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Djakasaputra, Arifin
Fakultas Ekonomi Dan Bisnis, Universitas Tarumanagara
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Strategy Marketing Mix Born Neo Café at South Pontianak Cicilia Angelisca; Juliana Juliana; Arifin Djakasaputra
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 2 No. 2: Januari-Juni 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v2i2.1523

Abstract

Along with the development of the times, businesses or businesses engaged in the F&B industry, especially cafes, are growing rapidly. Café is no longer a place to buy food and drinks but also to fulfill one's social needs, namely to increase prestige and recognition. In Indonesia, the current Cafe business, especially in big cities, is growing rapidly, B-Neo Café is one of the cafes built in Pontianak City with a 5 star concept, the business feasibility study at Born-Neo Café aims to analyze whether Born-Neo Café Neo Café is worthy as a business or not based on strategy marketing mix. Based on all analysis and business aspects, including market and marketing aspects in implementing the marketing mix strategy, it can be concluded that Born-Neo Café is a viable and profitable business to run. Suggestions for further research can carry out a marketing strategy using business canvas model analysis, using porter's five forces analysis and strategies for determining segmenting, targeting, positioning.
Influence Of Website Quality And Augmented Reality To Purchase Intention With Satisfaction As Mediation Djakasaputra, Arifin; Juliana, Juliana; Pramezwary, Amelda; Lemy, Diena M
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i2.4117

Abstract

Through development technology, exists change method marketing from method conventional become technology. Marketing in a manner digital the more develop, Where all person avoid meeting stare advance And make majority resident Indonesia connected with Internet. Matter This made opportunity for digital marketing For develop in all industrial sectors, including the textile industry in Indonesia. This research is focused in the housing sector. Textile Marketing itself requires a dimensional approach service And product. Website And augmented reality is service digital Which can represent marketing in Textile industry. This research will use SOR theory ( Stimulus – organisms – Responses ). Where website quality etc augmented reality role as stimulus, customer satisfaction acts as an organism and purchase intention plays a role as responses . This study aims to determine the effect of Website quality and Augmented reality on Purchase intention both directly and indirectly (with mediation customers satisfaction ). Study This use method quantitative with questionnaire as tool collection data. Sample study is people Greater Jakarta with minimum age of 19 years and want to have a house in 8 years forward. Through this research it is known that website quality and Augmented reality have no significant effect on purchase intention directly. However, websites quality and Augmented reality have a significant influence on purchase intention by no means direct or with mediation customers satisfaction . Keywords: website Quality, augmented reality, Purchase Intentions
Family Business Resilience: A Systematic Literature Review on Crisis Management and Long-Term Success Arifin Djakasaputra; Juliana Juliana; Amelda Pramezwary; Diena M. Lemy
Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol 8, No 2 (2024): Oktober 2024
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v8i2.5704

Abstract

Family businesses play a vital role in the global economy, yet their unique structure and dynamics often expose them to significant vulnerabilities, particularly during crises. This systematic literature review aims to explore the resilience of family businesses, focusing on how they manage crises and maintain long-term success. By analyzing a wide range of studies published between 2015-2024, this review identifies critical factors influencing family business resilience, including leadership succession, financial management, governance structures, and family dynamics. Furthermore, the study sheds light on the role of family values and culture in fostering resilience, offering insights into how family-owned enterprises can achieve sustainable growth amidst uncertainty. The findings contribute to the existing body of knowledge by providing a comprehensive overview of resilience-building strategies and their impact on the long-term survival of family businesses, serving as a valuable resource for researchers and practitioners in the field of family business management
Dampak Inovasi, Kesadaran Merek, dan Kualitas Produk terhadap Penjualan OPPO di Jabodetabek Veronica, Natasya; Djakasaputra, Arifin
Jurnal Manajerial Dan Kewirausahaan Vol. 7 No. 2 (2025): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v7i2.34034

