Articles
Pengaruh Social Media Marketing , Brand Image, dan Brand Trust Terhadap Brand Loyalty Produk Skintific: (Studi Pada Followers Tiktok @skintific_id)
Firdaus, Labibah Izzati;
Andarini, Sonja
JURNAL ADMINISTRASI BISNIS (JAB) Vol. 14 No. 1 (2024)
Publisher : Universitas Sam Ratulangi
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This research aims to identify and determine the influence of social media marketing, brand image, and brand trust on brand loyalty for skintific products (Study on TikTok Followers @skintific_id). This research method is quantitative, using a questionnaire distributed to 150 respondents. The population in this study are TikTok users who follow the @skintific_id account using a purposive sampling method. The data analysis method used is multiple linear regression. The results of this research are 1) Social media marketing, brand image, and brand trust simultaneously influence brand loyalty for skintific products. 2) Social media marketing partially has a positive and significant effect on brand loyalty for skintific products. 3) Brand image partially has a positive and significant effect on brand loyalty of skintific products. 4) Brand trust partially has a positive and significant effect on brand loyalty for skintific products.
Strategi Peningkatan Daya Saing UMKM Dalam Menghadapi Masyarakat Ekonomi ASEAN
Andarini, Sonja;
Ikaningtyas, Maharani;
Putri, Ratna Kusumawati;
Fitria, Anggita Dini;
Kartika, Ragita Widya
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba
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DOI: 10.47467/alkharaj.v6i2.3318
In order to achieve stable and sustainable economic growth, it is necessary to support solid macroeconomic and financial system stability. Micro, Small, and Medium Enterprises (MSMEs) in Indonesia are getting serious attention to the government and the community's disability. Indonesia is progressing from year to year which cannot be underestimated. However, Indonesia must be more persistent in improving quality in all sectors of the economy, increasing competitiveness by utilizing advances in information and communication technology that are increasingly advanced as they are today. Why do Indonesian MSMEs have the right to improve the welfare of the Indonesian people and national economic growth, especially in the face of the ASEAN free market? And how are possible strategy efforts to be implemented for the government and Indonesian MSME business people? This study aims to provide an explanation of the form of efforts to Increase the Competitiveness of MSMEs in Facing the ASEAN Economic Community. This study uses a descriptive analytical research method to provide a complete picture of the current power of MSMEs. The approach used in this study is a qualitative approach through critical appraisal. The ability of MSMEs to face the flow of global competition does need to be further thought about in order to survive for the stability of the Indonesian economy.
Peran Mahasiswa MSIB Batch 4 Bank Syariah Indonesia KC Surabaya Basuki Rahmat Terhadap Peningkatan Literasi Keuangan Syariah Di Kota Surabaya
Wibowo, Mohammad Rizal Rifans;
Andarini, Sonja
Jurnal Pengabdian Pada Masyarakat Indonesia Vol 2 No 3 (2023): Juni : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Universitas Gajah Putih, Indonesia
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DOI: 10.55542/jppmi.v2i3.678
Indonesia's economy is one of the countries with significant economic strength in the world. However, the literacy rate among its population is still relatively low. The goal of this community service is to help improve the literacy of the Indonesian population by leveraging the role of Internship Students and Certified Independent Study (MSIB) Batch 4 from PT Bank Syariah Indonesia Regional Office VIII Surabaya. There are a total of 8 participants involved in this community service. The program has been running from January to June 2023 and has been monitored by mentors and accompanying staff. This activity runs in parallel with on-site internship activities. The results achieved show that the community has responded positively to Islamic finance and its prospects for helping improve Indonesia's economy.
