Claim Missing Document
Check
Articles

Pelatihan Perilaku Digital Marketing Ibu-ibu UMKM Produk Ikan Laut dan Olahan Krupuk Di Pantai Carita Kabupaten Pandeglang Banten Rilla Sovitriana; Budilaksono, Sularso; Euis Puspita Dewi; Nana Trisnawati; Nurina, Nurina; Evi Syafrida Nasution
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 5 No. 1 (2024)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v5i1.1353

Abstract

Pelatihan penerapan perilaku bisnis digital untuk Usaha Mikro, Kecil, dan Menengah (UMKM) yang berlokasi di sekitar pantai Carita di Banten. Melalui perilaku Digital Marketing UMKM, dapat memanfaatkan aspek digital dan teknologi informasi dalam upaya untuk meningkatkan visibilitas, menjangkau pasar yang lebih luas, membangun hubungan dengan pelanggan, dan meningkatkan keberhasilan pemasaran dan penjualan. Hal ini memberikan potensi untuk pertumbuhan dan kesuksesan bagi UMKM. Dalam era digital yang semakin maju ini, UMKM perlu mengadopsi teknologi digital untuk meningkatkan efisiensi dan daya saing mereka. Pelatihan ini bertujuan untuk membekali UMKM dengan pengetahuan dan keterampilan yang diperlukan dalam menerapkan perilaku bisnis digital yang efektif. Dengan meningkatkan pengetahuan dan keterampilan dalam menggunakan teknologi digital, UMKM dapat mengoptimalkan potensi dan menghadapi persaingan yang semakin ketat. Pelatihan ini diharapkan dapat memberikan manfaat jangka panjang bagi UMKM dan mendorong pertumbuhan ekonomi di wilayah pantai Carita di Banten.
PENYULUHAN POKDARWIS DI DESA WISATA CIKOLELET KABUPATEN BANTEN DALAM LAYANAN PROMOSI DAN KEGIATAN PAKET WISATA Budilaksono, Sularso; Sovitriana, Rilla; Dewi, Euis Puspita; Nasution, Evi Syafrida; Trikariastoto, ST; Nurina, Nurina; Kencana, Woro Harkandi
Jurnal Abdi Insani Vol 11 No 2 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i2.1542

Abstract

The Cikolelet tourist village is a developing tourist village with tourism potential in the form of natural resources, arts and culture and the creative economy of its residents. Its strategic location, not far from Anyer beach, makes this village a destination for students and the general public who are interested in enjoying the tourism being developed. This community service was carried out in the Cikolelet Tourism Village, Banten Regency with the target partner being the Tourism Awareness Group. Pokdarwis. The problems faced by Pokdarwis members are limited human resources, managerial abilities and limitations in carrying out tourism promotions. The aim of this community service is to improve the skills and knowledge of Pokdarwis members in managing tourists. This service method includes counseling, observation and evaluation in practical training. It is hoped that the results of this activity will be able to strengthen the tourism potential in the Cikolelet tourist village and provide direct benefits to the local community. For various fun games, angklung and archery games, adequate infrastructure and facilities are available and the Pokdarwis team has mastered various game methods and techniques. Based on observations and interviews with Pokdarwis members, they have worked and served tourists well, with evidence that there are many homestays, games, food products and good angklung training services. The conclusion of this activity is that participants gain knowledge about homestay management, managerial tourist records, skills in excellent service and bookkeeping of financial reports for payments from tourists.
OPTIMALISASI PELATIHAN KADER POSYANDU DAN GURU DALAM MENINGKATKAN PENDIDIKAN DAN KESEHATAN MASYARAKAT DESA MARGALUYU, JAWA BARAT Sovitriana, Rilla; Budilaksono, Sularso; Dewi, Euis Puspita; Nasution, Evi Syafrida; Trikariastoto, ST; Nurina, Nurina; Kencana, Woro Harkandi
Jurnal Abdi Insani Vol 11 No 2 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i2.1544

