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All Journal SOROT: Jurnal Ilmu-ilmu Sosial Jurnal Ilmu Lingkungan Jurnal Sosial Ekonomi Pertanian Jurnal Agribisnis Jurnal Ilmiah Pertanian Jurnal SEPA (Social Economic and Agribusiness Journal) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Journal of Agribusiness and Community Empowerment (JACE) Unri Conference Series: Agriculture and Food Security PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat JURNAL PANGAN JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Jurnal Pemberdayaan Masyarakat Agro Bali: Agricultural Journal Reswara: Jurnal Pengabdian Kepada Masyarakat SELODANG MAYANG Jurnal Agribisnis Unri Conference Series: Community Engagement International Journal of Media and Communication Research Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora IJAE

Andriani, Yulia

Universitas Riau

Author-ID : 1251334

Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

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Analisis Komunikasi Petani Kelapa Sawit Pola Swadaya di Kecamatan Bagan Sinembah Kabupaten Rokan Hilir Nina Kirana; Roza Yulida; Yulia Andriani
Journal of Agribusiness and Community Empowerment (JACE) Vol. 4 No. 1 (2021): March
Publisher : Politeknik Pertanian Negeri Payakumbuh

This research aims to determine the internal characteristics and external characteristics of the palm oil independent smallholder farmer and communication process (elements of communication) in Bagan Sinembah district, Rokan Hilir Regency. Bagan Sinembah district is a district in Rokan Hilir Regency, where the population of palm oil is cultivated. Therefore, it is necessary to analyze the characteristics of internal and external palm oil independent smallholder farmer as well as the process of communication using the survey method, selection of samples with purposive sampling methods and analysis tools Likert scale and Descriptive analysis. The results showed that the internal characteristics and external characteristics of oil palm farmers in Bagan Sinembah District, Rokan Hilir Regency are in high category (good). While the communication process in this research is seen from the elements of communication consist of extension, group chairman and management of KUD as communicator; The message is about oil palm cultivation techniques, market prices and so on which are summarized in the agribusiness system; Media used for face-to-face meetings (lectures and discussions); Farmers as communfishes; The effect of increasing knowledge, belief and behavioral change; The feedback gained is that the farmer understands with the information provided and applies the information in his venture; Physical environment namely the village hall, APKASINDO office and oil palm plantation land owned by the farmer.

Peningkatan Kapasitas Usaha UMKM di Kelurahan Labuh Baru Timur Kota Pekanbaru Fanny Septya; Rosnita; Roza Yulida; Yulia Andriani
ABDIMAS EKODIKSOSIORA: Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora (e-ISSN: 2809-3917) Vol 1 No 1 (2021): Desember 2021
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Riau

MSMEs are a fairly hard hit effort during the pandemic. Therefore, increasing the business capacity of MSMEs needs to be done to revive MSME businesses to compete and increase the income of business actors. The purpose of this activity is to increase the business capacity of MSMEs in Labuh Baru Village East of Pekanbaru City. Two activities carried out to achieve the goal are (1) Training in making cassava leaf nori, which is a contemporary food with easily available raw materials, and (2) Socialization of business legality management such as P-IRT needed for MSMEs so that their products can be accepted by the market. This activity is integrated with the activities of students of Riau University, this activity has been able to increase the knowledge and skills of participants about the manufacture of cassava leaf nori and business legality (P-IRT). It is expected that this activity will be able to increase the capacity and income of MSME actors in Labuh Baru Village East of Pekanbaru City.

