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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA DISTRO HIGAIN MALANG Nanang Tri Nugroho; Agus Widarko; A. Agus Priyono
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 07 No. 03 Februari 2018
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Tujuan penelitian ini adalah Untuk mengetahui dan menganilisis dimensi kualitas pelayanan yang terdiri dari Emphaty (empati), Responsiveness (ketanggapan), Assurance (jaminan), Reliability (kehandalan), Assurance (jaminan), dan Tangibles (bukti fisik) berpengaruh secra parsial dan simultan terhadap kepuasan konsumen pada Distro Higain Malang.Sedangkan Polusi dalam penelitian ini ada konsumen yang datang berbelanja di Distro Higain Malang yang setiap bulannya 2017 yaitu rata-rata 190 konsumen. Sampel disini diambil 20% dari 190 yaitu 95 konsumen.R Square sebesar 0,533 menunjukkan sebesar 53,3% kepuasan konsumen di Distro Higain Malang dipengaruhi oleh kualitas pelayanan yang terdiri oleh variabel Emphaty, Responsiveness, Reliability, Assurance, dan Tangible. Sedangkan sisanya sebesar 46,7% di pengaruhi oleh variabel lain diluar penelitian ini. Secara parsial, masing-masing variabel kualitas pelayananyang terdiri dari Emphaty (empati), Responsiveness (ketanggapan), Assurance (jaminan), Reliability (kehandalan), Assurance (jaminan), dan Tangibles (bukti fisik) berpengaruh secra parsial dan simultan terhadap kepuasan konsumen pada Distro Higain Malang. Secara simultan, masing-masing variabel kualitas pelayananyang terdiri dari Emphaty (empati), Responsiveness (ketanggapan), Assurance (jaminan), Reliability (kehandalan), Assurance (jaminan), dan Tangibles (bukti fisik) berpengaruh secra parsial dan simultan terhadap kepuasan konsumen pada Distro Higain Malang     Kata kunci : : Emphaty, Responsiveness, Reliability, Assurance Tangible , dan kepuasan.
PENGARUH CUSTOMER EXPERIENCE, WORD OF MOUTH DAN PRODUCT QUALITY TERHADAP LOYALITAS PELANGGAN (Studi kasus usaha Pempek Palembang Cek Wanda Dalung Permai, Badung, Bali) Andrean Lukyansyah WADUN; Agus Widarko; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol 09 No 13 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract               In this research, the type of research used is explanatory research with a quantitative approach. This research was conducted at the location of the business food court in Pempek Palembang, Check Wanda, Dalung Permai Housing, Badung Regency, Bali Province, 80363. The technique used in this study was data collection by distributing questionnaires to business customers of Pempek Palembang Cek Wanda in Dalung Permai Housing, Badung Regency, Bali Province. The population in this study were consumers of Pempek Palembang Cek Wanda in Dalung Permai Housing, Badung Regency, Bali Province. Determination of the sample in this study using purposive sampling technique. Purposive sampling is a sampling technique with certain considerations based on criteria. The results of this study indicate that Customer Experience has no significant effect on customer loyalty, Word Of Mouth has no significant effect on Customer Loyalty, Product Quality has a significant effect on Customer Loyalty.Keywords: Customer Loyalty, Customer Experience, Word Of Mouth, Product Quality
Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Keputusan Pembelian Produk UMKM Desa (Studi Kasus Pada Konsumen UMKM Keripik Buah UD. Tiga Saudara Desa Tempurejo, Kecamatan Tempursari, Kabupaten Lumajang) Taufiqurrohman Taufiqurrohman; Agus Widarko; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 04 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractIndonesia has many natural resources in abundance. Indonesian people are required to take advantage of existing natural products, by making food or other products and can be a source of community income. With the revolution era that is constantly rolling, all aspects of human needs are assisted by sophisticated technology so that it is easier to sell a product. MSME are examples of businesses that utilize natural products. Armed with quality service and good quality, so that it can create purchasing decisions. Therefore, this study was conducted to determine and analyze the effect of Service Quality and Product Quality on Village MSME Product Purchase Decisions. The case study in this research is MSME UD. Tiga Saudara consumers. The sample in the study used purposive sampling technique and a sample of 100 respondents could be obtained. Methods of data collection using a questionnaire. Multiple linear regression analysis is an analytical technique used in this study. This research shows that there is a simultaneous influence between service quality and product quality which has a significant effect on purchasing decisions. And also partially service quality has a significant effect on purchasing decisions, while product quality has no significant effect on purchasing decisions.Keywords: Purchase Decisions, Service Quality, Produk Quality 
