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All Journal Sinkron : Jurnal dan Penelitian Teknik Informatika IKRA-ITH Informatika : Jurnal Komputer dan Informatika IKRA-ITH Teknologi Jurnal Sains dan Teknologi IKRA-ITH ABDIMAS Journal of Indonesian Tourism, Hospitality and Recreation Darmabakti Cendekia: Journal of Community Service and Engagements Jurnal Abdi Insani Intervensi Komunitas: Jurnal Pengabdian Masyarakat JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) International Journal of Multidisciplinary: Applied Business and Education Research Jurnal Abdimas Bina Bangsa Jurnal Abdimas Ekonomi dan Bisnis Society: Jurnal Pengabdian Masyarakat Indonesian Community Journal Ilmu Komputer untuk Masyarakat Info Abdi Cendekia Applied Quantitative Analysis (AQA) Media Abdimas
Budilaksono, Sularso
Universitas Persada Indonesia Y.A.I
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Penyuluhan Optimalisasi Media Sosial Untuk Meningkatkan Penjualan Produksi Rumahan Umkm Jamaah Masjid Di Kelurahan Tomang siti Komsiah; Sularso Budilaksono; Ahmad Muhammad Thantawi; Febrianty Mustafa; Nizirwan Anwar
IKRA-ITH ABDIMAS Vol 6 No 1 (2023): IKRAITH-ABDIMAS Vol 6 No 1 Maret 2023
Publisher : Universitas Persada Indonesia YAI

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Abstract

Tujuan pada Kegiatan penyuluhan yang meruapakan program Pengabdian Kepada Masyarakat (PKM) adalah memberikan pengetahuan dan ketrampilan mengenai Optimalisasi Media Sosial Untuk Meningkatkan Penjualan Produksi Rumahan Jamaah Masjid pada pelaku pelaku UMKM di Kelurahan Tomang khususnya bagi UMKM binaan DKM. Mayoritas peserta pada kegiatan pengabdian kepada masyarakat adalah para ibu rumah tangga yang mempunyai usaha dalam rangka menambah pendapatan keluarga yang memiliki usaha dagang rumahan. Pelaku UMKM diberikan motivasi untuk menggunakan media komunikasi digital seperti media social, website, aplikasi smart phone dan lain-lain. Metode yang digunakan adalah berupa penyuluhan kepasa 40 pelaku UMKM binaan DKM di Keluarahan Tomang Jakarta Barat. Hasil kegiatan penyuluhan ini adalah adanya peningkatan pengetahuan bagi peserta dalam mengkomunikasikan produk dan merek secara berkelanjutan dengan memanfaatkan media digital agar meningkatkan pendapatan bagi pelaku UMKM.
PENDAMPINGAN MASYARAKAT TANGGAP BENCANA DAN PENYERAHAN BANTUAN KE MASYARAKAT CIANJUR Sularso Budilaksono; Yudi Yulius; Sri Astuti Indriyati; Nana Trisnawati; Maya Syafriana Effendi; Shafenti Shafenti; Siti Komsiah; Nafisah Yuliani
Jurnal Abdimas Bina Bangsa Vol. 3 No. 2 (2022): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v3i2.290