Abstract

Tujuan dari penelitian ini adalah untuk menentukan 1) pengaruh inovasi produk terhadap kinerja penjualan smartphone Oppo di Wilayah Jabodetabek 2) pengaruh kesadaran merek terhadap kinerja penjualan smartphone Oppo di Wilayah Jabodetabek 3) pengaruh kualitas produk terhadap kinerja penjualan smartphone Oppo di Wilayah Jabodetabek. Teknik pemilihan sampel yang digunakan dalam penelitian ini adalah non-probability sampling dengan teknik pengambilan sampel purposive sampling. Data dikumpulkan menggunakan kuesioner Google Form online dengan total 150 responden. Pengolahan data penelitian ini menggunakan SmartPLS 4.1.0.0. Sampel dalam penelitian ini adalah pengguna smartphone Oppo di Wilayah Jabodetabek. Hasil dari penelitian ini adalah 1) inovasi produk memiliki pengaruh positif dan signifikan terhadap kinerja penjualan smartphone Oppo di Wilayah Jabodetabek 2) kesadaran merek memiliki pengaruh positif dan signifikan terhadap kinerja penjualan smartphone Oppo di Wilayah Jabodetabek 3) kualitas produk memiliki pengaruh positif dan signifikan terhadap kinerja penjualan smartphone Oppo di Wilayah Jabodetabek sehingga ketiga variabel tersebut dapat memperkuat kesadaran kewirausahaan dan pola pikir kewirausahaan toko penjual Oppo. The purpose of this study is to determine 1) the influence of product innovation on the sales performance of OPPO smartphones in the Jabodetabek area, 2) the influence of brand awareness on the sales performance of OPPO smartphones in the Jabodetabek area, and 3) the influence of product quality on the sales performance of OPPO smartphones in the Jabodetabek area. The sampling technique used in this study is non-probability sampling with purposive sampling technique. Data were collected using an online Google Form questionnaire with a total of 150 respondents. Data processing in this study utilized SmartPLS 4.1.0.0. The sample in this study consists of OPPO smartphone users in the Jabodetabek area. The results of this study show that 1) product innovation has a positive and significant influence on the sales performance of OPPO smartphones in the Jabodetabek area, 2) brand awareness has a positive and significant influence on the sales performance of OPPO smartphones in the Jabodetabek area, and 3) product quality has a positive and significant influence on the sales performance of OPPO smartphones in the Jabodetabek area. Thus, these three variables can strengthen entrepreneurial awareness and the entrepreneurial mindset of OPPO retailers.
Faktor-Faktor Penentu Niat Membeli Online Konsumen E-Commerce Bukalapak di Jakarta Patty, Putri Syane; Djakasaputra, Arifin
Jurnal Manajerial Dan Kewirausahaan Vol. 7 No. 2 (2025): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v7i2.34035

Abstract

Penelitian ini bertujuan untuk menguji pengaruh motivasi utilitarian, motivasi hedonisme, dan persepsi kemudahan penggunaan terhadap niat membeli. Sampel yang digunakan adalah 203 pengguna e-commerce Bukalapak di Jakarta. Metode purposive sampling digunakan dengan cara menyebarkan kuesioner yang kemudian diolah menggunakan PLS-SEM. Hasil penelitian ini adalah motivasi utilitarian, motivasi hedonisme, dan persepsi kemudahan penggunaan dapat mempengaruhi niat membeli. This study aims to examine the effect of utilitarian motivation, hedonism motivation, and perceived ease of use on purchase intention. The sample used of 203 Bukalapak e-commerce users in Jakarta. Purposive sampling method was used by distributing questionnaires, which were then processed using PLS-SEM. The results of this study are utilitarian motivation, hedonism motivation, and perceived ease of use can affect purchase intention.
STRATEGI BRANDING DAN PEMASARAN UNTUK DESA WISATA SAWARNA YANG BERKELANJUTAN Juliana, Juliana; Sihombing, Sabrina O.; Pramono, Rudy; Lemy, Diena M.; Hulu, Meitolo; Djakasaputra, Arifin
Jurnal Sinergitas PKM & CSR Vol. 9 No. 1 (2025): APRIL
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan kegiatan untuk memperkuat kapabilitas pemasaran dan branding di Desa Wisata Sawarna. Pelatihan ini diadakan untuk meningkatkan pemahaman dan keterampilan para pelaku pariwisata lokal dalam mempromosikan desa wisata Sawarna secara efektif dan berkelanjutan. Melalui program pelatihan ini, peserta dibekali dengan pengetahuan tentang konsep dasar branding, teknik pemasaran digital, penggunaan media sosial, dan strategi pengembangan konten yang menarik. Pendekatan praktis dan studi kasus diterapkan untuk memberikan gambaran nyata tentang tantangan dan peluang dalam pemasaran desa wisata. Pelatihan ini juga menekankan pentingnya menjaga kelestarian lingkungan dan budaya lokal dalam setiap aktivitas pemasaran, sehingga keberlanjutan pariwisata dapat tercapai. Dengan penerapan strategi yang tepat, diharapkan Desa Wisata Sawarna dapat meningkatkan jumlah kunjungan wisatawan, memperkuat citra positif di mata publik, serta mengoptimalkan potensi ekonomi lokal secara berkelanjutan. Hasil dari kegiatan ini diharapkan dapat menjadi fondasi yang kuat bagi pengembangan pariwisata yang lebih inovatif dan bertanggung jawab di Desa Wisata Sawarna, sekaligus menginspirasi desa-desa wisata lainnya untuk mengikuti langkah yang tepat dalam mengembangkan sektor pariwisata.
The Influence of Halal Certification, Halal Awareness, and Brand Image on Interest in Buying Halal Food Products: An Empirical Study of Consumers in Indonesia Djakasaputra, Arifin; Juliana; Aditi, Bunga; Fachrurazi; Mas’ad, Muhammad Aunurrochim
International Journal of Islamic Business and Economics (IJIBEC) Vol 7 No 2 (2023): Volume 7 Nomor 2 Tahun 2023
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/ijibec.v7i2.2003

