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Wulan Purnama Sari
Fakultas Ilmu Komunikasi, Universitas Tarumanagara
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Representasi Feminitas dan Kekuasaan Dalam Film Wicked: Analisis Semiotika Prulicia Maharani Nitami; Wulan Purnama Sari
Kiwari Vol. 5 No. 2 (2026): Kiwari
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ki.v5i2.37640

Abstract

This study analyzes the representation of femininity and the construction of women's power in Wicked: Part One (2024) using Roland Barthes' semiotic approach through three levels of meaning: denotation, connotation, and myth. The analysis aims to uncover how visual, narrative, and symbolic signs in the film work to construct meanings surrounding the two main characters, Glinda and Elphaba. The findings reveal a strong contrast between the ideal femininity represented by Glinda, who aligns with social norms and dominant aesthetics, and Elphaba’s position as 'the Other,' marked by physical differences and social stigma. This distinction serves not only as an aesthetic element but also as an ideological code exposing the power structure within the fictional society of Oz. The study also finds that the film presents two distinct modes of female power. Glinda exhibits power based on performativity, social acceptance, and patriarchal negotiation, whereas Elphaba demonstrates power through resistance, defiance, and efforts to subvert the stigma attached to her. These representations deconstruct the myth that obedience is the only way for women to be accepted within the social structure. Consequently, Wicked: Part One presents a counter-discourse asserting that femininity and women's power are complex, fluid, and intrinsically linked to the power relations that construct who is deemed "good" and who is labeled "wicked." Penelitian ini menganalisis representasi feminitas dan konstruksi kekuasaan perempuan dalam Wicked: Part One (2024) dengan menggunakan pendekatan semiotika Roland Barthes melalui tiga level makna, yaitu denotasi, konotasi, dan mitos. Analisis dilakukan untuk mengungkap bagaimana tanda visual, naratif, dan simbolik dalam film bekerja membentuk pemaknaan terhadap dua tokoh utama, yaitu Glinda dan Elphaba. Hasil penelitian menunjukkan adanya kontras yang kuat antara feminitas ideal yang direpresentasikan oleh Glinda, yang tampil sesuai norma sosial dan estetika dominan, dengan posisi Liyan pada Elphaba yang ditandai melalui perbedaan fisik dan stigma sosial. Perbedaan ini tidak hanya berfungsi sebagai elemen estetis, tetapi juga sebagai kode ideologis yang mengungkap struktur kekuasaan dalam masyarakat fiktif Oz. Penelitian ini juga menemukan bahwa film tersebut menampilkan dua mode kekuasaan perempuan yang berbeda. Glinda memperlihatkan kekuasaan berbasis performativitas, penerimaan sosial, dan negosiasi patriarki, sedangkan Elphaba menunjukkan kekuasaan melalui resistensi, pembangkangan, serta upaya membalikkan makna stigma yang dilekatkan padanya. Representasi tersebut membongkar mitos bahwa kepatuhan adalah satu-satunya cara bagi perempuan untuk diterima dalam struktur sosial. Oleh karena itu, film Wicked: Part One menghadirkan wacana tandingan yang menegaskan bahwa feminitas dan kekuasaan perempuan bersifat kompleks, cair, dan terkait erat dengan relasi kuasa yang mengonstruksi siapa yang dianggap “baik” dan siapa yang dilabeli “jahat”.
Luxury Brand Perception, Social Influence, and Brand Personality to Predict Purchase Intention Keni Keni; Ai Ping Teoh; Vincent Vincent; Wulan Purnama Sari
Jurnal Komunikasi Vol. 14 No. 1 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i1.11847