Abstract

The earthquake that occurred in Cianjur brought the impact of damage and casualties both died, wounded and collapsed residences. Assistance to the disaster response community is carried out by providing material assistance for the renovation of damaged school buildings, assistance for basic daily needs and the construction of MCK or public bathrooms for earthquake victims in Cianjur in three villages, namely Limbangsari Village, Cikancana Village, Gekbrong District and Warung Kondang Village. The refugee community received assistance in the form of donations of basic food equipment and equipment for daily life which was given directly by the head of the foundation and the Rector of Universitas Persada Indonesia YAI. Solving problems from the implementation of PKM, namely the community has benefited and been helped in completing the renovation of school buildings in accordance with the needs of the community. The results of the questionnaire also found that partner satisfaction was almost an average of 85% very satisfied with the implementation of community service (PKM) for the implementation of beneficiaries, the construction of bathrooms and school renovations
Sosialisasi Prosedur Dan Kategori Proposal Desentralisasi Hibah Penelitian Berdasarkan Panduan Edisi XIII 2020 (Universitas Esa Unggul Kluster Utama) Nizirwan Anwar; Roesfiansjah Rasjidin; Kundang Karsono Juman; Budi Tjahjono; Yulhendri Yulhendri; Agung Mulyo Widodo; Kartini Kartini; Nina Nurhasanah; Bambang Irawan; Sularso Budilaksono; Euis Heryati; Purwano SK
Media Abdimas Vol 1 No 2 (2022): Jurnal Media ABdimas Vol 1 No 2 Bulan Juli 2022
Publisher : Universitas Persada Indonesia YAI

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Abstract

Dosen sebagaimana diamanatkan Undang-Undang Nomor 14 tahun 2005 tentang Guru danDosen, mempunya tugas dan kewajban sebagai pendidik professional dan ilmuwan dengan tugasutama mengaktualisasikan dan mendistribusikan ilmu pengetahuan, teknologi, dan seni melaluipenelitian (salah satu). Dan untuk mewujudkan hal ini Kementerian Riset, Teknologi danPendidikan Tinggi memberikan kesempatan kepada para dosen untuk berkompetisi dalammengajukan proposal penelitian tahun 2020 untuk pelaksanaan tahun 2021 (bagi yang lolos seleksi– administratif dan substansi) dalam kategori kompetitif nasional, desentralisasi dan penugasan.Jumlah proposal yang dapat diperbolehkan di-submitt termuat dalam ketentuan umum panduan,h-index berdasarkan jurnal bereputasi dan ter-indeks (scopus) serta kluster kelembagaan pengusul(madya, utama dan mandiri).
Identifikasi Kebutuhan Usaha Hulu dan Hilir Usaha Rumahan Permen Jahe di Sukabumi Sularso Budilaksono; Rilla Sovitriana; Nana Trinawati; Alifatqul Maulana
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol 4 No 2 (2023)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v4i2.1321

Abstract

The ginger candy home business has become an attractive option for the people of Sukabumi City. However, upstream and downstream problems in this business are still not clearly identified. This service aims to identify upstream and downstream needs for ginger candy home-based businesses in Sukabumi City. The methods used are discussions and interviews with business owners and related stakeholders. The results of this service are expected to provide a better understanding of the problems faced by home-based ginger candy entrepreneurs in Sukabumi City and provide recommendations for more sustainable business development both upstream and downstream. This service provides contributions and benefits for MSME entrepreneurs in the ginger planting strategy sector in the form of beds and the potential for processed ginger, for example into biscuits, syrup, ginger serey drink, donuts, etc.
Pemberdayaan UMKM di Sekitar Pantai Carita untuk Manajemen Keuangan, Angsuran dan Resiko Tunggakan Pembayaran Angsuran Dari Permodalan Nasional Madani Sularso Budilaksono; Rilla Sovitriana; Nana Trinawati; Euis Puspita Dewi; Nurina; Evi Syafrida Nasution
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol 4 No 2 (2023)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v4i2.1322

Abstract

Empowerment of Micro, Small and Medium Enterprises (MSMEs) around Carita beach is important in developing the local economy. One aspect that needs attention is financial management and the orderly payment of loan installments whose funding is provided by Permodalan Nasional Madani (PNM) through the Mekar service (Fostering a Prosperous Family Economy). The purpose of the service is to provide knowledge and skills so that MSME actors know about financial management, installments and risks in the event of bad credit. MSMEs that attend are generally MSMEs engaged in processed fish food, chips, chips, chips, crackers etc. The training method provided is by discussion and lecture. The number of MSME participants who attended was 25 people. The result of this dedication is that MSME actors become more knowledgeable about financial management, installments and the risk of bad credit and also MSME production is directly purchased by Collaborative PKM implementers consisting of several lecturers between tertiary institutions.
Pelatihan Sistem Manajemen Keselamatan, Kesehatan Kerja dan Lingkungan (SMK3L) bagi Pelaku UMKM Kuliner Oleh-oleh Khas Pantai Carita, Banten Euis Puspita Dewi; Sularso Budilaksono; Rilla Sovitriana; Nana Trisnawati; Nurina; St. Trikariastoto St. Trikariastoto
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol 4 No 2 (2023)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v4i2.1346