Pengaruh Harga Dan Promosi Terhadap Keputusan Pembelian Dengan Citra Merek Sebagai Variabel Intervening (Studi Pada Kedai Pesen Kopi Di Kota Malang) Mirza Rosnita; Agus Widarko; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 11 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThe culture of drinking coffee in Indonesia has been developing for a long time, since the first time the forced cultivation system was initiated by the Dutch government, at first drinking coffee was a habit practiced by the Dutch government, along with its development the Indonesian people began to like to drink coffee.This study aims to determine the direct effect of price, promotion and brand image on purchasing decisions and brand image as an intervening variable. The population used in this study are people in Malang City who still subscribe to or who have visited the Pesen Kopi Shop in Malang City. The sampling method used was purposive sampling, which was taken with certain criteria, namely 107 respondents. Using path analysis, and the research results show that price and promotion have a direct effect on brand image, price has no effect on purchasing decisions, promotions have a direct effect on decisions and brand image variables are able to mediate prices and promotions on purchasing decisions. Keywords : price, promotion, brand image and purchase decision
Analisis Pengaruh Harga, Kualitas Produk, Promosi Dan Lokasi Terhadap Keputusan Pembelian Rumah (Studi Kasus Pada Pembeli Perumahan Havaland Malang) Andre Maulana Rozikin; Agus Widarko; M. Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 10 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to determine the effect of price, product quality, promotion and location variables on House Purchase Decisions in Havaland Malang housing either partially or simultaneously. This type of research is quantitative research. The sampling technique used was total sampling or saturated sampling with all members of the population used as a sample of 51 consumers who bought houses in Havaland Malang housing. The regression equation in this study is multiple linear regression which is used to test the effect of the independent variables on the dependent variable. The results of hypothesis testing indicate that the price has a regression coefficient of 0.149 (á = 0.260), product quality 0.294 (á = 0.022), promotion 0.579 (á = 0.000), location -0.117 (á = 0.257) and simultaneously calculated F value (26.99) is greater than F table (2.012). Based on the calculation results, it is explained that the price and location variables have no effect on purchasing decisions, while product quality and promotions have a significant effect, simultaneously affecting purchasing decisions. Keyword: Price, Product Quality, Promotion, Location And Purchasing Decisions.
Pengaruh Penggunaan Jasa Endorse Dan Promosi Media Sosial Terhadap Keputusan Pembelian (Studi Kasus Pada Konsumen Kopi Tuwo Joyogrand Malang) M Naufal Luthfi Azis; Agus Widarko; Muhammad Ridwan Basalama
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 25 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT This research was conducted at Tuwo Coffee. This type of research is explanatory research with a quantitative approach. The purpose of this study was to determine the effect of using endorsement services and social media promotion on purchasing decisions. The independent variable used is the use of endorsement services and social media promotion, while the dependent variable is the purchase decision. The sample used in this study were 80 respondents who were consumers of Tuwo coffee. The data collection technique used a questionnaire. The analysis method used is the instrument test, normality test, multiple linear regression analysis, classical assumption test, determination test, F test and t test with the help of data processing computer software SPSS 16.0. The results of this study indicate that the use of endorsement services has an effect on purchasing decisions and social media promotion has an effect on purchasing decisions. The use of endorsement services and social media promotion simultaneously influences purchasing decisions.Keywords : Endorsement Services, Social Media Promotion, Purchasing Decisions.