Abstract

This study aims to determine the effect of variables on halal certification, halal awareness, brand image, and intention to buy halal food products. This research is a study of consumers of halal products. The data in this study were obtained by distributing online questionnaires to respondents who were consumers of halal products in Indonesia. The quantitative approach uses surveys as primary data and data analysis using structural equation modelling (SEM). Respondents in this study were consumers of halal products, with a total of 480 respondents who were consumers of halal food products. The method used in the sampling of respondents was purposive sampling with the criteria of having bought halal food. Collecting data by using research instruments, data analysis is quantitative. The data analysis method used in this study uses descriptive analysis to identify characteristics and the Structural Equation Modeling (SEM) analysis method with SmartPLS 3.2.6 software. The analysis in the SEM model can be divided into two stages, namely, the measurement model and the structural analysis model. The results showed that halal certification has a positive effect on purchase intention. Halal certification has a positive effect on brand image. Brand image has a positive effect on purchase intention. Halal awareness has a positive effect on purchase intention. Halal certification positively and significantly affects purchase intention through brand image.
Faktor–Faktor yang Mempengaruhi Minat Membeli Pelanggan Produk Kosmetik MO di Jakarta Putri, Anggraini Prastika; Djakasaputra, Arifin
Jurnal Manajerial Dan Kewirausahaan Vol. 7 No. 3 (2025): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v7i3.34618

Abstract

Penelitian ini bertujuan untuk mengkaji dan menganalisis pengaruh sosial media tiktok, dukungan selebriti dan citra merek terhadap merek terhadap minat membeli. Populasi penelitian melibatkan individu yang belum mengenal dan belum menggunakan produk MO di Jakarta. Metode yang digunakan adalah deskriptif kuantitatif, dengan pengumpulan data dari 244 responden. Namun, hanya 220 data yang memenuhi kriteria, karena 24 responden tidak sesuai dengan syarat, seperti usia minimal 17 tahun dan belum mengetahui serta belum menggunakan produk terkait. Pengambilan sampel dilakukan dengan pendekatan non-probability sampling melalui metode purposive sampling, dan data dikumpulkan secara daring melalui kuesioner Google Form. Analisis data dilakukan menggunakan aplikasi SmartPLS 4.1 dengan model Partial Least Square Structural Equation Modeling (PLS-SEM). Hasil analisis menunjukkan bahwa sosial media tiktok, dukungan selebritit, serta citra merek memiliki pengaruh positif dan signifikan terhadap minat membeli. Selain memberikan kontribusi akademis, penelitian ini diharapkan bermanfaat bagi perusahaan MO atau perusahaan lain untuk meningkatkan minat membeli konsumen melalui variabel-variabel yang dibahas. Penelitian ini juga diharapkan mampu mengisi kesenjangan empiris dari penelitian sebelumnya. This study aims to examine and analyze the influence of tiktok social media, celebrity endorsement and brand image on brands on purchase intention. The research population involves individuals who do not know and have not used MO products in Jakarta. The method used is descriptive quantitative, with data collection from 244 respondents. However, only 220 data met the criteria, as 24 respondents did not meet the requirements, such as a minimum age of 17 years and not knowing and not using related products. Sampling was conducted using a non-probability sampling approach through a purposive sampling method, and data was collected online through a Google Form questionnaire. Data analysis was carried out using the SmartPLS 4.1 application with the Partial Least Square Structural Equation Modeling (PLS-SEM) model. The results of the analysis show that tiktok social media, celebrity endorsement, and brand image have a positive and significant influence on purchase intention. In addition to making an academic contribution, this research is expected to be useful for MO companies or other companies to increase consumer buying interest through the variables discussed. This study aims to analyze the influence of TikTok social media, celebrity endorsement, and brand image on purchase intention. This study uses a quantitative descriptive method with the following variables.
Motivasi sebagai Mediator antara Pengetahuan Kewirausahaan dan Edukasi Kewirausahaan terhadap Intensi Berwirausaha Mahasiswa Senduk, Gerda Annisa; Djakasaputra, Arifin
Jurnal Manajerial Dan Kewirausahaan Vol. 7 No. 3 (2025): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v7i3.34632