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam perekonomian lokal, termasuk di sektor pariwisata pantai. Namun, seringkali UMKM di pantai menghadapi tantangan dalam mengelola aspek kesehatan kerja dan lingkungan dalam proses produksi mereka. Pelatihan sistem manajemen kesehatan kerja dan lingkungan menjadi penting untuk memberdayakan UMKM tersebut dan memastikan keberlanjutan usaha mereka. Penelitian ini bertujuan untuk melaksanakan pelatihan sistem manajemen kesehatan kerja dan lingkungan kepada pemilik UMKM di Pantai Carita serta mengevaluasi dampaknya terhadap peningkatan kesadaran dan implementasi praktik yang sehat dan berkelanjutan di tempat kerja. Pelatihan dilaksanakan menggunakan pendekatan partisipatif dan interaktif dengan melibatkan pemilik UMKM di Pantai Carita sebagai peserta pelatihan. Materi pelatihan mencakup konsep dasar kesehatan kerja dan lingkungan, identifikasi risiko potensial di tempat kerja, penerapan tindakan pencegahan dan pengendalian, serta pentingnya pengelolaan limbah secara aman. Setelah pelatihan, dilakukan evaluasi melalui wawancara dan observasi partisipatif untuk mengukur peningkatan kesadaran dan implementasi praktik usaha kuliner oleh-oleh khas Pantai Carita yang sehat dan berkelanjutan.
Sosialisasi dalam Meningkatkan Motivasi Kewirausahaan dan Minat Berwirausaha Pada Ibu-Ibu UMKM dan PKK di Kelurahan Cisarua Kota Sukabumi Rilla Sovitriana; Sularso Budilaksono; Nana Trinawati; Alifatqul Maulana
I-Com: Indonesian Community Journal Vol 4 No 1 (2024): I-Com: Indonesian Community Journal (Maret 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/icom.v4i1.3953

Abstract

Community service activities are carried out to socialize and increase entrepreneurial motivation and interest in entrepreneurship among MSME and PKK mothers in Cisarua Village, Sukabumi City. Based on the results of the questionnaire processed to MSME and PKK participants using the method. Results obtained: I was motivated to become an entrepreneur after receiving counseling from 30 respondents, 87% of my skill items increased after receiving training from 30 respondents, 87%. I asked to become an entrepreneur after receiving entrepreneurship training from 30 respondents 86%, my knowledge and skills increased after participating in training from 30 respondents 88%. I feel happy participating in entrepreneurial activities with 30 respondents 92%.
Pelatihan Perilaku Digital Marketing Ibu-ibu UMKM Produk Ikan Laut dan Olahan Krupuk Di Pantai Carita Kabupaten Pandeglang Banten Rilla Sovitriana; Sularso Budilaksono; Euis Puspita Dewi; Nana Trisnawati; Nurina Nurina; Evi Syafrida Nasution
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol 5 No 1 (2024)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v5i1.1353

