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Journal : Toplama

TRAINING ON THE USE OF GOOGLE FORM AS A LEARNING TOOL FOR RENDANG MSMEs IN LUBUK ALUNG Nurofik, Agus; Sutiyem, Sutiyem; Indrayani, Tri Irfa; Nini, Nini; Merita, Elfi
TOPLAMA Vol. 2 No. 2 (2025): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i2.302

Abstract

The purpose of this community service is to provide training in the use of Google Forms as a learning tool for Rendang MSME actors in Lubuk Alung. The method used is the Participatory Rural Appraisal (PRA) method. This method is divided into three stages, namely preparation, implementation, and reflection. The stages of the activity begin with the implementation of several activities: 1) Preparation, including internal coordination activities, carried out by the committee to plan the implementation conceptually, operationally, and job descriptions of each member of the Rendang MSME in Lubuk Alung, determination and recruitment of training participants; 2) Implementation. Starting with the presentation of materials, practical assignments, evaluation, and refinement of Google Form media work by the team; 3) Reflection and Discussion. The location of the training was at LPK AgniCom Lubuk Alung which was attended by all Rendang MSME participants in Lubuk Alung. The results of this training can be concluded that training in the use of Google Forms as a learning medium for Rendang MSME actors in Lubuk Alung is very useful for consumers in providing positive or negative input on the rendang MSME products produced. This can be seen from the results of the questionnaire which shows that the majority of MSME actors (90%) are satisfied with the training which can ultimately provide input from the rendang products produced.
TOWARDS BUMDES 4.0: E-COMMERCE-BASED MSME PRODUCT MARKETING ASSISTANCE TRAINING AT BUMDES BALAI BATU SANDARAN VILLAGE, BARANGIN DISTRICT, SAWAHLUNTO CITY Nurofik, Agus; Amran, Ali; Tio, Lina; Permana, Hendrik; Hendri, Novi
TOPLAMA Vol. 2 No. 2 (2025): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i2.321

Abstract

This service program aims to provide product marketing assistance through an E-Commerce-based digital platform for BUMDesa Balai Batu Sandaran, Barangin District, Sawahlunto City. It is expected that this program can serve as a solution for product marketing by fostering a digital ecosystem for BUMDesa management. Additionally, BUMDesa digitization supports the achievement of the Sustainable Development Goals (SDGs), particularly point nine, which focuses on infrastructure, industry, and innovation. The implementation of this program consists of three main stages: socialization, program implementation, and monitoring and evaluation. The first stage involves socializing the program to all BUMDesa administrators and informing them of its objectives and benefits. The second stage focuses on implementation, including assistance in creating E-Commerce accounts and digital marketing training for BUMDesa products. Finally, the monitoring and evaluation phase assesses the program’s effectiveness, its impact on the community, and the alignment between planning and execution. The advancement of information technology has brought significant transformations across various sectors, including the local economy. This study explores the implementation of Bumdes 4.0 through E-Commerce-based MSME product marketing assistance training at BUMDesa Balai Batu Sandaran. The training is designed to enhance MSME actors’ ability to market their products online, leveraging E-Commerce platforms to reach a broader market. Through a participatory and collaborative approach, this training not only provides technical skills but also effective marketing strategies.