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Wulan Purnama Sari
Fakultas Ilmu Komunikasi, Universitas Tarumanagara
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Fenomena Boikot Kedai Kopi X dan Persepsi di Kalangan Generasi Z Hidayat, Angel; Sari, Wulan Purnama
Kiwari Vol. 4 No. 1 (2025): Kiwari
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ki.v4i1.33740

Abstract

A boycott is an action taken by individuals or groups to express disapproval of specific policies, one of which is related to Israel and Palestine. In Indonesia, the boycott movement against Israeli products, including products from Kedai X, is increasingly popular, especially among Generation Z who are highly connected to social media. This study aims to examine how Generation Z perceives the issue of boycotting Kedai X, especially through the influence of emotional and provocative social media. The focus of this research is Generation Z who live in Jakarta, a city with a high level of social media exposure. This research uses a quantitative approach and an online survey method that included 100 respondents. The results show that the majority of Generation Z in Jakarta support the boycott movement of Kedai X, with social value factors such as fairness being the main consideration. This finding shows that social media has a big role in shaping consumers' perceptions of brands and social issues. Boikot adalah tindakan yang diambil oleh individu atau kelompok untuk mengekspresikan ketidaksetujuan terhadap kebijakan tertentu, salah satunya terkait dengan Israel dan Palestina. Di Indonesia, gerakan boikot terhadap produk Israel, termasuk produk dari Kedai X, semakin populer, terutama di kalangan Generasi Z yang terhubung dengan media sosial. Penelitian ini bertujuan untuk mengkaji bagaimana persepsi Generasi Z terhadap isu boikot Kedai X, terutama melalui pengaruh media sosial yang emosional dan provokatif. Fokus penelitian ini adalah Generasi Z yang berdomisili di Jakarta, sebuah kota dengan tingkat paparan media sosial yang tinggi. Penelitian ini menggunakan pendekatan kuantitatif serta metode survei daring yang mengikutsertakan 100 responden. Hasil penelitian memperlihatkan bahwa mayoritas Generasi Z di Jakarta mendukung gerakan boikot Kedai X, dengan faktor nilai sosial seperti keadilan yang menjadi pertimbangan utama. Temuan ini memperlihatkan bahwa media sosial memiliki peran besar dalam membentuk persepsi konsumen terhadap merek dan isu sosial yang berkembang.
Adverse events among pulmonary drug-resistant tuberculosis patients in Banten, Indonesia Restinia, Mita; Siddiqa, Alyya; Sari, Wulan Purnama
JURNAL ILMU KEFARMASIAN INDONESIA Vol 23 No 1 (2025): JIFI
Publisher : Faculty of Pharmacy, Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jifi.v23i1.1704

Abstract

Drug-resistant Tuberculosis (DR-TB) treatment requires an extended duration, making adverse events (AEs) a common concern. This study aimed to assess the frequency of AEs, time to events, and their association with treatment outcomes among DR- pulmonary TB patients. A retrospective cohort study was conducted on patients aged >18 years at one of public hospitals at Tangerang, Banten, Indonesia, from March 2021 to May 2023. Bivariate analysis was used to analyze the association between AEs and treatment outcomes. Among 53 patients included in the study, all experienced at least one AEs. Number of AEs mean ± SD; 9.724±4.86. Mild AEs were reported in 100% of patients, while 75.5% experienced moderate AEs, and 81.1% experienced severe AEs. The most common AEs included nausea (90.6%), anemia (73.6%), vomiting (62.3%), decreased appetite (60.4%), and joint pain (60.4%). The AEs were frequently reported during intensive phase (4-6 months). AEs have association with treatment outcome (P<0.05). The frequency of AE among DR-TB patients was high. Early detection and effective management of AEs are essential to improving treatment outcomes for DR-TB patients.
Development Model of Tourism Communication and Creative Economy Based on Local Culture in East Sumba Sari, Wulan Purnama; Pandrianto, Nigar; Sukendro, Gregorius Genep; Azeharie, Suzy; Irena, Lydia
Jurnal Komunikasi Vol. 15 No. 2 (2023): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v15i2.26251

