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Wulan Purnama Sari
Fakultas Ilmu Komunikasi, Universitas Tarumanagara
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Komunikasi Pemasaran PT. Onda Mega Industri dalam Meningkatkan Loyalitas Pelanggan Pesik, Vanessa Thabita Regina; Sari, Wulan Purnama
Kiwari Vol. 3 No. 4 (2024): Kiwari
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ki.v3i4.33099

Abstract

The ONDA brand is one of the most popular sanitary products and has received several awards to date. This research aims to determine the use of marketing communications by the ONDA sanitary brand to create customer loyalty and to determine the media and marketing communication strategies used by the ONDA sanitary brand in an effort to create customer loyalty. Consumer satisfaction is the main goal of every company, measured through post-purchase evaluation of the extent to which the selected product or service meets or even exceeds expectations. This research uses qualitative research and case study methods. The data collection methods used in this research consist of interviews, observation and documentation. The results of this research show that the first strategy to increase customer loyalty towards ONDA sanitary products is to understand consumer needs, preferences and behavior. Marketing efforts are carried out both online and offline, using platforms such as Facebook, Instagram and TikTok. PT. Onda Mega Industri has implemented a loyalty program to increase customer satisfaction and motivation. These programs also include feedback from consumers, both positive and negative, to improve product and service quality. Merek ONDA menjadi salah satu produk sanitary yang banyak diminati dan telah mendapatkan beberapa penghargaan sampai saat ini. Penelitian ini bertujuan untuk mengetahui penggunaan komunikasi pemasaran yang dilakukan merek ONDA sanitary dalam upaya menciptakan loyalitas pelanggan serta untuk mengetahui media dan Merek sanitasi ONDA menerapkan strategi komunikasi pemasaran untuk membangun loyalitas pelanggan. Kepuasan konsumen menjadi tujuan utama setiap perusahaan, diukur melalui evaluasi purnabeli terhadap sejauh mana produk atau layanan yang dipilih memenuhi atau bahkan melampaui harapan. Penelitian ini mengadopsi pendekatan kualitatif dan menggunakan metode studi kasus. Pendekatan pengumpulan data yang diterapkan dalam penelitian ini terdiri dari wawancara, observasi dan dokumentasi. Hasil dari penelitian ini menunjukkan bahwa strategi pertama untuk meningkatkan loyalitas pelanggan terhadap produk saniter ONDA adalah dengan memahami kebutuhan, preferensi, dan perilaku konsumen. Upaya pemasaran dilakukan baik online maupun offline, menggunakan platform seperti Facebook, Instagram, dan TikTok. PT. Onda Mega Industri telah menerapkan program loyalitas untuk meningkatkan kepuasan dan motivasi pelanggan. Program-program tersebut juga mencakup masukan dari konsumen, baik positif maupun negatif, untuk meningkatkan kualitas produk dan layanan.
EFFECTIVENESS OF THE @APVI.OFFICIAL INSTAGRAM ACCOUNT IN ACCORDANCE TO FULFILL FOLLOWERS' INFORMATION NEEDS Arrafi, Muhamad Iman; Farid; Sari, Wulan Purnama; Jonathan, Maureen
ASPIRATION Journal Vol. 3 No. 2 (2022): November Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56353/aspiration.v3i2.84

Abstract

Instagram @apvi.official is a social media account for spreading content that focuses on information about vape. Informative content uploaded to the Instagram account @apvi.official in the form of photos and videos about the world of vape. The goal to be achieved in this research is to find out how effective it is in fulfilling information needs on the Instagram @apvi.official page. Descriptive qualitative is the method chosen in this writing with Instagram followers @apvi.official as the population in the study with 100 respondents taken as a sample based on the results of the slovin formula. The analysis technique used is descriptive analysis, continuum line, simple linear regression, t test and coefficient of determination. The total percentage results are 83.5%, the percentage points are between 68% and 84% which means high. So, it was concluded that the t test results obtained a p-value of 0.001, in other words the result is less than 0.005, which means the effectiveness of Instagram @apvi.official activities is active in fulfilling the information needed by its followers.
Motivasi Kerja Dan Efektivitas Kerja Terhadap Produktivitas Kerja Dengan Kualitas Kerja Sebagai Variabel Intervening Pada Kantor Pegadaian Kota Solok Sari, Wulan Purnama
Journal of Science Education and Management Business Vol. 4 No. 1 (2025): JOSEMB (Journal Of Science Education And Management Business)
Publisher : Riset Sinergi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62357/joseamb.v4i1.496