Penyuluhan Sistem Pemasaran Online Paktani Digital Sebagai Upaya Perluasan Pasar Produk Lokal Di Desa Bukit Lingkar Kabupaten Indragiri Hulu Roza Yulida; Rosnita; Yulia Andriani; Fanny Septya
ABDIMAS EKODIKSOSIORA: Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora (e-ISSN: 2809-3917) Vol 2 No 1 (2022): Juni 2022
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Riau

Penggunaan teknologi komunikasi dan informasi (TIK) tidak dapat dapat dipungkiri dapat mempercepat arus akses informasi dan komunikasi di masyarakat, termasuk petani. Oleh karena itu tujuan kegiatan ini adalaha meningkatkan pengetahuan petani dalam menggunakan aplikasi pemasaran produk pertanian. Peserta kegiatan penyuluhan ini adalah petani hortikulitura yang menanam komoditi ubi kayu, timun, pepaya. Kegiatan ini dilakukan dalam bentuk penyuluhan penggunaan aplikasi pemasaran online (Pak Tani Digital) di Desa Bukit Lingkar. Hasil dari kegiatan ini telah mampu meningkatkan pengetahuan dan keterampilan petani dalam menggunakan aplikasi pemasaran online. Diharapkan pemasaran produk pertannian lebih luas dengan harga yang lebih bersain, sehingga dapat meningkatkan pendapatan petani. Perlu pembinaan lebih lanjut supaya petani benar-benar dapat menggunakan aplikasi dalam pemasaran produk pertaniannya.

THE VALIDITY AND RELIABILITY OF THE INSTRUMENT PLANNED BEHAVIOR THEORY IN MEASURING STUDENTS' INTENTIONS TO ENGAGE IN AGRICULTURAL ENTREPRENEURSHIP Ikhsan Fuady; Yulia Andriani; Moch. Armien Syifaa Sutarjo
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 7, No 2 (2023): June 2023
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v7i2.16637

The intention of agricultural students to carry out agricultural business is an important thing as a locomotive for the development of agricultural human resources in the future. However, the evaluation of the instrument of Intention to carry out a validated agricultural business is still lacking. This study aims to test and develop a valid and reliable instrument of intention to carry out agricultural business and to determine the level of intention to do agricultural business among students. This research method uses a survey approach which (where the population of this study was 1200 students of the faculty of agriculture in Riau Province, while the sample of this study was 98 respondents.Data analysis to test the validity and reliability using the Rasch modeling test with Winstep. The results of the analysis show that from testing 17 instrument items, which consist of; (a) 5 items instrument attitude, 4 items have good goodfit, while 1 item no 2 is misfit. (b) 4 item instrument subjective norm, where 3 items have good parameters, while 1 item no 9 is misfit, (c) 4 Perceive behavior control instrument items, where 3 items have good parameters, while 1 item no 13 is misfit, (d) 4 instrument intention items, where all items have good parameters or good fit. This value indicates a very good consistency of respondents answers, as well as the quality of the instrument items. For the rating scale test, it was found that respondents were only good enough at distinguishing the rating scale when the scale was from 1 to 4. Based on these findings, it is suggested that in measuring student intentions to do entrepreneurship with the planned behavior theory, it is better to use answer items with 4 scales.

Online Food Marketing in Supporting Food Security Based on the Perspective of Urban Consumers in Riau Province Fanny Septya; Yulia Andriani; Anne Mudya Yolanda
JURNAL PANGAN Vol. 32 No. 1 (2023): PANGAN
Publisher : Perum BULOG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33964/jp.v32i1.623

Changes in people’s behavior in shopping for food needs from offline to online are rife in urban communities, especially in Pekanbaru and Dumai cities. This study aimed to identify consumer characteristics and gaps in online food purchase activities and analyze the mapping of consumer perceptions of online food marketing in support of regional food security. The research used a qualitative and quantitative descriptive approach with a nonmetric multidimensional scaling (MDS) analysis tool. The data collection method used a survey purposively selected 140. The results showed that the majority of consumers who purchased food online were women, with the majority of respondents being 26–35 years old, having a high school education and household income of Rp3,000,000.00–4,999,000.00 and having two dependents in the family. The monthly online food expenditure averaged Rp300,000.00 twice the monthly buying frequency. Food types often purchased online were frozen food and ready-made food. Based on the analysis of perception mapping, the availability of food products in the online market all the time, affordable food prices, transaction facilities, improvement of food distribution systems, and the use of varied and diverse foods selections were the determining indicators for online food marketing in supporting regional food security according to the perspective of urban consumers.

