online shopping, is considered to have led to the phenomenon of impulse buying tendency, especially in the context of e-commerce usage. This study aims to discuss the occurrence of impulse buying tendency in Indonesia based on the perspectives of the Elaboration Likelihood Model and Regulatory Focus Theory, using information transparency to represent the central route, celebrity endorsers to represent the peripheral route, and regulatory focus as a moderating variable. The research is focused on Shopee, which is one of the most popular e-commerce in Indonesia, therefore the population is Shopee users in Indonesia. The purposive sampling technique was used with a total of 445 respondents, which were taken from 5 top universities in Indonesia. The results of this study indicate that both information transparency and celebrity endorsers have a significant influence on impulse buying tendencies. Furthermore, regulatory focus is found to be a significant moderating variable of the relationship between information transparency and impulse buying tendency, however, there is no significant effect found on the moderating role of regulatory focus in the relationship between celebrity endorsers and impulse buying tendency. Referring to this, it is hoped that the Shopee e-commerce company can provide information according to the needs of consumers and consider the selection of supporting celebrities in accordance with the products or brands offered.
From Virtual to Reality: The Influence of Digital Engagement and Memorable Experiences on Tourist Revisit Intentions Wang, Tz-Li; Azizurrohman, Muhammad
ASEAN Marketing Journal Vol. 16, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Research Aims: This study investigates the role of Digital Engagement in mediating the relationship between Marketing Mix, Destination Image, and Revisit Intentions in the tourism industry. It also examines how Technology Adoption and Memorable Tourism Experiences moderate this relationship, providing a deeper understanding of the factors that enhance tourist loyalty in a digitally driven travel environment. Design/Methodology/Approach: A quantitative research design using Partial Least Squares Structural Equation Modeling (PLS-SEM) was applied to analyze survey data collected from international tourists who visited Taiwan. The study assessed the direct, indirect, and moderating effects of key tourism variables using reliability and validity tests, structural modeling, and mediation-moderation analysis. Research Findings: The results confirm that Marketing Mix and Destination Image positively influence Digital Engagement, which in turn has a significant impact on Revisit Intentions. Digital Engagement fully or partially mediates the effects of Marketing Mix and Destination Image, reinforcing the importance of online interactions, user-generated content, and social media engagement in shaping travel behavior. Additionally, Technology Adoption strengthens the effect of Digital Engagement on Revisit Intentions, while Memorable Tourism Experiences enhance this relationship, indicating that emotionally rich and technology-supported tourism experiences drive repeat visits. Theoretical Contribution/Originality: This study extends the Stimulus-Organism-Response (S-O-R) framework by demonstrating how Digital Engagement serves as a key psychological mechanism linking external tourism stimuli to behavioral outcomes. It also introduces Technology Adoption and Memorable Tourism Experiences as moderators, offering a more nuanced understanding of how digital interactions and personal travel experiences influence long-term destination loyalty. Practitioner/Policy Implication: The findings suggest that destination marketers and tourism policymakers should invest in interactive digital strategies, smart tourism technologies, and immersive visitor experiences to encourage repeat visits. Enhancing social media campaigns, AI-driven tourism services, and user-generated content initiatives can significantly improve Digital Engagement and long-term destination loyalty. Additionally, designing culturally enriching and emotionally memorable travel experiences can further strengthen tourists' attachment to a destination. Research Limitations/Implications: This study is limited by its cross-sectional design, which restricts the ability to track changes in tourist behavior over time. Future research should adopt a longitudinal approach to examine how Digital Engagement and Revisit Intentions evolve post-travel. Additionally, while this study focuses on Taiwan's international tourism sector, future research could explore its applicability in different cultural and regional contexts to enhance generalizability.
The Influence of AI-Powered Platforms on Tourist Spending: The Role of Engagement, Trust, and Moderating Factors in Taiwan Kapriani; Hatidja, St.; Azizurrohman, Muhammad
Jurnal Aplikasi Manajemen Vol. 23 No. 1 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.1.13