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui seberapa besar Pengaruh Motivasi Kerja Dan Efektivitas Kerja Terhadap Produktivitas Kerja Dengan Kualitas Kerja Sebagai Variabel Intervening Pada Kantor Pegadaian Kota Solok. Penelitian ini adalah model Struktural Equation Modeling (SEM) dengan alat bantu analisi SmartPLS 3.0. Populasi dan sampel penelitian ini adalah pegawai Kantor Pegadaian Kota Solok. Hasil penelitian menemukan terdapat pengaruh positif dan signifikan antara Motivasi Kerja terhadap Kualitas Kerja. Terdapat pengaruh negatif dan tidak signifikan antara Efektivitas Kerja terhadap Kualitas Kerja. Terdapat pengaruh positif dan signifikan antara Motivas Kerja terhadap Produktivitas Kerja. Terdapat pengaruh negatif dan tidak signifikan antara Efektivitas Kerja Terhadap Produktivitas Kerja. terdapat pengaruh negatif dan tidak signifikan antara Kualitas Kerja terhadap Produktivitas. pengaruh negatif dan tidak signifikan antara Motivasi Kerja terhadap Produktivitas Kerja Melalui Kualitas Kerja sebagai variabel intervening ditolak atau tidak memediasi. Terdapat pengaruh Efektivitas Kerja terhadap Produktivitas Kerja melalui Kualitas kerja sebagai variabel intervening ditolak atau tidak memediasi.
Fenomena Boikot Kedai Kopi X dan Persepsi di Kalangan Generasi Z Hidayat, Angel; Sari, Wulan Purnama
Kiwari Vol. 4 No. 1 (2025): Kiwari
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ki.v4i1.33740

Abstract

A boycott is an action taken by individuals or groups to express disapproval of specific policies, one of which is related to Israel and Palestine. In Indonesia, the boycott movement against Israeli products, including products from Kedai X, is increasingly popular, especially among Generation Z who are highly connected to social media. This study aims to examine how Generation Z perceives the issue of boycotting Kedai X, especially through the influence of emotional and provocative social media. The focus of this research is Generation Z who live in Jakarta, a city with a high level of social media exposure. This research uses a quantitative approach and an online survey method that included 100 respondents. The results show that the majority of Generation Z in Jakarta support the boycott movement of Kedai X, with social value factors such as fairness being the main consideration. This finding shows that social media has a big role in shaping consumers' perceptions of brands and social issues. Boikot adalah tindakan yang diambil oleh individu atau kelompok untuk mengekspresikan ketidaksetujuan terhadap kebijakan tertentu, salah satunya terkait dengan Israel dan Palestina. Di Indonesia, gerakan boikot terhadap produk Israel, termasuk produk dari Kedai X, semakin populer, terutama di kalangan Generasi Z yang terhubung dengan media sosial. Penelitian ini bertujuan untuk mengkaji bagaimana persepsi Generasi Z terhadap isu boikot Kedai X, terutama melalui pengaruh media sosial yang emosional dan provokatif. Fokus penelitian ini adalah Generasi Z yang berdomisili di Jakarta, sebuah kota dengan tingkat paparan media sosial yang tinggi. Penelitian ini menggunakan pendekatan kuantitatif serta metode survei daring yang mengikutsertakan 100 responden. Hasil penelitian memperlihatkan bahwa mayoritas Generasi Z di Jakarta mendukung gerakan boikot Kedai X, dengan faktor nilai sosial seperti keadilan yang menjadi pertimbangan utama. Temuan ini memperlihatkan bahwa media sosial memiliki peran besar dalam membentuk persepsi konsumen terhadap merek dan isu sosial yang berkembang.
Adverse events among pulmonary drug-resistant tuberculosis patients in Banten, Indonesia Restinia, Mita; Siddiqa, Alyya; Sari, Wulan Purnama
JURNAL ILMU KEFARMASIAN INDONESIA Vol 23 No 1 (2025): JIFI
Publisher : Faculty of Pharmacy, Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jifi.v23i1.1704

