Articles
EMOSI POSITIF: DALAM HUBUNGAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING
M. Trihudiyatmanto;
Intan Kusuma Wardani
Jurnal Riset Entrepreneurship Vol 4 No 2 (2021): (Edisi Agustus) Volume 4, Nomor 2, Tahun 2021
Publisher : Universitas Muhammadiyah Gresik
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DOI: 10.30587/jre.v4i2.2993
Penelitian ini bertujuan untuk mengetahui bertujuan untuk mengetahui pengaruh store atmosphere terhadap impulse buying melalui emosi positif pada konsumen minimarket Pamong Siswo di Wonosobo. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan metode accidental sampling. Populasi pada penelitian ini adalah konsumen minimarket Pamong Siswo di Wonosobo. Teknik pengambilan sampel menggunakan non probability sampling dengan jumlah sampel sebanyak 105 orang. Teknik pengumpulan data menggunakan kuesioner offline dan online yang telah diuji validitas dan reliabilitasnya. Teknik analisis data yang digunakan untuk menjawab hipotesis adalah Structural Equation Modeling (SEM). Hasil penelitian ini menunjukkan bahwa: (1) Store Atmosphere berpengaruh positif dan signifikan terhadap Impulse Buying, (2) Store Atmosphere berpengaruh positif dan signifikan terhadap Impulse Buying, (3) Emosi Positif berpengaruh positif dan signifikan terhadap Impulse Buying, (4) Store Atmosphere berpengaruh positif dan signifikan terhadap Impulse Buying melalui Emosi Positif. Hal ini dibuktikan dengan koefisien mediasi Emosi Positif sebesar 0,459 lebih besar dari pengaruh langsung sebesar 0,366 sehingga variabel Emosi Positif terbukti mampu memediasi pengaruh Store Atmosphere terhadap Impulse Buying.
PERAN CUSTOMER FAMILIARITY PADA PRODUCT QUALITY, RETAIL SERVICES QUALITY DAN PRECIVED VALUE DALAM REPURCHASE INTENTION
M Trihudiyatmanto;
Ndan Riono
Journal of Social Sustainability Management Vol. 1 No. 1 (2020): Oktober 2020
Publisher : Journal of Social Sustainability Management
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One of the theories about repurchase itention is customer behavior where customers respond positively to the quality of service of a company and intend to re-visit or consume the company's products again (Cronin, et al. 1992). This study examines antecedents of repurchase itention by using product quality, retail service quality and precived value as antecedents with the role of customer familiarity as an intervening variable. Questionnaires were distributed to 100 Ananda Store consumers who were sampled in Garung District, Wonosobo Regency. Regression analysis is used to test the relationship between variables. The results showed that all independent variables tested in this study had a significant effect on repurchase itention. And the customer familiarity variable is a variable that mediates all product quality, retail service quality and precived value variables to repurchase intention. Teori tentang repurchase itention salah satunya adalah perilaku pelanggan dimana pelanggan merespons positif terhadap kulitas pelayanan suatu perusahaan dan berniat melakukan kunjungan kembali atau mengkonsumsi kembali produk perusahaan tersebut (Cronin, dkk. 1992). Penelitian ini menguji anteseden repurchase itention dengan menggunakan product quality, retail services quality dan precived value sebagai anteseden dengan peran customer familiarity sebagai variabel intervening. Kuesioner dibagikan kepada 100 konsemuen Ananda Store yang menjadi sampel di Kecamatan Garung, Kabupaten Wonosobo. Analisis regresi digunakan untuk menguji hubungan antar variabel. Hasil menunjukkan bahwa semua variabel bebas yang diujikan dalam penelitian ini berpengaruh signifikan terhadap repurchase itention. Dan variabel customer familiarity merupakan variabel yang memediasi semua variabel product quality, retail services quality dan precived value terhadap repurchase intention.
