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All Journal E-Jurnal Ekonomi Sumberdaya dan Lingkungan Jurnal Manajemen Terapan dan Keuangan Jurnal Paradigma Ekonomika IJBE (Integrated Journal of Business and Economics) Syntax Literate: Jurnal Ilmiah Indonesia Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen IRJE (Indonesian Research Journal in Education) Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Surya Masyarakat JURNAL MANAJEMEN BISNIS Jurnal Manajemen Jurnal Ners Jurnal Surya Masyarakat AL-FALAH : Journal of Islamic Economics Jurnal Pengabdian Masyarakat Madani Journal of Applied Nursing and Health International Journal of Science and Society (IJSOC) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Keuangan dan Akuntansi Terapan (KUAT) Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Legal Protection for the Partnership Agreement Parties Profit: Jurnal Manajemen, Bisnis dan Akuntansi Jurnal Karya Abdi Masyarakat Journal of Business Studies and Management Review Jurnal Riset Manajemen (JIMBE) Jurnal Abdimas Indonesia Influence: International Journal of Science Review Ebisnis Manajemen Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Asian Journal of Management, Entrepreneurship and Social Science Jurnal Manajemen Bisnis Digital Terkini Desentralisasi: Jurnal Hukum, Kebijakan Publik, Dan Pemerintahan Global Leadership Organizational Research in Management Journal of Humanities, Community Service, and Empowerment Edumaspul: Jurnal Pendidikan
Widiastuti, Fitri
Management Study Program, Faculty Of Economics And Business, University Of Jambi.
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Impact Analysıs Of Socıal Medıa, Brand Image, Qualıty Of Coffee Drınkıng Products Influence Purchase Decısıons In Islamıc Economıc Perspectıve Paulina Lubis; Rafiqi Rafiqi; Fitri Widiastuti; Afi Parnawi
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 01 (2024): Pebruary, Asian Journal of Management Entrepreneurship and Social Science ( AJ
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The changing trend of the coffee beverage business is currently taking place quite rapidly. Moving from just an ordinary coffee drinking activity which has now become part of a lifestyle, business people are tempted to start and engage in this business. In running the coffee drink business today, the role of social media is very necessary which in turn has an impact on product sales results. Consumers will see the information conveyed through social media on the quality and brand image conveyed by product sellers, and this is where the shape of the decision to buy coffee drink products emerges. The specific purpose of this study is to describe the driving factors of consumers in making purchasing decisions for contemporary coffee drink products in terms of aspects of social media, brand image, product quality from an Islamic economic perspective, where the Islamic economic system refers to the principles of ownership, justice, freedom, and togetherness in the distribution of social economic welfare. By using a quantitative method, a list of questions was distributed online to 200 students both from within Jambi University and outside the Jambi University campus. The primary data collected will be processed using SEM-SmartPLS. The targeted finding is a model that can be used to see the influence of social media, brand image and product quality of contemporary coffee drinks on purchasing decisions in an Islamic economic perspective. brand image and maintain product quality in the future
Pengaruh Beban Kerja Terhadap Kinerja Karyawan dengan Motivasi Kerja sebagai Variabel Intervening pada PT. Perkebunan Nusantara IV Jambi Dandy Setiawan; Sumarni Sumarni; Fitri Widiastuti
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 2 (2024): June : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i2.1988