Abstract

Drug-resistant Tuberculosis (DR-TB) treatment requires an extended duration, making adverse events (AEs) a common concern. This study aimed to assess the frequency of AEs, time to events, and their association with treatment outcomes among DR- pulmonary TB patients. A retrospective cohort study was conducted on patients aged >18 years at one of public hospitals at Tangerang, Banten, Indonesia, from March 2021 to May 2023. Bivariate analysis was used to analyze the association between AEs and treatment outcomes. Among 53 patients included in the study, all experienced at least one AEs. Number of AEs mean ± SD; 9.724±4.86. Mild AEs were reported in 100% of patients, while 75.5% experienced moderate AEs, and 81.1% experienced severe AEs. The most common AEs included nausea (90.6%), anemia (73.6%), vomiting (62.3%), decreased appetite (60.4%), and joint pain (60.4%). The AEs were frequently reported during intensive phase (4-6 months). AEs have association with treatment outcome (P<0.05). The frequency of AE among DR-TB patients was high. Early detection and effective management of AEs are essential to improving treatment outcomes for DR-TB patients.
Development Model of Tourism Communication and Creative Economy Based on Local Culture in East Sumba Sari, Wulan Purnama; Pandrianto, Nigar; Sukendro, Gregorius Genep; Azeharie, Suzy; Irena, Lydia
Jurnal Komunikasi Vol. 15 No. 2 (2023): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v15i2.26251

Abstract

As something unique, local culture can be utilized in various fields, one of which is tourism. The development of the tourism industry is characterized by several things, for example there is an increase in community participation to advance the local tourism industry, and the use of the creative economy. This research itself was carried out by looking at the potential that Indonesia has in the tourism and creative economy sectors which still have great potential to be developed further while still supporting the preservation of Indonesia's local culture. The research was carried out at a location in East Sumba, because it has a natural attraction for tourism which is already worldwide, but its development so far has not been optimal. Apart from having natural potential for tourism development, Sumba also has local culture and creative economy products, such as woven fabrics. This research was conducted with the main aim of producing a model for the development of tourism and creative economy based on local culture. This research itself will focus on the use of local culture in the tourism sector and the creative economy in tourism communication studies. The research was conducted using a qualitative approach and case study method. Data was obtained through FGD and interviews with resource persons. Based on the research results, it can be concluded that East Sumba has potential in terms of tourism development, the potential is in the form of natural resources, creative economic products, local culture and infrastructure suggestions. Developing this potential must receive support from the government in the form of development and policy making that favors local communities. Apart from that, tourism development also requires the development of human resources, which therefore requires collaboration between the government and local communities.
Cover Jurnal Komunikasi Vol 15 No 2 Sari, Wulan Purnama
Jurnal Komunikasi Vol. 15 No. 2 (2023): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Cover Jurnal Komunikasi Vol 15 No 2
Back Matters Jurnal Komunikasi Vol 15 No 2 Sari, Wulan Purnama
Jurnal Komunikasi Vol. 15 No. 2 (2023): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Back Matters Jurnal Komunikasi Vol 15 No 2
Analisis Penerapan E-Government dan Perubahan Interaksi Sosial setelah Mediatisasi di Desa Karang Bajo, Lombok Sari, Wulan Purnama
Jurnal The Messenger Vol. 9 No. 2 (2017): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v9i2.457

Abstract

In Indonesia, the digital era is not only brings difference for people residing in urban areas, but also in rural areas that do not have adequate access in terms of resources. As one example is a village in the province of Lombok named Karang Bajo. Karang Bajo village apply it s government with the use of technology and new media, in other words Karang Bajo Village has introduced a system of E-Government. This is in line with the concept mediatization which can be interpreted as the most important concepts to understand the importance of the media on culture and society. The study was conducted using a qualitative approach and case study method. The results from this research is E-Government applied in Karang Bajo village is still in the billboards stage with primaly puspose because constitution UU No. 6 (2014). The presence of E-Government didn t bring any changes in society s social interaction.
LOMBOK TOURISM SENTIMENT ANALYSIS WITH SOCIAL MEDIA MONITORING Sari, Wulan Purnama; Irena, Lydia; Oktavianti, Roswita
ASPIRATION Journal Vol. 5 No. 2 (2024): November Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56353/aspiration.v5i2.102

