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All Journal Jurnal El-Riyasah : Jurnal Kepemimpinan dan Administrasi Jurnal Al-Iqtishad Menara Riau: Jurnal Ilmu Pengetahuan dan Pengembangan Masyarakat Islam Jurnal Manajemen Pelayanan Publik Jurnal Ilmiah Ekonomi Islam Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI Jurnal Kreativitas PKM Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi Journal of Institution And Sharia Finance EDUKATIF : JURNAL ILMU PENDIDIKAN Procuratio : Jurnal Ilmiah Manajemen To Maega: Jurnal Pengabdian Masyarakat JURNAL LENTERA BISNIS Jurnal Pendidikan dan Konseling POINT Jurnal Trias Politika BERNAS: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Islamic Business and Economics (IJIBE) Jurnal Pengabdian kepada Masyarakat Nusantara JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jumat Ekonomi: Jurnal Pengabdian Masyarakat Jurnal Visi Pengabdian Kepada Masyarakat PROFICIO: Jurnal Pengabdian Masyarakat Islamic Business and Finance (IBF) Jurnal Neraca Peradaban Jurnal Pajak dan Bisnis (Journal of Tax and Business) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Pengabdian Kepada Masyarakat Abdi Putra Comsep : Jurnal Pengabdian Kepada Masyarakat Jurnal Cakrawala Ilmiah IJBEM : Indonesian Journal of Business Economics and Management Insight Management And Business Adpebi International Journal of Multidisciplinary Sciences INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Saipul Al Sukri
Fakultas Ekonomi Dan Ilmu Sosial Universitas Islam Negeri Sultan Syarif Kasim
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Green Marketing, Tagline, dan Citra Merek sebagai Prediktor Keputusan Pembelian Air Mineral AQUA di Kota Pekanbaru Dwi Ilham Cahyo; Saipul Al Sukri
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 3 No. 4 (2025): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v3i4.1631

Abstract

Tujuan Penelitian adalah untuk melihat pengaruh green marketing, tagline dan citra merek terhadap keputusan pembelian aqua di Kota Pekanbaru. Metode penelitian yang digunakan dalam penelitian ini adalah pendekatan kuantitaif. Populasi dari penelitian ini adalah seluruh masyarakat yang pernah membeli Aqua di Kota Pekanbaru. Metode yang digunakan untuk pengambilan sampling adalah metode purposive sampling. Jumlah sampel dalam penelitian ini adalah 110 responden. analisis data menggunakan uji prasyarat dan uji regresi linier berganda. HAsil penelitian menunjukkan green marketing dan citra merek memiliki pengaruh signifikan terhadap keputusan pembelian, sementara tagline tidak memberikan dampak langsung. Konsumen lebih mempertimbangkan aspek lingkungan dan reputasi merek dibandingkan sekadar daya tarik slogan dalam memilih AQUA sebagai produk air minum dalam kemasan. Strategi green marketing yang diterapkan AQUA berhasil menarik perhatian konsumen melalui kampanye lingkungan dan penggunaan bahan kemasan daur ulang. Selain itu, citra merek yang positif memainkan peran kunci dalam keputusan pembelian karena memberikan rasa aman dan kepercayaan kepada konsumen.
The Influence Costumer Cognitif Factor on Brand Equity Through Brand Personality Fery Riyanto; Achmad Daengs GS; Roymon Panjaitan; Muhammad Yusuf; Saipul Al Sukri
Jurnal Manajemen Industri dan Logistik Vol. 7 No. 2 (2023): 10 original research articles were authored/co-authored by 35 authors from 1 co
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v7i2.1070

