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Wulan Purnama Sari
Fakultas Ilmu Komunikasi, Universitas Tarumanagara
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Cover Jurnal Komunikasi Vol 11 No 2 Wulan Purnama Sari
Jurnal Komunikasi Vol. 11 No. 2 (2019): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v11i2.6539

Abstract

Cover Jurnal Komunikasi Vol 11 No 2
Front Matters Jurnal Komunikasi Vol 11 No 2 Wulan Purnama Sari
Jurnal Komunikasi Vol. 11 No. 2 (2019): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v11i2.6540

Abstract

Front Matters Jurnal Komunikasi Vol 11 No 2
Back Matters Jurnal Komunikasi Vol 11 No 2 Wulan Purnama Sari
Jurnal Komunikasi Vol. 11 No. 2 (2019): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v11i2.6541

Abstract

Back Matters Jurnal Komunikasi Vol 11 No 2
Back Matters Jurnal Komunikasi Vol 13 No 1 Wulan Purnama Sari
Jurnal Komunikasi Vol. 13 No. 1 (2021): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v13i1.12530

Abstract

Back Matters Jurnal Komunikasi Vol 13 No 1
Front Matters Jurnal Komunikasi Vol 13 No 1 Wulan Purnama Sari
Jurnal Komunikasi Vol. 13 No. 1 (2021): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v13i1.12871

Abstract

Front Matters Jurnal Komunikasi Vol 13 No 1
Cover Jurnal Komunikasi Vol 13 No 1 Wulan Purnama Sari
Jurnal Komunikasi Vol. 13 No. 1 (2021): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v13i1.12879

Abstract

Cover Jurnal Komunikasi Vol 13 No 1
MODEL SELF-DISCLOSURE GENERASI Z PENGGUNA BERAT MEDIA SOSIAL Sari, Wulan Purnama; Irena, Lydia
Interaksi: Jurnal Ilmu Komunikasi Vol 12, No 1 (2023): June 2023
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.12.1.145-163

Abstract

Based on the results of previous research, it was found that Instagram, Twitter, TikTok, YouTube, Discord, and also Facebook became the social media most often used by Generation Z as heavy users of social media in conducting self-disclosure. Self-disclosure is divided into negative and positive, positive things become open areas that are shared and can be known by many people, while negative things are the opposite. Generation Z as heavy users of social media conduct self-disclosure about various personal information accurately and honestly through social media, this is done consciously with the aim of building relationships with other people. Therefore, this study was conducted with the aim of describing and analyzing the self-disclosure model of Generation Z heavy users on social media. The research method uses a qualitative approach with phenomenological methods. Data collection was carried out using focus group discussion techniques, with the selection of resource persons based on pre-determined criteria. The results showed that the self-disclosure model of generation Z who became heavy users of social media had the largest proportion in terms of valence, intimacy, and intention. 
Komunikasi Pemasaran PT. Onda Mega Industri dalam Meningkatkan Loyalitas Pelanggan Pesik, Vanessa Thabita Regina; Sari, Wulan Purnama
Kiwari Vol. 3 No. 4 (2024): Kiwari
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ki.v3i4.33099

Abstract

The ONDA brand is one of the most popular sanitary products and has received several awards to date. This research aims to determine the use of marketing communications by the ONDA sanitary brand to create customer loyalty and to determine the media and marketing communication strategies used by the ONDA sanitary brand in an effort to create customer loyalty. Consumer satisfaction is the main goal of every company, measured through post-purchase evaluation of the extent to which the selected product or service meets or even exceeds expectations. This research uses qualitative research and case study methods. The data collection methods used in this research consist of interviews, observation and documentation. The results of this research show that the first strategy to increase customer loyalty towards ONDA sanitary products is to understand consumer needs, preferences and behavior. Marketing efforts are carried out both online and offline, using platforms such as Facebook, Instagram and TikTok. PT. Onda Mega Industri has implemented a loyalty program to increase customer satisfaction and motivation. These programs also include feedback from consumers, both positive and negative, to improve product and service quality. Merek ONDA menjadi salah satu produk sanitary yang banyak diminati dan telah mendapatkan beberapa penghargaan sampai saat ini. Penelitian ini bertujuan untuk mengetahui penggunaan komunikasi pemasaran yang dilakukan merek ONDA sanitary dalam upaya menciptakan loyalitas pelanggan serta untuk mengetahui media dan Merek sanitasi ONDA menerapkan strategi komunikasi pemasaran untuk membangun loyalitas pelanggan. Kepuasan konsumen menjadi tujuan utama setiap perusahaan, diukur melalui evaluasi purnabeli terhadap sejauh mana produk atau layanan yang dipilih memenuhi atau bahkan melampaui harapan. Penelitian ini mengadopsi pendekatan kualitatif dan menggunakan metode studi kasus. Pendekatan pengumpulan data yang diterapkan dalam penelitian ini terdiri dari wawancara, observasi dan dokumentasi. Hasil dari penelitian ini menunjukkan bahwa strategi pertama untuk meningkatkan loyalitas pelanggan terhadap produk saniter ONDA adalah dengan memahami kebutuhan, preferensi, dan perilaku konsumen. Upaya pemasaran dilakukan baik online maupun offline, menggunakan platform seperti Facebook, Instagram, dan TikTok. PT. Onda Mega Industri telah menerapkan program loyalitas untuk meningkatkan kepuasan dan motivasi pelanggan. Program-program tersebut juga mencakup masukan dari konsumen, baik positif maupun negatif, untuk meningkatkan kualitas produk dan layanan.
EFFECTIVENESS OF THE @APVI.OFFICIAL INSTAGRAM ACCOUNT IN ACCORDANCE TO FULFILL FOLLOWERS' INFORMATION NEEDS Arrafi, Muhamad Iman; Farid; Sari, Wulan Purnama; Jonathan, Maureen
ASPIRATION Journal Vol. 3 No. 2 (2022): November Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56353/aspiration.v3i2.84