Abstract

Previous studies have shown that media monitoring provides significant benefits for the development of organizations or companies. The objective of this study is to analyze the sentiment surrounding Lombok tourism using social media monitoring. This research employs a quantitative method with a positivist paradigm and utilizes the Brand24 media monitoring tool. This research concludes that sentiment analysis towards Lombok and Mandalika tourism shows a dominant positive sentiment. Social media plays a key role in shaping perceptions of Lombok tourism, with Instagram being the dominant platform, while online news continues to have a big impact, with travel influencers playing a significant role in shaping tourist opinion
Co-Authors A , Tyas Martika Abner lumika Arung Ai Ping Teoh Aldi Nirjana Alexandra Virginia Alyya Siddiqa, Alyya Amalia, Tasya Syawa Amesz, Mutiara Fransisca Andi Setiawan Andrea, Dika Andriyani, Risa Aqila, Mu’Amar Zaki Archie Gredyon ARDIANSYAH ARDIANSYAH Arrafi, Muhamad Iman Atwar Bajari Audrey Sugito Augustine, Michelle Auliya, Puri Ben Thiodanu Cahyani, Regita Emelia Carolina, Alexandra Carolina, Christine Vonny Catherine Dwitama Shan Catherine Gisela Chandra Ronaldo Chang, Keysha Abigail Christabella, Marvelyn Christina Christina Christine Natalia Chandra Christine Vonny Carolina Cindy Cindy Clarisa Tan Clemens Clemens Daniel Kurniawan Harijanto Devita Novelia Dewi Dewi DF, Filia Klarasinta Dionisius Kevin Doddy Salman Eko Harry Susanto Elvi Valentina Enzo Scifo Jauwinata Evelyn Thelia Farid Fatmoko, Adlim Dwi Felicia Masali Felisia Ferina, Sheren Fitria, Khofifah Habibah Fransisca Graciela M B Fransisca Kristy Franslie, Reynaldo Frinico Alfian Friscilla Purnama Sari Gavrila, Sherina Grace Nathasya Graceica Octavia Haikal, Faldie Muhamad Hanny Hafiar Hardja, Diovanny Helen, Helen Heru Chandra Litmanen Hetty Karunia Tunjungsari Hidayat, Angel Hokky Putra Pangestu Hutomo Rio Pangesthio Ibanez Vienoza Ngan Ihsan, Zainur Irena, Lydia Ivan Surya Ivander Stefanus Jason Subandi Jennifer Jennifer Jennifer Lauren Jesselyn, Eunike Jessica Febriani Thoeng Jessyca Indra Joko Susilo Jonathan, Maureen Julianto, Irwan Dwi Junaidi Diharyo Karina Wongso KENI KENI Keni Keni Kezia Stephanie Halim Khairunnisa, Julia Khang, Helen Lady Ta, Yesha Lie, Michelle Lioni Lioni Lulu Ferent Lusia Savitri Setyo Utami Maulana, Muhammad Irfan Mei Ie Messy Stella Fabiola Michelle Jennifer Michelle, Laurencia Mita Restinia Morisca Morisca Myesha Adira Nigar Pandrianto Nirwasita, Wulan Novianty, Melinda Nurtami Soedarsono Paramita, Sinta Pearlees Tjoeng Pesik, Vanessa Thabita Regina Phillip, Olivia Yuriko PUJI LESTARI Putra, Kiki Pradana Putra, Rio Sanjaya Putri, Aneesa Joenice Qonitha Risky Queennie Millendian Rahmawati, Dea Indi Ravinazan, Ravinazan Reginald Gusli Reniati Reniati Rezasyah, Teuku Rheza Alfredo Bunyamin Ria Puspitawati Rianty, Fety Fajar Ridwan, Salwa Salsabilla Rika Rachmawati Riris Loisa Risky, Qonitha Riwanda, Josephine Kayla Rizky Ferdy Rizky, Fitri Nur Romi Ferdian Rosario, Fernando Roswita Oktavianti, Roswita Ruth Ambar Santoso, Maria Regina Yanuarika Putri Sella Desember Selvina Suryanto Shafira Nusa Kusuma Shella Oskania Shella Shella shinta Octavia Shinta Octavia, Shinta Sinta Paramita Sinta Paramita Sri Wahyuni Stefany Stefany Stephanie Violita Chandra Sukendro, Gregorius Genep Suzy Azeharie Suzy Azeharie, Suzy Teoh, Ai Ping Theja, Calista Takako Thing, Yi Tindaon, Elisabeth Indira Dameria Tomy Andreas Tursilawati , Heri Tuwendi, William Alexander Vendy Octavian Verina Bellini Haryadi Vincent Vincent Vincent Vincent, Vincent Viriyaputra, Kevin Vony Anatya Winduwati, Septia Winnie Agustina Wiraguna, Daniel Gabriel Yasir Hudzaifah Yeni Yeni Yoedtadi, Muhammad Gafar Yohanes Yohanes Zhafirah Sholihah