Abstract

Penelitian ini bertujuan untuk menguji pengaruh Pengetahuan Kewirausahaan, Edukasi Kewirausahaan, dan Motivasi terhadap Intensi Berwirausaha pada mahasiswa Universitas Tarumanagara. Kemudian menguji pengaruh Pengetahuan Kewirausahaan dan Edukasi Kewirausahaan terhadap Motivasi. Sampel yang digunakan dalam penelitian ini adalah sekitar 160 responden yang merupakan mahasiswa Universitas Tarumanagara yang berjurusan Manajemen konsentrasi kewirausahaan. Data diperoleh melalui kuesioner online yang disebarkan melalui media sosial dengan teknik non-probability sampling dan metode purposive sampling. Kemudian data yang dikumpulkan akan diolah menggunakan PLS-SEM dibantu dengan software SmartPLS versi 3. Hasil yang diperoleh dalam penelitian ini menunjukkan bahwa a). Pengetahuan Kewirausahaan tidak memiliki pengaruh terhadap Intensi Berwirausaha, b). Edukasi Kewirausahaan memiliki pengaruh terhadap Intensi Berwirausaha, c). Pengetahuan Kewirausahaan memiliki pengaruh terhadap Motivasi, d). Edukasi Kewirausahaan memiliki pengaruh terhadap Motivasi, e). Motivasi memiliki pengaruh terhadap Intensi Berwirausaha, f). Pengetahuan Kewirausahaan memiliki pengaruh terhadap Intensi Berwirausaha melalui Motivasi, g). Edukasi Kewirausahaan memiliki pengaruh terhadap Intensi Berwirausaha melalui Motivasi. This research aims to examine the influence of Entrepreneurship Knowledge, Entrepreneurship Education, and Motivation on Entrepreneurial Intentions among Tarumanagara University students. Then test the influence of Entrepreneurship Knowledge and Entrepreneurship Education on Motivation. The sample used in this research was around 160 respondents who were Tarumanagara University students majoring in Management with a concentration in entrepreneurship. Data was obtained through an online questionnaire distributed via social media using non-probability sampling techniques and purposive sampling methods. Then the data collected will be processed using PLS-SEM assisted by SmartPLS version 3 software. The results obtained in this research show that a). Entrepreneurship Knowledge has no influence on Entrepreneurial Intentions, b). Entrepreneurship Education has an influence on Entrepreneurial Intentions, c). Entrepreneurship Knowledge has an influence on Motivation, d). Entrepreneurship Education has an influence on Motivation, e). Motivation has an influence on Entrepreneurial Intentions, f). Entrepreneurship Knowledge has an influence on Entrepreneurial Intentions through Motivation, g). Entrepreneurship Education has an influence on Entrepreneurial Intentions through Motivation.
PENGARUH PERCEIVED QUALITY DAN PERCEIVED VALUE TERHADAP VISIT INTENTION WISATA LABUAN BAJO YANG DIMEDIASI SATISFACTION Afrilya, Bely; Djakasaputra, Arifin
Jurnal Serina Ekonomi dan Bisnis Vol 2 No 2 (2024): September 2024
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jseb.v2i2.35248