CUSTOMER SATISFACTION: IN SERVICE QUALITY RELATIONSHIP TO CUSTOMER LOYALTY
Hanik Mawaddah;
M Trihudiyatmanto
Journal of Social Sustainability Management Vol. 1 No. 2 (2021): April 2021
Publisher : Journal of Social Sustainability Management
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This study aims to analyze the effect of Service Quality on Customer Loyalty with Customer Satisfaction as a mediating variable. The population and sample of this study were users of J&T Express delivery services in Mojotengah Wonosobo District. Samples were conducted using non-probability sampling method. Data collection was carried out by using questionnaires distributed directly to the community using J&T Express Wonosobo Branch who had shipped goods using J&T Express delivery service as many as 100 questionnaires. The statistical method uses Structural Equation Modeling (SEM) analysis. The results of this study indicate that Service Quality has a positive effect on customer loyalty, Service Quality has a positive effect on Customer Satisfaction, Customer Satisfaction has a positive effect on Customer Loyalty, Service Quality has a positive effect on Customer Loyalty with Customer Satisfaction as a mediating variable in J&T Express delivery services. Penelitian ini bertujuan untuk menganalisis pengaruh Service Quality (kualitas pelayanan) terhadap Customer Loyalty (loyalitas pelanggan) dengan Customer Satisfaction (kepuasan pelanggan) sebagai variabel mediasi. Populasi dan Sampel dari penelitian ini adalah pengguna jasa pengiriman J&T Express di Kecamatan Mojotengah Wonosobo. Sampel yang dilakukan dengan metode non probability sampling pengumpulan data dilakukan dengan kuesioner disebar langsung pada masyararakat pengguna J&T Express Cabang Wonosobo yang pernah melakukan pengiriman barang yang menggunakan jasa pengiriman J&T Express sebanyak 100 kuesioner. Metode statistik menggunakan analisis Structural Equation Modeling (SEM). Hasil penelitian ini menunjukkan bahwa Service Quality berpengaruh positif terhadap customer loyalty, Service Quality berpengaruh positif terhadap Customer Satisfaction, Customer Satisfaction berpengaruh positif terhadap Customer Loyalty, Service Quality berpengaruh positif terhadap Customer Loyalty dengan Customer Satisfaction sebagai variabel mediasi pada jasa pengiriman J&T Express.
INOVASI PRODUK: DALAM MENINGKATKAN KINERJA USAHA MIKRO KECIL DAN MENENGAH (UMKM)
M . Trihudiyatmanto
AkMen JURNAL ILMIAH Vol 19 No 2 (2022): AkMen JURNAL ILMIAH
Publisher : Lembaga Penelitian dan Publikasi Nobel Indonesia
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DOI: 10.37476/akmen.v19i2.2702
This research aims to analyze the effect of financial literacy, human resource competence and the position of product innovation as a mediating variable on the performance of Micro, Small and Medium Enterprises (MSMEs) in Wonosobo Regency. Hypothesis testing in this research uses Structural Equation Modeling (SEM) analysis. The population in this research is MSME actors in Wonosobo Regency with a total of 60,480 units sourced from LKPJ Wonosobo Regency in 2019. The sampling method in this research is random sampling and uses the slovin formula so that in the research 100 MSME industries are taken in Wonosobo Regency. Based on the research results, it was found that 1) there is a positive influence of financial literacy on the performance of MSMEs in Wonosobo Regency; 2) there is a positive influence of human resource competence on the performance of MSMEs in Wonosobo Regency; 3) product innovation mediates the bond between financial literacy and human resource competence. on the performance of SMEs in Wonosobo Regency.
