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All Journal Jurnal Ekonomi Fokus Bisnis Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal International Journal of Artificial Intelligence Research Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Khasanah Ilmu - Jurnal Pariwisata Dan Budaya JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Jurnal Sinergitas PkM & CSR SEIKO : Journal of Management & Business ABDIMAS SILIWANGI International Journal of Social Science and Business Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Mantik Jurnal Ilmiah Edunomika (JIE) Budimas : Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Sosiohumaniora Kodepena (JSK) Journal of Industrial Engineering & Management Research (JIEMAR) International Journal of Social and Management Studies (IJOSMAS) Journal of Community Service and Engagement Kontigensi: Jurnal Ilmiah Manajemen Jurnal Ekonomi JURNAL ILMIAH GLOBAL EDUCATION Jurnal Manajerial Dan Kewirausahaan PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Information Systems and Management Prosiding Seri Seminar Nasional Jurnal Bangun Manajemen Cross-border Journal of Sustainable Community Service International Journal of Management Science and Application Jurnal Serina Ekonomi dan Bisnis Jurnal Pengabdian Masyarakat Sultan Indonesia International Journal of Social Science and Community Service International Journal of Islamic Business and Economics (IJIBEC) Jurnal Ekonomi, Manajemen, Akuntansi
Djakasaputra, Arifin
Fakultas Ekonomi Dan Bisnis, Universitas Tarumanagara
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Peningkatan kualitas layanan melalui pelatihan pelayanan prima dan hygiene sanitasi di Kampung Wisata Prenggan Yogyakarta Juliana, Juliana; Hubner, Ira Brunchilda; Sianipar, Rosianna; Djakasaputra, Arifin; Effendy, Linda
Abdimas Siliwangi Vol. 9 No. 1 (2026): Februari 2026
Publisher : IKIP SILIWANGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22460/as.v9i1.31048

Abstract

Kampung Wisata Prenggan, Yogyakarta, merupakan desa wisata budaya yang mengandalkan UMKM lokal sebagai penggerak utama ekonomi dan pengalaman wisata. Namun demikian, pelaku UMKM masih menghadapi permasalahan prioritas berupa kualitas layanan yang belum terstandar serta penerapan hygiene dan sanitasi yang belum konsisten, khususnya pada usaha kuliner dan aktivitas yang berinteraksi langsung dengan wisatawan. Kondisi ini berpotensi menurunkan kepuasan pengunjung, kepercayaan wisatawan, dan daya saing destinasi. Program Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku UMKM melalui pelatihan pelayanan prima dan hygiene sanitasi yang aplikatif dan sesuai dengan konteks desa wisata berbasis komunitas. Metode pelaksanaan meliputi tahapan sosialisasi, pelatihan intensif selama dua hari (12–13 Desember 2025), penerapan teknologi sederhana, pendampingan, evaluasi, serta perencanaan keberlanjutan program. Luaran yang ditargetkan adalah meningkatnya pemahaman dan praktik pelayanan prima, penerapan standar kebersihan dasar yang konsisten, serta terbentuknya kualitas layanan yang lebih seragam antar UMKM. Secara strategis, program ini mendukung pencapaian SDG 3 (Good Health and Well-Being), SDG 8 (Decent Work and Economic Growth), dan SDG 11 (Sustainable Cities and Communities) melalui penguatan ekonomi lokal dan pariwisata berbasis komunitas yang berkelanjutan. Kegiatan PkM ini menerapkan Global Code of Ethics for Tourism melalui penghormatan terhadap budaya dan nilai lokal dalam pelayanan prima berbasis kearifan Kampung Wisata Prenggan, perlindungan kesehatan dan martabat manusia melalui pelatihan hygiene dan sanitasi, penerapan prinsip keberlanjutan dengan praktik layanan yang ramah lingkungan, peneguhan tanggung jawab dan profesionalisme pelaku pariwisata sebagai pemangku kepentingan utama, serta pemberdayaan pelaku usaha dan pekerja pariwisata lokal melalui peningkatan kompetensi layanan secara etis dan berkelanjutan.
IMPLEMENTASI PROSES MANAGEMEN PENJUALAN PADA UKM Djakasaputra, Arifin; Putri, Nadira Aulia; Jayanti, Yunia Arinda
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 3 No. 3 (2023): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v3i3.472