Abstract

The key purpose of this study is to investigate the relationships between luxury brand perception, social influence, and brand personality towards purchase intention. It has been increasingly important for every company to improve its customers’ purchase intention in order to maintain the existence of the company, especially in an increasingly competitive business environment. Hence, this study was conducted to examine whether luxury brand perception, social influence, and brand personality have a positive and significant impact on purchase intention. This study was descriptive research and was conducted by using the cross-sectional method. The population of this research was all Indonesian smartphone users, and the sampling frame was limited to smartphone users who live in Jakarta, whereas purposive sampling was conducted for the data collection from respondents. The data collection was conducted by distributing questionnaires to 100 respondents through the internet and this study used SmartPLS software version 3.2.7. for the data analysis. The result of this study showed that luxury brand perception, social influence and brand personality have a significant and positive impact towards purchase intention. Therefore, it is essential for smartphone companies to maintain their image as a luxury brand, observe and improve customers’ influence to the others about the brand, and also associate the brand’s personalities with customers in order to increase the customers’ purchase intention. Niat pembelian memiliki peran yang semakin penting untuk setiap perusahaan karena pada saat ini, menghasilkan penjualan bukan hanya bertujuan untuk memperoleh keuntungan, tetapi juga untuk mempertahankan keberadaan perusahaan, khususnya dari kondisi persaingan yang semakin meningkat. Tujuan utama penelitian ini adalah untuk meneliti hubungan yang terjadi diantara persepsi terhadap luxury brand, pengaruh sosial dan brand personality terhadap niat pembelian. Penelitian ini merupakan penelitian deskriptif dan dilakukan dengan menggunakan metode cross-sectional. Populasi pada penelitian ini adalah seluruh pengguna smartphone di Indonesia dan sample pada penelitian ini dibatasi pada pengguna smartphone yang berdomisili di Jakarta, dimana purposive sampling digunakan untuk mengumpulkan data dari responden. Pengumpulan data dilakukan dengan mendistribusikan kuesioner kepada 100 oorang responden melalui internet dan penelitian ini menggunakan perangkat lunak SmartPLS versi 3.2.7. untuk melakukan analisis data. Hasil penelitian ini menunjukkan bahwa persepsi terhadap luxury brand, pengaruh sosial dan brand personality memiliki pengaruh yang positif dan signifikan terhadap niat pembelian. Oleh sebab itu, merupakan sebuah hal yang penting bagi perusahaan smartphone untuk mengembangkan persepsi terhadap luxury brand, pengaruh sosial dan brand personality pelanggan untuk meningkatkan niat pembelian pelanggan.
Cover Jurnal Komunikasi Vol 14 No 1 Wulan Purnama Sari
Jurnal Komunikasi Vol. 14 No. 1 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i1.19477

Abstract

Cover Jurnal Komunikasi Vol 14 No 1
Front Matters Jurnal Komunikasi Vol 14 No 1 Wulan Purnama Sari
Jurnal Komunikasi Vol. 14 No. 1 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i1.19479

Abstract

Front Matters Jurnal Komunikasi Vol 14 No 1
Back Matters Jurnal Komunikasi Vol 14 No 1 Wulan Purnama Sari
Jurnal Komunikasi Vol. 14 No. 1 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i1.19480

Abstract

Back Matters Jurnal Komunikasi Vol 14 No 1
Women in Conflict Communication Perspective (Case Study of the Role of Women in Maintaining Harmony in Manado) Suzy Azeharie; Wulan Purnama Sari; Muhammad Gafar Yoedtadi
Jurnal Komunikasi Vol. 16 No. 1 (2024): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v16i1.26258

Abstract

Cultural diversity in Indonesia is analogous to a double-edged sword. On the one hand, it can be seen as a source of strength, but on the other hand, it can be seen as a weakness. In April 2022, SETARA Institut, a non-governmental organization for democracy and peace, announced 10 cities in Indonesia that were rated as having the highest level of tolerance, one of which was Manado. Minahasa society adheres to the Sitou Timou Tumou Tou philosophy. In this philosophy there is openness, mutual respect, mutual assistance and assistance. Multicultural societies have a tendency towards conflict. In this case, women activists in Manado play a role in establishing harmonization. The research aims to discover the role of women in maintaining harmony in Manado, as well as the conflict communication used to prevent conflict. This research uses a descriptive qualitative approach with a case study method. The object of this research is the role of Manado women in maintaining harmony and conflict management. The subject of Manado women's activists. This research uses several data collection methods, including interviews, observation, literature study and online data tracing. The research results show that women activists actively carry out interfaith or interfaith dialogue with various social organizations, especially Islamic organizations. Women activists also took the initiative to establish the Peace Love Movement which seeks to build dialogue and make dialogue a part of their lifestyle. In order to build public awareness of multiculturalism, every Human Rights Day, namely December 10, the Love and Peace Movement holds a Diversity Festival.
Front Matters Jurnal Komunikasi Vol 16 No 1 Wulan Purnama Sari
Jurnal Komunikasi Vol. 16 No. 1 (2024): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Front Matters Jurnal Komunikasi Vol 16 No 1
Back Matters Jurnal Komunikasi Vol 16 No 1 Wulan Purnama Sari
Jurnal Komunikasi Vol. 16 No. 1 (2024): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Back Matters Jurnal Komunikasi Vol 16 No 1
Cultural Communication Study: The Symbolic Meaning of Worshipping the Abdi Dalem at the Ngayogyakarta Hadiningrat Palace Wulan Purnama Sari; Teuku Rezasyah; Suzy Azeharie
Jurnal Komunikasi Vol. 17 No. 1 (2025): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v17i1.33802