Abstract

As something unique, local culture can be utilized in various fields, one of which is tourism. The development of the tourism industry is characterized by several things, for example there is an increase in community participation to advance the local tourism industry, and the use of the creative economy. This research itself was carried out by looking at the potential that Indonesia has in the tourism and creative economy sectors which still have great potential to be developed further while still supporting the preservation of Indonesia's local culture. The research was carried out at a location in East Sumba, because it has a natural attraction for tourism which is already worldwide, but its development so far has not been optimal. Apart from having natural potential for tourism development, Sumba also has local culture and creative economy products, such as woven fabrics. This research was conducted with the main aim of producing a model for the development of tourism and creative economy based on local culture. This research itself will focus on the use of local culture in the tourism sector and the creative economy in tourism communication studies. The research was conducted using a qualitative approach and case study method. Data was obtained through FGD and interviews with resource persons. Based on the research results, it can be concluded that East Sumba has potential in terms of tourism development, the potential is in the form of natural resources, creative economic products, local culture and infrastructure suggestions. Developing this potential must receive support from the government in the form of development and policy making that favors local communities. Apart from that, tourism development also requires the development of human resources, which therefore requires collaboration between the government and local communities.
Cover Jurnal Komunikasi Vol 15 No 2 Sari, Wulan Purnama
Jurnal Komunikasi Vol. 15 No. 2 (2023): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

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Abstract

Cover Jurnal Komunikasi Vol 15 No 2
Back Matters Jurnal Komunikasi Vol 15 No 2 Sari, Wulan Purnama
Jurnal Komunikasi Vol. 15 No. 2 (2023): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

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Abstract

Back Matters Jurnal Komunikasi Vol 15 No 2
LOMBOK TOURISM SENTIMENT ANALYSIS WITH SOCIAL MEDIA MONITORING Sari, Wulan Purnama; Irena, Lydia; Oktavianti, Roswita
ASPIRATION Journal Vol. 5 No. 2 (2024): November Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56353/aspiration.v5i2.102

Abstract

Previous studies have shown that media monitoring provides significant benefits for the development of organizations or companies. The objective of this study is to analyze the sentiment surrounding Lombok tourism using social media monitoring. This research employs a quantitative method with a positivist paradigm and utilizes the Brand24 media monitoring tool. This research concludes that sentiment analysis towards Lombok and Mandalika tourism shows a dominant positive sentiment. Social media plays a key role in shaping perceptions of Lombok tourism, with Instagram being the dominant platform, while online news continues to have a big impact, with travel influencers playing a significant role in shaping tourist opinion
Pengaruh Celebrity Endorser terhadap Impulsive Buying (Studi pada Pemanfaatan Enhypen oleh Brand Nabati Goguma) Putri, Aneesa Joenice; Sari, Wulan Purnama
Prologia Vol. 9 No. 1 (2025): Prologia
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/pr.v9i1.33167

Abstract

South Korean popular culture, particularly K-Pop, has become a global phenomenon that influences consumer patterns, including in Indonesia. In the context of marketing, the use of celebrity endorsers has proven effective in attracting consumer attention, such as the collaboration between Nabati and Enhypen in promoting the Nabati Goguma product. This study aims to analyze the impact of celebrity endorsers on impulsive buying behavior, using a quantitative method with a survey of 100 Enhypen fans as respondents. Celebrity endorsers can be explained through four dimensions: Visibility, Credibility, Attraction, and Power. The impulsive buying behavior studied includes: spontaneity in purchasing, buying without consideration, appeal, and the desire for immediate acquisition. The analysis results show that celebrity endorsers have a significant impact on impulsive buying, with a contribution of 31% based on simple linear regression analysis. The results from the mean test show the highest value in the attraction dimension for both variables, emphasizing the importance of visual appeal in marketing strategies to create an emotional connection with the audience. This study recommends exploring other dimensions, such as credibility and visibility, as well as optimizing visual appeal in marketing campaigns to enhance promotional effectiveness. Budaya populer Korea Selatan, khususnya K-Pop, telah menjadi fenomena global yang memengaruhi pola konsumsi masyarakat, termasuk di Indonesia. Dalam konteks pemasaran, penggunaan celebrity endorser terbukti efektif untuk menarik perhatian konsumen, seperti kolaborasi antara Nabati dan Enhypen dalam mempromosikan produk Nabati Goguma. Penelitian ini bertujuan untuk menganalisis pengaruh celebrity endorser terhadap perilaku impulsive buying, menggunakan metode kuantitatif dengan survei 100 responden penggemar Enhypen. Celebrity endorser dapat dijelaskan melalui empat dimensi yaitu: Visibility, Credibility, Attraction dan Power. Perilaku impulsive buying yang diteliti mencakupi: spontanitas pembelian, pembelian tanpa pertimbangan, daya tarik dan keinginan segera. Hasil analisis menunjukkan bahwa celebrity endorser memiliki pengaruh signifikan terhadap impulsive buying, dengan kontribusi sebesar 31% berdasarkan analisis regresi linear sederhana. Hasil pada uji mean diperoleh nilai tertinggi pada dimensi daya tarik pada kedua variabel yang menekankan pentingnya daya tarik visual dalam strategi pemasaran untuk menciptakan hubungan emosional dengan audiens. Penelitian ini merekomendasikan eksplorasi dimensi lainnya, seperti credibility dan visibility, serta optimalisasi daya tarik visual dalam kampanye pemasaran untuk meningkatkan efektivitas promosi.
Analisis Regresi Iklan Media Sosial TikTok pada Perilaku Konsumen Produk Kosmetik di Indonesia Khang, Helen; Sari, Wulan Purnama
Prologia Vol. 9 No. 1 (2025): Prologia
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/pr.v9i1.33181