Abstract

This research aims to describe the effect of workload on employee performance with work motivation as an intervening variable at PT Perkebunan Nusantara IV Jambi. This research uses quantitative methods with data collection techniques by distributing questionnaires to 70 respondents. Hypothesis testing uses descriptive analysis techniques using SmartPLS software. The results of this research indicate that workload has a significant positive influence on the performance of PT Perkebunan Nusantara IV Jambi employees. Workload has a significant positive effect on motivation. Motivation has a significant positive effect on employee performance. workload has a significant positive effect on employee performance through motivation as an intervening variable. Suggestions for this research; (1) In the employee performance variable, it is recommended that employees carry out work according to the targets that have been set, because when determining the targets it has been done carefully so that the work must be in accordance with the targets. (2) Regarding the workload variable, it is recommended that PT Perkebunan Nusantara IV Jambi further improve employee workplace facilities in order to improve the quality of their work. (3) In the work motivation variable, it is recommended that employees be more careful in carrying out work by double-checking work that has been completed so that there are no more mistakes.
Pengaruh Pajak Daerah, Retribusi Daerah, dan Lain-Lain Pendapatan yang Sah Terhadap Pendapatan Asli Daerah Kota Payakumbuh Tahun 2013-2022 Junaidi, Junaidi; Adriani, Zulfina; Yudi, Yudi; Widiastuti, Fitri; Sagita, Dora
Jurnal Paradigma Ekonomika Vol. 18 No. 4 (2023): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jpe.v18i4.24392

Abstract

This study aims to formulate programs and strategies for strengthening and developing human resources (HR) at Universitas Jambi, focusing on educational staff. The data utilized include both secondary and primary sources. Secondary data, including archives, documents, reports, and relevant statements, were collected through documentation. Primary data were obtained through Focus Group Discussions (FGD) to capture direct perspectives from stakeholders. Data were analyzed both qualitatively and quantitatively. Qualitative analysis utilized content analysis techniques to evaluate data from the FGDs. This analysis aimed to identify key themes, patterns, and insights from the collected data. Quantitative analysis employed descriptive statistics to provide an overview of the current human resource conditions and projections for the next five years. Based on a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis and the university's HR development vision and mission, it was found that Universitas Jambi is in a strategic position to strengthen and develop its human resources. Despite major strengths such as a diverse range of study programs and faculty qualifications, some weaknesses need to be addressed, including a faculty shortage in some areas and the need for curriculum updates. Opportunities for growth through collaboration and innovation in teaching and research are significant, yet faced with challenges such as academic competition and budget constraints. Recommendations for Universitas Jambi include: (1) focusing on the development of faculty and staff competencies through ongoing training and further education; (2) updating the curriculum to reflect labor market needs and advancements in knowledge; (3) enhancing infrastructure and resources to support innovation in learning and research; (4) implementing policies that promote inclusivity and diversity; (5) expanding partnerships with industry and other academic institutions; and (6) applying effective risk management strategies to address barriers in implementing HR development programs.
Melestarikan Kuliner Kue Tradisional Khas Jambi Kota Seberang Amin, Shofia; Kaswari, Teja; Setiawati, Rike; Widiastuti, Fitri; Hasbullah, Husni; Bahri, Zainul
Jurnal Surya Masyarakat Vol 5, No 2 (2023): Mei 2023
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jsm.5.2.2023.236-243

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mengatasi permasalahan yang dihadapi oleh mitra pengabdian yaitu ibu-ibu pembuat kue tradisional khas Jambi Kota Seberang di Kecamatan Pelayangan. Aktivitas mereka sehari hari adalah membuat kue tradisional dengan sistem titip di lapak depan Gentala Arasy (monumen ikon kota Jambi). Omzet mereka cukup menjanjikan terutama pada hari Sabtu dan Minggu. Sayangnya karena hanya bermodalkan keterampilan yang bersifat turun temurun, mereka kurang memperhatikan pengembangan usaha, tampilan seadanya, sistem pemasaran yang hanya menunggu pembeli datang dan aspek hygienitas yang belum terlihat. Target capaian dari kegiatan ini adalah memotivasi mereka untuk tetap melestarikan kue tradisional dan mengajak mereka melakukan perubahan mindset bahwa berjualan kue tradisional tidak harus dilakukan dengan cara tradisional juga, akan tetapi dapat dilakukan dengan bantuan teknologi untuk mengembangkan usaha dan  membuka akses penjualan berbasis online.
Modernisasi dan Inovasi Pengelolaan Sampah Berbasis Masyarakat di Desa Sumur Gedang Kota Sungai Penuh, Kerinci Fitri Widiastuti; Riski Hernando; Rafiqi; Hendriyaldi; Dwi Hastuti; Helen Parkhurst
jurnal ABDIMAS Indonesia Vol. 2 No. 1 (2024): Maret : Jurnal ABDIMAS Indonesia
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jurai.v2i1.1463

