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Building Brand Awareness through Cultural Sensitivity: Factors Influencing Customer Loyalty in Indonesian Restaurants in Taiwan Syahruddin, Syahruddin; Mujahida, Sitti; Azizurrohman, Muhammad; Dewayani, Eka Kadharpa Utama
The South East Asian Journal of Management Vol. 18, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Research Aims: With cultural sensitivity acting as a moderating factor, this study investigates the effects of pricing strategy, cleanliness, meal quality, and service quality on customer loyalty and brand recognition of Indonesian restaurants in Taiwan. Design/Methodology/Approach: Four hundred overseas respondents participated in a structured survey; partial least squares (PLS) and structural equation modelling (SEM) were used to analyse the results. Research Findings: The findings indicated that while service quality and cleanliness had no discernible impact, food quality and pricing strategy greatly enhanced consumer loyalty. Cultural sensitivity bolstered the favourable correlation between loyalty and food quality. Theoretical Contribution/Originality: The study adds to the body of knowledge in marketing by emphasising how crucial cultural sensitivity is to building patronage in foreign ethnic eateries. Managerial Implication: The results highlight the importance of food quality and price strategies for Indonesian restaurant owners in Taiwan, together with the integration of cultural components to cultivate brand awareness and loyalty. Additionally, they must enhance both the hygiene of their eateries and their marketing campaigns. Research Limitation & Implications: The results' generalisability may be limited by the study's focus on international clients in Taiwan; therefore, ambiance and menu diversity should be taken into account in future studies. A more thorough understanding of customer satisfaction and loyalty would be possible by diversifying the client base and investigating new markets.
Assessing the interaction of transparency and digital infrastructure on provincial budget performance in Indonesia Arodhiskara, Yadi; Jumriani, Jumriani; Tarawiru, Yasri; Ladung, Fajar; Azizurrohman, Muhammad
Jurnal Ekonomi & Studi Pembangunan Vol. 26 No. 2: October 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jesp.v26i2.28681

Abstract

Budget underperformance remains a persistent problem in Indonesia’s decentralized fiscal system, where many provinces struggle to achieve efficient and accountable spending despite transparency initiatives. Weak digital infrastructure often limits citizens’ ability to access and monitor fiscal information, reducing the effectiveness of open governance efforts. This study investigates the determinants of provincial budget performance by focusing on the interplay between fiscal transparency and digital infrastructure. Using panel data from 34 provinces from 2014 to 2024, a two-way fixed-effects regression model examines how transparency, internet penetration, and their interaction influence budget realization. Control variables include budget adaptability, GDP per capita, population size, and intergovernmental transfer ratios. The findings indicate that both transparency and internet penetration significantly improve budget performance, and their interaction strengthens this effect, suggesting that digital readiness amplifies the benefits of transparency. Conversely, budget adaptability, population, and transfer dependency hinder performance, while higher GDP per capita enhances it. These findings confirm that fiscal reforms are context-dependent and require enabling technological conditions. Future research should employ mixed-methods or experimental designs to examine the causal mechanisms linking digital inclusion and fiscal accountability, particularly in less-connected provinces seeking to improve public financial management outcomes.
RANCANG BANGUN NASKAH LONTAR SEBAGAI SENI PERTUNJUKAN UNTUK SASTRA PARIWISATA Agusman; Muhammad Azizurrohman; Mahsar
MABASAN Vol. 16 No. 1 (2022): Mabasan
Publisher : Balai Bahasa Nusa Tenggara Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62107/mab.v16i1.476