Abstract

Margaluyu Village is one of the rural areas in West Java that still faces various challenges related to access to health and education services. Limited resources and infrastructure are the main obstacles in efforts to improve community welfare. Based on statistical data on the population according to occupation in Margaluyu village, the number of people who have not/don't work is around 3803, which is the largest number in the population data group based on occupation. From community service to increase the knowledge, skills and awareness of posyandu cadres and teachers in providing quality health services and effective learning to the people of Margaluyu Village, so that they can contribute to improving the welfare and quality of life of the community as a whole. Activities were carried out using training and discussion methods to increase the knowledge of posyandu cadres and teachers in Margaluyu village.  The result is increased basic health knowledge and improved teaching skills thereby providing quality health services to the community and students. This training plan includes clear objectives, relevant material, interactive learning methods, and a structured implementation schedule. Conclusion: Conclusion: Posyandu cadre and teacher training has an important role in improving the health and education of the Margaluyu Village community. To continue to improve the quality and coverage of training programs, as well as expand collaboration with various related parties, such as educational institutions, health and village governments. So that a greater impact can be created in improving the health and education of the people of Margaluyu Village in a sustainable manner
PELATIHAN OLAHAN MAKANAN DAN MINUMAN BERBAHAN JAHE EMPRIT UNTUK PKK, KARANG TARUNA DAN PEMBUDIDAYA TANAMAN JAHE DI KELURAHAN CISARUA KOTA SUKABUMI Budilaksono, Sularso; Sovitriana, Rilla; Trisnawati, Nana; Maulana, Alifaqul; Dewi, Euis Puspita; Nasution, Evi Syafrida; Trikariastoto, ST; Effendi, Maya Syafriana; Yuliani, Nafisah
Jurnal Abdi Insani Vol 11 No 2 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i2.1545

Abstract

Sukabumi City is famous for MSMEs that make ginger candy.   This MSME is located in RW 18, Cisarua Village, Sukabumi City. They have land for ginger plants but the ginger plants can only be harvested after they are 9 months old. The problem faced by PP is that PKK women, youth groups and ginger cultivators have not been able to process food and drinks made from ginger optimally. The main products of this village are currently only ginger candy and several processed ginger derivative products which are only in the trial stage. Training on processing food and drinks made from emprit ginger is a community service activity aimed at improving the skills and knowledge of the PKK group, Karangtaruna, and ginger plant cultivators in Cisarua Village, Sukabumi City.   Emprit ginger, chosen as the main ingredient, has high nutritional value and health benefits. This training is expected to have a positive impact on the local economy and improve community welfare. It is hoped that processed food and beverage products made from ginger can become a mainstay of village products. This community service method uses lecture methods, practical demonstrations of making processed foods and drinks made from ginger and interviews. With this combination of qualitative methods, it is hoped that the training results will be maximized. The final result of the training was that PKK women, Karangtaruna and ginger cultivators were able to process ginger into various foods and drinks with high taste for sale and marketing. Participants can demonstrate how to prepare ginger-based dishes and drinks under the guidance of a team of community service presenters. This demonstration will be held on September 5-6 2023. This training was successful in increasing participants' knowledge and skills in processing emprit ginger into various kinds of food and drink products with economic value with the indicator that participants were able to process ginger into various foods and drinks with high selling value. The foods that were successfully made were various cakes, steamed cakes, cookies, jehe coffee, ginger chocolate, etc.
PERAN HOMESTAY DALAM PENGEMBANGAN EKONOMI DAN PARIWISATA DESA MARGALUYU, PENGALENGAN, JAWA BARAT Yuliani, Nafisah; Trisnawati, Nana; Idaman, Nur; Budilaksono, Sularso; Suryani, Fitri; Marhalinda, Marhalinda; Suwartane, I Gede Agus
Jurnal Abdi Insani Vol 11 No 2 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i2.1569