Abstract

One of the social media platforms that has grown rapidly and become an effective marketing tool is TikTok. With over 90 million monthly active users in Indonesia, primarily from the 18–35 age group, TikTok has significant reach. This study aims to analyze the influence of TikTok advertisements on consumer behavior regarding Skintific cosmetics. The research adopts advertising communication and consumer behavior theories, focusing on the elements of content creativity, influencer impact, and interactivity level. The research employs a quantitative approach through a survey of 106 TikTok users exposed to Skintific advertisements. Data analysis includes simple linear regression and Pearson correlation tests. The results reveal that TikTok advertisements significantly influence consumer behavior, with content creativity and influencer recommendations serving as the primary factors driving purchase interest. Additionally, high interactivity on the TikTok platform is shown to enhance consumer engagement, ultimately leading to purchase decisions. Based on these findings, it is recommended that Skintific continue to enhance creative content strategies, collaborate with influencers, and utilize TikTok's analytical data for personalized ad campaigns. The conclusion of this study asserts that TikTok advertisements significantly affect consumer behavior regarding Skintific cosmetics. Salah satu platform media sosial yang telah tumbuh pesat dan menjadi alat pemasaran yang efektif adalah TikTok. Lebih dari 90 juta pengguna aktif bulanan di Indonesia, terutama dari kelompok usia 18-35 tahun. Penelitian ini bertujuan untuk menganalisis pengaruh iklan di platform TikTok terhadap perilaku konsumen pada kosmetik Skintific. Penelitian ini menggunakan teori komunikasi iklan dan perilaku konsumen, dengan fokus pada elemen kreativitas konten, pengaruh influencer, serta tingkat interaktivitas. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan survei terhadap 106 responden pengguna TikTok yang telah terpapar iklan Skintific. Data dianalisis menggunakan regresi linear sederhana dan uji korelasi Pearson. Hasil penelitian menunjukkan bahwa iklan TikTok memiliki pengaruh yang signifikan terhadap perilaku konsumen, dengan kreativitas konten dan rekomendasi influencer menjadi faktor utama yang mendorong minat beli. Selain itu, interaktivitas yang tinggi pada platform TikTok terbukti meningkatkan engagement konsumen, yang berujung pada keputusan pembelian. Berdasarkan hasil temuan, disarankan agar Skintific terus meningkatkan strategi konten kreatif dan kolaborasi dengan influencer, serta memanfaatkan data analitik TikTok untuk personalisasi kampanye iklan. Kesimpulan dari penelitian ini menyatakan bahwa iklan TikTok berpengaruh terhadap perilaku konsumen pada kosmetik Skintific.
Pengaruh Terpaan Media dan Celebrity Worship terhadap Tingkat Adiksi Drama Korea pada Dewasa Awal Thing, Yi; Sari, Wulan Purnama; Irena, Lydia
Prologia Vol. 9 No. 1 (2025): Prologia
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/pr.v9i1.33209

