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Rahman, Fadali
IAI AL-KHAIRAT PAMEKASAN
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Journal : Multifinance

 1 
IMPLICATIONS OF MARKETING DIGITALIZATION ON THE EFFECTIVENESS AND EFFICIENCY OF MARKETING COSTS IN PAMEKASAN MSMES Rahman, Fadali; Fitriani, Syindina Anansyah; Legenda, Siti Aisyah; Firmansyah, Nur Alvian; Maulana , Irfan
Multifinance Vol. 3 No. 1 (2025): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v3i1.417

Abstract

Based on the background of the problem, it can be seen that the objectives of this study are: 1) To determine the implications of the implementation of digital marketing on the effectiveness and efficiency of marketing costs for MSMEs in Pamekasan Regency; 2). To determine the challenges faced by MSMEs in carrying out digital marketing. In this study, researchers used a qualitative research method. The data collection technique involved conducting observations, interviews, and documentation. The data analysis used in this study was non-statistical, namely by conducting data reduction, data presentation, and data verification. The results of the study showed that: 1) The implications of the implementation of digital marketing on the effectiveness and efficiency of marketing costs for MSMEs in Pamekasan District are that it can be used as a promotional medium that does not require a lot of costs, such as printing brochures or pamphlets. In addition, it can also increase product sales volume, and can provide benefits for its business 2). The challenges faced by MSMEs in digitalizing marketing are: many competitors, lack of understanding of digital media, maintaining customer loyalty and maintaining consumer trust, and slow delivery services.
ASPECTS OF PRODUCTION AND MARKETING BUSINESS FEASIBILITY TOFU AND TEMPEH MSMES Rahman, Fadali; Lestari, Dian; Nurfaizah, Arini; Fikni, Nurinda Aulia; Naila, Alfin
Multifinance Vol. 3 No. 1 (2025): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v3i1.418

Abstract

This study aims to analyze the production and marketing aspects as key indicators of business feasibility for tofu and tempeh MSMEs (Micro, Small, and Medium Enterprises) in Teja Village, Pamekasan Regency, Indonesia. The business involves traditional soybean processing into high-value food products while maintaining a strong market orientation. Based on field observation and interviews, the enterprise operates four times a week, producing approximately 30 kg of tofu and 30 kg of tempeh per day. With an initial capital of less than IDR 50 million, it qualifies as a micro-enterprise. This study employs a qualitative descriptive approach, utilizing SWOT analysis and a basic feasibility analysis based on production efficiency, market potential, and direct marketing strategies. The findings reveal that the business is feasible and promising for further development, especially due to stable local demand and low per-unit production costs. These insights offer valuable contributions to MSME development strategies that leverage local potential and operational efficiency. The study recommends adopting digital marketing innovations and modernizing equipment to enhance competitiveness and expand market reach.
Co-Authors Aang Kunaifi Abd Rosyid Abdul Bari Abdul Kadir Abdul Kadir Ach Mahfudz Ach. Areadi Achmad Ali Said Achmarul Fajar Adam Ahmad Adinda Nabilla Abdilla Putri Adriani Kusuma Agim Mastiyar Agus Hermawan Agus Hermawan Ahmad Kamil Ahmad Nuruddin Hasbullah Ainurrahman Alfian, Nurul Alfin Naila Amanatus Sholehah Amin, Moh. Roqibul Ananda W, Nadia Anisatul Kamilah Aprial Trihandy Arikatul Faradies Arini Nurfaizah Ariska Wulandari, Yeni Ashari, Azis Asroful Anam Aulia Ramadhani Fauzia Aulia Wahyu Ridho, Mohammad Azis Ashari Badrus Sholeh Bunga Mawar Mira Dain Lestari Dedy Andre Ansyah Zulkarnain Dhini Febriani DIAN LESTARI Diana Afriliana Dwi Handayani, Shinta Ec. Gazali, Ec. Gazali Efendi, Junaidi Enggar Rifaldi Enjang Tri Fauwas Fajar, Achmarul Fajar, Ainul Fajriah Fajriah, Fajriah Falahuddin, Moh. Arif Fata, Fahrul Fathorrahman Fauzan - Fikni, Nurinda Aulia Firman Auzora A Firmansyah, Nur Alvian Fitriani, Syindina Anansyah Fitrianti, Rani Nur Fredy Apritama Djunaidi Fulgentius Danardana Murwani Galang Febriansyah Galuh Wahono, Ghowina Gilang Aditya Saputra Gymnastiar , Wieldanh Habbibur Rohim Hamid Badri, Abd. Hasibuddin, Hasibuddin Hasymi, Moh Nurul Heni Pujiastuti Heryadi, Ahmad Yudi Idris Yanto Niode Imam Mukhlis Intan Meivy Fahruddin Irsatus Solehah Ismi Fitri Aulia Jefri Wahyudi, Moh Karimah, Karimah Khoiruddin Khozinatul Jannah Lailatus Saadah Legenda, Siti Aisyah Luluk Mukarromah Lutfiadi Lutfidah Mad Yunus Mahrus Afandi Mannan, Abd Martavia As Shafira, Nabila Mas’udi, Ahmad Matnin Maulana , Irfan Maulidi Insan Kamil MIFTAHOL ARIFIN, MIFTAHOL Moh Agung Wahyudi Moh Dimas Dwi Prima Moh Norkholis Moh Sulton Risky Mohamad Toha Mohamad Toha Mohammad Faris Mohammad Herman Djaja, Mohammad Herman Mohammad Herman Djana Mohammad Redy Mubayyanah Mubayyanah Muhammad Herman Djaja Muhammad Sa’ud Muslim, Moh Nabilah, Alvina Naila, Alfin Nauval Khair Nisfatin Auriya Nisrin Nor Azizah Nor Kamiliya Nukma wilfiya Nur Hasan Nur Hidayati Nur Laili Nurfaizah, Arini Nurhalila, Helliya Oktaviana Nurinda Aulia Fikni Nurlatipah, Wita Sri Nurmalina Anastasya Nuruddin Nurul Qomariyah Nurul Toyyibah Pradana, Ferry Puji Handayati Purwanto, M. Adi Putri Fatimah Rahayu, Runik Puji Ramsi, Moh Rani Nur Fitrianti Ria Rachmawati Rifki Riyadi Rifqiyadi, Achmad Risca Dwiaryanti Risca Dwiaryanti Risca Dwiaryanti, Risca Rohmaniyah Rohmaniyah, Rohmaniyah Rohmiyati, Rohmiyati Rysca Alvia Safari, Ikbal Saidi, Ahmad Salehoddin, Salehoddin Salman Al-Farisi Sa’adah, Nurus Sholehuddin, Moh Sholiha, Ulfatus Sholihah, Shofiyatus Siska Rizkyah Usyatullayli Siti Nikmatus Salamah Siti Syafiqotun Nabila Sitti Aisyah Legenda Soleh, Noris Sonhaji Subahri Sudarmiatin Sugisti, Irfani Afrilia Sulaiman, Moch Syarina Jazilatul Mukarromah Syindina Anansyah Fitriani Thabita Nursyamsi, Calista Thabita, Calistha Tirta Mulyadi Tohari Tohari Tohari Tzauri, Achmad UMAR FARUK Umi Wahyuni Ummi Wahyuni Wafi, Abd. Wahyu Maulana Wardatul Jannah, Wardatul Wika Rusmiati Wita Sri Nurlatipah Yuliatin yuliatin Zahid, Moh