Abstract

Ngayogyakarta Hadiningrat Palace is located in the Special Region of Yogyakarta. The Sultanate of Ngayogyakarta Hadiningrat is recognized as the nation's cultural heritage which has been passed down from generation to generation and is regulated in the Law on the Special Region of Yogyakarta No. 13 of 2012. The courtier at the Ngayogyakarta Hadiningrat Palace is one of the actors of Javanese cultural preservation. They are people who dedicate their lives to working in the palace and come from people who have blood relations with the royal family or ordinary people who have a desire to devote themselves. The Abdi Dalem of the Ngayogyakarta Palace consists of two groups, namely Keprajan and Punakawan. A courtier is a person who has retired and gives time, knowledge, and energy to help the palace, while the courtier is punakawan from the general public. Punakawan courtiers are still divided into two groups, namely Punakawan Tepas who have working hours like office employees, and Punakawan Caos who is on duty every ten days. The majority of palace courtiers come from the Javanese ethnic group, the largest ethnic group in Indonesia. For the courtier, if he is in the environment, the philosophy of the court is applicable which means that every movement of the courtier is obliged to perform sembah in the palace. Every time he steps past a certain place or object, the courtier is required to perform sembah, cupping both palms in front of his chest with his head slightly lowered. This qualitative research with an ethnographic approach was carried out at the Ngayogyakarta Hadiningrat Palace by interviewing three resource persons from different districts or tepas. Sembah is one of the symbols of respect or greetings taklim to people of higher rank or places in the palace that are considered sacred. Sembah does not mean worship as in the concept of worship of Balinese Hindus. When performing sembah, the thumb of the hand faces upwards as symbol of the relationship with God while the other four fingers are straight forward as symbol of the relationship with nature, the relationship with man, the relationship with animals, and finally the relationship with the invisible nature. Male sembah is different from female sembah.
Kredibilitas Sumber Firm-Generated Content (FGC) pada Akun TikTok @roomihomie dalam Mendorong Awareness Pengikut Febi Yola; Wulan Purnama Sari
Prologia Vol. 10 No. 1 (2026): Prologia
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/pr.v10i1.36364