Abstract

Media exposure plays a significant role in increasing the popularity of Korean dramas. Human life is also greatly influenced by technology and the mass media.  In an effort to find their identity, adolescents often idealize celebrities as perfect role models, a phenomenon commonly known as celebrity worship.  With this background, this study aims to analyze the influence of media and celebrity worship on Korean drama addiction among early adults. A quantitative method with a questionnaire instrument was used, and the multiple linear regression data analysis technique was applied to test the hypothesis. The results of the study found that media exposure had a partial effect on the level of addiction, while the celebrity worship variable did not have a partial effect. This means that the more often someone is exposed to media related to Korean dramas and the higher the level of worship of the actors, the greater the likelihood they will be addicted to watching them. Simultaneously, media exposure and celebrity worship have an influence of 25.3% on the level of Korean drama addiction. In conclusion, this study provides empirical evidence that both media and celebrity worship play a significant role in driving Korean drama addiction among early adults. Terpaan media memainkan peran yang sangat signifikan dalam menaikkan popularitas drama Korea. Kehidupan manusia pun sangat dipengaruhi oleh teknologi dan media massa. Dalam upaya mencari identitas diri, remaja seringkali mengidealkan selebritas sebagai role model yang sempurna, hal ini biasa disebut sebagai celebrity worship. Dengan latar belakang tersebut, penelitian ini bertujuan untuk menganalisa pengaruh media dan celebrity worship terhadap adiksi drama Korea pada kalangan dewasa awal. Metode penelitian kuantitatif dengan instrumen kuesioner digunakan, dan teknik pengolahan data analisis regresi linear berganda diaplikasikan untuk menguji hipotesis. Hasil penelitian menemukan terpaan media berpengaruh secara parsial terhadap tingkat adiksi, sedangkan variabel celebrity worship secara parsial tidak memiliki pengaruh. Ini berarti, semakin sering seseorang terpapar media terkait drama Korea dan semakin tinggi tingkat pemujaannya terhadap para pemain, maka semakin besar kemungkinan mereka akan kecanduan tontonan tersebut. Secara simultan, terpaan media dan celebrity worship memiliki pengaruh sebesar 25,3% terhadap tingkat adiksi drama Korea. Simpulannya, penelitian ini memberikan bukti empiris bahwa baik media maupun pemujaan selebriti memiliki peran besar dalam mendorong kecanduan drama Korea pada kalangan dewasa awal.
Strategi Stimulasi Kognitif Berbasis Bermain untuk Anak Usia Dini Sari, Wulan Purnama; Auliya, Puri; Wahyuni, Sri
JOECE: Journal of Early Childhood Education Vol 2 No 1 (2025): June
Publisher : Sekolah Tinggi Ilmu Agama Islam Putra Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61580/joece.v2i1.168

