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Consumers’ Purchase Intention: The Impact of Live Streaming and Online Customer Review on Onlineshop Areum Art in Medan Perjuangan District Lina; Sri Rezeki
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies”
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v3i1.216

Abstract

The purpose of this study is to determine the effect of Live Streaming (X1) and Online Customer Review (X2) on Purchase Intention (Y) in Areum Art Onlineshop. This type of research is quantitative research conducted in Medan Perjuangan District with a population of people who already know Onlineshop Areum Art but have never made a purchase. The purposive sampling technique was used in determining the sample and heir et al method was used in determining the sample size, which was 130 respondents. Data collection was carried out by direct observation, literature review and questionnaire results from respondents. Linear regression analysis test is used to analyze data on the three hypotheses in this study. The results show a significant influence of Live Streaming and Online Customer Review on Consumers’ Purchase Intention.
Model Desain Pembelajaran Berbasis Teologi Dan Misi Pengabaran Injil: Pengaruhnya Terhadap Minat Belajar Peserta Didik Delpi Novianti; Sri Rezeki
Jurnal Silih Asuh : Teologi dan Misi Vol. 1 No. 1 (2024): Januari: Jurnal Silih Asuh: Teologi dan Misi
Publisher : LPPM - STT Kadesi Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54765/silihasuh.v1i1.8

Abstract

Christian education is aimed at forming an individual who is integral and strong in the Christian faith. One key approach to achieving this goal is through a learning design that is rooted in Christian theological principles and the mission of evangelism. This learning design emphasizes the understanding and application of Christian values in everyday life. Interest in learning is an important factor that influences the learning outcomes of the students. Interesting learning designs that match the interests of the learners can increase their interest in the learning process. Therefore, it is important to evaluate the influence of the use of theological-based learning design models and the mission of evangelism on the learning interests of learners. The study uses descriptive qualitative methods to analyze data from a variety of sources of information. The results show that theological-based learning design models and evangelization missions can enhance the interest of students in learning. This is due to a number of factors, among others: This learning model focuses on Christian values that are relevant to the daily life of the student. The learning model involves the student actively in the learning process. It provides an opportunity for the student to apply Christian value in everyday life. This research has important relevance in an effort to improve the understanding and application of the theological-based learning design models and the mission of evangelism. This model of learning can help the student understand, internalize, and apply Christians values in daily life, as well as prepare them to play an active role in evangelization.
Systematic Literatur Review : Pengaruh Penggunaan Aplikasi Geometer’s Sketchpad Pada Pembelajaran Matematika SMP Sri Rezeki; Yahfizham Yahfizham
Algoritma : Jurnal Matematika, Ilmu pengetahuan Alam, Kebumian dan Angkasa Vol. 2 No. 4 (2024): Algoritma : Jurnal Matematika, Ilmu pengetahuan Alam, Kebumian dan Angkasa
Publisher : Asosiasi Riset Ilmu Matematika dan Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/algoritma.v2i4.93

Abstract

. Geometer's Sketchpad is a maths lesson programme that offers educational material on a variety of subjects, including geometry, algebra, calculus, and other areas of mathematics. The form of research is Systematic Literature Review. Data collection in this method by searching for various journals from national and international journals on Google Scholar and Publish or Perish around 6 journals from 2019 to 2023. Through the results of previous studies in the charts, it should be deducted that the Geometr's Sketchpad application in learning mathematics is very influential because by using Geometr's Sketchpad application is able to provide an increase in students' conceptual understanding ability and is able to increase student activeness.
VISUALISASI 3D GEDUNG SMKN 2 TELUK KERAMAT Sri Rezeki; Narti Prihartini; Vanie Wijaya; Uray Heri Mulyanto
Jurnal Media Akademik (JMA) Vol. 4 No. 1 (2026): JURNAL MEDIA AKADEMIK Edisi Januari
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/qf23nw10