Abstract

Keberadaan naskah kuno dalam bentuk naskah lontar belum dijadikan sebagai bahan pengembangan pariwisata secara komprehensif. Hal tersebut tampak pada beberapa kegiatan pariwisata budaya yang masih kurang pemanfaatan naskah kuno khususnya naskah lontar. Dengan demikian, tulisan ini membahas tentang naskah lontar Lombok dari sisi rancang bangun sebagai seni pertunjukan untuk sastra pariwisata.  Penelitian ini dilakukan di Lombok Tengah dengan dialek meriaq meriku, yaitu wilayah Pujut dan wilayah Bonjeruk (Jonggat) karena kedua daerah tersebut memiliki kebudayaan yang sama. Penelitian ini bersifat kualitatif dengan pendekatan etnografi dengan teknik wawancara yang ditujukan kepada tokoh adat dan budayawan. Data penelitian ini ialah deskrispsi naskah dan klasifikasi naskah berdasarkan tema yang profan dan sakral serta deskripsi mengenai rancang bangun naskah sebagai seni pertunjukan. Hasil penelitian menunjukkan terdapat 12 naskah (lontar) yang populer, yaitu Rengganis, Labang Kare, Madang Sekar, Bang Bari, Joharsah, Kayat Nabi, dan Junglengge yang diklasifikasikan sebagai naskah yang bersifat profan dan Indar Jaye, Jati Suare, Prudak Sine, Markum, dan Puspe Kerma sebagai naskah yang bersifat sakral. Naskah yang bersifat profan tersebut  disusun dalam konsep rancang bangun seni pertunjukan dalam bentuk pertunjukan teater dengan mengambil cerita dari naskah lontar atau festival memaos naskah lontar. Konsep rancang bangun seni pertunjukan tersebut disusun menggunakan empat A, yaitu atraksi yang merujuk kepada atraksi atau kegiatan seni pertunjukan teaterdan memaos (membaca) naskah lontar, aksesibilitas yang merujuk kepada akomodasi dan cara operasional dari atraksi tersebut, amenitias yang merujuk kepada konsep pembentukan rasa kesenangan dan kenyamanan dalam konteks wisata dan layanan tambahan berupa kegiatan atau hal-hal kecil yang mendukung kegiatan atraksi sebagai komponen utama. Rancang bangun tersebut harus dilakukan dengan perencanaan dan penyusunan yang komprehensif agar SDA dan SDM bisa dimanfaatkan dengan baik menuju sastra untuk pariwisata budaya berkelanjutan.
Interfaith Marriage in North Lombok: Sociological Perspective of Islamic Law Khairul Hamim; Muhammad Iskandar; Muhammad Azizurrohman
Khazanah Hukum Vol. 4 No. 2 (2022): Khazanah Hukum Vol 4, No 2 August (2022)
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/kh.v4i2.19657

Abstract

Interfaith marriage has no legal foundation. However, this marriage practice is still carried out among the people of North Lombok. Using a purposeful sampling methodology, the authors used a descriptive qualitative method to collect data from several interviewees, including village heads, religious leaders, and interfaith marriage players. According to this study, interfaith marriage requires the bride to follow the religion of her prospective spouse. Environmental factors, kinfolk or kindred, married by accident, sociocultural factors, a lack of religious knowledge, and transmigration all contribute to this marriage. At the very least, this marriage psychologically affects spouses and families. It also has an impact on the religious peace of the surrounding communities. In the meantime, interfaith leaders advise against interfaith weddings.
Analisis Pemahaman Usaha Kecil dan Menengah terhadap Kegiatan Ekspor di Nusa Tenggara Barat Supiandi Supiandi; Muhammad Azizurrohman; Putrawan Habibi; Muhammad Syafari
Econetica: Jurnal Sosial, Ekonomi, dan Bisnis Vol. 4 No. 1 (2022): Mei 2022
Publisher : Program Studi Ekonomi Islam Fakultas Ekonomi Universitas Nahdlatul UlamaNusa Tenggara Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69503/econetica.v4i1.264

Abstract

Dengan tingginya kontribusi UKM terhadap ekspor, perlu adanya campur tangan pemerintah dalam mengatur strategi meningkatkan peran UKM dalam perekonomian negara. Oleh sebab itu, penelitian ini bertujuan untuk mengetahui sejauh mana pemahaman pelaku Usaha Kecil dan Menengah (UKM) terhadap kegiatan ekspor, khususnya di provinsi Nusa Tenggara Barat (NTB). Penulis memperoleh daftar calon UKM yang memiliki prospek terkait ekspor melalui Dinas Perdagangan Provinsi NTB, Balai Karantina Pertanian Kelas 1A Mataram, Balai Karantina Ikan NTB, Pengawasan Mutu Mataram, Bea Cukai Mataram, dan Kantor Pos Mataram. Dengan memberikan kuesioner kepada 73 responden, penulis menemukan bahwa Sebagian besar responden mengatakan tidak tahu terkait prosedur, persyaratan, bea cukai, hingga proses transaksi dalam kegiatan ekspor. Setidaknya terdapat beberapa permasalahan internal yang menyebabkan hal ini, di antaranya lemahnya kapasitas dan kompetensi pelaku UKM, kurangnya pemahaman terkait pemasaran, dan ketidaktahuan pelaku akan standar produksi barang dan jasa. Maka dari itu, peran pemerintah dalam mendampingi pelaku UKM sangat dibutuhkan agar mampu berorientasi pada pasar internasional
Perspective of Small Medium Enterprises in West Nusa Tenggara on export plans Riduan Mas'ud; Muhammad Azizurrohman; Khairul Hamim; Baiq Elbadriati; Supiandi Supiandi
Journal of Enterprise and Development (JED) Vol. 4 No. 1 (2022): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v4i1.5157