Abstract

The growing role of AI in tourism has transformed how tourists plan and make spending decisions. However, limited research investigates how AI-powered platforms influence tourist spending patterns, particularly in Taiwan’s tourism industry. This study aims to fill that gap by examining the relationship between quality recommendations, user engagement, and trust, with perceived value as a mediator and destination familiarity and economic background as moderators. A quantitative research design was used, with data collected from 400 tourists in Taiwan who utilized AI-driven platforms for travel planning. Respondents were selected using purposive sampling. Structural equation modeling (SEM) was employed to analyze direct, indirect, and moderating relationships. The results reveal that quality recommendations, user engagement, and trust significantly affect tourist spending patterns. Perceived value mediates these relationships, while destination familiarity and economic background moderate their influence, particularly for first-time visitors and high-income tourists. This study contributes to the literature by integrating mediating and moderating variables, offering a comprehensive understanding of AI’s impact on tourism. Practically, it suggests that tourism stakeholders should focus on building trust and enhancing AI-driven recommendations to increase spending. Future studies should explore cultural influences and the long-term effects of AI on tourist behavior across different contexts.
Examining the Effects of Smart Destination Management on Tourists’ Satisfaction and Perceived Sustainability in Indonesia: A Structural Equation Model Khalik, Wahyu; Aini, Yulis Nurul; Azizurrohman, Muhammad
STI Policy and Management Journal Vol 10, No 1 (2025): STI Policy and Management
Publisher : National Research and Innovation Agency, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14203/STIPM.2025.419

Abstract

This study examines the influence of smart destination management on tourists’ satisfaction and perceived sustainability in six major destinations in Indonesia: Jakarta, Bandung, Yogyakarta, Malang, Bali, and Lombok. Using the Smart Tourism Destination (STD) framework, this study investigates the effects of smart tourism infrastructure, destination communication, and crowd management experience, with perceived destination accessibility as a mediator and tourists’ digital literacy as a moderator. A total of 380 valid responses were collected through a structured survey and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that the three core dimensions contribute significantly to enhance tourists’ satisfaction, with perceived accessibility serving as key mediator. Tourists’ satisfaction also strongly predicts perceived sustainability. Digital literacy moderates the smart services’ effectiveness, highlighting the importance of individual readiness. Multi-Group Analysis (MGA) results reveal that crowd management has a significantly stronger impact in islandbased destinations, suggesting the need for context-sensitive strategies. Theoretically, this study expands the STD framework by integrating individual and spatial dimensions. Practically, it offers insights for destination managers to invest in inclusive technologies, support digital literacy, and tailor approaches based on destination types. These findings support the development of smart and sustainable tourism, particularly in emerging economies like Indonesia.
Antecedents and effects of empowering leadership: A regional approach to disengagement and innovation Irwan, Andi; Budi, Rosdinaman; Zaitun, Cakra; Asrianto, Asrianto; Azizurrohman, Muhammad
Asian Management and Business Review Volume 5 Issue 2, 2025
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol5.iss2.art5

Abstract

This study investigates how psychological safety and transformational leadership influence empowering leadership and, in turn, how empowering leadership fosters job satisfaction to reduce employee disengagement and promote innovative work behavior. Drawing on self-determination theory and social exchange theory, this research develops an integrated model in which job satisfaction and empowering leadership serve as key mediators. Furthermore, the study examines the moderating role of regional context, urban versus regional areas in Indonesia, in shaping the relationship between job satisfaction and disengagement. Data were collected from 500 employees across various industries using a structured questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that both psychological safety and transformational leadership significantly enhance empowering leadership, which subsequently boosts job satisfaction. In turn, job satisfaction reduces disengagement and indirectly promotes innovative work behavior. Importantly, the negative effect of job satisfaction on disengagement is significantly weaker in urban areas than in regional areas. This study contributes to leadership and organizational behavior literature by highlighting the contextual importance of region in disengagement dynamics. It offers practical insights for managers seeking to cultivate innovation through empowerment and regional sensitivity.
A Comparative Study of Investments in Tourism, Health, Education, and Mining and its impact on Poverty Alleviation in West Nusa Tenggara Supiandi, Supiandi; Pramuja, Risky Angga; Masud, Riduan; Nahar, Faiza Husnayeni; Azizurrohman, Muhammad
Advances in Tourism Studies Vol. 1 No. 1 (2023): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ats.v1i1.7

Abstract

West Nusa Tenggara is one of the provinces in Indonesia that has been struggling with poverty for a long time. Over the years, the government and private sector have invested heavily in various sectors to improve the economic condition of the province. This paper compares the impact of investments in tourism, health, education, and mining on poverty alleviation in West Nusa Tenggara. The study used both qualitative method to analyze the data collected through surveys and interviews. The results indicate that investment in tourism and education has a more significant impact on poverty alleviation compared to investments in health and mining. The paper concludes by highlighting the need for the government and private sector to focus more on sustainable investments in tourism and education to improve the economic condition of West Nusa Tenggara.
Assessing Visitor Satisfaction and Service Quality at Impos Beach: A 2022 Study in North Lombok Regency Rizal Pratama, Rizal; Putra, Ida Nyoman Tri Darma; Azizurrohman, Muhammad
Advances in Tourism Studies Vol. 1 No. 3 (2023): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ats.v1i3.25