Abstract

Pelatihan penerapan perilaku bisnis digital untuk Usaha Mikro, Kecil, dan Menengah (UMKM) yang berlokasi di sekitar pantai Carita di Banten. Melalui perilaku Digital Marketing UMKM, dapat memanfaatkan aspek digital dan teknologi informasi dalam upaya untuk meningkatkan visibilitas, menjangkau pasar yang lebih luas, membangun hubungan dengan pelanggan, dan meningkatkan keberhasilan pemasaran dan penjualan. Hal ini memberikan potensi untuk pertumbuhan dan kesuksesan bagi UMKM. Dalam era digital yang semakin maju ini, UMKM perlu mengadopsi teknologi digital untuk meningkatkan efisiensi dan daya saing mereka. Pelatihan ini bertujuan untuk membekali UMKM dengan pengetahuan dan keterampilan yang diperlukan dalam menerapkan perilaku bisnis digital yang efektif. Dengan meningkatkan pengetahuan dan keterampilan dalam menggunakan teknologi digital, UMKM dapat mengoptimalkan potensi dan menghadapi persaingan yang semakin ketat. Pelatihan ini diharapkan dapat memberikan manfaat jangka panjang bagi UMKM dan mendorong pertumbuhan ekonomi di wilayah pantai Carita di Banten.
Empowerment of MSMEs in Bhinneka Village, Setu Babakan, and Pulau Untung Jawa Tourist Villages Through Web Applications and Indonesian Tourism Village Award Assessment Budilaksono, Sularso; Febrianty, Febrianty; Kencana, Woro Harkandi; Gantina, Devita
Society : Jurnal Pengabdian Masyarakat Vol 3, No 2 (2024): Maret
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v3i2.394

Abstract

The advent of information technology has permeated all aspects of life, facilitating a myriad of conveniences in daily human activities, including those within the tourism industry. The nomination of Bhinneka Village, Setu Babakan Betawi Cultural Village, and Pulau Untung Jawa tourist village for the 2021 Indonesian Tourism Village Award underscores the integration of technological advancements in the tourism sector. Nevertheless, Micro, Small, and Medium Enterprises (MSMEs) operating within these tourist villages confront several challenges related to the production, marketing, and sales of their offerings. To mitigate these challenges, tailored assistance and training programs are being deployed with the objective of empowering MSMEs to enhance their business operations and to adeptly leverage digital platforms for promotion, marketing, and sales activities. This initiative necessitates a collaborative approach, wherein managers of tourist villages, Pokdarwis, and MSME stakeholders collectively endeavor to execute both traditional and digital marketing strategies, thereby ensuring optimal service delivery to tourists. The deployment of the Wisataqu.id application emerges as a pivotal tool in this context, offering substantial support to tourism village managers and surrounding MSMEs in their pursuit of digital promotion and marketing. This integration of digital tools is poised to not only elevate the visibility and accessibility of these cultural destinations but also to stimulate local economies by fortifying the tourism sector's foundation— the MSMEs.
Customer Profilling for Precision Marketing using RFM Method, K-MEANS algorithm and Decision Tree Budilaksono, Sularso; Jupriyanto, Jupriyanto; Suwarno, M.Anno; Suwartane, I Gede Agus; Azhari, Lukman; Fauzi, Achmad; Mahpud, Mahpud; Mariana, Novita; Effendi, Maya Syafriana
Sinkron : jurnal dan penelitian teknik informatika Vol. 5 No. 2B (2021): Article Research October 2021
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/sinkron.v6i1.11225