Abstract

Purpose — The purpose of this study is to investigate how Small Medium Enterprises (SMEs) react to their plans to engage in export activities, particularly in the province of West Nusa Tenggara (NTB).Research method — The method used in this research is descriptive quantitative by distributing questionnaires to respondents containing multiple choice and open-ended questions.Result — This study found that the majority of SMEs have been export-oriented. They want to export for a variety of reasons, including expansion of their business network, international market demand, increased company revenues, and availability of suitable raw materials. Lack of extensive overseas markets/networks, lack of understanding of export procedures, and lack of adequate Human Resources seem to be one of the reasons given by SMEs who say NO or do not want to carry out export activities (HR).Significance/contribution/recommendation — In terms of the issues covered, this study differs from others. The majority of research focuses solely on the impact of SMEs and their export prospects. Meanwhile, the focus of this research is on SMEs' responses when it comes to organizing their product export efforts.
Long- and short-term analysis on the Human Development Index in West Nusa Tenggara Risky Angga Pramuja; Novi Primita Sari; Zainal Arifin; Muhammad Azizurrohman; Supiandi Supiandi
Journal of Enterprise and Development (JED) Vol. 5 No. 1 (2023): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v5i1.6764

Abstract

Purpose — With the low human development index in West Nusa Tenggara, this study is intended to analyze important factors in increasing the Human Development Index in an area.Method — This research combined cross-sectional data consisting of 10 regencies and cities in West Nusa Tenggara and time-series data from 2016 to 2020. In addition, a series of model tests were carried out. This research employed the Arellano-bond estimator for the dynamic panel estimation, which used first-difference (FDGMM) with robust standard error.Result — We found that the previous year's Human Development Index, poverty rate, and GDRB significantly increased the human development index in West Nusa Tenggara, especially in the short term. Meanwhile, in the long run, all variables do not affect the human development index in West Nusa Tenggara. In addition, this study revealed that the previous year's HDI, poverty rate, and GRDP only affected the short term. Moreover, long-term policies are needed to increase the HDI in West Nusa Tenggara, such as increasing community capacity, health assistance, price stabilization, and creating new jobs.Contribution — This study clarifies in practice the need for differentiating poverty reduction strategies according to their duration. This is because short-term interventions have little long-term impact on reducing poverty.
New trends of Community-Based Tourism management in People's Republic of China Alip Suroto; Donny Juliandri Prihadi; Eka Kadharpa; Muhammad Azizurrohman; Deasy Silvya Sari
Journal of Enterprise and Development (JED) Vol. 5 No. Special-Issue-2 (2023): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v5iSpecial-Issue-2.8157

Abstract

Purpose — This research investigates emerging trends in community-based tourism (CBT) management in the People's Republic of China (PRC), aiming to foster sustainable tourism development. It comprehensively examines evolving strategies, challenges, and opportunities, considering community engagement, empowerment, and sustainable practices in China's distinct socio-cultural and economic context.Method — Employing a qualitative approach, this research draws on case studies and expert insights to provide a holistic view of current community-based tourism management in China. The analysis involves literature review, stakeholder interviews, and examination of successful CBT projects across diverse regions.Result — The paper reveals significant trends in PRC's community-based tourism management, including tech integration, personalized experiences, sustainable resource practices, and cultural preservation. These trends are explored via practical examples, showcasing their impact on communities and tourists.Contribution — This research enriches the understanding of evolving CBT management in China by spotlighting recent trends and their consequences. It offers insights into innovative strategies fostering tourism, cultural heritage preservation, and sustainability. The paper is a valuable resource for policymakers, practitioners, and researchers interested in sustainable tourism and community engagement in the PRC and beyond.
Economic Impact of Halal Tourism in non-Muslim Majority Countries: A Comparative Analysis of Singapore, Thailand, and the UK Muhammad Azizurrohman; Sri Budi Cantika Yuli; Supiandi
Journal of Enterprise and Development (JED) Vol. 6 No. 3 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i3.11020