Abstract

This research explores the vital aspect of service quality in tourism development, focusing on Impos Beach located in Medana Village, Tanjung District, North Lombok Regency. With the aim of assessing visitor satisfaction, this quantitative descriptive study seeks to evaluate the quality of service at Impos Beach, a prominent tourist attraction in North Lombok Regency. The research employs a multi-method approach, utilizing questionnaires, interviews, observations, and documentation for data collection. A random sampling technique was used, resulting in 115 respondents out of a population of 28,800 visitors. Data analysis involved frequency analysis and average calculations. The collective results, derived from the assessment of five service quality variables comprising 14 question indicators, yielded an overall satisfaction score of 3.74, categorizing visitor satisfaction as 'satisfied.' This study offers valuable insights into the quality of service at Impos Beach, with implications for tourism management and development in the region. However, the study's limitations must be considered when interpreting the findings
Manfaat Program Melawan Rentenir Berbasis Masjid (Mawar Emas) terhadap Jama’ah Masjid Jamiatul Khair, Lombok Timur Supiandi, Supiandi; Azizurrohman, Muhammad; Habibi, Putrawan; Mashun, Mashun
Jurnal Ilmiah Mandala Education (JIME) Vol 8, No 2 (2022): Jurnal Ilmiah Mandala Education (April)
Publisher : Lembaga Penelitian dan Pendidikan Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jime.v8i2.3202

Abstract

Dalam mengurangi ketergantungan terhadap rentenir serta meningkatkan peran masjid untuk kemaslahatan umat, program Melawan Rentenir Berbasis Masjid (Mawar Emas) diluncurkan. Penelitian ini bertujuan untuk menilai manfaat yang telah dirasakan oleh penerima program Mawar Emas di Masjid Jamiatul Khair, Lombok Timur. Dengan menggunakan analisis kualitatif berdasarkan wawancara, observasi, dan dokumentasi, penulis menemukan bahwa program Mawar Emas setidaknya membantu penerima dana dalam beberapa hal. Pertama, bantuan berupa pendanaan diberikan untuk mengurangi ketergantungan terhadap rentenir. Kedua, pelatihan, dan pendampingan diberikan guna membantu penerima dana dalam mengembangkan usaha yang mereka jalankan. Pelatihan yang diberikan kepada penerima dana berdampak pada manajemen bisnis yang lebih baik sehingga berpengaruh terhadap peningkatan keuntungan. Program Mawar Emas pada Masjid Jamiatul Khair berjalan tanpa ada kendala seperti pembayaran macet atau kegagalan dalam bisnis.
Cultural Familiarity and Its Impact on Customer Satisfaction and Brand Awareness: A Study of Indonesian Restaurants in Taiwan Mujahida, Sitti; Remmang, Hasanuddin; Azizurrohman, Muhammad
Journal of Marketing Innovation (JMI) Vol. 4 No. 2 (2024)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v4i2.182

Abstract

Indonesian restaurants in Taiwan face significant challenges in gaining recognition among the local population and international patrons, primarily due to cultural differences and limited marketing efforts. This study investigates the impact of food quality, service quality, pricing strategy, and marketing initiatives on patron satisfaction and brand recognition of Indonesian restaurants in Taiwan. It also examines how cultural familiarity moderates these relationships. A structured survey was conducted among 400 international patrons who dined at Indonesian eateries in Taiwan. Data were analyzed using Structural Equation Modelling (SEM) with Partial Least Squares (PLS) and moderation analysis. Findings reveal that food quality and pricing strategy significantly enhance customer satisfaction, while service quality and marketing efforts do not. Cultural familiarity strengthens the positive effect of food quality on satisfaction. This study underscores the importance of maintaining high food quality, implementing effective pricing strategies, and leveraging cultural familiarity for Indonesian restaurant owners in Taiwan. The research highlights the role of cultural factors in customer perceptions, contributing to the discourse on marketing strategies in the competitive food industry. The sample's focus on foreign customers in Taiwan may limit the broader applicability of the findings. Future research should consider factors like ambiance, location, and menu diversity for a comprehensive understanding of customer satisfaction and brand awareness.
Cultural Sensitivity and Ambiance in Indonesian Restaurants: The Mediating Role of Customer Satisfaction on Retention in Taiwan Mujahida, Sitti; Fatmasari, Fatmasari; Azizurrohman, Muhammad
APMBA (Asia Pacific Management and Business Application) Vol. 13 No. 1 (2024)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2024.013.01.5