Abstract

Instagram @apvi.official is a social media account for spreading content that focuses on information about vape. Informative content uploaded to the Instagram account @apvi.official in the form of photos and videos about the world of vape. The goal to be achieved in this research is to find out how effective it is in fulfilling information needs on the Instagram @apvi.official page. Descriptive qualitative is the method chosen in this writing with Instagram followers @apvi.official as the population in the study with 100 respondents taken as a sample based on the results of the slovin formula. The analysis technique used is descriptive analysis, continuum line, simple linear regression, t test and coefficient of determination. The total percentage results are 83.5%, the percentage points are between 68% and 84% which means high. So, it was concluded that the t test results obtained a p-value of 0.001, in other words the result is less than 0.005, which means the effectiveness of Instagram @apvi.official activities is active in fulfilling the information needed by its followers.
Motivasi Kerja Dan Efektivitas Kerja Terhadap Produktivitas Kerja Dengan Kualitas Kerja Sebagai Variabel Intervening Pada Kantor Pegadaian Kota Solok Sari, Wulan Purnama
Journal of Science Education and Management Business Vol. 4 No. 1 (2025): JOSEMB (Journal Of Science Education And Management Business)
Publisher : Riset Sinergi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62357/joseamb.v4i1.496

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui seberapa besar Pengaruh Motivasi Kerja Dan Efektivitas Kerja Terhadap Produktivitas Kerja Dengan Kualitas Kerja Sebagai Variabel Intervening Pada Kantor Pegadaian Kota Solok. Penelitian ini adalah model Struktural Equation Modeling (SEM) dengan alat bantu analisi SmartPLS 3.0. Populasi dan sampel penelitian ini adalah pegawai Kantor Pegadaian Kota Solok. Hasil penelitian menemukan terdapat pengaruh positif dan signifikan antara Motivasi Kerja terhadap Kualitas Kerja. Terdapat pengaruh negatif dan tidak signifikan antara Efektivitas Kerja terhadap Kualitas Kerja. Terdapat pengaruh positif dan signifikan antara Motivas Kerja terhadap Produktivitas Kerja. Terdapat pengaruh negatif dan tidak signifikan antara Efektivitas Kerja Terhadap Produktivitas Kerja. terdapat pengaruh negatif dan tidak signifikan antara Kualitas Kerja terhadap Produktivitas. pengaruh negatif dan tidak signifikan antara Motivasi Kerja terhadap Produktivitas Kerja Melalui Kualitas Kerja sebagai variabel intervening ditolak atau tidak memediasi. Terdapat pengaruh Efektivitas Kerja terhadap Produktivitas Kerja melalui Kualitas kerja sebagai variabel intervening ditolak atau tidak memediasi.