Abstract

Sales is one of the important components in the marketing system that plays a role in generating revenue. This activity aims to provide business owners with knowledge about the sales process to increase sales of their products. The partners involved in this activity are culinary businesses in Jambi. The method used was training and socialization, which included an introduction to the sales process, starting from finding potential buyers, identifying prospects, qualifying prospects, to making sales. Evaluation of the activity showed that the training went smoothly and succeeded in improving partners' understanding of the sales process, so that they can make improvements in maintaining sales continuity in the future.
PELATIHAN STRATEGI HARGA PADA UKM Djakasaputra, Arifin; Jayanti, Yunia Arinda
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 3 No. 4 (2023): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v3i4.579

Abstract

Pricing refers to the process of setting the exchange rate of products that will be accepted by consumers. Factors affecting pricing include production costs, intended markets, competition, market conditions, and product quality. Price determination is a key concept in microeconomic theory and is one of the four elements of the marketing mix, Mitra which is the place of PKM activities is engaged in the egg nut snack business with the AMHR brand is located in Muaro Jambi. Through initial observations to business owner Mrs. Aminah through Whatshapp, there are main problems for partners in terms of determining selling prices that can increase competitive advantage. The results of PKM activities showed that the implementation of activities went smoothly, partners were eager to receive the material delivered by the PKM team. There is two-way communication between partners and PKM teams. In addition, outputs are made in the form of publications to journals and IPR.
MOTIVATIONAL TRAINING TO ENHANCE ENTREPRENEURIAL SUCCESS Djakasaputra, Arifin; Christinio , Elizabeth; Jayanti , Yunia Arinda
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 4 No. 3 (2024): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v4i3.751

Abstract

Motivation plays an important role in the process of achieving business success. Having strong employee motivation can increase effective work commitment and ultimately lead to business success. The purpose of the activity is to help business owners have a stock of knowledge about motivation, so that business owners can increase success in entrepreneurship. The partner chosen in the community services (PKM) activity is engaged in a culinary business domiciled in Jambi. The method offered to partners is training/socialization which includes an introduction to the basic concepts of motivation, various theories of motivation, and the motivational process The results of this activity show that training on motivation in increasing entrepreneurial success is carried out by socializing to partners including an introduction to the basic concepts of motivation, various theories of motivation, and the motivational process has run smoothly. Partners were eager to receive the material presented by the PKM team. During the socialization process, partners had many discussions and questions and answers with PKM implementers. The results of the evaluation of the partners' answers to the understanding of the material were well understood. It is evident from the answers of partners who 100% can understand the material presented.
Pelatihan Sumber Daya Manusia dalam Pengelolaan Toko Djakasaputra, Arifin; Jefry, Jefry; Wijaya, Andriano; Sjarifudin, Veronica
Jurnal Pengabdian Masyarakat Sultan Indonesia Vol. 2 No. 2 (2025): Abdisultan
Publisher : Sultan Publsiher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/abdisultan.v2i2.419