Abstract

This study explores the effects of food quality, service quality, pricing strategy, and ambiance on customer retention in Indonesian restaurants in Taiwan, with customer satisfaction as a mediating variable. This study also investigates the moderating role of cultural similarity in this relationship. A structured survey was conducted in a quantitative study design, collecting data from 400 international customers of Indonesian restaurants in Taiwan. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was used to analyze the data. The results showed that food quality and pricing strategy significantly increased customer satisfaction. In addition, service quality and ambiance had no significant contribution to customer satisfaction. Furthermore, cultural similarity strengthened the relationship between food quality and customer satisfaction. Finally, customer satisfaction had a significant effect on customer retention. This study provides important insights for Indonesian restaurant owners in Taiwan, emphasizing the important role of service quality and restaurant ambiance in addition to food quality and price to support customer satisfaction and thus increase customer retention. 
Co-Authors Abdul Haris Agusman Aini, Yulis Nurul Alip Suroto Aliza Hari Tanthowy Aminy, Muhammad Muhajir Ander Sriwi, Ander Andi Irwan Andi Tenry Sose Asrianto, Asrianto Baiq Elbadriati Bawazir, Fatmah Cholid Budi, Rosdinaman Calvin Faza Deasy Silvya Sari Denny Bernardus Dessy Adelin Dewi Mustikasari Immanuel Donny Juliandri Prihadi Dova Novita Eka Kadharpa Eka Kadharpa Utama Dewayani Eka Kadharpa, Eka El-badriati, Baiq Eric Harianto Erri Supriyadi Faiza Husnayeni Nahar Faiza Husnayeni Nahar Faiza Husnayeni Nahar Fatmasari Fatmasari Faza, Calvin Gapari, Muhamad Zaril Gatot Suhirman Gatot Suhirman Ginting, Yanti Mayasari Gladys Greselda Gosal Gunawan Bata Ilyas Habibi, Putrawan Hariono Hariono Hasanuddin Remmang, Hasanuddin Hatidja, St. Herminawati Abubakar, Herminawati Hernita, Hernita Hulfa, Ihyana Husna Karimah I Wayan Bratayasa Ida Nyoman Tri Darma Putra Ilmi, Sayyidah Hafidhatul Isrososiawan, Safroni Iwan Perwira Jamaliah Said Jamaluddin Jamaluddin Jamaluddin Jintan, Andam Rani Johari, Muhamad Jonnardi, Jonnardi Jumriani, Jumriani Junko Alessandro Effendy Kapriani Kapriani, Kapriani Khairul Hamim Ladung, Fajar Lalu R. Ibnu Lia Rosida Lin, Yih-Ming Mahsar Marhaendro Purno Marniatun Marniatun Mas'ud, Riduan Mashar Mashun, Mashun Masud, Riduan Mas’ud, Riduan Menny, Alviano Herbert Mohamad Najmudin Mufti Alam Adha Muhamad Ali Muhamad Yusup Muhammad Iskandar Muhammad Johari Muhammad Syafari Muhammad Syamsurrijal Mujahida, Sitti Ni Luh Sueni Ni Luh Sueni Widyanti Ni Putu Hendri Widiartini Novi Primita Sari Putra, Ida Nyoman Tri Darma Putrawan Habibi Riduan Mas'ud Riduan Mas'ud Riduan Masud Riduan Mas’ud Riqfi, Husni Muhammad Risky Angga Pramuja Rizal Pratama, Rizal Rizal Rizal Pratama Rizky Angga Pramuja Romi Bhakti Hartarto Sabar Sabar Septriani Septriani Sitti Mujahida Baharuddin Sri Ayu Lestari Sri Budi Cantika Yuli St. Hatidja suardi suardi Sudiyanti Sudiyanti Supiandi Supiandi Supiandi Supiandi Supiandi, Supiandi Suroto, Alip Sutanto, Verrell Syafari, Muhammad Syahribulan Syahribulan, Syahribulan Syahruddin Syahruddin Tawakkal Baharuddin Teofilus Teofilus, Teofilus Thaha, Salmiyah Thomas Stefanus Kaihatu Tiong, Piter Toreh, Fabio Ricardo Ulfi, Izzani Umi Farida Uwi Martayadi Uwi Murtayadi Wahyu Khalik Wang, Tz-Li Wibisono, Leonard Junio Wiwik Handayani Yadi Arodhiskara, Yadi Yasri Tarawiru Yoseva Maria Pujirahayu Sumaji Yulendra, Lalu Yulia Nur Hasanah Yusuf Setiawan Al-Qusyairi Zainal Arifin Zainal Arifin Zaitun, Cakra