Abstract

The development of social media has encouraged companies to utilize Firm-Generated Content (FGC) as a strategy to build credibility and increase audience awareness. Roomi Indonesia uses the TikTok account, @roomihomie, as a digital communication medium to convey a sense of closeness with users through content that is light, natural, and authentic. This study aims to describe the creative process of producing FGC and to analyze how this process shapes source credibility and fosters audience engagement. This research employs a qualitative approach using a case study method, with interviews, observations, and documentation as data collection techniques. The data were analyzed through processes reduction, presentation, and conclusions drawing, and were validated using source triangulation and theory triangulation. The findings indicate that the creative process is carried out through team collaboration across the stages of brainstorming, content planning, production, and content review. The consistently published FGC reflects a positive, inclusive, and authentic work culture, thereby fulfilling the three aspects of source credibility: expertise, trustworthiness, and attractiveness. This credibility contributes to increased organic engagement, particularly in office-life themed content that is perceived as relevant and relatable to the audience. These findings affirm that credibility built through FGC fosters communicative, warm, and open relationships, while enhancing sustainable audience engagement.   Perkembangan media sosial mendorong perusahaan untuk memanfaatkan Firm-Generated Content (FGC) sebagai strategi membangun dalam kredibilitas dan meningkatkan awareness audiens. Roomi Indonesia memanfaatkan akun TikTok @roomihomie sebagai media komunikasi digital untuk menampilkan kedekatan dengan pengguna melalui konten yang ringan, natural, dan autentik. Penelitian ini bertujuan menguraikan proses kreatif pembuatan konten FGC serta menganalisis bagaimana proses tersebut dapat membentuk kredibilitas sumber dan mendorong terciptanya keterlibatan sebagai mekanisme pembentukan kesadaran. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus melalui teknik pengumpulan data berupa wawancara, observasi, dan dokumentasi. Analisis data dilakukan melalui proses reduksi data, penyajian data, dan penarikan kesimpulan, kemudian diuji menggunakan triangulasi sumber dan triangulasi teori untuk memvalidasi keabsahan temuan. Hasil penelitian menunjukkan bahwa proses kreatif dilakukan melalui kolaborasi tim pada tahap diskusi ide, perencanaan konten, produksi, hingga evaluasi konten. FGC yang dipublikasikan secara konsisten memperlihatkan budaya kerja yang positif, inklusif, dan autentik sehingga memenuhi tiga aspek kredibilitas sumber, yaitu keahlian, kepercayaan, dan daya tarik. Kredibilitas ini memberikan implikasi pada meningkatnya keterlibatan yang organik, terutama pada konten bertema office life yang dinilai relevan dan dekat dengan audiens. Temuan ini menegaskan bahwa kredibilitas yang dibangun melalui FGC menciptakan hubungan yang komunikatif, hangat, dan terbuka, serta meningkatkan keterlibatan audiens secara berkelanjutan.
Co-Authors A , Tyas Martika Abner lumika Arung Ai Ping Teoh Aldi Nirjana Alexandra Virginia Alyya Siddiqa, Alyya Amalia, Tasya Syawa Amesz, Mutiara Fransisca Andi Setiawan Andrea, Dika Aqila, Mu’Amar Zaki Archie Gredyon Arrafi, Muhamad Iman Artika Naila Vania Atwar Bajari Audrey Sugito Augustine, Michelle Auliya, Puri Ben Thiodanu Budi Utami Cahyani, Regita Emelia Carolina, Alexandra Carolina, Christine Vonny Catherine Dwitama Shan Catherine Gisela Chandra Ronaldo Chang, Keysha Abigail Christabella, Marvelyn Christin Kurniawati Ruki Christina Christina Christine Natalia Chandra Christine Vonny Carolina Cindy Cindy Claribel Halim Claribel Halim Clarisa Tan Clemens Clemens Daniel Kurniawan Harijanto Devita Novelia Dewi Dewi DF, Filia Klarasinta Dionisius Kevin Doddy Salman Edsel, Audric Eko Harry Susanto Elvi Valentina Enzo Scifo Jauwinata Evelyn Thelia Farid Fatmoko, Adlim Dwi Febi Yola Felicia Masali Felisia Ferina, Sheren Fiona CH Bernadett Fitria, Khofifah Habibah Fransisca Graciela M B Fransisca Kristy Franslie, Reynaldo Frinico Alfian Friscilla Purnama Sari Gavrila, Sherina Grace Nathasya Graceica Octavia Haikal, Faldie Muhamad Hanny Hafiar Hardja, Diovanny Helen, Helen Heru Chandra Litmanen Hetty Karunia Tunjungsari Hidayat, Angel Hokky Putra Pangestu Hutomo Rio Pangesthio Ibanez Vienoza Ngan Ihsan, Zainur Irena, Lydia Ivan Surya Ivander Stefanus Jason Subandi Jennifer Jennifer Jennifer Lauren Jesselyn, Eunike Jessica Febriani Thoeng Jessyca Indra Joko Susilo Jonathan, Maureen Julianto, Irwan Dwi Junaidi Diharyo Karina Wongso KENI KENI Kezia Stephanie Halim Khairunnisa, Julia Khang, Helen Kristina Kristina Lady Ta, Yesha Lestari, Puji Lestari, Saodah Dwi Lie, Michelle Lioni Lioni Lulu Ferent Lusia Savitri Setyo Utami Maulana, Muhammad Irfan Mei Ie Messy Stella Fabiola Michelle Augustine Michelle Jennifer Michelle, Laurencia Mita Restinia Morisca Morisca Moureen Keisya Natania Myesha Adira Nada, Na Quita Nadia Ayu Rahma Lestari Nigar Pandrianto Nikita, Moira Nirwasita, Wulan Novianty, Melinda Nurtami Soedarsono Paramita, Sinta Pearlees Tjoeng Pesik, Vanessa Thabita Regina Phillip, Olivia Yuriko Prulicia Maharani Nitami PUJI LESTARI Putra, Kiki Pradana Putra, Rio Sanjaya Putri, Aneesa Joenice Qonitha Risky Queennie Millendian Rahmawati, Dea Indi Ravinazan, Ravinazan Reginald Gusli Reniati Reniati Rheza Alfredo Bunyamin Ria Puspitawati Rianty, Fety Fajar Ridwan, Salwa Salsabilla Rika Rachmawati Riris Loisa Risky, Qonitha Riwanda, Josephine Kayla Rizky Ferdy Rizky, Fitri Nur Romi Ferdian Rosario, Fernando Roswita Oktavianti, Roswita Ruth Ambar Safira Husna Santoso, Maria Regina Yanuarika Putri Sella Desember Selvina Suryanto Shafira Nusa Kusuma Shella Oskania Shella Shella shinta Octavia Shinta Octavia, Shinta Sinta Paramita Sinta Paramita Sri Wahyuni Stefany Stefany Stephanie Violita Chandra Sukendro, Gregorius Genep Suzy Azeharie Suzy Azeharie, Suzy Tanuwijaya, Rio Teuku Rezasyah Theja, Calista Takako Thing, Yi Tindaon, Elisabeth Indira Dameria Tomy Andreas Tracy Zagitania Tursilawati , Heri Tuwendi, William Alexander Vendy Octavian Verina Bellini Haryadi Vincent Vincent Viriyaputra, Kevin Vony Anatya William Pradipta Winduwati, Septia Winnie Agustina Wiraguna, Daniel Gabriel Yasir Hudzaifah Yeni Yeni Yoedtadi, M. Gafar Yohanes Yohanes Zhafirah Sholihah