Abstract

Kegiatan magang industri ini dilaksanakan di SMK Negeri 2 Teluk Keramat dari tanggal 4 Agustus sampai 5 Oktober 2025. Projek utama yang dikerjakan adalah "Visualisasi 3D Gedung SMKN 2 Teluk Keramat". Permasalahan yang ditangani adalah kebutuhan sekolah akan media promosi yang modern dan informatif untuk memberikan gambaran yang jelas dan realistis tentang bangunan serta fasilitas sekolah kepada calon siswa dan masyarakat tanpa harus mengunjungi lokasi secara langsung. Pendekatan yang dilakukan adalah melalui tiga tahapan utama: Pra Produksi, Produksi, dan Pasca Produksi. Tahap Pra Produksi mencakup konsultasi, survei lokasi, dan pengambilan dokumentasi foto. Pada tahap Produksi, dilakukan 3D modeling dan texturing semua aset bangunan menggunakan Blender. Aset-aset tersebut kemudian digabungkan ke dalam Master File menggunakan sistem linking untuk memudahkan pengaturan tata letak sesuai kondisi asli sekolah. Proses dilanjutkan dengan setup lighting, animasi kamera dengan keyframe berkonsep scene per scene, dan rendering menggunakan rendering engine Eevee untuk mempercepat proses. Tahap Pasca Produksi meliputi proses editing, penggabungan semua scene yang telah dirender, penambahan transisi, backsound (Lagu Mars SMK), Voice Over, dan export video final menggunakan Adobe Premiere Pro. Hasil projek berhasil menghasilkan video visualisasi 3D Gedung SMKN 2 Teluk Keramat yang akurat, informatif, dan berkualitas tinggi, yang berfungsi sebagai media promosi dan dokumentasi infrastruktur sekolah yang bermanfaat.
Pengaruh Pola Konsumsi Suplemen Zat Besi (Fe) terhadap Risiko Anemia Pada Ibu Hamil di BPM Aida Nospita Desa Manunggal Kecamatan Labuhan Deli Kabupaten Deli Serdang Provinsi Sumatera Utara Tahun 2025 Parningotan Simanjuntak; Sri Rezeki; Tasya Lamtiur Simanjuntak; Dea Agustina
Detector: Jurnal Inovasi Riset Ilmu Kesehatan Vol. 3 No. 2 (2025): Mei: Jurnal Inovasi Riset Ilmu Kesehatan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/detector.v3i2.5261

Abstract

Anemia is one of the most common health problems among pregnant women and remains a major challenge in midwifery services. Anemia in pregnancy is primarily caused by iron deficiency, which leads to decreased hemoglobin levels and poses a risk of impaired fetal growth as well as an increased likelihood of delivery complications. Anemia in pregnant women is also one of the contributing factors to the high maternal and neonatal mortality rates (Ministry of Health of the Republic of Indonesia, 2022). This study aimed to determine the effect of iron (Fe) supplement consumption patterns on the risk of anemia among pregnant women at BPM Aida Nospita, Manunggal Village, Labuhan Deli Subdistrict, Deli Serdang Regency, North Sumatra Province, in 2025. This research employed a quantitative design with a descriptive correlational approach. The population of this study comprised all pregnant women attending BPM Aida Nospita in Manunggal Village, Labuhan Deli Subdistrict, Deli Serdang Regency, North Sumatra Province, totaling 45 participants. The results of the analysis indicated a significant relationship between the pattern of iron (Fe) supplement consumption and the risk of anemia in pregnant women (p = 0.000).
PENGARUH PROMOSI DAN INOVASI LAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA UMKM FINKAN KEBAYA DI MANDALA Tesalonika Simalango; Sri Rezeki
Jurnal Manajemen Bisnis Eka Prasetya Vol 11 No 2 (2025): Edisi September 2025
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v11i2.828

Abstract

Finkan Kebaya Mandala, a Micro, Small, and Medium Enterprise (MSME) engaged in the production and provision of traditional and modern apparel, experiences relatively stable demand but significant sales fluctuations, particularly a decline in early 2025. This condition is influenced by seasonal factors, limited advertising and promotional strategies, service innovation that has not fully aligned with customer needs, and increasing competition. This study aims to analyze the influence of promotion and service innovation on consumer purchasing decisions at Finkan Kebaya in Mandala. Data were collected through interviews, literature review, observation, and questionnaires using a Likert scale. The analysis methods included normality, multicollinearity, and heteroscedasticity tests, multiple linear regression, t-test, F-test, and the coefficient of determination (R²). The results show that promotion has a positive and significant effect on purchasing decisions, contributing 26.7%, while service innovation also has a positive and significant effect with a contribution of 48.0%. Simultaneously, both variables significantly influence purchasing decisions. These findings indicate that the synergy between effective promotion and continuous service innovation is essential to improving competitiveness and encouraging consumer purchasing behavior.
PENGARUH KEPERCAYAAN DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA DEDY MOTOR MANDALA Rika Marsulina Pandiangan; Sri Rezeki
Jurnal Manajemen Bisnis Eka Prasetya Vol 11 No 2 (2025): Edisi September 2025
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v11i2.829

