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All Journal Batoboh : Jurnal Pengabdian Pada Masyarakat Abdi Seni Acintya Capture : Jurnal Seni Media Rekam Gelar : Jurnal Seni Budaya Keteg : Jurnal Pengetahuan, Pemikiran dan Kajian Tentang Bunyi Ornamen Jurnal Pengkajian dan Penciptaan Seni Kriya JURNAL LENTERA BISNIS Jurnal Ilmiah Edunomika (JIE) Jurnal Abdi: Media Pengabdian Kepada Masyarakat CITRAWIRA : JOURNAL OF ADVERTISING AND VISUAL COMMUNICATION International Journal of Social Science Journal Of Human And Education (JAHE) Jurnal Teknologi dan Manajemen Industri Terapan Innovative: Journal Of Social Science Research Jurnal Pengabdian Masyarakat dan Riset Pendidikan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies CARONG: Jurnal Pendidikan, Sosial dan Humaniora Ekopedia: Jurnal Ilmiah Ekonomi Jurnal bahasa, sastra, seni, dan pengajarannya
Prilosadoso, Basnendar Herry
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Analisis Penerapan Digital Marketing sebagai Strategi Pemasaran UMKM Eva Yuniarti Utami; Kartika Sari; Eva Desembrianita; Basnendar Herry Prilosadoso; Rudy Irwansyah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 2 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i2.7140

Abstract

Marketing strategy for MSMEs (Micro, Small, and Medium Enterprises) is a plan designed to promote and sell products or services offered by MSMEs. This study aims to analyze the application of digital marketing as a marketing strategy for MSMEs. This research method uses qualitative techniques, which can be applied in journals that consider the application of digital marketing as a marketing strategy for Micro, Small, and Medium Enterprises (MSMEs) can include a case study approach. The data used in this study are interview data, as well as internal documents such as sales reports and operational changes, which can provide a deep understanding of the real impact of digital marketing on MSME operations and competitiveness. The results of the study found that digital marketing strategies for MSMEs (Micro, Small, and Medium Enterprises) are very important for increasing visibility, expanding reach, and attracting new customers. By implementing this digital marketing strategy, MSMEs can more easily develop their business, reach a wider audience, and increase sales effectively. The key is consistency and a deep understanding of the target market you want to reach.
Strategi Pemasaran Pariwisata melalui Influencer Marketing Donny Juliandri Prihadi; Arief Nuryana; Eva Desembrianita; Basnendar Herry Prilosadoso; Muhammad Sabir
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.7489

Abstract

The purpose of this study is to determine the effectiveness of tourism marketing strategies through influencer marketing. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that influencer marketing is a powerful tourism marketing strategy in improving tourism image, building trust and credibility in tourism, reaching the right target audience, making tourism the center of attention, increasing trust, increasing engagement and conversion, strengthening social proof, increasing ROI (Return on Investment). In addition, influencer marketing is also an effective strategy in tourism marketing if done correctly. By determining campaign objectives, choosing the right influencers, determining the type of collaboration, creating interesting content, and measuring the success of the campaign. This can increase the attractiveness of tourist destinations and attract more tourists.
Co-Authors Adi Nugraha, Yoga Prasetya Afen Prana Utama Sembiring Agus Sutedjo Ainil Mardiah Aldiansyah, Diky Amaliah, Siti Nur Ana Rosmiati Ana Yuliana Anjani, Viki Antesty, Sella Arief Nuryana Asmoro Nurhadi Panindias Bagaskara, Danendra Belani5, Sriwanti Brilindra Pandanwangi Brillian Nur Diansari Cahyo Budi Santoso Candra Putra Ardiansyah Chandra, Dicki Bagus Cilla, Nola Ardelia Vorna CNAWP, Rizal Perlambang Dedy Afrizal Della Maharani, Utin Denis Setiaji Dinesh Basti Farani Dini, Erlyana Zuar Ditya Fajar Rizkizha Donny Juliandri Prihadi Eva Desembrianita Eva Yuniarti Utami Evi Sirait Fitri Novilia Gumelar, Rangga Pangkuluhur Handriyotopo Handriyotopo Hardiansyah Hasanah, Fiqih Imroatil Hening Laksani Immanuel Abimanyu Indri Yani Indri Yani, Indri Ipung Kurniawan Yunianto Iswara, Wildan Arya Praba Itsar, Ahmad Jenal Abidin, Jenal Kartika Sari Krisna Adi Heryoga Kurniawan, Rendya Adi Kusumaningtyas, Daru Putri Laksani, Hening M. Harun Rosyid Ridlo Mado, Yohanes Jibrail Maharani, Utin Della Mahmuddin Mahmuddin Maulana, Muhammad Fikri Muhammad Fikri Maulana Muhammad Halfi Indra Syahputra Muhammad Sabir Muslihah, Isnawati Nasution, Muhammad Amsal Nauril Ni’ma Nazriah, Ainun Novilia, Fitri Nur Diansari, Brillian Nurantika, Melda Nursiam Pandanwangi, Brilindra Pravitasari, Indriati Suci Priana, Fatika Fajar Priyono Sadjijo Putra , Johni Eka Putra, Suprio Jaya Rahmawati Yuliani Ratna Susanti Redy Harya Putra Rendya Adi Kurniawan Ridlo, M Harun Rosyid Rizkizh, Ditya Fajar Rizkizha, Ditya Fajar Rudy Irwansyah Salampessy, Maryam Santi, Oasis Fadila Setiawan, William Soewasta, Muji Solly Aryza Sri Murwanti Sriwanti Belani5 Suci Purwandari Sunarto, Ucu Andritama Suyanto, S., Syaifullah MS Tandafatu, Natalia Kristiani Thalib, Najdah Tori, Pisteo Gabriel Waluyo Yahya, Afif Syarifudin Yoga Prasetya Adi Nugraha Yuliana, Ana Yunianto, Ipung Kurniawan Zahra Titania Magenta