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Wulan Purnama Sari
Fakultas Ilmu Komunikasi, Universitas Tarumanagara
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PEMANFAATAN LAHAN PEKARANGAN SEMPIT DALAM PEMBERDAYAAN EKONOMI MELALUI BUDIDAYA TANAMAN IPOMOEA AQUATICA DAN AMARANTHUS DENGAN METODE VERTIKULTUR DI PANTI ASUHAN PUTRA MUHAMMADIYAH KABUPATEN SINTANG Sari, Wulan Purnama; Hudzaifah, Yasir; Yeni, Yeni; Susilo, Joko; Putra, Kiki Pradana; Ravinazan, Ravinazan; Aqila, Mu’Amar Zaki
Jurnal Abdi Insani Vol 11 No 3 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i3.1641

Abstract

Vertical farming is an example of urban farming, defined as a technique for cultivating plants vertically with tiered planting to maximize land use for crop production. Utilizing home gardens can be an essential part of supporting food security because the quantity and quality of family food needs can be adequately met. Nutritious and safe food supplies can be regularly provided from home gardens. The goal of this community service activity is to empower partners (the Muhammadiyah Sintang Orphanage) in utilizing narrow yard spaces through plant cultivation using vertical farming methods, as well as to enhance the partners' knowledge and skills in economic empowerment at the Muhammadiyah Sintang orphanage. The methods used in this community service include focus group discussions, counseling, socialization, and demonstrations of vertical farming methods. The result of this activity was a 75% increase in the knowledge of the orphanage children, from an initial 63% understanding of utilizing narrow yard spaces with vertical farming methods, which is expected to raise awareness of the importance of utilizing narrow yard spaces.
Pengaruh Iklan YouTube terhadap Brand Awareness Gavrila, Sherina; Sari, Wulan Purnama
Kiwari Vol. 3 No. 1 (2024): Kiwari
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ki.v3i1.29352

Abstract

In this day and age, technology and information are increasing, many new games have appeared that are of interest to Generation Z children. One of them is Tower OF Fantasy, an RPG genre game developed by a Chinese company called Hotta Studio. developed and published by Level Infinite. Even if many games have the same or similar genres, developers try to make their games available to the masses. Hotta Studio uses a communication strategy in the form of advertising. Hotta Studio uses YouTube advertising to increase brand awareness. The purpose of this study was to determine the impact of Tower of Fantasy YouTube advertising on brand awareness. This study used a quantitative method through a survey method using a survey as a data collection method. The results of data analysis using a simple linear regression test showed that the coefficient of determination was 0.475, which corresponds to YouTube Tower of Fantasy influence and brand awareness of 47.5%. Also, using a simple linear regression test, we can see that the value of the regression coefficient is 0.482, so it can be translated that for every 1 level of YouTube advertising costs, the value of brand awareness increases. about 0.482., which means that the direction of influence of X and Y is positive. Di era sekarang ini teknologi dan informasi kian berkembang banyak bermunculan banyak game baru yang diminati oleh anak-anak gen z. Salah satunya adalah Tower OF Fantasy yang merupakan game bergenre action RPG yang dibuat oleh perusahaan asal China yaitu Hotta Studio dan dipublikasikan oleh Level Infinite. Walaupun banyak game memiliki genre yang sama atau serupa , para developer berusaha untuk memperkenalkan game hasil buatan mereka kepada publik. Hotta Studio menggunakan salah satu strategi komunikasi yaitu berupa iklan. Hotta Studio menggunakan iklan YouTube untuk meningkatkan brand awareness. Penelitian ini bertujuan untuk mengetahui pengaruh yang diberikan oleh iklan YouTube Tower of Fantasy terhadap brand awareness. Penelitian ini menggunakan metode kuantitatif melalui metode kuesioner menggunakan survei sebagai metode pengumpulan data. Hasil dari analisis data melalui uji regresi linear sederhana menunjukan hasil besarnya koefisien determinasi sebesar 0,475 yang menunjukan bahwa pengaruh variabel iklan YouTube Tower of Fantasy dan Brand Awareness adalah sebesar 47,5%. Melalui uji regresi linear sederhana juga dapat dilihat bahwa nilai koefisien regresi sebesar 0,482 maka dapat diterjemahkan untuk setiap kenaikan 1% biaya variabel iklan YouTube, skor kesadaran merek meningkat sebesar 0,482, yang dapat diartikan bahwa arah pengaruh X dan Y adalah positif.
Analisis Regresi Brand Image terhadap Kepuasan Pelanggan pada PT. Aneka Ragam Haikal, Faldie Muhamad; Sari, Wulan Purnama
Kiwari Vol. 3 No. 2 (2024): Kiwari
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ki.v3i2.30262