Abstract

Precision marketing is the companys ability to offer products specifically made to customers. This decision can give the company the ability to attract customers to always buy continuously. This study presents a trend model for accurately predicting monthly supply quantities / The method used in the first stage is the RFM (Recency, Frequency, Monetary) method for selecting attributes to group customers into different groups. The output of the first stage is clustered using the K-Means Algorithm. The output of clustering is then classified using the Decision Tree and compared with the K Nearest Neighbor method. The dataset that is processed is sales data from Syifamart As-Syifa Boarding School in Subang with 351,158 rows of data. The clustering process produces 4 optimal clusters. The four clusters are then classified using the Decision Tree algorithm to determine the potential and non-potential characteristics of each customer.
Co-Authors Achmad Fauzi Adidarma, Dedi Ahmad M Thantawi Ahmad Muhammad Thantawi Ahmad Rosadi Anggi Angga Resti Apriliyan, Reska Ardian, Muhammad Rizky Ari Kurnia Ramadan Asrul Sani Azhari, Lukman Budi Tjahjono Deniawan, Wahyu Dwi Dermawan, Indra Devita Gantina Dewi , Euis Puspita Diah Turis Kaemirawati Dian Purnamasari Dinariana, Dwi Dwi Rohman Soleh Dwi Setiyadi Dyh Prinajati, Purnomosutji Effendi, Maya Syafriana Endang Purwaningsih Endri Sentosa Erry Yudhya Mulyani Euis Heryati Euis Puspita Dewi Euis Puspita Dewi Euis Puspita Dewi, Euis Puspita Eva Novianti Evi Syafrida Nasution Evi Syafrida Nasution Fahrul Nurzaman Farida Farida Fathur Rizqy Febrianty Febrianty Febrianty Febrianty Febrianty Febrianty Febrianty Mustafa Febrianty, - - Febrianty, Febrianty Fernas, Jafar Octo Firdaus, Venus Firdaus, Venus F Fitri Suryani Fitriansyah, Ahmad Gorda , A. Grace Sharon Hafidz Putra Herlyansyah Hagia Qatrunnada Harfinolla Amabel Kirani Harkandi Kencana, Woro Herika Hayurani, Herika Hijaz Ahsan Mahmudi Hilda Hilaliyah I Gede Agus Suwartane Idaman, Nur Ilona V Oisina Ilona V. Oisina Ilona Vicenovie Oisina IMAM SANTOSO Irawan, Bambang Jupriyanto . Karjono, Albertus kartini, kartini Kencana, Woro Harkandi Kundang Karsono Juman Lazarusli, Irene Astuti M. Rafly Afrizal Pratama Maharani Imran Mahpud, Mahpud Malays Sari Sakti, Essy Marhalinda, Marhalinda Martha Riskiaty Matondang, Nurkhafifah Maulana, Alifaqul Maulana, Alifatqul Melinda Malau Miftah, Munasiron Muhammad Ihsan Nafisah Yuliani Nana Trinawati Nana Trinawati Nana Trisnawati Nina Nurhasanah Nizirwan Anwar Nobelson, Nobelson Nova Tri Romadloni Novita Mariana Nur Wahyuni Nurina Nurina Nurina Nurina Nurina Nurzaman, Fahrul Panji Kuncoro Hadi Pramestari, Diah Purnama, Ika Yuni Purtiningrum, Susi Wagiyati Purwano SK Putriningrum, Susi Wagiyati Rahayu, Maryati Ratnawati Susanto Rezky, Moch Ridha Afina Rio Griya Putra Roesfiansjah Rasjidin Rogo Subandono Sakti, Essy Malays Sari Sangkasari Paranita, Ekayana Shafenti Shafenti Shafenti Shafenti, Shafenti Siti Komsiah, Siti Siti Sujatini, Siti Soleman, Soleman Sovitriana, Rilla Sri Astuti Indriyati Sri Hapsari Wijayanti St. Trikariastoto St. Trikariastoto Sufyati HS Sugara, Bayu Sujantini, Siti Supradaka Supradaka Suryani, Ni Suwarno, M.Anno Suwarno, Muhammad Anno Suwarno, Muhammad Anno Suwartane, I Gede Agus Syamsiar, Syamsiar Tati Handayani, Tati Thantawi, Ahmad Muhammad Trikariastoto, ST Trisnawati, Nana Ummanah Ummanah, Ummanah Ummi Yusnita Widodo, Agung Mulyo Winarsih Winarsih Woro Harkandi Kencana Woro Harkandi Kencana Woro Harkandi Kencana Yogi Setiawan Yudi Yulius Yulhendri Yulhendri Yuliani, Nafisah