Strategi Pengembangan UMKM (Studi Empiris pada UMKM Industri Pengolahan Makanan di Kecamatan Wonosobo Kabupaten Wonosobo)
M Trihudiyatmanto
Journal MISSY (Management and Business Strategy) Vol 2 No 1 (2021)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja
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DOI: 10.24929/missy.v2i1.1339
Penelitian ini bertujuan untuk menganalisis strategi bauran pemasaran, kualitas sumber daya manusia, karakteristik wirausaha, dan pengetahuan akuntansi terhadap pengembangan UMKM di Kecamatan Wonosobo. Populasi dalam penelitian ini adalah pelaku usaha industri pengolahan makanan yang terdaftar di Dinas perindustrian perdagangan, koperasi dan UMKM Kabupaten Wonosobodi kecamatan Wonosobo yang tercantum 315 UMKM. Sampel dalam penelitian ini 76 pelaku usaha yang di dapat melalui teknik accidental sampling dan uji analisis model persamaan struktural (SEM) SmartPLS. Hasil menunjukkan bahwa strategi bauran pemasaran, kualitas sumber daya manusia, karakteristik wirausaha, dan pengetahuan akuntansi berpengaruh positif dan signifikan terhadap pengembangan UMKM di Kecamatan Wonosobo
CELEBRATION OF THE MAWLID OF PROPHET MUHAMMAD SAW: RITUAL AND SHARE ISLAM VALUE IN INDONESIAN
Sardjana Orba Manullang;
Risa Risa;
M Trihudiyatmanto;
Fina Amalia Masri;
Aslan Aslan
Fikri : Jurnal Kajian Agama, Sosial dan Budaya Vol. 6 No. 1 (2021): Fikri : Jurnal Kajian Agama, Sosial dan Budaya
Publisher : Institut Agama Islam Ma'arif NU (IAIMNU) Metro Lampung
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DOI: 10.25217/jf.v6i1.1324
Mawlid celebrations in several countries have become a sacred and festive agenda. The agenda was enlivened with great festivities and rituals to broadcast the struggle of the Prophet Muhammad to the people from the past until now. The purpose of this paper is to analyze the annual Mawlid celebration, between the ceremony and the nuances of rituals or symbols of Islam in Indonesia. This article is carried out by reviewing literature on ten international publications and other literature that has successfully discussed the celebration of the Prophet's Birthday or Maulid Nabi by Muslims, then analyzed in depth so that the results are valid and reliable with a phenomenological approach. The findings of this study are Muslims who hold Maulid celebrations equipped with rituals and announcements on a large scale. The celebration of Maulid provides an Islamic atmosphere for Muslims to learn about the history of the Prophet and to establish and participate in friendship with fellow believers who lived 14 different centuries from the Prophet in the struggle of Islam.
FAKTOR DETERMINAN MEMBANGUN MINAT BELI ONLINE
Haning Kusuma;
Muhamad Trihudiyatmanto
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 3 No 1 (2021): Jurnal Capital
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang
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DOI: 10.33747/capital.v3i1.77
Abstract. This study aims to determine the factors that influence online buying interest in the Sociolla marketplace. The variables studied were trust, ease of use, electronic word of mouth, and sales promotion. The background of this research is the decline in buying interest on the Sociolla website from July 2019 - September 2020. This study uses primary data generated from distributing questionnaires. By using the Purpose Sampling technique, a sample of 108 respondents was obtained. The method used in this research is quantitative research. Then the answers of the respondents were analyzed using a structural equation model that was operated with the AMOS program. The results of this study indicate that the variables of trust, ease of use, electronic word of mouth, and sales promotion have a positive effect on purchase intention. The limitation in this study is that the respondents were taken from users of the Sociolla marketplace who made purchases in the last 6 months, so that the results cannot be generalized to all online marketplaces throughout Indonesia. Suggestions from the authors for further research can develop a model by looking for other variables that can influence online buying interest.