Abstract

The increasingly rapid development in the era of globalization has resulted in the development of modern retail, especially in all its variations. Retail businesses concentrate on selling goods or services to end customers through various distribution channels. A good and strong brand image can be applied in various types of business, such as retail business. PT. Aneka Ragam is a retail shop that provides equipment and attributes for security, POLRI, TNI and civil servants, including shoes, clothes, bags and others. The aim of this research is to identify how much influence brand image has on customer satisfaction in retail companies (PT. Aneka Ragam). This research was conducted using quantitative research methods using a correlational approach. This research was processed using normality tests, simple linear regression analysis, correlation analysis, validity tests and reliability tests. The results of this research show that brand image has an influence on customer satisfaction at retail company PT. Variety. The majority of respondents felt satisfied and in line with expectations for PT products. Variety and consumer needs are met. PT Aneka Ragam provides impressive products and has high credibility in creating/manufacturing each product. The regression coefficient is positive. Perkembangan yang semakin pesat di era globalisasi menyebabkan semakin berkembangnya ritel modern, terutama dalam segala variasinya. Bisnis retail berkonsentrasi pada menjual barang atau jasa kepada pelanggan akhir melalui berbagai saluran distribusi. Brand image yang baik dan kuat dapat diterapkan dalam berbagai jenis usaha, seperti bisnis ritel. PT. Aneka Ragam adalah toko ritel yang menyediakan perlengkapan dan atribut untuk security, POLRI, TNI, dan PNS, termasuk sepatu, baju, tas, dan lainnya. Tujuan dari penelitian ini adalah untuk mengidentifikasi seberapa besar pengaruh brand image terhadap kepuasan pelanggan pada perusahaan retail (PT. Aneka Ragam). Penelitian ini dilakukan dengan metode penelitian kuantitatif melalui pendekatan korelasional. Penelitian ini diolah dengan menggunakan uji normalitas, analisis regresi linear sederhana, analisis korelasi, uji validitas dan uji reliabilitas. Hasil penelitian ini menunjukkan bahwa brand image memiliki pengaruh terhadap kepuasan pelanggan perusahaan retail PT. Aneka Ragam. Mayoritas responden merasa puas dan sesuai dengan harapan atas produk PT. Aneka Ragam serta kebutuhan konsumen terpenuhi. PT Aneka Ragam memberikan produk yang mengesankan serta memiliki kredibilitas yang tinggi dalam menciptakan / pembuatan setiap produknya. Koefisien regresi tersebut bernilai positif.
OPTIMALISASI DIGITAL MARKETING UNTUK SISWA SMK MUHAMMADIYAH SINTANG DALAM MENGHADAPI PASAR GLOBAL DAN INDUSTRI KREATIF Hudzaifah, Yasir; Sari, Wulan Purnama; Susilo, Joko; Ravinazan, Ravinazan
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): Volume 6 No. 2 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i2.40844

