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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Journal on Education Jambura Agribusiness Journal JURNAL LENTERA BISNIS Jurnal Kewarganegaraan International Journal of Engineering, Science and Information Technology Edu Cendikia: Jurnal Ilmiah Kependidikan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) International Journal of Multidisciplinary Research and Literature (IJOMRAL) Journal Of Human And Education (JAHE) Abiwara : Jurnal Vokasi Administrasi Bisnis Jurnal Sistim Informasi dan Teknologi JURNAL ABDIMAS PLJ Journal of Social Science and Business Studies Journal of Information System, Technology and Engineering Jurnal Kemitraan Masyarakat Jurnal Manajemen, Bisnis dan Kewirausahaan
Astuti, Enny Diah
POLITEKNIK LP3I JAKARTA
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Journal : JURNAL LENTERA BISNIS

 1 
KOMPETENSI LULUSAN PERGURUAN TINGGI VOKASI DALAM STRATEGI MEWUJUDKAN SUMBERDAYA YANG BERWAWASAN ENTREPRENEUR Astuti, Enny Diah
JURNAL LENTERA BISNIS Vol 9, No 1 (2020): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v9i1.352

Abstract

This study analyzes the competencies of vocational college graduates with entrepreneurial-minded resources. The problem examined in this study is about the discussion in realizing the competence of vocational college graduates in the strategy of realizing entrepreneurial-minded resources. This research is an empirical study of student graduates in vocational colleges. The selected population of the vocational college graduates are using 20 indicators out of 135 respondents from some of the high vocational college graduates.The data collection will use questionnaires while the analysis tool was used for Structural Equation Modeling (SEM). The results of data analysis shows that this research model is acceptable with goodness of fit. The public synopsis from the test results model that was applied to the competence of high vocational college graduates shows that strategy implementation can manifest the entrepreneurs minded resources. This study also has some limits on the research agenda for the next study.Keywords: competencies, strategy, entrepreneur
ANALISIS CITRA MEREK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA APLIKASI MAKANAN ONLINE Nika Sintesa; Enny Diah Astuti; Widiarti Lestariningsih
JURNAL LENTERA BISNIS Vol 11, No 2 (2022): JURNAL LENTERA BISNIS, Mei 2022
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v11i2.545

Abstract

Digital business is developing very fast, especially in the food sector. Customers do not have to come to the restaurant to get the food they want. Customers can order it through a digital app anytime, anywhere. The purpose of this study was to find out the analysis of brand image and service quality on customer satisfaction in online food applications (Go Food, Grab Food, Shopee Food). The study used a quantitative approach. The research results of brand image and service quality analysis have a significant impact on customer satisfaction, and some brand image and service quality affect customer satisfaction variables. We recommend the management to maintain the excellent service provided and even develop the advantages of using online food applications in order to achieve customer satisfaction.Keywords: Brand Image, Service Quality, Customer Satisfaction
Perencanaan Strategi Bisnis dengan Penerapan Corporate Entrepreneurship dalam Meningkatkan Kinerja Perusahaan Studi Empiris Pada : UKM Industri Pakaian Jadi Kota Bekasi Enny Diah Astuti
JURNAL LENTERA BISNIS Vol 8, No 1 (2019): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v8i1.260

Abstract

This study analyzes the business strategy planning with corporate entrepreneurship. The scope of the issues examined in this study is the discussion in the planning of business strategy with the implementation of corporate entrepreneurship in improving company performance. This study in an empirical study of small and medium scale clothing industry in Bekasi. Thoseare 135 industries. Total sample in this research are 107 industries. Collecting data using questionnaires, while an analytical tool used is a structural equation modeling (SEM). The result of data analysis showed that this research model with acceptable goodness of fit. In general the conclusion from the results of model testing is applied to the apparel industry of small and medium scale in calculate showed that a good business strategy planning with implementation of corporate entrepreneurship to enhance corporate performance. This research has given some research limitation and also give agenda for next research.Keywords : strategy business, corporate, entrepreneurship
PROBLEM BASED LEARNING BERPIKIR KRITIS MAHASISWA VOKASI DALAM PEMBELAJARAN DARING Enny Diah Astuti; Nika Sintesa
JURNAL LENTERA BISNIS Vol 10, No 3 (2021): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v10i3.465

