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Journal : Cidea Journal

Pengaruh Harga, Promosi, Dan Kualitas Produk Indomie Terhadap Keputusan Pembelian Di Warmindo Jayaberkah Sabila Imelda Putri; Salsa Ainurrohmah; Slamet Bambang Riono; Muhammad Syaifulloh
CiDEA Journal Vol. 2 No. 2 (2023): Desember : CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i2.1368

Abstract

Indomie continues to adapt to consumer trends and preferences by launching product variants that suit local tastes or follow specific food trends helping Indomie stay relevant in the market. This study aims to analyze the influence of price, quality, and quantity on purchasing decisions in terms of Indomie instant noodle products. Price, promotion, and product quality were identified as independent variables in this study with purchasing decision as the dependent variable. The study was conducted with quantitative methodology. The population in this study was randomly taken from 430 Warmindo Jayaberkah consumers. The number of samples in this study was 25% of the total population obtained by 107 respondents. The results showed that price and product promotion did not affect purchasing decisions, while product quality influenced purchasing decisions. Product price, promotion, and product quality together influence purchasing decisions. Product pricing, promotion, and product quality influence purchasing decisions by 63.2%. The study's findings would suggest that product quality variables have a substantial impact on purchasing decisions.
Pengaruh Citra Merek, Kualitas Produk, Harga, Serta Celebrity Endorser Terhadap Keputusan Pembelian Pada Produk Scarlet Di Yogya Mall Brebes Sulisti Zulia Aprilianti; Yumna Nada Salsabila; Slamet Bambang Riono; Hendri Sucipto; Akbar NPD Wahana
CiDEA Journal Vol. 2 No. 2 (2023): Desember : CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i2.1370

Abstract

This research aims to explore the consequences of brand image, product quality, price, and celebrity endorsers on consumers' tendency to buy Scarlet Whitening Body Lotion products again. Survey participants included consumers who bought and used Scarlet Whitening Body Lotion products from Yogya Mall Brebes, with a total of 464 people. The research sample was taken as much as 25% of the population, namely 116 respondents, with the implementation of random selection procedures. The information collection equipment used is a questionnaire that has been tested for validity, reliability, and meets the assumptions of classical responses. The data were tested by multiple regression analysis, t test, F test, as well as coefficient of determination. The results show that brand image has a positive and significant influence on purchasing decisions. Product variables have no effect on purchasing decisions, price and celebrity endorsers have no effect on purchasing decisions. In totality, brand image, product quality, price, and celebrity endorsers have an influence on the purchase decision of Scarlet Whitening Body Lotion products.
Pengaruh Harga, Promosi, Dan Kualitas Produk Indomie Terhadap Keputusan Pembelian Di Warmindo Jayaberkah Sabila Imelda Putri; Salsa Ainurrohmah; Slamet Bambang Riono; Muhammad Syaifulloh
CiDEA Journal Vol. 2 No. 2 (2023): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i2.1368

Abstract

Indomie continues to adapt to consumer trends and preferences by launching product variants that suit local tastes or follow specific food trends helping Indomie stay relevant in the market. This study aims to analyze the influence of price, quality, and quantity on purchasing decisions in terms of Indomie instant noodle products. Price, promotion, and product quality were identified as independent variables in this study with purchasing decision as the dependent variable. The study was conducted with quantitative methodology. The population in this study was randomly taken from 430 Warmindo Jayaberkah consumers. The number of samples in this study was 25% of the total population obtained by 107 respondents. The results showed that price and product promotion did not affect purchasing decisions, while product quality influenced purchasing decisions. Product price, promotion, and product quality together influence purchasing decisions. Product pricing, promotion, and product quality influence purchasing decisions by 63.2%. The study's findings would suggest that product quality variables have a substantial impact on purchasing decisions.
Pengaruh Citra Merek, Kualitas Produk, Harga, Serta Celebrity Endorser Terhadap Keputusan Pembelian Pada Produk Scarlet Di Yogya Mall Brebes Sulisti Zulia Aprilianti; Yumna Nada Salsabila; Slamet Bambang Riono; Hendri Sucipto; Akbar NPD Wahana
CiDEA Journal Vol. 2 No. 2 (2023): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i2.1370