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh perceived quality dan perceived value terhadap visit intention wisatawan ke Labuan Bajo dengan satisfaction sebagai variabel mediasi. Penelitian ini dilatarbelakangi oleh penurunan jumlah wisatawan ke Labuan Bajo, yang diduga dipengaruhi oleh isu kenaikan tarif masuk serta persaingan dengan destinasi wisata lain seperti Nusa Penida. Pendekatan kuantitatif digunakan dengan metode survei melalui kuesioner daring yang melibatkan 220 responden, baik wisatawan domestik maupun internasional, yang pernah atau berencana mengunjungi Labuan Bajo dalam dua tahun terakhir. Model penelitian didasarkan pada Theory of Planned Behavior (TPB), yang memadukan variabel perceived quality, perceived value, satisfaction, dan visit intention. Data dianalisis menggunakan metode Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa perceived quality dan perceived value memiliki pengaruh positif signifikan terhadap satisfaction, yang kemudian berpengaruh positif terhadap visit intention. Selain itu, satisfaction terbukti memediasi hubungan antara perceived quality dan perceived value terhadap visit intention. Implikasi penelitian ini memberikan wawasan bagi pengelola destinasi wisata untuk meningkatkan kualitas pelayanan dan nilai yang dirasakan wisatawan guna meningkatkan niat kunjungan. Penelitian ini diharapkan dapat memberikan kontribusi teoritis maupun praktis dalam pengelolaan destinasi wisata Labuan Bajo dan menjadi acuan bagi studi serupa di masa depan. This study aims to analyze the influence of perceived quality and perceived value on visit intention to Labuan Bajo, with satisfaction as a mediating variable. The research is motivated by the decline in the number of tourists visiting Labuan Bajo, which is suspected to be influenced by increased entrance fees and competition from other destinations such as Nusa Penida. A quantitative approach was employed, using an online survey distributed to 220 respondents, both domestic and international tourists, who had visited or planned to visit Labuan Bajo within the last two years. The research model is based on the Theory of Planned Behavior (TPB), incorporating variables such as perceived quality, perceived value, satisfaction, and visit intention. Data were analyzed using Structural Equation Modeling (SEM). The results show that perceived quality and perceived value have a significant positive effect on satisfaction, which subsequently has a positive impact on visit intention. Furthermore, satisfaction mediates the relationship between perceived quality, perceived value, and visit intention. These findings provide insights for destination managers to enhance service quality and the perceived value of tourists to increase their visit intentions. This research is expected to contribute both theoretically and practically to the management of Labuan Bajo as a tourist destination and serve as a reference for similar studies in the future.
Co-Authors Afrilya, Bely Albert Albert Alimin, Erina Amelda Pramezwary Angleque, Britney Antonio, Ferdi Ardiansyah Rasyid Arkananta, Yesaya Assaly, Arifin Avisca, Gemitalia B.M.A.S. Anaconda Bangkara Broto Mudjianto Bunga Aditi Chandra, Jimmy Chelsea Laurent Kurniawan Cherry Darmawan Christinio , Elizabeth Christinio, Elizabeth Cicilia Angelisca Darmawan, Cherry Darwan Tanady Dea Novera Diena Mutiara Lemy Djaja, Tara Clarisa Dwi Septi Haryani Effendy, Linda Eka Hendrayani Elyzabeth , Elyzabeth Erina Alimin Fachrurazi Fachrurazi Farrellio, Fiore Felix Leonardi Florensia Irena Frans Sudirjo Frenick Halim Gelion, Gelion George Nicholas Guirando, Frendo Gunawan Prabowo Gunawan Prabowo, Gunawan Halim Putera Siswanto Hendrayani, Eka Hendriarto, Prasetyono Hubner, Ira B. Hulu, Meitolo Indra, Febryola Innocentius Bernarto, Innocentius Ivander, Axel James Austin Jayanti , Yunia Arinda Jayanti, Yunia Arinda Jefry Jefry Jessalonica , Chennan Jessica Novia Widjaja Jessica Virgiana Wijaya Jimmy Muller Hasoloan Situmorang Juliana Juliana Juliana Juliana Juliana Juliana Juliana Juliana, Juliana July Hidayat Luh Komang Candra Dewi M.Tony Nawawi Mahanani, Zenita Dian Maleachi, Sandra Mas’ad, Muhammad Aunurrochim Muhammad Tony Nawawi Nasib Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nurmilah, Rina Patty, Putri Syane Pramezwary, Amelda Pramono, Rudy Prasetyono Hendriarto Puspita, Elizabeth Christinio Putri, Anggraini Prastika Putri, Nadira Aulia Putridita, Vicka Raden Mohamad Herdian Bhakti Refaldy, Alvin Reymend, Reymend Rico Candra Rocky Nagoya Rosianna Sianipar Rosmita Rasyid Rosyada, Maulin Amrina Sabil Sabil sabil sabil, sabil Sabrina O Sihombing Sandra Maleachi Sandra Maleachi Sanny Ekawati Saputra, Sonny Saraliandra, Junita Sardjana Orba Manullang Satriohantoro, Mikael Senduk, Gerda Annisa Sianipar, Rosianna Silvia Ekasari Sitorus, Nova Sitorus, Nova Bernedetta Situmorang, Jimmy Muller Hasoloan Sjarifudin, Veronica Sonny Saputra Sri Aprianti Tarigan Stephanie, Angelina Stephanie, Hergian Suandi, Calista Devana Syahri, Anggun Aisyah Tan, Catherine Ardelia Tanti Widia Nurdiani Theng, Bestadrian P Theng Tjakra, Nathanael Valentina Veronica, Natasya Wijaya, Andriano Wiwik Handayani YUNIARWATI YUNIARWATI