Abstract

The purpose of this study is to analyze the influence of consumer cognitive factors such as brand association, perceived quality of the brand, brand image, and brand reputation on brand equity both directly and indirectly via brand personality. This type of study is explanatory. This study used a purposive sampling method and included 100 Shopee users as respondents from Kebumen and the nearby districts. Data analysis was performed descriptively, and path analysis.  The results of this studied indicate that cognitive factors partially; brand association and brand reputation have a significant impact effect on brand personality, brand image and perceived quality of brand did not affect brand personality, perceived quality of brand, brand image and brand personality have positive effect on brand equity. Brand personality is proven to be able to mediate brand association and brand reputation towards brand equity. The perceived quality of brand and brand image are proven not to be mediated by brand personality.
Pengaruh Social Media Marketing, Etnosentrisme, dan Persepsi Kualitas terhadap Keputusan Pembelian Sepatu Lokal Ortuseight di Kota Pekanbaru Eric Kholiq; Saipul Alsukri
Insight Management and Business (IMB) Vol 4 No 1 (2026): IMB 2026
Publisher : Institut Riset dan Publikasi Asas Nusantara.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh social media marketing, etnosentrisme, dan persepsi kualitas terhadap keputusan pembelian sepatu lokal Ortuseight di Kota Pekanbaru. Jenis penelitian ini adalah penelitian kuantitatif. Jumlah sampel dalam penelitian ini adalah 100 responden yang dipilih menggunakan metode purposive sampling. Data penelitian dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan metode regresi linear berganda dengan bantuan aplikasi SPSS versi 25. Hasil penelitian menunjukkan bahwa secara parsial social media marketing dan persepsi kualitas berpengaruh positif dan signifikan terhadap keputusan pembelian. Secara simultan, social media marketing, etnosentrisme, dan persepsi kualitas mempunyai pengaruh terhadap keputusan pembelian sepatu lokal Ortuseight di Kota Pekanbaru. Nilai R square sebesar 0,515 menunjukkan bahwa sebesar 51,5% variasi keputusan pembelian dapat dijelaskan oleh social media marketing, etnosentrisme, dan persepsi kualitas, sedangkan sisanya sebesar 48,5% dijelaskan oleh variabel lain di luar penelitian ini.
Pelatihan Penyusunan CV ATS-Friendly dan Strategi Pencarian Kerja untuk Meningkatkan Literasi Karier Mahasiswa Saipul Al Sukri; Sonia Sischa Eka Putri; Asepma Hygi Prihastuti; Zikri Aidilla Syarli; Hijratul Aswad; Kamaruddin Kamaruddin
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2026): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v7i1.7233

Abstract

Increasing competition in the digital labor market requires students to master ATS-friendly CV writing, LinkedIn optimization, and effective online job search strategies. This community service program aims to enhance final-year students’ career preparation literacy through an experiential learning-based training conducted via Zoom Meeting. The program involved 85 students from the Management Study Program at Universitas Islam Negeri Sultan Syarif Kasim Riau and the Accounting Study Program at Universitas Persada Bunda Indonesia. The training employed lectures, demonstrations, guided practice, reflection, and mentoring. Evaluation was conducted using pre-test and post-test instruments to measure participants’ understanding of professional CVs, ATS-friendly CVs, LinkedIn, and digital job search strategies, along with a CV checklist assessing structure, completeness, and ATS compatibility. The results show an increase in the mean score from 57.2 to 85.6 with an N-gain value of 0.66 (moderate category). Improvements were also observed in CV quality, particularly in structure and keyword optimization, as well as increased activation and optimization of LinkedIn profiles. These findings indicate that experiential learning is effective in improving students’ digital career literacy and can be further developed through integration with university career center programs.
PENDAMPINGAN ADOPSI QRIS SEBAGAI UPAYA MENDUKUNG TRANSFORMASI PEMBAYARAN DIGITAL PADA UMKM Saipul Alsukri; Kamaruddin; Nurrahmi Hayani; Sonia Sischa Eka Putri; Ilham Chanra Putra
Jurnal Pengabdian Masyarakat FKIP UTP Vol 7 No 2 (2026): PROFICIO : Jurnal Abdimas FKIP UTP
Publisher : Fakultas Keguruan dan Ilmu Pendidikan Universitas Tunas Pembangunan Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/.v7i2.6752