Abstract

Purpose: This study examines the economic contribution of halal tourism to the Gross Domestic Product (GDP) of Singapore, Thailand, and the United Kingdom, highlighting the significance of this market segment in non-Muslim majority countries.Method: Employing a quantitative research approach, the study utilizes multiple regression analysis to investigate the relationship between halal tourism variables (tourist expenditure, tourist arrivals, and policy implementation) and GDP. Data were collected from national tourism boards, government statistics, and relevant reports, with separate analyses conducted for each country to ensure a nuanced understanding.Result: The findings reveal a significant positive impact of halal tourism on GDP in all three countries. In Singapore, tourist expenditure and arrivals, supported by robust halal-friendly policies, substantially contribute to economic growth. Thailand shows similar positive effects, with significant contributions from tourist expenditure and policy implementation. The United Kingdom also benefits economically from halal tourism, particularly through increased tourist expenditure and the implementation of Muslim-friendly policies.Practical Implications for Economic Growth and Development: The study indicates that non-Muslim majority countries like Singapore, Thailand, and the United Kingdom can enhance their GDP by actively promoting and supporting halal tourism through targeted policies and infrastructure that cater to Muslim travelers.
Behavioral Drivers of Buy Now Pay Later Over-Indebtedness in Indonesia Marhaendro Purno; Muhammad Azizurrohman
Share: Jurnal Ekonomi dan Keuangan Islam Vol. 15 No. 1 (2026)
Publisher : Universitas Islam Negeri Ar-Raniry