ANALISIS PENGARUH PRODUCT QUALITY, PRICE, DAN PROMOTION TERHADAP PURCHASE INTENTION MOBIL (Studi Pada Konsumen di Showroom SAM Mobil Sumenep) Ahmad Faqih Rahman; Agus Widarko; M. Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No.19 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis research was done in Sumenep Car’ SAM Showroom. The kind of research used is quantitative research. The purpose of this research is to know the influence of Quality Product, Price, and Promotion to Purchase Intention. Free variable is used Product Quality, Price, and Promotion, while the bunch variable is Purchase Intention. Sample used of this research is forty five respondent is form consumer from Sumenep Car’ SAM Showroom. Data collect technique use questionnaire. Analisys method used instrumen test, classic assumption test, unequel linier regression analysis, F test, dan t-test. Used soft equipment computer SPSS 16.0. the result of this research show that Product Quality have effect to Purchase Intention. Price have effect to Purchase Intention. And Promotion not effect to Purchase Intention. Product Quality, Price, and Promotion have simultanious effect to Purchase Intention.Keywords : Product Quality, Price, Promotion, Purchase Intention.
Pengaruh Produk Dan Kualitas Pelayanan Terhadap Kepuasan Pembelian Konsumen Pada Situs Belanja Online Lazada (Studi kasus pada konsumen Mahasiswa Universitas Islam Malang) Tegar Amirul Huda; M. Khoirul ABS; Agus Widarko
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 12 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract In this study, due to the rapid development of technology, especially in the field of social media, this created a golden opportunity for e-commerce companies to expand their reach to consumers. To provide satisfaction in purchasing consumers, there is an increase in the quality of products and services in the company. The purpose of this study is to find out the magnitude of the influence of purchase satisfaction which is influenced by the quality of services and products and data collection is done using the questionnaire method with 100 respondents. The criteria of the respondents are students of Malang Islamic University. By using the validity, reliability, normality test, linear and simple regression test, t-test and F test can give results in the form of an influence between product quality and service on consumer purchasing satisfaction with results of 0.00 and 0.03 and all of them have an influence positive and significant Keywords: Products, Service Quality, Consumer Purchasing SatisfactionKeyword: Product, Quality Of Service,  Consumer Purchasing Satisfaction
Pengaruh Harga, Promosi, Lokasi, Kelengkapan Produk Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen (Studi Kasus pada Mahasiswa UNISMA yang Berbelanja di Indomaret) Musmuliadin Musmuliadin; Agus Widarko; M. Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 06 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the effect of price, promotion, location, product completeness and service quality on consumer satisfaction of UNISMA students who shop in Indomaret either partially or simultaneously. The population and sample in this study were 85 people. Data collection through questionnaires. Data analysis in this study used SPSS version 14 with data testing techniques used in this study include multiple linear regression test, and testing of research hypotheses. The results of the analysis show that location does not significantly influence customer satisfaction, price, promotion, product humidity and service quality significantly influence customer satisfaction. Simultaneously shows that price, promotion, location, product completeness and service quality influence consumer satisfaction of UNISMA students who shop at Indomaret.Keywords: Price, Promotion, Location, Product Completeness and Service Quality Towards Consumer Satisfaction.
Pengaruh Kualitas Pelayanan Dan Harga Terhadap Loyalitas Pelanggan (Studi Pada Konsumen Lapangan 916 Futsal) Ahmad Munif; Agus Widarko; M. Ridwan Basalama