Strategi Perusahaan Retail (Transmart Rungkut Surabaya) Dalam Menambah Peluang Usaha Bagi UMKM
Fitria, Laila Romadhoni Ayu;
Andarini, Sonja
Jurnal Pengabdian Pada Masyarakat Indonesia Vol 2 No 4 (2023): Agustus : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Universitas Gajah Putih, Indonesia
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DOI: 10.55542/jppmi.v2i4.729
In the current era of globalization, there is a lot of competition among business people, especially in the MSME business (Micro, Small and Medium Enterprises). MSME is an activity that is simple, both in terms of production patterns, organization, workforce and technology. MSMEs have a crucial role in economic growth in Indonesia. Even so, the role of MSMEs has not been able to realize economic growth because there are still many constraints from several aspects, such as not being able to compete with products from large companies. The MSME business competitors are not only from within the country but also from abroad. This study aims to determine the strategy of Transmart Rungkut Surabaya in increasing business opportunities for MSMEs. The research method used is descriptive method with a qualitative approach such as making observations and conducting interviews with Transmart. The results of this study are that MSME business people can be helped in terms of increasing sales / income through collaboration between Transmart Rungkut Surabaya
Pengaruh E-Service Quality Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening
Veryani, Farida;
Andarini, Sonja
JURNAL ADMINISTRASI BISNIS (JAB) Vol. 12 No. 2 (2022)
Publisher : Universitas Sam Ratulangi
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Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh e-service quality terhadap loyalitas pelanggan melalui kepuasan pelanggan sebagai variabel intervening. Jenis penelitian ini yaitu penelitian kuantitatif. Metode yang digunakan dalam penelitian ini dengan menggunakan analisis Partial Least Square (PLS) dengan menggunakan software SmartPLS 3.0 untuk menguji hubungan antar variabel. Populasi dalam penelitian ini yaitu pelanggan GrabBike di Kota Surabaya. Jumlah sampel dalam penelitian ini berjumlah 100 responden. Teknik penarikan sampel menggunakan metode purposive sampling. Teknik pengumpulan data yang diperoleh berasal dari penyebaran kuisioner dengan menggunakan google forms. Diketahui hasil dari penelitian ini menunjukkan bahwa e-service quality berpengaruh secara positif dan signifikan terhadap kepuasan pelanggan, e-service quality berpengaruh secara positif dan signifikan terhadap loyalitas pelanggan, kepuasan pelanggan berpengaruh secara positif dan signifikan terhadap loyalitas pelanggan, secara tidak langsung e-service quality berpengaruh secara positif dan signifikan terhadap loyalitas pelanggan melalui kepuasan pelanggan.
Pengaruh Influencer Marketing dan Content Marketing Terhadap Brand Awareness Produk Avoskin: (Studi pada Instagram @avoskinbeauty)
Muzakki, Farah Daroin Putri;
Andarini, Sonja
JURNAL ADMINISTRASI BISNIS (JAB) Vol. 14 No. 1 (2024)
Publisher : Universitas Sam Ratulangi
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This research aims to identify and determine the Influence of Influencer Marketing and Content Marketing on Brand Awareness of Avoskin Products (Study on Instagram @avoskinbeauty). The research method is quantitative, using a questionnaire distributed to 130 respondents. The research population consisted of Instagram followers @avoskinbeauty and known influencer Refal Hady, selected through purposive sampling. The data analysis method used is multiple linear regression. The results of this research are as follows: 1) Simultaneously Influencer Marketing and Content Marketing have a significant effect on Brand Awareness Avoskin products by involving Instagram @avoskinbeauty, 2) Partially Influencer Marketing has a significant effect on Brand Awareness Avoskin products by involving Instagram @avoskinbeauty, 3) Partially Content Marketing has a significant effect on Brand Awareness Avoskin products by involving Instagram @avoskinbeauty.
Pengaruh Social Media Marketing , Brand Image, dan Brand Trust Terhadap Brand Loyalty Produk Skintific: (Studi Pada Followers Tiktok @skintific_id)
Firdaus, Labibah Izzati;
Andarini, Sonja
JURNAL ADMINISTRASI BISNIS (JAB) Vol. 14 No. 1 (2024)
Publisher : Universitas Sam Ratulangi
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This research aims to identify and determine the influence of social media marketing, brand image, and brand trust on brand loyalty for skintific products (Study on TikTok Followers @skintific_id). This research method is quantitative, using a questionnaire distributed to 150 respondents. The population in this study are TikTok users who follow the @skintific_id account using a purposive sampling method. The data analysis method used is multiple linear regression. The results of this research are 1) Social media marketing, brand image, and brand trust simultaneously influence brand loyalty for skintific products. 2) Social media marketing partially has a positive and significant effect on brand loyalty for skintific products. 3) Brand image partially has a positive and significant effect on brand loyalty of skintific products. 4) Brand trust partially has a positive and significant effect on brand loyalty for skintific products.