Abstract

The problems of community service partners in Margaluyu Pengalengan Village, West Java are: optimizing homestay management, product development and tourist attractions, marketing and promotion, involvement of local communities. The aim of community service is: identifying homestay opportunities generated for the local community of Margaluyu Village, Pengalengan, exploring the potential of homestays in the Margaluyu Village area, Pengalengan, exploring the role of homestays in the economic and tourism development of Margaluyu Village, Pengalengan. Improvements that have been made by homestay owners require support from the government and related agencies in providing tourist village infrastructure. Local governments are working with villagers to improve accessibility, repair roads, provide clean water sources, and improve sanitation. Apart from that, other supporting facilities have also been improved, such as providing stable electricity and adequate internet access. This provides long-term benefits for village communities and strengthens the attractiveness of the Situ Cipanunjang Tourism Village, Margaluyu Pengalengan Village, West Java. Thus, the role of homestays in economic development in Margaluyu Pengalengan Village, West Java, Pengalengan, is very significant. Apart from providing a direct economic impact through increasing people's income, homestays are also a catalyst for infrastructure development, community empowerment and promotion of local products. With the right support from various related parties, homestays can become one of the main driving forces in developing the local economy and improving community welfare in Margaluyu Pengalengan Village, West Java.
MENGENALKAN PEMBAYARAN DIGITAL LEWAT QRIS UNTUK MELANCARKAN TRANSAKSI USAHA MIKRO DI DESA CIKOLELET Farida, Farida; Effendi, Maya Syafriana; Wahyuni, Nur; Firdaus, Venus F; Rahayu, Maryati; Budilaksono, Sularso; Sovitriana, Rilla
Jurnal Abdi Insani Vol 11 No 2 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i2.1584

Abstract

Cikolelet Village is, as a tourist village, able to stimulate the economy of its residents. Many economic activities have grown due to the impact of many visitors to the village. Apart from natural tourism, many micro and household businesses support the circulation of economic and financial activities. Unfortunately, amidst the success of attracting tourists and increasing sales of locally produced goods, transaction payments are still conventional. This community service activity aims to introduce a digital payment system through QRIS to facilitate payments and increase sales. The service method is divided into three parts. They are planning, implementation, and evaluation. The Planning stage was done by the University LPPM team, from coordination with partners and collaboration between universities. The implementation phase by the member team consists of material presentations, discussions, questions, and answers, as well as direct practice in registering for QRIS. The evaluation stage was carried out to determine the level of interest of business actors in using QRIS. The result was that only around 34.6 percent of participants were interested and registered, while 65.4 percent were less concerned. Along with the era of technology and digitalization, people are required to be technologically literate in order to be able to compete. Services, both products and services as well as supporting facilities, must be improved to facilitate and increase mutual comfort.
PENYULUHAN BUDIDAYA IKAN NILA DI KERAMBA APUNG DESA MARGALUYU KECAMATAN PENGALENGAN KABUPATEN BANDUNG Budilaksono, Sularso; Novianti, Eva; Karjono, Albertus; Dyh Prinajati, Purnomosutji; Dewi, Euis Puspita; Sovitriana, Rilla; Nasution, Evi Syafrida; Effendi, Maya Syafriana; Farida, Farida; Sujatini, Siti; Pramestari, Diah; Sakti, Essy Malays Sari
Jurnal Abdi Insani Vol 11 No 2 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i2.1591

Abstract

Counseling on tilapia cultivation in floating cages was carried out in Margaluyu Village, Pengalengan District, Bandung Regency and was carried out on March 1-2 2024. Margaluyu Village has potential for fisheries because it has 2 large lakes in the village. This activity is to increase people's knowledge and skills in this field. This community service aims to exchange ideas with value fish farmers in floating cages and provide information on this and its impact on the development of tilapia cultivation and the welfare of local communities. The extension methods used include lectures, field observations, group discussions and practical extension. The results of this community service show the community's active participation in extension activities, with a significant level of knowledge and skills after participating in the program. The evaluation also showed positive changes in the community's understanding and knowledge regarding tilapia cultivation. Thus, it can be concluded that outreach activities on tilapia cultivation in floating cages have a positive impact on developing local fisheries potential and community welfare in Margaluyu Village, Pengalengan District, Bandung Regency.
PENGENALAN LITERASI KEUANGAN BAGI UMKM HOMESTAY UNTUK MEMPERMUDAH TRANSAKSI DAN TERHINDAR DARI SCAMMER Effendi, Maya Syafriana; Farida, Farida; Malau, Melinda; Trisnawati, Nana; Shafenti, Shafenti; Budilaksono, Sularso; Syafrida Nasution, Evi; Firdaus, Venus; Sangkasari Paranita, Ekayana
Jurnal Abdi Insani Vol 11 No 2 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i2.1606