Abstract

This research aims to explore the consequences of brand image, product quality, price, and celebrity endorsers on consumers' tendency to buy Scarlet Whitening Body Lotion products again. Survey participants included consumers who bought and used Scarlet Whitening Body Lotion products from Yogya Mall Brebes, with a total of 464 people. The research sample was taken as much as 25% of the population, namely 116 respondents, with the implementation of random selection procedures. The information collection equipment used is a questionnaire that has been tested for validity, reliability, and meets the assumptions of classical responses. The data were tested by multiple regression analysis, t test, F test, as well as coefficient of determination. The results show that brand image has a positive and significant influence on purchasing decisions. Product variables have no effect on purchasing decisions, price and celebrity endorsers have no effect on purchasing decisions. In totality, brand image, product quality, price, and celebrity endorsers have an influence on the purchase decision of Scarlet Whitening Body Lotion products.
Co-Authors Afridah, Nur Agustian Maulana Agustian Nur Alif Ahmad Faozan Akbar NP Darma Wahana Akbar NP Darma Wahana Akbar NPD Wahana Akbar Nuur Purnama Darma W. Akbar Nuur Purnama Darma Wahana Akbar Nuur Purnama Dharma Wahana Alim Mutaqin Amelia Sholeha Amey, Vivian Pushein Margaretha Andi Yulianto Andi Yulianto Anisa Sains Kharisma Antika, Tri Linda Ari Kristiana Ari Kristiana Asih Setyaningsih Ayip Febriansyah Azzah Hanifah Budi Raharjo Deva Ariyani Dian Nur Millah Dumadi Dumadi Dumadi Dumadi Dumadi Dumadi Dumadi Dumadi, Dumadi Dwi Harini Dwi Harini DWI HARINI Eva Lutfiyatul Latipah Faninda Ayu Khumaeroh Farhan Saefudin Wahid Febrianti, Hilda Amalia Fera, Melly Gian Fitralisma Gian Fitrialisma Hanari Fajarini Hendri Sucipto Hendri Sucipto Hendri Sucipto Hendri Sucipto Heru Mulyanto Heru Subagja Hesti Karuniati Rizkiana Hidayah, Siti Ulin Nuril Hilda Kumala wulandari Hilda Kumala Wulandari Ikhwan, Syariefful Indah Dewi Mulyani Indah Dewi Mulyani Indriyani, Azizah Ismi Nur Kholifah Jamilatun Hikmah Jayawarsa, A.A. Ketut Khaerunnisa Khalimatul Laeliah Kholil Rokhmat khusnul khotimah Kristiana, Ari Lilis Setiyani Listantia Valentine Lusi Suryani M Badrun Zaman M. Ajis Susilo M. Badrun Zaman Maftukhin Maftukhin Melania Noeri Alifiyah* Mey Nur Aisyah Mila Febriani Dzun Nur Ain Moh Toharudin Moh. Nurizki Mohamad Badrun Zaman Muhamad Syahrul Aziz Muhammad Saefulloh MUHAMMAD SYAIFULLOH Muhammad Syaifulloh Muhammad Syaifulloh Muhammad Syaifulloh Muhammad Syaifulloh Muhammad Syaifulloh Mukson Mukson Mukson Mukson Mukson Mulyamin Mulyamin Nihayatul Fadlilah Noeri Alifiyah*, Melania Nur Afridah NUR AISYAH Nur Aisyah Nur Khojin Nur Khojin Nur Kiman Nuroksi Apipah Nurul Fitriyani Otong Saeful Bachri Permana, Rindi Ayu Puspawati Rais Puji Rahayu Rani Reviyana Purwanti Rinaldi Dwi Imani Robby Setiadi Robert Rizki Yono Roni Roni Roni, Roni Sabila Imelda Putri Salsa Ainurrohmah Saputra, Agung Aji Septa Wigo Lisnandiyanto Setiyoko, Didik Tri Siti Marselia Siti Rofiqoh Solikha Puji Astuti Solikhin Solly Aryza Suci Nur Utami Sucipto, Hendri Sulisti Zulia Aprilianti Syaeriefful Ikhwan TITI RAHMAWATI Titi Rahmawati Toha, Muhamad Tri Octaviani Triputra, Dedi Romli Ubaedillah Ubaedillah Ubaedillah Umisara, Elinda Wadli Wadli Wahana, Akbar Nuur Purnama Darma Wahid, Farhan Saefudin Wahyu Wibowo Wahyu Wibowo Warpuah Widiya Ananda Widiya Nurul Azmia Wihartiani Wihartiani Winda Sofiana Sundari Windi Nur Aeni Windy Oktafiana Wiwin Julianti Wulandari, Anna Yenny Ernitawati Yulies Ayu Lestari Yumna Nada Salsabila