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All Journal JURNAL ECONOMIA jurnal ilmiah hospitality Ilomata International Journal of Management Journal of Humanities and Social Science (JHASS) Jurnal Inovasi Penelitian Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Ilomata International Journal of Management Jurnal Pengabdian kepada Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Pusat Akses Kajian Manajemen Jurnal Cakrawala Ilmiah Journal of Innovation Research and Knowledge Jurnal Pengabdian Mandiri Jurnal Teknologi dan Manajemen Industri Terapan Jurnal Ilmiah Ilmu Terapan Universitas Jambi Journal of Economics and Management Scienties Multifinance Toplama Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) E-Amal: Jurnal Pengabdian Kepada Masyarakat
Agus Nurofik
STIA Adabiah Padang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Understanding the AIDA Model in Marketing Small Business in the Digital Age: Opportunities and Challenges Yuli Purbaningsih; Seprianti Eka Putri; B.M.A.S. Anaconda Bangkara; Agus Nurofik; M. Zahari MS
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6016

Abstract

Understanding small business marketing strategies in the technology era is very helpful for large and small business drivers. So, through this study, we have understood the AIDA marketing model among MSME drivers, primarily through document and literature searches in various publications, including books, scientific journals, and other publications related to the issues of the AIDA model and marketing of small business products. We cannot do that much data, up to 100 books, without going through a data analysis process that involves coding the data, evaluating interpretations, and drawing valid conclusions to answer the current question. Based on the results of the study and discussion, it can be concluded that the understanding and application of the AIDA marketing model for marketing MSME products and services in the digital era is very profitable; This model approach also has advantages and also drawnbacks.
Co-Authors Ali Amran Ali Amran Arnal Yanuardi Asrul Mulyadin Azmen Kahar B.M.A.S. Anaconda Bangkara Dabitha Wise Maliha Deby Handayani Dessy Trismiyanti Dessy Trismiyanti Dessy Trismiyanti DIAN ARLUPI UTAMI Dina Patrisia Dorris Yadewani Fadhlan Fadhlan Fadhlan, Fadhlan Frans Sudirjo Hasmidar Hendri, Novi Hendrik Permana Henny Wati Ida Ayu Debora Indriani, Ida Ayu Debora indrayani, tri irfa Kartika Sari Kespandiar, Tengku M. Ridho Firnando M. Zahari Meci Nilam Sari Merita, Elfi Miranti Pradipta Utami Mulyadin, Asrul Mustika Lukman Arief, Mustika Lukman Muthia Roza Linda, Muthia Roza Nadia Angraini Ni Made Yusmini Nini Nini Nini Nini Nini, Nini Pandi, Oyyapan Durai Patria Nagara Permana, Hendrik Poddar, Sandeep Popy Putri Wiana Pratama, Reza Hardian Rahmawati, Noni Ravelby, Thesa Alif Reni Wijaya Reni Wijaya Rika Septrizarty Rio Rahmadani Rio Ramadani Rosdyanti, Titin Sartika Yuliana Sartika Yuliana seprianti eka putri Septianti Permatasari Palembang Septrizarty, Rika SETIAWAN JODI, I WAYAN GEDE ANTOK Setiyarini, Elita Yuni Sherry Adelia Sudirman Sudirman Suhery, Suhery Suroto Suroto Sutiyem Sutiyem Sutiyem, Sutiyem SYAFRANI, SYAFRANI Syukrial Tio, Lina Tomi Kurniawan Tomi Kurniawan Trismiyanti, Dessy Vivid Violin Wila Farlina Yeni M Yoserizal Yoserizal Yoserizal Yoserizal Yoserizal Yoserizal Yuli Purbaningsih Yuliana, Sartika