Abstract

Dengan kemajuan teknologi yang terus berkembang, pengelolaan Sumber Daya Manusia (SDM) menjadi faktor penting dalam mempertahankan daya saing perusahaan. Organisasi dituntut memiliki SDM yang tidak hanya mampu beradaptasi dengan perubahan, tetapi juga mampu berinovasi sesuai kebutuhan zaman. Pemanfaatan teknologi modern dapat membantu meningkatkan efisiensi, produktivitas, serta membuka peluang bagi karyawan untuk berkontribusi dalam pengembangan strategi bisnis jangka panjang. Mitra kegiatan PKM adalah Arnie Collection. Berdasarkan hasil observasi, Arnie Collection sebagai mitra usaha menghadapi berbagai tantangan dalam pengelolaan SDM dan manajemen toko online. Permasalahan utama terletak pada bagaimana mengelola karyawan secara efektif agar efisiensi operasional dapat tercapai. Untuk itu, kegiatan PKM difokuskan pada upaya meningkatkan pemahaman mitra mengenai pentingnya pengelolaan SDM yang baik. Metode yang digunakan meliputi pelatihan, pendampingan, diskusi interaktif, serta pembuatan materi presentasi (PPT) yang kemudian disosialisasikan kepada mitra. Hasil yang diharapkan dari kegiatan ini adalah meningkatnya pengetahuan dan keterampilan mitra, sehingga Arnie Collection dapat mengelola SDM secara lebih terarah, profesional, berkesinambungan, dan mampu mendukung perkembangan usaha di era digital.
Salesperson Training as an Effective Tool to Increase SME Sales Djakasaputra, Arifin; Christinio, Elizabeth; Jayanti, Yunia Arinda
International Journal of Social Science and Community Service Vol. 2 No. 2 (2024): APRIL
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v2i2.14

Abstract

As a salesperson / personal selling / salesperson is the key to success in generating the buying process. Personal selling is an effective tool to build preferences, beliefs, and purchase actions. For this reason, business owners must increase their expertise which can be achieved through salles training in using adequate facilities. As a seller, you must master every product or service that the company sells. The purpose of the activity is to help business owners have a stock of knowledge about salespeople, so that business owners can increase sales of the products produced. The partner chosen in the PKM activity is engaged in a culinary business domiciled in Jambi. The method offered to partners is training/socialization which includes an introduction to salespeople, characteristics, forms, principles and goals and benefits. Presented in the form of PPT and conducted online. The results of the activity show that partners can optimize personal selling skills in offering products to end consumers, as evidenced by the results of the evaluation of the answers to the questionnaires given to partners showing 100% can understand the material presented.
Product Development Management in Improving the Competitive Advantage of SMEs Djakasaputra, Arifin; Valentina; Jessalonica , Chennan
International Journal of Social Science and Community Service Vol. 2 No. 2 (2024): APRIL
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v2i2.35

Abstract

The role of product development management is very important in improving business sustainability. When there is market saturation in existing products, it can be overcome through the emergence of new products, in the sense of expanding and supporting existing products. PKM activities aim to help MSMEs understand product development management in running a business, and maintain survival in the future.  Activity partners are engaged in handicraft businesses, with the mada mute brand that provides handicraft products made from woll and beads. In its activities it faces various problems, especially in carrying out product development management, this is due to the lack of partner knowledge about matters related to product development PKM activities aim to help increase partner knowledge. The method offered in this activity is online training/socialization through Zoom meetings. The material to be presented includes: introduction to the concept of product development; product development process; new product development strategy; product life cycle strategy.  The results of the activity show that the problems that arise in partner businesses are resolved, partners can understand the importance of new product development for business survival.
The Implementation of Customer Engagement Strategies through Social Media in SMEs Djakasaputra, Arifin; Stephanie, Hergian; Satriohantoro, Mikael
International Journal of Social Science and Community Service Vol. 3 No. 1 (2025): January
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v3i1.60

Abstract

Customer engagement strategy emphasizes marketing activities to build good relationships with customers, with the aim of increasing customer loyalty, satisfaction, and retention. customer engagement can be improved through social media. The activity partner is engaged in the business of making songket cloth, as well as cracker snacks, located in Jambi. This activity aims to assist partners in increasing knowledge about customer engagement through social media. The activity method is carried out with training related to understanding customer engagement, social media, how partners relate to customers online, how partners can build good relationships with customers so that later it will have an impact on increasing sales. This strategy also helps partners increase customer loyalty and open a wider market for the business being carried out, training is carried out online using the zoom application. Through this activity, it is hoped that it can increase partners' knowledge in building long-term relationships with customers. The output of the activity is in the form of publications to journals and HKI (Intellectual Property Rights).
Pengaruh Citra Merek, Harga, dan Kualitas terhadap Minat Beli Sepeda Motor Elektrik Selis di Jakarta Arkananta, Yesaya; Djakasaputra, Arifin
Jurnal Manajerial Dan Kewirausahaan Vol. 7 No. 4 (2025): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/snxdce76