Abstract

Universitas Persada Indonesia YAI (UPI YAI) and 14 driving colleges in Jakarta and encompassing regions on October 27-28, 2023, teamed up in local area administration exercises in Cikolelet The travel industry Town, Serang Rule, Banten. The motivation behind this movement is to help neighborhood monetary turn of events and work on the personal satisfaction of nearby networks. Cikolelet The travel industry Town, situated in the Cinangka region, Serang Rule, turned into the focal point of consideration in the travel industry advancement endeavors and neighborhood business improvement. This people group administration included 56 instructors and 26 local area individuals who were tutored by members from 14 colleges. PKM members are separated into a few specialization calling gatherings. Where our PKM bunch gives Monetary Administration Preparing in Cikolelet Homestay MSMEs. The strategy for executing this action is show and joint conversation between the gathering and inhabitants who own and oversee homestays. From the consequences of the joint conversation, it tends to be inferred that the proprietor started to figure out straightforward monetary computations. Keywords: Homestay UMKM, Financial Literacy, Development Potential, Scammers
PENYULUHAN PEKEBUNAN JERUK DAN CABAI UNTUK KESEJAHTERAAN MASYARAKAT DESA MARGALUYU, PENGALENGAN, BANDUNG Sovitriana, Rilla; Budilaksono, Sularso; Dewi, Euis Puspita; Nasution, Evi Syafrida; Trikariastoto, ST; Nurina, Nurina; Kencana, Woro Harkandi; Effendi, Maya Syafriana; Farida, Farida; Thantawi, Ahmad Muhammad
Jurnal Abdi Insani Vol 11 No 3 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i3.1628