Abstract

Pengabdian Masyarakat ini membahas optimalisasi digital marketing untuk siswa SMK Muhammadiyah Sintang dalam menghadapi pasar global dan industri kreatif. Pentingnya topik ini didasari oleh kebutuhan mendesak akan peningkatan kompetensi digital di kalangan siswa SMK untuk menghadapi persaingan global yang semakin ketat dan perkembangan pesat industri kreatif.  Keterampilan digital marketing yang memadai menjadi kunci keberhasilan dalam berwirausaha maupun bekerja di era digital. Pengabdian masyarakat ini menggunakan metode pelatihan dan workshop yang interaktif, memadukan teori dan praktik, dengan materi meliputi strategi pemasaran media sosial, SEO, dan periklanan online. Pelatihan ini diikuti oleh sejumlah siswa SMK Muhammadiyah Sintang. Hasil pengabdian masyarakat menunjukkan peningkatan signifikan dalam pemahaman dan keterampilan siswa terkait digital marketing, dibuktikan dengan peningkatan skor rata-rata pengetahuan sebelum dan sesudah pelatihan.  Siswa juga menunjukkan peningkatan kepercayaan diri dalam menerapkan strategi digital marketing. Hasil ini menunjukkan bahwa program pelatihan efektif dalam meningkatkan kompetensi digital siswa dan mempersiapkan mereka untuk menghadapi tantangan pasar global dan industri kreatif.  Peningkatan kompetensi digital ini sangat penting untuk meningkatkan daya saing lulusan SMK Muhammadiyah Sintang dan berkontribusi pada perkembangan ekonomi lokal.
MARKETING MIX ANALYSIS OF PURCHASING DECISIONS AT PT. AGRO PRIMA KAHATULISTIWA Ardiansyah, Ardiansyah; Maulana, Muhammad Irfan; Sari, Wulan Purnama
Media Riset Bisnis Ekonomi Sains dan Terapan Vol 1, No 4 (2023): Media Riset Bisnis Ekonomi Sains dan Terapan
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbest.v1i4.105

Abstract

The purpose of this study was to determine the effect of the marketing mix on consumer decisions in buying a house in the housing of PT. Agro Prima Khatulistiwa Sintang District. The sampling technique used in this study was purposive sampling method with a sample of 94 people. The analysis technique used is simple linear regression analysis, correlation coefficient (R), coefficient of determination (R2), and model feasibility test. Based on the results of simple linear regression analysis, the regression equation or estimate is Ŷ = 2.804 + 0.879X . The results of the correlation coefficient analysis show that the relationship between the marketing mix and consumer purchasing decisions is very strong with an R value of 0.995. The results of the analysis of the coefficient of determination obtained an R Square value of 0.990, meaning that the contribution of the marketing mix variable to the variation in the ups and downs of consumer purchasing decisions in buying a house at PT. Agro Prima Khatulistiwa is 99.0% (1 x 0.990 x 100%) and the remaining 1% (1-0.990 x 100%) is influenced by other factors or variables not examined in this study. The results of the model feasibility test show the calculated F value of 9483.724 is greater than the Ftable value of 3.94 which means that a simple linear regression model can be used to predict consumer purchasing decisions that are influenced by the marketing mix.Keywords : Marketing Mix, Consumer Purchasing Decisions, Housing area
Luxury Brand Perception, Social Influence, and Brand Personality to Predict Purchase Intention Keni, Keni; Teoh, Ai Ping; Vincent, Vincent; Sari, Wulan Purnama
Jurnal Komunikasi Vol. 14 No. 1 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i1.11847