Co-Authors A , Tyas Martika Abner lumika Arung Ai Ping Teoh Al Fajar, Lukman Riadh Al Razin, Ramdhan Labib Aldi Nirjana Alexandra Virginia Alyya Siddiqa, Alyya Amalia, Tasya Syawa Amesz, Mutiara Fransisca Amiroh, Syarifah Al Andi Setiawan Andrea, Dika Andriyani, Risa Anisah, Dian Zahroh Aqila, Mu’Amar Zaki Archie Gredyon ARDIANSYAH ARDIANSYAH Arindi, Umi Arrafi, Muhamad Iman Assaqof, Achmad Naufal Atwar Bajari Audrey Sugito Augustine, Michelle Aulia, Ikmala Najwa Auliya, Puri Ben Thiodanu Budi Utami Cahyani, Regita Emelia Carolina, Alexandra Carolina, Christine Vonny Catherine Dwitama Shan Catherine Gisela Chandra Ronaldo Chang, Keysha Abigail Christabella, Marvelyn Christina Christina Christine Natalia Chandra Christine Vonny Carolina Cindy Cindy Claribel Halim Claribel Halim Clarisa Tan Clemens Clemens Daniel Kurniawan Harijanto Devita Novelia Dewi Dewi DF, Filia Klarasinta Dionisius Kevin Doddy Salman Edsel, Audric Eko Harry Susanto Elvi Valentina Emilson, Nur Husni Enzo Scifo Jauwinata Evelyn Thelia Fadhilaturrohmah, Ika Nur Farid Fatmoko, Adlim Dwi Febriyani, Nikita Felicia Masali Felisia Ferina, Sheren Fikri, Ahmad Labibul Fiona CH Bernadett Fitria, Khofifah Habibah Fransisca Graciela M B Fransisca Kristy Franslie, Reynaldo Frinico Alfian Friscilla Purnama Sari Gavrila, Sherina Grace Nathasya Graceica Octavia Haikal, Faldie Muhamad Hanny Hafiar Hardja, Diovanny Helen, Helen Heru Chandra Litmanen Hetty Karunia Tunjungsari Hidayat, Angel Hokky Putra Pangestu Hutomo Rio Pangesthio Ibanez Vienoza Ngan Ihsan, Zainur Irena, Lydia Islamiya, Tamara Nur Ivan Surya Ivander Stefanus Jason Subandi Jennifer Jennifer Jennifer Lauren Jesselyn, Eunike Jessica Febriani Thoeng Jessyca Indra Joko Susilo Jonathan, Maureen Julianto, Irwan Dwi Junaidi Diharyo Karina Wongso KENI KENI Kezia Stephanie Halim Khairunnisa, Julia Khang, Helen Lady Ta, Yesha Lestari, Nadia Ayu Rahma Lestari, Saodah Dwi Lie, Michelle Lioni Lioni Lulu Ferent Luluk Alawiyah, Luluk Lusia Savitri Setyo Utami Maulana, Irvan Maulana, Muhammad Irfan Mei Ie Messy Stella Fabiola Michelle Jennifer Michelle, Laurencia Mita Restinia Morisca Morisca Muhammad Rifki Myesha Adira Nada, Na Quita Natania, Moureen Keisya Nigar Pandrianto Nikita, Moira Nirwasita, Wulan Novianty, Melinda Nur'afifah, Laila Nurtami Soedarsono Okprianti, Reny Paramita, Sinta Paranpara, Mahrestaksa Al-Fath Pearlees Tjoeng Pesik, Vanessa Thabita Regina Phillip, Olivia Yuriko Prulicia Maharani Nitami PUJI LESTARI Putra, Kiki Pradana Putra, Rio Sanjaya Putri, Aneesa Joenice Qonitha Risky Queennie Millendian Rahmawati, Dea Indi Ravinazan, Ravinazan Reginald Gusli Reniati Reniati Rheza Alfredo Bunyamin Ria Puspitawati Rianty, Fety Fajar Ridwan, Salwa Salsabilla Rika Rachmawati Rina Oktarina, Rina Riris Loisa Risky, Qonitha Riwanda, Josephine Kayla Rizky Ferdy Rizky, Fitri Nur Romi Ferdian Rosario, Fernando Roswita Oktavianti, Roswita Ruki, Christin Kurniawati Ruth Ambar Santoso, Maria Regina Yanuarika Putri Sella Desember Selvina Suryanto Shafira Nusa Kusuma Shella Oskania Shella Shella shinta Octavia Shinta Octavia, Shinta Sinta Paramita Sinta Paramita Sri Wahyuni Sriwijaya, Latifah Stefany Stefany Stephanie Violita Chandra Sukendro, Gregorius Genep Suzy Azeharie Suzy Azeharie, Suzy Tanuwijaya, Rio Teuku Rezasyah Theja, Calista Takako Thing, Yi Tindaon, Elisabeth Indira Dameria Tomy Andreas Tracy Zagitania Tursilawati , Heri Tuwendi, William Alexander Vania, Artika Naila Vendy Octavian Verina Bellini Haryadi Vincent Vincent Viriyaputra, Kevin Vony Anatya William Pradipta Winduwati, Septia Winnie Agustina Wiraguna, Daniel Gabriel Yasir Hudzaifah Yeni Yeni Yoedtadi, M. Gafar Yohanes Yohanes Yola, Febi Zhafirah Sholihah