Contribution of Time and Income of Women Stick Craftsmen in Households in Tualang District, Siak Regency (Case Study: Oil Palm Stick Craft Woman in Tualang Timur Village) Bambang Suardi; Yulia Andriani
Indonesian Journal of Agricultural Economics Vol 13, No 1 (2022)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.13.1.%p

This research aims to describe the profile of oil palm sticks agroindustry, describe the profile of women crafts in the oil palm sticks industry, find out the time allocation, and the contribution of women palm oil stick craftsmen, and analyze the contribution of women's income from the sticks agroindustry business households in Tualang Timur village, Tualang district Siak regency. The research method used is the census method. The data used are primary data and secondary data. Informants in this study were all members of the women's group of oil palm stick craft in Tualang Timur village Tualang district Siak regency. The results of this research indicate that the largest time allocation for women is on productive activities of 42 hours per week and the smallest time allocation for social activities is 0.85 hours per week. The average acceptance of women as owners as well as craft is Rp. 1,331,400 per month. When viewed from family income, it turns out that the income of the owner's family is greater, where the average income of the owner's family is Rp. 4,856,400 per month. So it can be seen that the contribution of women is 27.41 percent in family income

PENGARUH MOTIVASI DAN KEPUASAN TERHADAP PERILAKU WIRAUSAHA PETERNAK AYAM BROILER POLA KEMITRAAN (CONTRACT FARMING) DI KOTA PEKANBARU Maria Birgita Samosir; Cepriadi Cepriadi; Yulia Andriani
Indonesian Journal of Agricultural Economics Vol 10, No 2 (2019)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.10.2.52-63

This study is aimed to know: (1) the motivation level of broiler breeder of contract farming in Pekanbaru city, (2) the level of satisfaction of broiler breeder in contract farming in Pekanbaru, (3) the level of entrepreneur's breeder behavior broiler farming pattern (contract farming) in Pekanbaru city and (4) analyze the influence of motivation and satisfaction on entrepreneur’s breederbehavior broiler farming pattern (contract farming) in Pekanbaru city. This study uses secondary data and primary data, secondary data obtained from the central statistical agency, the primary data obtained by distributing questionnaires to 40 respondents using convenience sampling technique. Data analysis is qualitative and quantitative, qualitative data is Likert-scale interpretation and multiple linear regression interpretation with SPSS 23 include: coefficient of determination, F test, and t test. In the motivation variable, Likert scale results show the value of motivation score is 3.69, it shows that breeders feel motivated in partnering. The value of satisfaction score is 3.63 which means in partnership of breeders included in the category of satisfaction. As for the behavioral variables obtained the average score is 3.25 indicates that the breeder is in the category quite capable in doing business. Multiple linear regression results show that the coefficient of determination is 0.742, meaning 74.2 percent of motivation and satisfaction relationships affect the behavior of broiler breeders, while the remaining 25.8 percent is influenced by other variables outside the equation model.

Co-Authors Adi Alfi Febri Rahmad Anne Mudya Yolanda Bambang Suardi Cepriadi DIANA RABESDINI Eri Sayamar Eri Sayamar Fajar Restuhadi Grace Sonya Tondang Ikhsan Fuady Ikrimah Rhiza Mayesty Jumatri Yusri Kurnia, Deby Maria Birgita Samosir Moch Armien Syifaa Sutarjo Muhammad Ikhwan Nina Kirana Nofitri Handayani Novia Dewi Nurazira Nurazira rahmi adila risty Ria Resti Fauziah Rosa Yulida Rosnita Rosnita Rosnita Rosnita Rossi, Evy Roza Yulida Roza Yulida Septya, Fanny Syaiful Hadi Yuliadi Saputra

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