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 11 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze Service Quality and Prices on Customer Loyalty in 916 Futsal Field Consumers, either partially or simultaneously. This researcher uses an explanatory research type with a quantitative approach. The population in this study were consumers in the 916 field. Samples were taken as many as 74 respondents. The sampling technique used was the Yamane approach. Data were analyzed using multiple linear analysis processed with SPSS 2020 software. The data collection method used was a questionnaire. The results showed that service quality partially significant effect on customer loyalty. Meanwhile, price has an effect, but not partially significant, on customer loyalty. And, service quality and price have a significant effect simultaneously on purchasing decisions. Keywors: Service Qualty, Price and Loyalty
Co-Authors A. Agus Priyono Abdur Rahman Abidulloh, Moch. Zidan ABS, M Khoirul Achmad Agus Priyono Ade Kafa Bih Adrian Ferryawan Abel Afi Rachmat Slamet Afi Rahmat Slamet Agus Mubarok Agus Sa’dan Al Irfani Ahmad Amirudin Ahmad Faqih Rahman Ahmad Habib Alaydrus Ahmad Munif Akhmad Azim Shiraj Akmal, Ahmad Mustahiq Aldiansyah Damar Affandi Aleria Irma Hatneny Alfian Budi Primanto Andhika Putra Pratama Andre Maulana Rozikin Andrean Lukyansyah WADUN ANDRY, ANDRY Anifatul fitriyah Antyanadea Maharani Anwarodin, M. Khoirul April Riyan Saputra Arif, Pandu Imansyah Arifin, Khoirul Arini Fitria Mustapita Arman Tijar Armansya, Ryza Maula Arsyianto, Muhammad Tody Ayodya, Muhammad Vigas Frasta Azam Zarkasih Aziz, Yazid Nur Bagus Prasetyo Basalamah, Muhammad Ridwan Bastomi, Mohamad Bilal Muqtadin Budi Santoso Chalingga, Dicky Cindy Pragati Pratiwi Dinda Intania Karina Cindi Nurhardana Dodik Kurniawan Dzulkifli, Muhammad Eka Farida Endang Isiyowati Eris Dianawati Erlyn Dwi Meganovitasari Euis Emiliasari eva dewi oktaviani Fahrurrozi Rahman Faliddah Mukadar Fauziyah Irfan Fayadl, Moh Fali Fendi Cahyo Setiawan Habibburohman, Habibburohman Hadiyasin, Prastyo Nova Haq, M Agung Izul Haris Herkutanto Hendra Irawan Hendri Kurniawan, Hendri Hidayatulloh Hidayatulloh Hilmi, M. Rizqi Alvan Ifa Nungki Safitri Iik Khoernnikmah Ilmi Rahmawati Imam Bukhori Junaidi Junaidi Junaidin, Junaidin Kartika Rose Rachmadi Khalikussabir, Khalikussabir Khoiriatun Nafilah Khumairotul Khuwaroh Kurniati Kurniati Luklu’ul Lum’ah M Naufal Luthfi Azis M. Farhan Taufiqurrohman M. Hufron M. Khoirul Anwarodin Brotosuharto M. Khoirul Anwarudin Broto Suharto M. Rifki Afif Machfud Al Amin Maulana, Muhammad Naufal Aulia Mayantya Dianingtyas Mila Amalia Mirza Rosnita Mochammad Zainul Arifin Moh. Anwar Rusni Moh. Halil Moh. Rechal Sifaul Hamdani Mohamad Efendi Mohamad Hashfi Auzan Mohamad Ramadhany Idris Mohammad Darwis Mohammad Halimi Mohammad Rizal Mohammad Rizal, Mohammad Muchamad Rizal Nurfaizi Muflih Abdur Rohman Muh. Fadel Akbar Sukarno Muhamad Hendika Arifiano Muhamad Rifki Arifian MUHAMMAD AGUS SALIM Muhammad Akbar Cakra Negara Muhammad Arif Muchtarom Muhammad Ishomuddin Muhammad Luqman Khais Muhammad Rijal Yusuf Izzuddin Muhammad Taufiqur Rahman, Muhammad Taufiqur Muhammad Tody Arsyianto Muhammad Tyas Fariskal Ardiannyash Mukminin, Abi Amiril Musmuliadin Musmuliadin Naba, Bachrul Nanang Tri Nugroho NGUMAR NGUMAR Nugroho, Rendra Cahyo Nur Azis Nuraini Nuraini Nurul Humaidah Okky Trio Aldo Pramana, Adham Putra Putri Rahmatania Ramadhan, Reza Rahmad Ramadhan, Tri Sugiarti Ramalda, Nauval Ratna Tri Hardaningtyas, Ratna Tri rida marlita cesar mandasari Rifqi Rahmat Raharjo Rizal Nur Aziz Rizal, Rifki Zuhdi Rizqi Adi Saputra Ryanda Titanio Yunarsyah Saraswati, Ety Shavira Zhulfa Eka Putri Siti Asiyah Slamet, Afi Rahmat Sofiatus Solihah Subhan Riadi Subhan Subhan Suharto, M. Khoirul Anwarudin Broto Suriyanto Suriyanto Syahrul Zahroni Taufiqurrohman Taufiqurrohman Tegar Amirul Huda Tunawati Tunawati Ubaydillah, Awaluddin Wicaksono, Ardhitya Bahana Adil Wiwik Handayani Yogi Eko Purwanto Yogy, Akhmad Yuliadi, Rahmad Agung Zahurotul Bella Maharani Zakia Ilhami Zamroni Zamroni Zidane, Muhamad Yazid Zuhdi, Afifuddin