Abstract

Transformasi pembayaran digital menjadi bagian penting dalam mendorong daya saing Usaha Mikro, Kecil, dan Menengah (UMKM), namun tingkat adopsi pembayaran non tunai pada UMKM mikro masih relatif rendah, terutama pada usaha skala kecil. Transformasi pembayaran digital menjadi bagian penting dalam mendorong daya saing Usaha Mikro, Kecil, dan Menengah (UMKM), namun tingkat adopsi pembayaran non tunai pada UMKM mikro masih relatif rendah, terutama pada usaha skala kecil. Kegiatan pengabdian ini bertujuan mendampingi implementasi QRIS untuk meningkatkan adopsi pembayaran digital pada UMKM di Kelurahan Tuah Madani, Kota Pekanbaru. Pendampingan dilakukan oleh mahasiswa mata kuliah Digital Marketing melalui identifikasi UMKM, edukasi, registrasi dan aktivasi QRIS, simulasi transaksi, serta monitoring penggunaan. Evaluasi dilakukan menggunakan observasi, wawancara, dokumentasi, dan monitoring berkala. Hasil kegiatan menunjukkan bahwa seluruh UMKM yang mengikuti pendampingan berhasil mengaktifkan QRIS, melakukan transaksi digital pertama, dan mampu menggunakan QRIS secara mandiri. Pendampingan implementatif terbukti meningkatkan pemahaman dan kepercayaan pelaku UMKM dalam memanfaatkan pembayaran digital.
PENGARUH ETNOSENTRISME KONSUMEN, PERSEPSI KUALITAS DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN RICE COOKER MIYAKO (STUDI PADA MAHASISWA DI KECAMATAN TUAH MADANI) Silvi Romita; Saipul Alsukri
Insight Management and Business (IMB) Vol 4 No 1 (2026): IMB 2026
Publisher : Institut Riset dan Publikasi Asas Nusantara.

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh etnosentrisme konsumen, persepsi kualitas, dan citra merek baik secara parsial maupun simultan terhadap keputusan pembelian rice cooker Miyako pada mahasiswa di Kecamatan Tuah Madani. Jenis penelitian yang digunakan adalah kuantitatif dengan pendekatan deskriptif. Populasi dalam penelitian ini adalah mahasiswa pengguna rice cooker Miyako yang berdomisili di Kecamatan Tuah Madani. Pengambilan sampel dilakukan menggunakan metode analisis regresi linier berganda dibantu dengan perangkat lunak SPSS 27. Data dikumpulkan melalui penyebaran kuesioner kepada 96 responden yang telah memenuhi kriteria. Hasil uji t menunjukkan bahwa variabel Etnosentrisme Konsumen (X1) berpengaruh positif dan signifikan terhadap Keputusan Pembelian (Y) dengan nilai thitung 2,699 > ttabel 1,986. Variabel Persepsi Kualitas (X2) juga berpengaruh positif dan signifikan dengan nilai thitung 2,155 > ttabel 1,985. Variabel Citra Merek (X3) menunjukkan pengaruh positif dan signifikan paling dominan dengan nilai thitung 6,224 > ttabel 1,985. Secara simultan, hasil uji F membuktikan bahwa etnosentrisme konsumen, persepsi kualitas, dan citra merek berpengaruh signifikan terhadap keputusan pembelian. Nilai R Square (R2) sebesar 0,651 mengindikasikan bahwa kontribusi ketiga variabel independen tersebut dalam menjelaskan keputusan pembelian adalah sebesar 65,1%, sedangkan sisanya sebesar 34,9% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.
BETWEEN TRENDS AND JUDGEMENT: THE ROLE OF ONLINE FOMO AND FOPO IN SHAPING GENERATION Z’S IMPULSIVE BUYING BEHAVIOR Nurrahmi Hayani; Darni Darni; Abdiana Ilosa; Saipul al sukri; Husaini Sulaiman
Jurnal Al-Iqtishad Vol. 22 No. 1 (2026): June 2026
Publisher : Faculty of Economic and Social Science, Universitas Islam Negeri Sultan Syarif Kasim

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to explore the impact of Online Fear of Missing Out (On-FOMO) and Fear of Other People’s Opinions (FOPO) on online impulsive buying behavior among Generation Z in Pekanbaru. Using a quantitative descriptive design, data were collected from 342 valid respondents aged 14 to 29 through purposive sampling. The data were analyzed using multiple linear regression via SPSS 21.00. The results indicate that both On-FOMO and FOPO have a significant positive effect on impulsive buying, both partially and simultaneously. Specifically, On-FOMO triggers anxiety about missing trends, while FOPO drives the need for external validation and status symbols. The coefficient of determination shows that these variables contribute 20.6% to impulsive buying decisions. These findings imply that Gen Z’s consumption patterns have shifted from functional utility to symbolic identity validation. This research highlights how dual psychological pressures in the digital era override rational financial planning, turning impulsive shopping into a routine lifestyle. Consequently, there is an urgent need for enhanced digital financial literacy to mitigate these psychosocial vulnerabilities.
Understanding Management Marketing in Digitalization and Automation Times Rudianto Rudianto; Misrofingah Misrofingah; Diansanto Prayoga; Juliana Juliana; Saipul Al Sukri; Kok Shiong Pong
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 17 No 2 (2022): September
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ekuilibrium.v17i2.2022.pp110-121