Abstract

Partners in this PPM activity are Village Apparatus and several community representatives of Sumur Gedang Village, Sungai Full City, Kerinci. Based on the analysis of the situation, the main problem faced by partners today lies in the phenomenon of waste which continues to increase in volume which causes environmental pollution, especially related to cleanliness and health. The increasing population and community activities greatly affect the increasing volume of waste in rural areas. Various kinds of pollution that occur due to piles of garbage so that the impacts caused include environmental damage, changes in health conditions. Support, participation and awareness from various parties, especially waste management drivers, is one of the keys to the success of good waste management. Based on these problems, through this activity, several solutions to solve problems will be provided. The method of implementing activities uses a participatory approach through training and mentoring activities, with measurable achievement targets. The results of PPM activities that have been carried out are obtained as a result of the PPM team has carried out all forms of training and simple practices to partners including in making natural compost by utilizing leftover vegetable pieces from households that can be used as natural fertilizer to fertilize the soil. In addition, the team practiced processing plastic waste to be used as handicrafts and other products which are expected to be attractive and can be resold in the future.
Consumer Behavior Model: Brand Equity Mediated by Halal Awareness and Religiosity of Herbal Products Islamic Law Perspective Rafiqi; Fitri Widiastuti; Paulina Lubis; Darwisyah
Al-Risalah Vol 24 No 1 (2024): June 2024
Publisher : Fakultas Syariah UIN Sulthan Thaha Saifuddin Jambi, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/alrisalah.v24i1.1324

Abstract

Islamic economic theory emerged due to the theory of demand for goods and services. The demand for goods and services arises as a result of the wants and needs of real consumers and potential consumers. Herbal products, when associated with the Covid 19 issue, are currently a global conversation, so sales of these herbal products have experienced a significant increase compared to previous years. the Covid 19 pandemic disaster occurred. Due to the development of this herbal product sales trend, the brand equity of good quality products can affect consumer buying interest. Halal Awareness in halal-certified herbal products is a major construct that can help improve product brand reputation in intensively promoting consumer purchase intention models for halal brands. Consumer trust and behavior to buy herbal products is the key to the company's success in getting loyal consumers. An interesting question in this study is that the variables of brand equity and consumer behavior can mediate the relationship between halal awareness and religiosity variables. The purpose of this study is to analyze the relationship between consumer behavior, brand equity and halal awareness and religiosity. The research design is descriptive quantitative with a sample survey method. The research respondents were the people of Jambi City with a total sample of 200 people, but the number of samples collected was 210 people. The analysis tool uses PLS. From the results of this study, it is known that there is a positive relationship between consumer behavior, brand equity and halal awareness as a mediating variable. The study also shows that there is a positive relationship between consumer behavior and brand equity and there is a direct and significant positive relationship with brand equity. It is hoped that the results of this study will contribute empirically to thoughts related to consumer behavior, halal awareness, religiosity to brand equity.
Webrooming in a Role of Motivating Online Shopping in Some Indonesian Marketplace Choice WB, Sylvia Kartika; Widiastuti, Fitri; Syafri, Rista Aldilla
INFLUENCE: INTERNATIONAL JOURNAL OF SCIENCE REVIEW Vol. 6 No. 3 (2024): INFLUENCE: International Journal of Science Review
Publisher : Global Writing Academica Researching and Publishing