Abstract

The key purpose of this study is to investigate the relationships between luxury brand perception, social influence, and brand personality towards purchase intention. It has been increasingly important for every company to improve its customers’ purchase intention in order to maintain the existence of the company, especially in an increasingly competitive business environment. Hence, this study was conducted to examine whether luxury brand perception, social influence, and brand personality have a positive and significant impact on purchase intention. This study was descriptive research and was conducted by using the cross-sectional method. The population of this research was all Indonesian smartphone users, and the sampling frame was limited to smartphone users who live in Jakarta, whereas purposive sampling was conducted for the data collection from respondents. The data collection was conducted by distributing questionnaires to 100 respondents through the internet and this study used SmartPLS software version 3.2.7. for the data analysis. The result of this study showed that luxury brand perception, social influence and brand personality have a significant and positive impact towards purchase intention. Therefore, it is essential for smartphone companies to maintain their image as a luxury brand, observe and improve customers’ influence to the others about the brand, and also associate the brand’s personalities with customers in order to increase the customers’ purchase intention. Niat pembelian memiliki peran yang semakin penting untuk setiap perusahaan karena pada saat ini, menghasilkan penjualan bukan hanya bertujuan untuk memperoleh keuntungan, tetapi juga untuk mempertahankan keberadaan perusahaan, khususnya dari kondisi persaingan yang semakin meningkat. Tujuan utama penelitian ini adalah untuk meneliti hubungan yang terjadi diantara persepsi terhadap luxury brand, pengaruh sosial dan brand personality terhadap niat pembelian. Penelitian ini merupakan penelitian deskriptif dan dilakukan dengan menggunakan metode cross-sectional. Populasi pada penelitian ini adalah seluruh pengguna smartphone di Indonesia dan sample pada penelitian ini dibatasi pada pengguna smartphone yang berdomisili di Jakarta, dimana purposive sampling digunakan untuk mengumpulkan data dari responden. Pengumpulan data dilakukan dengan mendistribusikan kuesioner kepada 100 oorang responden melalui internet dan penelitian ini menggunakan perangkat lunak SmartPLS versi 3.2.7. untuk melakukan analisis data. Hasil penelitian ini menunjukkan bahwa persepsi terhadap luxury brand, pengaruh sosial dan brand personality memiliki pengaruh yang positif dan signifikan terhadap niat pembelian. Oleh sebab itu, merupakan sebuah hal yang penting bagi perusahaan smartphone untuk mengembangkan persepsi terhadap luxury brand, pengaruh sosial dan brand personality pelanggan untuk meningkatkan niat pembelian pelanggan.
The Potential of Singkawang City People From Aspect Of Harmony Azeharie, Suzy; Sari, Wulan Purnama; Irena, Lydia
Jurnal Komunikasi Vol. 14 No. 2 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i2.16971

Abstract

As a multicultural country, the opportunities for clashes and conflicts in Indonesia are wide open. This is due to the plurality and heterogeneity of Indonesian society which is reflected in the form of cultural diversity, religion, lifestyle in society which is quite complex. In the history of West Kalimantan Province, various horizontal conflicts have alternated, including 1997 and 1999, the Madura conflict with Malay/Dayak etc. The number of fatalities and material losses is incalculable. Singkawang is one of the 12 Level II Regions and 2 Cities in West Kalimantan Province. This city was included as the most tolerant city in Indonesia in two selections by the SETARA Institute. There were hardly any outbreaks of escalating conflict, even though the city is predominantly inhabited by ethnic Malays and Chinese from the Hakka or Khek sub-ethnic. This qualitative research with case study method was conducted with the aim of knowing and describing the potential of the people of Singkawang City from the aspect of harmony. The research was conducted by collecting data through interviews with three resource persons living in Singkawang and Pontianak, namely with researchers from the Institute of Dayakology, Malay ethnic leaders and Dayak ethnic leaders. Another data collection technique was to collect data from research sources, internet journals and from various books. The conclusion of this study is that there are several supporting factors that make the Singkawang people live in harmony. Namely, among others, regional leaders who are considered to represent ethnic groups in Singkawang City. Then the people feel that the city government treats them fairly. This political recognition can be seen from the celebration of religious holidays of each religion which is carried out lively. However, the period leading up to and after the Pilkada is one of the factors to watch out for that can trigger conflict. This is due to the unique composition of the population of Singkawang city, namely the majority are citizens of Chinese descent, while the contestants put forward identity politics.
Cover Jurnal Komunikasi Vol 14 No 1 Sari, Wulan Purnama
Jurnal Komunikasi Vol. 14 No. 1 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i1.19477

Abstract

Cover Jurnal Komunikasi Vol 14 No 1
Front Matters Jurnal Komunikasi Vol 14 No 1 Sari, Wulan Purnama
Jurnal Komunikasi Vol. 14 No. 1 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i1.19479

Abstract

Front Matters Jurnal Komunikasi Vol 14 No 1
Back Matters Jurnal Komunikasi Vol 14 No 1 Sari, Wulan Purnama
Jurnal Komunikasi Vol. 14 No. 1 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i1.19480