Pengaruh Kemudahan Penggunaan, Persepsi Harga Dan Electronic Word Of Mouth Terhadap Brand Switching Traveloka (Studi Pada Pengguna Traveloka Di Surabaya)
Wardhani, Laily Nurfiana;
Andarini, Sonja
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)
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DOI: 10.37385/msej.v5i2.4736
Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh dari Kemudahan Penggunaan, Persepsi Harga dan Electronic Word of Mouth terhadap Brand Switching pada aplikasi Traveloka. Kemudahan Penggunaan, Persepsi Harga dan Electronic Word of Mouth dipelajari untuk melihat bagaimana mereka memengaruhi kecenderungan pelanggan berganti merek saat menggunakan aplikasi Traveloka. Penelitian ini menggunakan metodologi kuantitatif berdasarkan teknik analisis deskriptif. Penulis menggunakan kuesioner online untuk mendistribusikan survei dan mengumpulkan data yang disebarkan kepada 204 orang. Sampel yang digunakan oleh penulis yaitu pengguna Traveloka yang berusia 17 tahun dan berdomisili di Surabaya serta pernah menggunakan platform online travel agent selain Traveloka. Hasil penelitian ini menunjukkan 1) Secara simultan variabel kemudahan penggunaan, persepsi harga, dan electronic word of mouth mempunyai pengaruh positif dan signifikan terhadap brand switching Traveloka. 2) Secara parsial variabel kemudahan penggunaan tidak berpengaruh dan tidak signifikan terhadap brand switching. 3) Secara parsial variabel persepsi harga dan electronic word of mouth memiliki pengaruh positif dan signifikan terhadap brand switching Traveloka.
Pemanfaatan Teknologi Tepat Guna Untuk UMKM Barokah 717 di Desa Ambulu Kecamatan Sumberasih Kabupaten Probolinggo
Yoseph Santovino Roso;
Sonja Andarini
Jurnal Insan Pengabdian Indonesia Vol. 1 No. 3 (2023): September: Jurnal Insan Pengabdian Indonesia
Publisher : PT. ALHAFI BERKAH INDONESIA
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DOI: 10.62007/jouipi.v1i3.31
On this activity, the author’s focus is on helping Barokah 717 MSMs located in Ambulu Village, Sumberasih District, Probolinggo Regency to manufacture Appropriate Technology the cover of cassava and banana slices to improve the function of existing equipment. The hope is that through upgrade of this tool can increase work productivity. Another purpose of this activity is also as a forum for author to improve entrepreneurial skills through the manufacture of equipment. The method used is observation, discussion, and experimentation. With this activity, hoped that the tool that created may help Barokah 717 work productivity. The cover for the cassava and banana slicing that the author made includes a block that is used to press cassava or bananas so that no longer use hand directly. The problem faced is that because the tool is still experimental, when it tested it is not optimal operated and also the difference isn’t significant, then the availability of equipment to make that tool is limited.
Pendampingan Pembuatan Label Kemasan Pada UMKM Jamu Bathok Bu Tatik Di Kelurahan Wonorejo Surabaya
Syahrani Nur Aullia Octivanti;
Sonja Andarini
Jurnal Insan Pengabdian Indonesia Vol. 1 No. 3 (2023): September: Jurnal Insan Pengabdian Indonesia
Publisher : PT. ALHAFI BERKAH INDONESIA
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DOI: 10.62007/jouipi.v1i3.37
UMKM Jamu Bathok Bu Tatik only carries out promotional activities by word of mouth. The sales and promotion activities are carried out in a traditional way, relying on the location of business stalls in Pasar Krukah, Surabaya. Therefore, rebranding is needed to increase the attractiveness and brand awareness. The rebranding that was carried out included creating a new logo and packaging stickers with attractive designs so that they were more eye-catching and could become the identity of the UMKM Jamu Bathok Bu Tatik which distinguished them from other herbal medicine sellers. The process required is to design and develop promotional media through the application of digital marketing which includes creating websites and business-specific emails, creating Instagram social media accounts, verifying MSME locations on Google Maps, and creating e-catalogs so that consumers can easily find out which product variants are available.