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Abstract

The rapidly changing retail landscape and associated changes in consumer preferences have forcing retailers to adopt multi-channel strategies rather than just using one chancellor's solution (Verhoef et al.,2015) As a result, customers engage in shopping behavior cross channels, such as showrooming and webrooming more than ever. Consumer Survey the Annual Global Retail conducted by PwC Indonesia in 2015 revealed that 70% of global consumers collect information online to make purchases offline. Webroomers have a greater perception of saving time, effort for make the right purchases, as well as smart shopping better than showroomers. Unfortunately, most research so far has focused on showrooming spaces (Eriksson & Fagerstrøm, 2019) and there is still very little research using webrooming spaces at the individual level, although this topic is constantly being called for action. Although these variables are valid and enriching, they do not explain everything observed variations in online space usage behavior and more research is needed carry on. The aim of this research is how far the webrooming component affects motivation interest in online shopping in several marketplace choices in Indonesia and how to implement it Webrooming can help marketplaces in Indonesia influence Indonesian people's online shopping motivation. Researchers employ an exploratory research approach, which seeks to gather information, data, and facts on a particular topic or issue. This is done using quantitative methods, with the data being analyzed statistically through the Structural Equation Modeling (SEM) technique, specifically utilizing Partial Least Squares (PLS). The primary data for this study is collected via questionnaires, which are distributed both through Google Forms and in person. The sampling method used is convenience sampling, where individuals encountered by the researcher who are deemed appropriate as data sources and are willing to participate are selected as samples. The sample in this research was marketplace users who had previously done webrooming, so the sample obtained was 188 people. The research findings showed that the motivation variable or shopping intention, the marketplace channel showed significant results on webrooming behavior. The research results show that many consumers use the marketplace to compare prices before deciding to buy a product offline. Research indicates that easily accessible price comparisons on platforms such as Tokopedia and Shopee encourage users to be more careful in making decisions. Access to complete product information and reviews from other users on the marketplace greatly influences consumer decisions. The research also shows differences in marketplace preferences, with some consumers preferring platforms that offer flexible return policies and responsive customer service.
Analisis Pelatihan Terhadap Kinerja Guru Berdasarkan Judgment Based Performance dengan Keterikatan Guru Sebagai Variabel Intervening pada MAN Insan Cendekia Jambi Alif Tegar Jatmiko; Zulfina Adriani; Fitri Widiastuti
Global Leadership Organizational Research in Management Vol. 3 No. 1 (2025): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v3i1.2285

Abstract

This study aims to see the Effect of Training on Teacher Performance with Employee Engagement as an Intervening Variable at MAN Insan Cendekia Jambi. This study uses a quantitative method with data collection techniques by distributing questionnaires to 35 respondents. Hypothesis testing uses Descriptive Analysis Techniques using SmartPLS software as a data processing tool. The results of this study indicate that Training has a significant positive effect on MAN Insan Cendekia Jambi Teacher Performance. Training has a significant positive effect on Employee Engagement. Employee Engagement has a significant positive effect on Teacher Performance. Training has a significant positive effect on Teacher Performance through Employee Engagement as an intervening variable. Suggestions in this study: teacher performance variables to be more skilled in completing each job and must also have ideas that can solve problems in schools. The principal recommends that the training that has been programmed can be carried out properly to all existing teachers and the training carried out is in accordance with the teachers' areas of expertise so that the results of the training are more optimal and the teachers continue to develop and have better competence. Employee Engagement Variables are recommended by schools in providing support to teachers, namely by providing a comfortable and conducive work environment, clear communication, giving appreciation to teachers, and existing policies that are not focused on one party.
Pengaruh Beban Kerja terhadap Kinerja Karyawan dengan Motivasi Intrinsik sebagai Variabel Intervening pada PT. Bank Rakyat Indonesia (Persero) Cabang Jambi Az’zahra Machzunah; Sumarni Sumarni; Fitri Widiastuti
JURNAL RISET MANAJEMEN (JURMA) Vol 3 No 1 (2025): JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v3i1.2953