Abstract

Penelitian ini bertujuan untuk menganalisis dan menguji secara empiris pengaruh kepercayaan dan lokasi terhadap keputusan pembelian pelanggan pada usaha jasa bengkel Dedy Motor Mandala di Kota Medan, baik secara parsial maupun simultan. Secara khusus, penelitian ini mengkaji pengaruh kepercayaan pelanggan yang tercermin dari aspek keandalan, kejujuran, kepedulian, dan kredibilitas layanan terhadap kebiasaan pembelian, pembelian ulang, serta kesediaan pelanggan dalam merekomendasikan bengkel kepada pihak lain. Selain itu, penelitian ini juga menilai pengaruh lokasi bengkel yang ditinjau dari kemudahan akses, lingkungan, dan potensi pengembangan usaha terhadap minat pelanggan dalam memilih jasa Dedy Motor Mandala.Penelitian ini menggunakan pendekatan kuantitatif deskriptif dengan teknik purposive sampling terhadap 99 responden pelanggan Dedy Motor Mandala. Data dikumpulkan melalui kuesioner berskala Likert dan dianalisis menggunakan SPSS versi 26 melalui uji validitas, reliabilitas, uji asumsi klasik, serta analisis regresi linier berganda.Hasil penelitian menunjukkan bahwa kepercayaan dan lokasi berpengaruh positif dan signifikan terhadap keputusan pembelian, baik secara parsial maupun simultan. Kepercayaan mendorong pembelian ulang dan rekomendasi pelanggan, sedangkan lokasi yang strategis dan mudah diakses meningkatkan minat pelanggan dalam menggunakan jasa bengkel, sehingga berimplikasi pada peningkatan loyalitas pelanggan Dedy Motor Mandala.
Technology Usage Strategy And Distribution Channel In Increasing Customer Satisfaction From Service Offerings Available In The Marketplace (Go International): Strategi penggunaan teknologi (Technology Usage) dan Saluran Distribusi dalam meningkatkan kepuasan pelanggan dari layanan jasa yang terdapat di marketplace Indonesia (Go Internasional) Kenny; Sri Rezeki
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.318

Abstract

This research is motivated by the challenges in ensuring customer satisfaction with marketplace services, which are still hindered by gaps in users' digital literacy, the complexity of distribution channels, and various conditions of logistics infrastructure in different regions. This study aims to evaluate the extent to which technology usage strategies and the effectiveness of distribution channels can contribute to increasing consumer satisfaction levels in marketplace based on service offerings. The research method used is descriptive quantitative, with data collected through an online questionnaire sent to marketplace users, which is then analyzed using PLS SEM to test the strength and significance of the influence between variables. The main results indicate that both research variables significantly affect customer satisfaction, with a stronger contribution coming from the distribution channels. In conclusion, strategies for technology use and the effectiveness of distribution channels both contribute to increasing customer satisfaction in service marketplace. The implications of this research emphasize that increasing customer satisfaction in the marketplace cannot be achieved solely by updating the interface in digital use or accelerating the delivery process separately, but rather requires synergy between technology use strategies and a well-functioning distribution channel network.
The Future of Fun : Integrating Facilities and Services Quality to Enhance The Sustainability of Visitor Satisfaction in Amusement Park Industry: Masa Depan Hiburan: Integrasi Kualitas Fasilitas dan Layanan untuk Meningkatkan Keberlanjutan Kepuasan Pengunjung dalam Industri Taman Hiburan. Lie, Liandro; Sri Rezeki
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.339

