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Syaifuddin
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Journal : Journal of Computer Science and Technology Application

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Integrating AI and Big Data to Enhance Performance andSustainability in Hospitality Hasrul Azwar Hasibuan; Syaifuddin; Rusiadi; Edwards, John
CORISINTA Vol 2 No 2 (2025): August
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/corisinta.v2i2.118

Abstract

This paper explores the impact of Big Data and Artificial Intelligence (AI) on Employee Performance and Sustainability in the hospitality industry. The paper further explains how integrating Big Data and AI can optimize operations, enhance employee efficiency, and promote sustainable practices. The research uses SmartPLS to analyze the relationships between these variables, with a focus on how Big Data and AI influence Employee Performance, which in turn contributes to Sustainability efforts. The findings, show that both Big Data and AI have significant positive effects on Employee Performance, with Big Data demonstrating a stronger impact. Moreover, Employee Performance mediates the relationship between Big Data, AI, and Sustainability, indicating that improvements in employee performance lead to better sustainability outcomes, such as resource optimization and waste reduction. The study findings align with SDG 8 (Decent Work and Economic Growth) and SDG 12 (Responsible Consumption and Production), highlighting the potential of technology to drive both economic and environmental sustainability in the hospitality sector This research contributes to understanding how the application of Big Data and AI can help hospitality businesses achieve long-term success through improved operational efficiency and sustainable practices.
Co-Authors Adhe Kurniawan Afrianty, Noni Ahmad Akbar, Muhammad Caesar Alimansyar Alimuddin, Harwis Amir Mahmud Ardian Setio Utomo Arfianty, Rani Aulia, Titi Betty Cut Dian Izabella Dara Windiyarti Dian Harmaningsih Dian Pratiwi Dirmansyah Dirmanyah Dirmanyah Edwards, John Fajar Rezeki Ananda Lubis Fisrika Lahagu Friyanti, Yunida Een Gustiansyah Perdhana Putra Gustina, Nia Hajairin Hani, Rafika Hartini, Kustin Hasrul Azwar Hasibuan Hilderiah, Rosmawati Ibrahim Ahmad Jammaluddin, Maryam Kamase, Hamka Witri Kurniasari Febrianti, Binar Kusumawardana, Arya Leila Mona Ganiem Lis Fitramadan Loebis, Roma Ayuni A. Loebis, Roma Ayuni A. Loebis, Roma Ayuni Aminoeddin Maliki, Ona Matondang, Sofiyan Misbahul Munir mita, Armita Moh. Rofiki MUHAMMAD FAHMI Muhammad Fladimir Herlambang Novelita, Maria pengelola, pengelola Pinondang Nainggolan Pramadeka, Katra PUTRI, NABILAH Qudus Nofiandri Eko Dwi Sucipto Raudloh, St. Resti Nurfaidah Ris Riana, Derri Romi Adetio Setiawan Roni Prasetyo, Roni Royb Fatkhur Rizal Saefullah Azhari Salman Faris Sarina C.L. Senata Adi Prasetia Setiawan, Romi Adetio Seva Fadillah Simanihuruk , Peran Singgih Dwi Prasetyo Siti Komsiah Sofiyan Sofiyan Sucipto Sukarman Sukarman Sulaiman Suriati Tirawani Susi Yunarti Suwarno, Bambang Suwatah Syaiful Amri Syamsuddin Tengku Riza Zarzani N Toni , Nagian Umarama, Samad Veithzal Rivai Zainal Wijayanti Yohny Anwar Yudin Yulianti, Yeni Yusniar Lubis Zabadi, Fairus