Abstract

Early childhood, especially in the age range of 0 to 8 years, is a crucial stage in the process of human growth and development because in this period there is an acceleration of brain development. One of the important factors that influence this stage is cognitive stimulation, which includes the ability to think, recognize patterns, solve problems, and understand cause-and-effect relationships. Play is an effective way to encourage children's cognitive growth, because through this fun activity, children can explore ideas, hone their imagination, and learn to solve various challenges. Play also supports memory, focus, and social skills such as cooperation, sharing and conflict resolution. Thus, play-based approaches are essential in supporting the holistic development of early childhood. This study aims to explore play strategies that can effectively stimulate children's cognitive development, as well as provide applicative guidance for parents and educators to optimize these methods. It is hoped that the findings from this research can be a source of insight for creating play activities that are not only fun but also full of educational value, in order to support the maximum learning experience for children.
Co-Authors A , Tyas Martika Abner lumika Arung Ai Ping Teoh Aldi Nirjana Alexandra Virginia Alyya Siddiqa, Alyya Amalia, Tasya Syawa Amesz, Mutiara Fransisca Andi Setiawan Andrea, Dika Aqila, Mu’Amar Zaki Archie Gredyon Arrafi, Muhamad Iman Artika Naila Vania Atwar Bajari Audrey Sugito Augustine, Michelle Auliya, Puri Ben Thiodanu Budi Utami Cahyani, Regita Emelia Carolina, Alexandra Carolina, Christine Vonny Catherine Dwitama Shan Catherine Gisela Chandra Ronaldo Chang, Keysha Abigail Christabella, Marvelyn Christin Kurniawati Ruki Christina Christina Christine Natalia Chandra Christine Vonny Carolina Cindy Cindy Claribel Halim Claribel Halim Clarisa Tan Clemens Clemens Daniel Kurniawan Harijanto Devita Novelia Dewi Dewi DF, Filia Klarasinta Dionisius Kevin Doddy Salman Edsel, Audric Eko Harry Susanto Elvi Valentina Enzo Scifo Jauwinata Evelyn Thelia Farid Fatmoko, Adlim Dwi Febi Yola Felicia Masali Felisia Ferina, Sheren Fiona CH Bernadett Fitria, Khofifah Habibah Fransisca Graciela M B Fransisca Kristy Franslie, Reynaldo Frinico Alfian Friscilla Purnama Sari Gavrila, Sherina Grace Nathasya Graceica Octavia Haikal, Faldie Muhamad Hanny Hafiar Hardja, Diovanny Helen, Helen Heru Chandra Litmanen Hetty Karunia Tunjungsari Hidayat, Angel Hokky Putra Pangestu Hutomo Rio Pangesthio Ibanez Vienoza Ngan Ihsan, Zainur Irena, Lydia Ivan Surya Ivander Stefanus Jason Subandi Jennifer Jennifer Jennifer Lauren Jesselyn, Eunike Jessica Febriani Thoeng Jessyca Indra Joko Susilo Jonathan, Maureen Julianto, Irwan Dwi Junaidi Diharyo Karina Wongso KENI KENI Kezia Stephanie Halim Khairunnisa, Julia Khang, Helen Kristina Kristina Lady Ta, Yesha Lestari, Puji Lestari, Saodah Dwi Lie, Michelle Lioni Lioni Lulu Ferent Lusia Savitri Setyo Utami Maulana, Muhammad Irfan Mei Ie Messy Stella Fabiola Michelle Augustine Michelle Jennifer Michelle, Laurencia Mita Restinia Morisca Morisca Moureen Keisya Natania Myesha Adira Nada, Na Quita Nadia Ayu Rahma Lestari Nigar Pandrianto Nikita, Moira Nirwasita, Wulan Novianty, Melinda Nurtami Soedarsono Paramita, Sinta Pearlees Tjoeng Pesik, Vanessa Thabita Regina Phillip, Olivia Yuriko Prulicia Maharani Nitami PUJI LESTARI Putra, Kiki Pradana Putra, Rio Sanjaya Putri, Aneesa Joenice Qonitha Risky Queennie Millendian Rahmawati, Dea Indi Ravinazan, Ravinazan Reginald Gusli Reniati Reniati Rheza Alfredo Bunyamin Ria Puspitawati Rianty, Fety Fajar Ridwan, Salwa Salsabilla Rika Rachmawati Riris Loisa Risky, Qonitha Riwanda, Josephine Kayla Rizky Ferdy Rizky, Fitri Nur Romi Ferdian Rosario, Fernando Roswita Oktavianti, Roswita Ruth Ambar Safira Husna Santoso, Maria Regina Yanuarika Putri Sella Desember Selvina Suryanto Shafira Nusa Kusuma Shella Oskania Shella Shella shinta Octavia Shinta Octavia, Shinta Sinta Paramita Sinta Paramita Sri Wahyuni Stefany Stefany Stephanie Violita Chandra Sukendro, Gregorius Genep Suzy Azeharie Suzy Azeharie, Suzy Tanuwijaya, Rio Teuku Rezasyah Theja, Calista Takako Thing, Yi Tindaon, Elisabeth Indira Dameria Tomy Andreas Tracy Zagitania Tursilawati , Heri Tuwendi, William Alexander Vendy Octavian Verina Bellini Haryadi Vincent Vincent Viriyaputra, Kevin Vony Anatya William Pradipta Winduwati, Septia Winnie Agustina Wiraguna, Daniel Gabriel Yasir Hudzaifah Yeni Yeni Yoedtadi, M. Gafar Yohanes Yohanes Zhafirah Sholihah