Abstract

The amusement park industry is experiencing rapid growth, driven by rising consumer expectations and an increasing emphasis on sustainability. This study explores the integration of facility quality and service quality as a strategic approach to enhancing long-term visitor satisfaction within the amusement park sector. Grounded in the SERVQUAL model and the principles of sustainable service design, the research investigates how the synergy between physical infrastructure and human-centered service delivery influences visitor satisfaction and loyalty. A mixed-methods approach was employed, combining quantitative survey data from amusement park visitors with qualitative insights derived from management interviews. The findings reveal that both facility quality and service quality significantly impact visitor satisfaction, with service quality exerting a more direct effect. Furthermore, sustainability practices embedded within these elements function as mediators that strengthen visitors’ trust and their intention to revisit. This study underscores the importance of holistic and integrated strategies for amusement parks aiming to sustain competitive advantage and foster long-term relationships with visitors in an increasingly experience-driven economy.
Co-Authors Ade Rachmat Yudiyanto Ade Rachmatb Yudianto Afrizal Agus Rahmadsyah Agustina Alifia Restu Selvanda Amelia Erawaty Siregar Amellia Erawaty Siregar Andrian, Dedek Anisa Malfiro Antonio Lodian Apriyoga Sukamto Aras Mulyadi Aris Munandar Asianna Martini Simarmata Associate Prof. Dr. Muhammad Hafiz Abd Rashid Astaria Br Ginting Aulia Iski Bayu Jaya Tama Bella Maryati Bey Todu Br.Manjorang, Novita Andriani C Putroe Ula Rahifa Cecilia Chendy Meylia Cut Reinilda Rischa Cut Zahri Harun Damayanty S Dara Mauliza Dea Agustina dedi irawan Delpi Novianti Desma Erica Maryati Manik Dewi Saputri Dian Setyorini Dr Asliza Yusof Effendi, Leo Adhar Eka Purnamasari Erin Padilla Siregar Esty Rahayu Fachry Abda El Rahman Fajri Ekawardana Fajrina Mazaya Femilina Nazara Fitri Mayasari Panggabean Fitriana Yolanda Gusman Lesmana Gustina Harum Sasanti Hazizah Sabilah Siagian Henni Jc Saragih Herrialfian Herrialfian Ihdina Gustina Ilham Muhammad Ishafit Ishafit Isti Mulyati Istikomah, Endang Jhona Boy Erwinta Sembiring Kenny Kiki Khoiriyani Kiki Wahyuni Lasria Yolivia Aruan Liandy, Nicholas Lie, Liandro Lina Linda Wahyu Marpaung Lisdayanti Simanjuntak Lubis , Ayu Ulfah Nur M Hasan M Jalaluddin Masayu Hamdatul Azizah Luthfiyyah Megawati Saragih Mei Tri Janti Silalahi Melly Sukma Dewi Ratu Mutriara Mely Sukma Dewi Ratu Mutiara Merlin Qhardanova Merry Susanti Mesrida Simarmat Michael Muammar Rinaldi Muchlas Muchlas Muhammad Ali Akbar Muhammad Rizki Bima Putra Murniati Ar Nadia Jubta Nainggolan, Elisabeth Narti Prihartini Ngurah Ray Nizam Azmal Abdul Malek Nopriadi Nopriadi Nunung Faujiah Nur Azlina Nurhajimah Nurhajimah Nurlayli Istiqomah Nurul Elenawati Nurul Huda Nurul Mustabsyirah Rafi'i Nurwani Nurwani Ong, Virginia Parningotan Simanjuntak Petrus Loo Pipin Kurnia Plora Novita Sinaga Prasetyo, Stephanie Pristiyono puspitasari, angelin Putri, Serly Rachmi Fanani Hakim Rahmawati Yuliyani Ratri Tri Hapsari Ratu Syafira Nurasyifa Ridha Andayani Ridho Wahyuni Rika Marsulina Pandiangan Rinaldo, Rinaldo Risa Rahma Putri Rizky Darmawan Rohana Fika SKD Salma Salma Santi Chismirina Seri Wahyuni Harahap Silaban, Marta Armita Silvia Desmara Steven Alfando subanar subanar Sunnati , Sunnati . Sunnati Sunnati Suripah . Susda Heleni Syifa . T Zahrial Helmi Tasya Lamtiur Simanjuntak Tesalonika Simalango Tri Husni Ulis Mayrosa Ulkharimah Uray Heri Mulyanto Uza Kristiyanto Valentina Sari Theresia Siagian Vanessa Vanie Wijaya Vinna Angelia Widya Anggriani Putri Winny Wulandari Pratiwi Wirna Parida yahfizham yahfizham Zafrullah Zafrullah Zetriuslita Zulfa Rusiwan Zulfan M ALIBASYAH Zulfan M. Alibasyah Zulkarnain ' Zuraida Usman Bany Zyad Dilmi