Abstract

This study aims to describe the effect of workload on employee performance with intrinsic motivation as an intervening variable at PT. Bank Rakyat Indonesia (Persero) Cabang Jambi. This research uses a quantitative method with data collection techniques by distributing questionnaires to 65 respondents. Hypothesis testing was performed using descriptive analysis with SmartPLS software. The results of the study show that workload has a significant positive effect on employee performance at PT. Bank Rakyat Indonesia (Persero) Cabang Jambi. Workload has a significant positive effect on intrinsic motivation. Intrinsic motivation has a significant positive effect on employee performance. Workload has a significant positive effect on employee performance through intrinsic motivation as an intervening variable. The recommendations from this study are: (1) For the employee performance variable, the company is advised to regularly evaluate employee performance objectively to provide constructive feedback. (2) For the workload variable, it is necessary to adjust it to the employees' capacity to maintain productivity and work quality. (3) For the intrinsic motivation variable, intrinsic motivation improvement can be done through self-development programs and creating a conducive work environment.
Optimalisasi Penggunaan Kemasan Pempek Sutra Pada Usaha Home Industri Rani di Desa Mendalo Darat Kec. Jaluko Kartika, Sylvia; Widiastuti, Fitri
Jurnal Karya Abdi Masyarakat Vol. 3 No. 1 (2019): Jurnal Karya Abdi Masyarakat
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (45.779 KB) | DOI: 10.22437/jkam.v3i1.7010

Abstract

Tujuan dari kegiatan Optimalisasi Penggunaan Kemasan Pempek Sutra pada Home Industri RANI di desa mendalo Darat Kecamatan Jaluko ini diharapkan mampu meningkatkan kemampuan para pelaku usaha untuk memahami peran kemasan sebagai salah satu alat dalam strategy pemasaran untuk meningkatkan penjualan. Kegiatan ini juga bertujuan sebagai upaya optimalisasi pemanfaatan penggunaan kemasan sebagai media untuk menjual produk dan juga sebagai media promosi. Dengan demikian harapan akhirnya adalah meningkatnya omzet penjualan. Hasil pencapaian dari pendampingan ini juga diharapkan dapat membantu program pemerintah pusat maupun pemerintah daerah dalam rangka meningkatkan kesejahteraan masyarakat Kota Jambi melalui kegiatan industri di sektor ekonomi kreatif dalam rangka pengembangan ekonomi kreatif bidang kuliner khas daerah.
Co-Authors Adila Solida Afi Parnawi Alif Tegar Jatmiko Andy Amir Ary Dean Amri Asep Machpudin Asep Machpudin Asha Zabirra Az’zahra Machzunah B., Sylvia Kartika Wulan Bahri, Zainul Bella Debora Chairunnisa, Fitri Dahmiri Dandy Setiawan Darwisyah Darwisyah, Darwisyah Dea Ola Hotma Sari Aritonang deki Irawan Dian mala Fithriani Aira Dwi Hastuti Dwi Hastuti DWI HASTUTI Edward Edward Elliyana, Dessy Emilia Emilia erida erida Evy Wisudariani F. Husni Hasbullah, F. Husni Faradina Zevaya Fiska Putri Zulfani Fitriaty, Fitriaty Helen Parkhurst Hendriyaldi Hendriyaldi Heriberta Heriberta Hernando, Riski Idham Khalik Jaya Kusuma Edi Junaidi Junaidi Kartika, Sylvia Lubis, Paulina LUBIS, PAULINA M. Gunawan M. Pandu Jaya Kafilatullah MASBIROROTNI - Muhammad Ridwansyah Muhammad Ridwansyah Mulyadi Raf Mulyadi Raf Nur Hasanah Paulina Lubis Rafiqi Rafiqi Rafiqi Rafiqi Ramadhan, Raihan Fajri Rike Setiawati Riski Hernando Riski Hernando Rizki Fauzan Rohman Willian Rosyid, Garry Yuesa Sagita, Dora Sembiring, Rinawati Shahnaz, Muthia Shofia Amin Siga, Mustaqim Sry Rosita Sumarni Sumarni Sumarni Sumarni Sumarni Syafri, Rista Aldilla Sylvia Kartika Wulan Bhayangkari Teja Kaswari Tona Aurora Lubis WB, Sylvia Kartika Yenny Yuniarti Yudi Yudi Zainul Bahri Zulfina Adriani