Abstract

In Margaluyu Village, Pengalengan, Bandung, West Java, there are a number of plantation lands which have a vital role in the local and national economy. Pangalengan is an agricultural, livestock and animal husbandry area. Many tea and quinine plantations are managed by PTPN. Margaluyu Village has great agricultural potential, especially for cultivating oranges and chilies. However, it is necessary to increase farmers' productivity and income through counseling on appropriate cultivation techniques. Increase farmers' knowledge and skills as well as their productivity and income through extension activities on orange and chili plantations. Through counseling and assistance, community service aims to encourage the adoption of sustainable agricultural practices, such as the use of organic fertilizer, integrated control of pests and plant diseases, and good soil management. Extension is carried out through training, group discussions, field training, mentoring, and periodic evaluations using questionnaires and interviews. The activity method carried out is in the form of training and discussions between farmers and the community with resource persons by conducting direct outreach. Extension to farmers in Margaluyu Village through lecture sessions, presentations and discussions about effective and sustainable agricultural practices. Achieved an increase in farmer knowledge, harvest productivity, quality of results, and an increase in farmer income. Increasing farmers' knowledge and skills so that farmers become more skilled in utilizing existing resources to maximize harvest yields and minimize the risk of loss. These activities have a significant positive impact on farmers and overall village prosperity. Adoption of sustainable agricultural practices, increasing farmers' knowledge and skills, as well as increasing farmers' productivity and welfare are things that can be achieved through this activity.
Pelatihan Keterampilan Digital Marketing dalam Mempromosikan Wisata Terumbu Karang bagi Karang Taruna Desa Wisata Sukarame Budilaksono, Sularso; Sani, Asrul; Winarsih, Winarsih; Fitriansyah, Ahmad; Soleman, Soleman
IKRA-ITH ABDIMAS Vol. 9 No. 2 (2025): Jurnal IKRAITH-ABDIMAS Vol 9 No 2 Juli 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengembangan potensi wisata bahari di desa Sukarame, khususnya wisata terumbu karang, membutuhkan dukungan promosi digital yang kuat. Sayangnya, Karang Taruna sebagai penggerak pemuda di desa tersebut belum memiliki keterampilan yang memadai dalam digital marketing. Kegiatan pengabdian ini bertujuan untuk meningkatkan kapasitas Karang Taruna dalam memanfaatkan strategi digital marketing guna mempromosikan potensi wisata terumbu karang secara efektif. Metode pelaksanaan dilakukan melalui pelatihan partisipatif, praktik langsung, dan pendampingan konten digital. Hasilnya, peserta mampu membuat akun media sosial wisata, memproduksi konten promosi, dan merancang strategi kampanye digital sederhana. Kegiatan ini diharapkan mampu meningkatkan daya tarik wisata dan kesejahteraan ekonomi lokal secara berkelanjutan.
Co-Authors Abdul Naufal Salim Basyarahil Achmad Fauzi Adidarma, Dedi Ahmad M Thantawi Ahmad Muhammad Thantawi Ahmad Rosadi Anggi Angga Resti Apriliyan, Reska Ari Kurnia Ramadan Asrul Sani Azhari, Lukman Budi Tjahjono Dermawan, Indra Devita Gantina Dewi , Euis Puspita Diah Turis Kaemirawati Dian Purnamasari Dinariana, Dwi Dony Martinus Sihotang Dwi Rohman Soleh Dwi Setiyadi Dyh Prinajati, Purnomosutji Effendi, Maya Syafriana Endang Purwaningsih Endri Sentosa Erry Yudhya Mulyani Euis Heryati Euis Puspita Dewi Euis Puspita Dewi Euis Puspita Dewi, Euis Puspita Eva Novianti Evi Syafrida Nasution Evi Syafrida Nasution Fahrul Nurzaman Farida Farida Fathur Rizqy Febrianty Mustafa Febrianty, Febrianty Fernas, Jafar Octo Firdaus, Venus Firdaus, Venus F Fitri Suryani Fitriansyah, Ahmad Gorda , A. Grace Sharon Hafidz Putra Herlyansyah Hagia Qatrunnada Harfinolla Amabel Kirani Harkandi Kencana, Woro Herika Hayurani Hijaz Ahsan Mahmudi Hilda Hilaliyah I Gede Agus Suwartane Idaman, Nur Ika Yuni Purnama Ilona V Oisina Ilona V. Oisina Ilona Vicenovie Oisina IMAM SANTOSO Imelda Hermilinda Abas Irawan, Bambang Irene Astuti Lazarusli Jupriyanto . Karjono, Albertus kartini, kartini Kencana, Woro Harkandi Kundang Karsono Juman Laksana, Dek Ngurah Laba M. Rafly Afrizal Pratama Maharani Imran Mahpud, Mahpud Malays Sari Sakti, Essy Marhalinda, Marhalinda Martha Riskiaty Matondang, Nurkhafifah Maulana, Alifaqul Maulana, Alifatqul Melinda Malau Miftah, Munasiron Muhammad Ihsan Muhammad Rizky Ardian Mutia Nisa Fadillah Nafisah Yuliani Nana Trinawati Nana Trinawati Nana Trisnawati Nina Nurhasanah, Nina Nizirwan Anwar Nobelson, Nobelson Nova Tri Romadloni Novita Mariana Nur Idaman Nur Wahyuni Nurina Nurina Nurina Nurina Nurina Nurzaman, Fahrul Panji Kuncoro Hadi Pramestari, Diah Purtiningrum, Susi Wagiyati Purwano SK Rahayu, Maryati Rezky, Moch Ridha Afina Rio Griya Putra Roesfiansjah Rasjidin Rogo Subandono Sakti, Essy Malays Sari Sangkasari Paranita, Ekayana Shafenti Shafenti Shafenti Shafenti, Shafenti Siti Komsiah, Siti Siti Sujatini, Siti Soleman, Soleman Sovitriana, Rilla Sri Astuti Indriyati Sri Hapsari Wijayanti St. Trikariastoto St. Trikariastoto Sufyati HS Sugara, Bayu Supradaka Supradaka Suryani, Ni Susanto, Ratnawati Suwarno, M.Anno Suwarno, Muhammad Anno Suwarno, Muhammad Anno Suwartane, I Gede Agus Syamsiar, Syamsiar Tati Handayani Thantawi, Ahmad Muhammad Thoyyibah Thoyyibah Trikariastoto, ST Trisnawati, Nana Ummanah Ummanah, Ummanah Ummi Yusnita Wahyu Dwi Deniawan Widodo, Agung Mulyo Winarsih Winarsih Woro Harkandi Kencana Woro Harkandi Kencana Woro Harkandi Kencana Yogi Setiawan Yudi Yulius Yulhendri Yulhendri Yuliani, Nafisah