Abstract

This study discusses some of the latest trends in business marketing governance in the era of Automation by emphasizing what is happening in business today compared to the past. This study is based on published data in the literature and internet-based data from various research articles, newspaper reports, and various website sites that actively discuss marketing trend issues in digital technology days. We understand that the business now and in the past still have the same goal, but what makes the difference is the marketing work system that used to be conventional but has now switched to digital, namely by optimizing internet searches that are based on marketing objectives, all marketing content and all information related to trading electronics became the main discussion to get an understanding of marketing management governance in the era of all-technology. We then studied the electronic data search method carefully and concluded that the point was that we got the findings as an answer to this royal question reported qualitatively. Based on the data exposure and discussion, we can inform the audience that today's business managers must understand how to influence consumers to win marketing by minimizing marketing costs so that companies get profits and their business continuity. Thus, it is hoped that this study will obtain results helpful in developing business marketing science in the digital era compared to traditional marketing techniques.
Co-Authors Abdiana Ilosa Abdiana Ilosa Abdiana Ilosa Abdiana Ilosa, Abdiana Achmad Ghozali Adi Kurniawan Afandi, Syed Agung Afrinaldy Rustam Agusra, Dodi Ahmad Fauzi Amanda Dwi Putri Annesa Adriyani Aprilia, Puput Arif Rahman Asepma Hygi Prihastuti Asepma Hygi Prihastuti Bimmo Dwi Baskoro Cakranegara, Pandu Adi Darni Darni Darni Darni Darni Darni Darni Darni Darni Diansanto Prayoga Didit Hadayanti Dwi Ilham Cahyo Efrilina, Shelvya Erdayani, Rizki Eric Kholiq Ermansyah, Ermansyah Febri Yuliani Fedianty Augustinah Ferby Mutia Edwy Fery Riyanto GS , Achmad Daengs Hakmi Wahyudi Harahap, Nur Hebat Hasim As'ari Hendrajaya - Hendrik Chen Hijratul Aswad Hijratul Aswad Hijratul Aswad Husaini Sulaiman Ichwan Rahmanu Widjaja Ilham Cahyo, Dwi Ilham Chanra Putra Irfan Ridha Irsyad Kamal Juliana, Juliana Julina Julina Julina Julina Jusmarni Jusmarni, Jusmarni Kamalia Kamalia Kamaruddin ., Kamaruddin Kesuma, Rio Puja Kiki Joesyiana Kok Shiong Pong Kudri, Wan Muhamad Kushariyadi Kushariyadi Layla Hafni S Miran, Ikas Misrofingah Misrofingah Muhamad Risal Tawil Muhammad Hasyim Muhammad Yusuf Muliani, Nur Muslim Afandi Muslim muslim Nasrullah Djamil Novfitri Syuryadi Novian Novian, Novian Novita, Ulfiah Nur Halimah Nurrahmi Hayani Nuryanti Nuryanti Pratiningsih, Vony Prihastuti, Asepma Hygi Putra, Ilham Chanra Rahmadeni Rahmadeni Rahmadeni Rahmadeni Ratih Kusumastuti Restu Agusti Riani, Indah Ricca Angreini Ridha, Irfan Riki hanri malau Rizaldi Putra Romus, Mahendra Roymon Panjaitan RR. Ella Evrita Hestiandari Rudiadi Rudiadi Rudiadi, Rudiadi Rudianto Rudianto Rusdi Rusdi Silvi Romita Siti Khaeromah Siti Nur Azizah Siti Patimah Sofyan, Deviana Sonia Sischa Eka Putri Suci Ramadhani Suryani, Devi Susilo, Dwi Ermayanti Syafitri, Bunga Syuryadi, Novfitri Tengku Akmaruddin Vivid Violin Vony Pratiningsih Wijaya, Evelyn Yanti Ernalia Yutiandry Rivai Zikri Aidilla Syarli Zulfahmi zulfahmi Zulfahmi Zulfahmi Zulfahmi Zulfahmi Zulfahmi Zulfahmi Zulhaida Zulhaida Zulhaida, Zulhaida