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh citra merek dan harga terhadap individu yang memiliki minat beli sepeda motor listrik di Jakarta. Mengingat peningkatan penggunaan kendaraan listrik sebagai alternatif ramah lingkungan di Indonesia, memahami faktor-faktor yang mempengaruhi minat beli menjadi penting. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik purposive sampling dan analisis regresi untuk mengumpulkan dan menganalisis data 191 responden. Hasil penelitian menunjukkan bahwa citra merek dan harga memiliki pengaruh signifikan terhadap minat beli sepeda motor listrik. Temuan ini diharapkan dapat memberikan kontribusi bagi pengembangan strategi pemasaran yang efektif dalam meningkatkan adopsi kendaraan listrik di Indonesia. This study aims to analyze the influence of brand image, price, and quality on individuals’ purchase intention toward electric motorcycles in Jakarta. Considering the increasing adoption of electric vehicles as an environmentally friendly alternative in Indonesia, understanding the factors influencing purchase intention is crucial. This research employs a quantitative approach using purposive sampling and regression analysis to collect and analyze data from 191 respondents. The results reveal that brand image and price significantly influence the purchase intention of electric motorcycles. These findings are expected to contribute to the development of effective marketing strategies to promote the adoption of electric vehicles in Indonesia.
Pengaruh Brand Image, Store Atmosphere dan EWOM terhadap Purchase Intention pada Produk Pizza Hut di Jakarta Barat Guirando, Frendo; Djakasaputra, Arifin
Jurnal Manajerial Dan Kewirausahaan Vol. 7 No. 4 (2025): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jq2e7q92