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/share.0057

Abstract

The rapid growth of Buy Now Pay Later (BNPL) services in Indonesia have transformed consumer access to digital credit while simultaneously raising concerns regarding impulsive borrowing and financial vulnerability. This study examines the psychological, perceptual, and cultural determinants of BNPL borrowing behavior, focusing on the roles of dark pattern exposure, impulsive buying tendency, perceived usefulness, perceived risk, and Islamic financial literacy. A quantitative cross-sectional survey was conducted among 587 Indonesian BNPL users between April and June 2025. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that exposure to dark patterns significantly increases impulsive buying tendency and perceived usefulness while reducing perceived risk, leading consumers to develop more favorable attitudes toward BNPL. Impulsive buying tendency, perceived usefulness, and attitudes toward BNPL were found to positively influence over-indebtedness intention, which subsequently increases repayment distress. Mediation analysis confirms that attitudes and borrowing intentions function as important psychological mechanisms linking cognitive perceptions and behavioral outcomes. In addition, Islamic financial literacy weakens the effects of impulsiveness and favorable attitudes on over-indebtedness intention, suggesting its role as a moral and cognitive safeguard within the Indonesian context. The study extends behavioral finance and financial technology literature by integrating manipulative interface design and religiously grounded financial literacy into consumer borrowing models. The findings also highlight the importance of ethical fintech design, transparent digital credit regulation, and culturally embedded financial education to support sustainable financial inclusion and reduce consumer financial vulnerability. ABSTRAK - Faktor Perilaku dalam Over-Indebtedness Buy Now Pay Later di Indonesia. Perkembangan pesat layanan Buy Now Pay Later (BNPL) di Indonesia telah mengubah pola akses masyarakat terhadap kredit digital, sekaligus menimbulkan kekhawatiran terkait perilaku berutang impulsif dan meningkatnya kerentanan keuangan. Penelitian ini mengkaji faktor-faktor psikologis, perseptual, dan kultural yang memengaruhi perilaku penggunaan BNPL, dengan fokus pada paparan dark patterns, kecenderungan pembelian impulsif, persepsi kegunaan, persepsi risiko, serta literasi keuangan syariah. Penelitian ini menggunakan pendekatan kuantitatif dengan desain survei potong lintang terhadap 587 pengguna BNPL di Indonesia selama periode April–Juni 2025. Analisis data dilakukan menggunakan metode Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa paparan dark patterns secara signifikan meningkatkan kecenderungan pembelian impulsif dan persepsi kegunaan, serta menurunkan persepsi risiko, sehingga membentuk sikap yang lebih positif terhadap BNPL. Kecenderungan pembelian impulsif, persepsi kegunaan, dan sikap positif terhadap BNPL terbukti meningkatkan niat berutang berlebihan (over-indebtedness intention), yang selanjutnya memperbesar tekanan pembayaran (repayment distress). Analisis mediasi mengonfirmasi bahwa sikap dan niat berutang berperan sebagai mekanisme psikologis penting yang menghubungkan persepsi kognitif dengan dampak keuangan yang merugikan. Selain itu, literasi keuangan syariah terbukti memperlemah pengaruh impulsivitas dan sikap positif terhadap niat berutang berlebihan, sehingga berfungsi sebagai pelindung moral dan kognitif dalam konteks masyarakat Indonesia. Penelitian ini memperluas kajian behavioral finance dan teknologi keuangan dengan mengintegrasikan desain antarmuka manipulatif dan literasi keuangan berbasis nilai keagamaan ke dalam model perilaku utang konsumen. Temuan ini menegaskan pentingnya desain fintech yang etis, regulasi kredit digital yang transparan, serta edukasi keuangan yang berakar pada nilai budaya untuk mendukung inklusi keuangan yang berkelanjutan dan mengurangi kerentanan keuangan konsumen.
Co-Authors Abdul Haris Abdul Nasir Rachman Agusman Aini, Yulis Nurul Alip Suroto Aliza Hari Tanthowy Aminy, Muhammad Muhajir Ander Sriwi, Ander Andi Irwan Andi Tenry Sose Baharuddin, Sitti Mujahida Baiq Elbadriati Bawazir, Fatmah Cholid Budi, Rosdinaman Calvin Faza Deasy Silvya Sari Denny Bernardus Dessy Adelin Dewi Mustikasari Immanuel Djaya, Andi Amrullah Donny Juliandri Prihadi Dova Novita Eka Kadharpa Eka Kadharpa Utama Dewayani Eka Kadharpa, Eka El-badriati, Baiq Eric Harianto Erri Supriyadi Faiza Husnayeni Nahar Faiza Husnayeni Nahar Faiza Husnayeni Nahar Faridah Fatmasari Fatmasari Faza, Calvin Gapari, Muhamad Zaril Gatot Suhirman Gatot Suhirman Ginting, Yanti Mayasari Gladys Greselda Gosal Gunawan Bata Ilyas Gunawan Gunawan Habibi, Putrawan Hardiyono Hariono Hariono Hasanuddin Remmang, Hasanuddin Hatidja, St. Herminawati Abubakar, Herminawati Herminawaty Hernita, Hernita Hulfa, Ihyana Husna Karimah I Wayan Bratayasa Ida Nyoman Tri Darma Putra Ilmi, Sayyidah Hafidhatul Iwan Perwira Jamaliah Said Jamaluddin Jamaluddin Jamaluddin Jintan, Andam Rani Johari, Muhamad Jonnardi Jumriani, Jumriani Junko Alessandro Effendy Khairul Hamim Ladung, Fajar Lalu R. Ibnu Lia Rosida Lin, Yih-Ming Lukman Setiawan Mahsar Marhaendro Purno Marniatun Marniatun Mas'ud, Riduan Mashar Mashun, Mashun Masud, Riduan Mas’ud, Riduan Menny, Alviano Herbert Mohamad Najmudin Mufti Alam Adha Muh. Fadhel G Bata Ilyas Muhamad Ali Muhamad Yusup Muhammad Iskandar Muhammad Johari Muhammad Syafari Muhammad Syamsurrijal Mujahida, Sitti Ni Luh Sueni Ni Luh Sueni Widyanti Ni Putu Hendri Widiartini Novi Primita Sari Nurhidayanti S Pandjajangi, Andi Muhammad Ridho Yusuf Sainon Andi Putra, Ida Nyoman Tri Darma Putrawan Habibi Ramli Hatma Riduan Mas'ud Riduan Mas'ud Riduan Masud Riduan Mas’ud Riqfi, Husni Muhammad Risky Angga Pramuja Rizal Pratama, Rizal Rizal Rizal Pratama Rizky Angga Pramuja Romi Bhakti Hartarto Sabar Sabar Safroni Isrososiawan Septriani Septriani Siti Mujahida Sitti Mujahida Baharuddin Sitti Mujahida Baharuddin SRED, Moh. Akhtar Sri Ayu Lestari Sri Budi Cantika Yuli St. Hatidja suardi suardi Sudiyanti Sudiyanti Supiandi Supiandi Supiandi Supiandi, Supiandi Supriadi Supriadi Suroto, Alip Sutanto, Verrell Syafari, Muhammad Syahribulan Syahribulan, Syahribulan Syahruddin Syahruddin Tawakkal Baharuddin Teofilus Teofilus Thaha, Salmiyah Thanwain Thomas Stefanus Kaihatu Tiong, Piter Toreh, Fabio Ricardo Ulfi, Izzani Umi Farida Uwi Martayadi Uwi Murtayadi Wahyu Khalik Wang, Tz-Li Wibisono, Leonard Junio Wiwik Handayani Yadi Arodhiskara, Yadi Yasri Tarawiru Yoseva Maria Pujirahayu Sumaji Yulendra, Lalu Yulia Nur Hasanah Yusuf Setiawan Al-Qusyairi Zainal Arifin Zainal Arifin Zaitun, Cakra