Abstract

Back Matters Jurnal Komunikasi Vol 14 No 1
Co-Authors A , Tyas Martika Abner lumika Arung Ai Ping Teoh Aldi Nirjana Alexandra Virginia Alyya Siddiqa, Alyya Amalia, Tasya Syawa Amesz, Mutiara Fransisca Andi Setiawan Andrea, Dika Andriyani, Risa Aqila, Mu’Amar Zaki Archie Gredyon ARDIANSYAH ARDIANSYAH Arrafi, Muhamad Iman Atwar Bajari Audrey Sugito Augustine, Michelle Auliya, Puri Ben Thiodanu Cahyani, Regita Emelia Carolina, Alexandra Carolina, Christine Vonny Catherine Dwitama Shan Catherine Gisela Chandra Ronaldo Chang, Keysha Abigail Christabella, Marvelyn Christina Christina Christine Natalia Chandra Christine Vonny Carolina Cindy Cindy Clarisa Tan Clemens Clemens Daniel Kurniawan Harijanto Devita Novelia Dewi Dewi DF, Filia Klarasinta Dionisius Kevin Doddy Salman Eko Harry Susanto Elvi Valentina Enzo Scifo Jauwinata Evelyn Thelia Farid Fatmoko, Adlim Dwi Felicia Masali Felisia Ferina, Sheren Fitria, Khofifah Habibah Fransisca Graciela M B Fransisca Kristy Franslie, Reynaldo Frinico Alfian Friscilla Purnama Sari Gavrila, Sherina Grace Nathasya Graceica Octavia Haikal, Faldie Muhamad Hanny Hafiar Hardja, Diovanny Helen, Helen Heru Chandra Litmanen Hetty Karunia Tunjungsari Hidayat, Angel Hokky Putra Pangestu Hutomo Rio Pangesthio Ibanez Vienoza Ngan Ihsan, Zainur Irena, Lydia Ivan Surya Ivander Stefanus Jason Subandi Jennifer Jennifer Jennifer Lauren Jesselyn, Eunike Jessica Febriani Thoeng Jessyca Indra Joko Susilo Jonathan, Maureen Julianto, Irwan Dwi Junaidi Diharyo Karina Wongso KENI KENI Keni Keni Kezia Stephanie Halim Khairunnisa, Julia Khang, Helen Lady Ta, Yesha Lie, Michelle Lioni Lioni Lulu Ferent Lusia Savitri Setyo Utami Maulana, Muhammad Irfan Mei Ie Messy Stella Fabiola Michelle Jennifer Michelle, Laurencia Mita Restinia Morisca Morisca Myesha Adira Nigar Pandrianto Nirwasita, Wulan Novianty, Melinda Nurtami Soedarsono Paramita, Sinta Pearlees Tjoeng Pesik, Vanessa Thabita Regina Phillip, Olivia Yuriko PUJI LESTARI Putra, Kiki Pradana Putra, Rio Sanjaya Putri, Aneesa Joenice Qonitha Risky Queennie Millendian Rahmawati, Dea Indi Ravinazan, Ravinazan Reginald Gusli Reniati Reniati Rezasyah, Teuku Rheza Alfredo Bunyamin Ria Puspitawati Rianty, Fety Fajar Ridwan, Salwa Salsabilla Rika Rachmawati Riris Loisa Risky, Qonitha Riwanda, Josephine Kayla Rizky Ferdy Rizky, Fitri Nur Romi Ferdian Rosario, Fernando Roswita Oktavianti, Roswita Ruth Ambar Santoso, Maria Regina Yanuarika Putri Sella Desember Selvina Suryanto Shafira Nusa Kusuma Shella Oskania Shella Shella shinta Octavia Shinta Octavia, Shinta Sinta Paramita Sinta Paramita Sri Wahyuni Stefany Stefany Stephanie Violita Chandra Sukendro, Gregorius Genep Suzy Azeharie Suzy Azeharie, Suzy Teoh, Ai Ping Theja, Calista Takako Thing, Yi Tindaon, Elisabeth Indira Dameria Tomy Andreas Tursilawati , Heri Tuwendi, William Alexander Vendy Octavian Verina Bellini Haryadi Vincent Vincent Vincent Vincent, Vincent Viriyaputra, Kevin Vony Anatya Winduwati, Septia Winnie Agustina Wiraguna, Daniel Gabriel Yasir Hudzaifah Yeni Yeni Yoedtadi, Muhammad Gafar Yohanes Yohanes Zhafirah Sholihah