Abstract

Tujuan dari penelitian ini adalah pertama, untuk menguji pengaruh dari brand image, store atmosphere dan ewom terhadap purchase intention pada produk Pizza Hut di Jakarta Barat. Penelitian ini juga bertujuan untuk memberikan pemahaman lebih mendalam mengenai faktor-faktor yang mempengaruhi keputusan pembelian pelanggan di sektor restoran cepat saji, khususnya Pizza Hut. Jumlah sampel yang digunakan dalam penelitian ini sebesar 160 responden berupa pelanggan Pizza Hut di Jakarta Barat yang diambil menggunakan metode non-probability sampling dengan teknik purposive sampling. Responden yang dipilih memiliki pengalaman berkunjung dan membeli produk dari Pizza Hut di Jakarta Barat. Teknik pengolahan data dalam penelitian ini menggunakan metode persamaan structural dengan melalui software SmartPLS 4.0 untuk menganalisis hubungan antar variabel. Hasil penelitian menunjukkan bahwa pertama, store atmosphere tidak memiliki pengaruh positif terhadap purchase intention pada produk Pizza Hut di Jakarta Barat. Hal ini mengindikasikan bahwa faktor suasana toko tidak berpengaruh signifikan terhadap niat beli pelanggan. Namun, brand image berpengaruh positif terhadap purchase intention produk Pizza Hut di Jakarta Barat, yang mengindikasikan bahwa persepsi positif terhadap merek dapat meningkatkan minat beli. Selain itu, EWOM juga berpengaruh positif terhadap purchase intention pada produk Pizza Hut di Jakarta Barat, menunjukkan bahwa informasi yang dibagikan melalui word-of-mouth elektronik dapat memperkuat keputusan pembelian pelanggan. The aim of this study is first, to examine the effect of brand image, store atmosphere, and ewom on purchase intention for Pizza Hut products in West Jakarta. This study also aims to provide a deeper understanding of the factors that influence customer purchasing decisions in the fast-food sector, specifically Pizza Hut. The sample used in this study consists of 160 respondents who are customers of Pizza Hut in West Jakarta, selected using a non-probability sampling method with purposive sampling technique. The respondents have visited and purchased products from Pizza Hut in West Jakarta. Data analysis in this study uses structural equation modeling through SmartPLS 4.0 software to analyze the relationships between variables. This study showed that first, store atmosphere does not have a positive effect on purchase intention for Pizza Hut products in West Jakarta. This indicates that the store ambiance does not significantly influence customers' purchase intentions. However, brand image has a positive effect on purchase intention for Pizza Hut products in West Jakarta, suggesting that a positive perception of the brand can increase purchase interest. Additionally, EWOM has a positive effect on purchase intention for Pizza Hut products in West Jakarta, indicating that information shared through EWOM can strengthen customers' purchasing decisions.
Co-Authors Afrilya, Bely Albert Albert Alimin, Erina Amelda Pramezwary Angleque, Britney Antonio, Ferdi Ardiansyah Rasyid Arkananta, Yesaya Assaly, Arifin Avisca, Gemitalia B.M.A.S. Anaconda Bangkara Broto Mudjianto Bunga Aditi Chandra, Jimmy Chelsea Laurent Kurniawan Cherry Darmawan Christinio , Elizabeth Christinio, Elizabeth Cicilia Angelisca Darmawan, Cherry Darwan Tanady Dea Novera Diena Mutiara Lemy Djaja, Tara Clarisa Dwi Septi Haryani Effendy, Linda Eka Hendrayani Elyzabeth , Elyzabeth Erina Alimin Fachrurazi Fachrurazi Farrellio, Fiore Felix Leonardi Florensia Irena Frans Sudirjo Frenick Halim Gelion, Gelion George Nicholas Guirando, Frendo Gunawan Prabowo Gunawan Prabowo, Gunawan Halim Putera Siswanto Hendrayani, Eka Hendriarto, Prasetyono Hubner, Ira B. Hulu, Meitolo Indra, Febryola Innocentius Bernarto, Innocentius Ivander, Axel James Austin Jayanti , Yunia Arinda Jayanti, Yunia Arinda Jefry Jefry Jessalonica , Chennan Jessica Novia Widjaja Jessica Virgiana Wijaya Jimmy Muller Hasoloan Situmorang Juliana Juliana Juliana Juliana Juliana Juliana Juliana Juliana, Juliana July Hidayat Luh Komang Candra Dewi M.Tony Nawawi Mahanani, Zenita Dian Maleachi, Sandra Mas’ad, Muhammad Aunurrochim Muhammad Tony Nawawi Nasib Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nurmilah, Rina Patty, Putri Syane Pramezwary, Amelda Pramono, Rudy Prasetyono Hendriarto Puspita, Elizabeth Christinio Putri, Anggraini Prastika Putri, Nadira Aulia Putridita, Vicka Raden Mohamad Herdian Bhakti Refaldy, Alvin Reymend, Reymend Rico Candra Rocky Nagoya Rosianna Sianipar Rosmita Rasyid Rosyada, Maulin Amrina Sabil Sabil sabil sabil, sabil Sabrina O Sihombing Sandra Maleachi Sandra Maleachi Sanny Ekawati Saputra, Sonny Saraliandra, Junita Sardjana Orba Manullang Satriohantoro, Mikael Senduk, Gerda Annisa Sianipar, Rosianna Silvia Ekasari Sitorus, Nova Sitorus, Nova Bernedetta Situmorang, Jimmy Muller Hasoloan Sjarifudin, Veronica Sonny Saputra Sri Aprianti Tarigan Stephanie, Angelina Stephanie, Hergian Suandi, Calista Devana Syahri, Anggun Aisyah Tan, Catherine Ardelia Tanti Widia Nurdiani Theng, Bestadrian P Theng Tjakra, Nathanael Valentina Veronica, Natasya Wijaya, Andriano Wiwik Handayani YUNIARWATI YUNIARWATI