Citra Merk: Memediasi Hubungan Kualitas Produk Terhadap Keputusan Pembelian Layanan Internet
Putri Avriani;
M. Trihudiyatmanto;
Heri Purwanto
Jamasy: Jurnal Akuntansi, Manajemen dan Perbankan Syariah Vol 1 No 1 (2021): Desember 2021
Publisher : UP2MF Fakultas Ekonomi dan Bisnis, Universitas Sains Al-Qur'an (UNSIQ) Jawa Tengah di Wonosobo
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Keputusan pembelian adalah tindakan dari konsumen untuk mau membeli atau tidak terhadap suatu produk. Penelitian ini bertujuan untuk mengidentifikasi pengaruh kualitas produk terhadap keputusan pembelian layanan internet Provider Tri pada mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sains Al-Qur’an Jawa Tengah di Wonosobo. Penelitian ini terdiri dari variabel kualitas produk (X), variabel keputusan pembelian (Y), variabel citra merek (mediasi). Sampel pada penelitian ini adalah mahasiswa Fakultas Ekonomi dan Bisnis di Universitas Sains Al-Qur’an yang diambil sebanyak 119 responden. Bahan penelitian ini adalah hasil survei pada mahasiswa Fakultas Ekonomi dan Bisnis di Universitas Sains Al-Qur’an dengan menggunakan kuesioner yang diukur menggunakan skala likert dan menggunakan teknik nonprobability sampling dengan metode accidental sampling. Metode statistik menggunakan analisis Structural Equation Modelling(SEM) dan uji mediasi digunakan alat uji Sobel Test. Dalam penelitian ini menghasilkan kualitas produk berpengaruh terhadap keputusan pembelian, citra merek memediasi kualitas produk terhadap keputusan pembelian, kualitas produk berpengaruh terhadap citra merek dan citra merek berpengaruh terhadap keputusan pembelian.
Faktor Determinan Keputusan Nasabah Menggunakan Produk Tabungan Emas
Choirunisak Choirunisak;
M. Trihudiyatmanto
Jamasy: Jurnal Akuntansi, Manajemen dan Perbankan Syariah Vol 1 No 1 (2021): Desember 2021
Publisher : UP2MF Fakultas Ekonomi dan Bisnis, Universitas Sains Al-Qur'an (UNSIQ) Jawa Tengah di Wonosobo
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This study aims to examine the antecedents that influence customer decisions in saving gold at PT Pegadaian Sukorejo. Identifying the relationship between variables and indicators and knowing which constructs most influence customer decisions from several factors, namely location, service quality, brand image, knowledge, and interests.The sample in this study was the people of Sukorejo sub-district who were taken as many as 130 respondents. The research material was the result of a survey of the Sukorejo community using a questionnaire which was measured using a Likert scale and using simple random sampling technique. The statistical method uses SEM (Structural Equation Modeling) analysis.In this research, it produces interest and service quality that affects customer decisions. Location, knowledge and brand image do not affect customer decisions. Interest in mediating brand image on customer decisions. Knowledge has no effect on customer interest and interest in mediating knowledge on customer interest.
Covid 19 Pandemic: Moderating Panic Buying Behavior to Impulse Buying
Ahmad Ismoyo Dwi Sapto Aji;
M. Trihudiyatmanto
Jamasy: Jurnal Akuntansi, Manajemen dan Perbankan Syariah Vol 2 No 1 (2022): Februari 2022
Publisher : UP2MF Fakultas Ekonomi dan Bisnis, Universitas Sains Al-Qur'an (UNSIQ) Jawa Tengah di Wonosobo
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Purpose – This study aims to determine the effect of panic buying on impulse buying and during the COVID-19 pandemic as a variable that moderates the effect of panic buying on impulse buying. Unexpected purchases during the COVID-19 pandemic are sometimes caused by panic buying behavior by consumers. Method – In this study using a sample of 100 respondents with the criteria of respondents being taken by researchers as samples are consumers who have visited directly and bought products at the Alfamart Karang Tengah Store, Banjarnegara at least once and at least 17 years old. Sampling of respondents was carried out by purposive sampling. The regression model hypothesis testing in this study used an interaction test or Moderated Regression Analysis (MRA). Results – The results show that during the COVID-19 pandemic, panic buying behavior increased, resulting in an increase in impulse buying. Implications – useful as a guide for determining business policies and strategies during the pandemic.