Abstract

 “Problem Based Learning Berpikir Kritis Mahasiswa Vokasi Dalam Pembelajaran Daring” bertujuan untuk mengetahui   dan   menganalisis  problem based learning dalam meningkatkan kemampuan berpikir kritis dan mengembangkan keterampilan mahasiswa vokasi dalam pembelajaran daring. Metode yang dilakukan yaitu metode penelitian deskriptif kualitatif. Peneliti melakukan observasi dan pengumpulan data dalam tiga tahap yang diambil dari 70 mahasiswa vokasi, dalam setiap tahapan dilakukan dalam 2 sesi pertemuan pembelajaran. Analisa data yang dilakukan oleh peneliti adalah dengan menganalisis, menggambarkan, mendeskripsikan berbagai kondisi dan situasi dari data yang dikumpulkan sebagai hasil observasi, wawancara, dan pemetaan kelompok dalam pembelajaran daring. Hasil evaluasi dalam review pembelajaran diperoleh hasil perubahan yang sangat baik. Peningkatan nilai yang diperoleh pada setiap tahap di setiap sesi pembelajaran terlihat bahwa yang pada awalnya mahasiswa belum memahami materi sebanyak 40% berhasil menurun hingga 3%. Pada tahap akhir mahasiswa mulai memahami terhadap materi yang disampaikan oleh dosen yang terlihat peningkatan angka dari semula 60% hingga tercapai 97% Hasil penelitian ini menunjukkan bahwa penerapan problem based learning sangat membantu untuk meningkatkan keterampilan berpikir kritis mahasiswa vokasi selama pembelajaran daring. Kemampuan berpikir kritis sebagai bekal mahasiswa untuk menghadapi perkembangan  ilmu pengetahuan dan kemajuan teknologi di masa depan dan sebagai persiapan mahasiswa vokasi untuk terjun ke dalam dunia industri.Kata kunci:  Problem Based Learning, Pembelajaran, Berpikir Kritis
KEUNGGULAN KOMPETITIF MELALUI CITA RASA, PRODUK DESAIN, DAN PENDISTRIBUSIAN (Studi kasus pada Pempek Palembang Gaby Bekasi) Rahmi Rosita; Enny Diah Astuti; Retno Setya Budiasningrum
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1523

Abstract

This research aims to determine the variable influence of brand image, product design and distribution on Pempek gaaby products in Bekasi. The research uses a quantitative method, which is also known as a statistical approach with SPSS tools, using a multiple linear regression method by distributing closed questionnaires to 100 respondents who visited Pempek gaby. The SPSS output results show that taste, product design and distribution have a positive impact on competitive adventage.
Co-Authors Abu Muna Almaududi Ausat Ade Titin Sumarni Akhmad Ramli Alamsyah, Putri Rahmah Ali Satri Efendi Andi Saadillah Arkam Lahiya Assery, Syeh Aswadi, Dana Ayu T.P, Noor Rochmah Ida Bayu Purbha Sakti Bayu Purbha Sakti Bekti Setiadi Budi Utami Bunga Aditi Citra Arta, Deddy Novie darwis darwis, darwis Dasep Supriatna Dendy K. Pramudito desi kristanti, desi Devin Mahendika Dina Destari Dodik Widarbowo Dyan Yuliana Eka Selvi Handayani Evi Gusliana Faisal Abubakar Faisal Abubakar Fatimah Malini Lubis Fitria Hayu Palupi Fitria Hayu Palupi Haniwijaya Pahlawansah Hendra Hendra Hendy Tannady Ibrahim, Mozart Malik Ifadhila Irdiana, Sukma Jajang Setiawan Jakiyah, Ulpah Jalaludin, Jalaludin Jasiah Jefriyanto Jefriyanto Kiki Setyawati Kushariyadi Lazuardy Alief Lina Parlina Luturmas, Yulius Magdalena Maulida, Sofia Miftahus Surur Muhamad Risal Tawil Muhammad Reza Aulia Mutmainnah, Muthia Nofirman, Nofirman Noor Rochmah Ida Ayu T.P Nusyirwan Nusyirwan Parlina, Lina Rahmi Rosita Ramadhani Hamzah Ramli, Akhmad Retno Setya Budiasningrum Rina Nurhayati Rosye Rosaria Zaena Saryanto Saryanto Setiadi, Bekti Sigit Somadiyono Sigit Somadiyono, Sigit Sihombing, Dina Agnesia sintesa, nika Solly Aryza Sri Purwati, Sri Subroto, Desty Endrawati Sulaminingsih, Sulaminingsih Sulistyo Budi Utomo Suryana, Alean Kistiani Hegy Sutrisno, Niantoro Syeh Assery Tarto Utami, Rahayu Tri Violin, Vivid Wahyuningratna, Ratu Nadya Widiarti Lestariningsih Yulius Luturmas