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PENGARUH KUALITAS PRODUK DAN BRAND AMBASSADOR HELM MEREK KYT TERHADAP MINAT BELI KONSUMEN Maulana, Iwan; Yudawisastra, Helin G.; Alfiana
ASH-SHIDQU: JURNAL EKONOMI SYARIAH Vol 1 No 2 (2025): Ash-Shidqu: Jurnal Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah Universitas Muhammadiyah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52496/ashshidqu.v1i2.782

Abstract

Dalam persaingan industri helm yang ketat, kualitas produk dan citra brand ambassador menjadi faktor kunci yang memengaruhi keputusan konsumen. Tujuan penelitian ini adalah untuk mengetahui bagaimana kualitas produk dan brand ambassador mempengaruhi minat beli konsumen pada helm merek KYT. Studi ini dilakukan terhadap wajib pajak di Wilayah II Samsat Kawaluyaan Kota Bandung dengan menggunakan metode deskriptif dan verifikatif. Data yang digunakan adalah data primer melalui penyebaran kuesioner kepada 400 responden yang menggunakan helm KYT. Hasil analisis regresi menunjukkan bahwa kualitas produk mempengaruhi minat beli secara signifikan dan brand ambassador mempengaruhi minat beli secara signifikan. Secara simultan, kedua variabel tersebut memengaruhi minat beli. Berdasarkan temuan ini, KYT harus meningkatkan kualitas produk dan memilih brand ambassador dengan lebih cermat untuk meningkatkan persepsi merek yang positif dan meningkatkan minat beli konsumen. Kata Kunci: Kualitas Produk; Brand Ambassador; Minat Beli; Helm KYT
Analyzing the Value Chain in Islamic Banking Financing: An Islamic Economic and Global Financial Perspective Ali Akbar; Elsya Meida Arif; Vensy Vidya; Alfiana; Dipa Teruna Awaludin; Wahdi , Nirsetyo
IQTISHODUNA: Jurnal Ekonomi Islam Vol. 14 No. 2 (2025): October (On Progress)
Publisher : LPPM, Universitas Islam Syarifuddin Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54471/iqtishoduna.v14i2.3673

Abstract

This research investigates and critically analyzes the financing value chain within Bank Syariah Indonesia. Employing a case study methodology, the study explores a specific phenomenon in depth through systematic interviews, direct observations, and document analysis to capture the case's contextual and structural intricacies. The selection of informants was carried out purposefully to ensure relevance to the research objectives, as the credibility and validity of qualitative findings largely depend on the suitability of participants. The informants comprised individuals holding strategic roles and possessing substantial insights into the studied context, specifically one leader and one staff member representing each relevant division. The study population encompasses Islamic banking institutions operating in Indonesia. The findings reveal that the problem formulation and data analysis regarding Value Chain Analysis under Sharia principles highlight several key aspects. The implementation of Value Chain Analysis integrated with Sharia-based frameworks aligns with Good Corporate Governance practices, grounded in five core principles essential to achieving sound governance standards.
Analisis Perilaku terhadap Niat Berinvestasi Khaerudin Sidik Patoni; Nurjanna Ladjin; Eva Yuniarti Utami; Alfiana; Natal Kristiono
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 9 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i9.4949

Abstract

This study aims to determine and analyze the influence of behavior on investor intentions. This study uses primary data. The sample used was 100 respondents, namely people who have invested, have worked and have a fixed income. The sampling technique used nonprobability sampling, precisely the respondent accidental technique by distributing questionnaires. This type of research is quantitative research, then the data was analyzed using research instrument tests (validity and reliability tests), multicollinearity tests, multiple regression analysis (regression models, determination coefficients, F tests, t tests), and classical assumption tests (heteroscedasticity tests, normality, assistance and autocorrelation) with the SPSS software program version 25.0. The results showed that financial behavior has a positive and significant effect on investment intentions. This shows that the better a person's level of financial behavior, the better their investment intentions will be. Investment knowledge has a positive and significant effect on investment intentions. This shows that the better a person's level of investment knowledge, the better their investment intentions will be. Financial literacy has a positive and significant effect on investment intentions. This shows that the better a person's level of financial literacy, the better their investment intentions will be.
INNOVATIVE FINANCIAL STRATEGIES FOR LONG-TERM BUSINESS SUSTAINABILITY Loso Judijanto; Ellyta; Alfiana
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 4 (2024): April
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Innovative and sustainable financial management is a necessity for that want to survive and grow in the long term. The research method undertaken in this study is the study of literature by looking for literature related to the title of the investigation. Research finds that innovative financial strategies can be used to long-term business sustainability Through income diversification, prudent debt management, investment in R&D, partnerships, and the use of financial technology, companies can improve their financial stability and remain adaptable to changing business environments. In implementing this strategy, companies need to consider internal and external factors to long-term success.
Analisis Perilaku terhadap Niat Berinvestasi Khaerudin Sidik Patoni; Nurjanna Ladjin; Eva Yuniarti Utami; Alfiana; Natal Kristiono
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 9 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i9.4949

Abstract

This study aims to determine and analyze the influence of behavior on investor intentions. This study uses primary data. The sample used was 100 respondents, namely people who have invested, have worked and have a fixed income. The sampling technique used nonprobability sampling, precisely the respondent accidental technique by distributing questionnaires. This type of research is quantitative research, then the data was analyzed using research instrument tests (validity and reliability tests), multicollinearity tests, multiple regression analysis (regression models, determination coefficients, F tests, t tests), and classical assumption tests (heteroscedasticity tests, normality, assistance and autocorrelation) with the SPSS software program version 25.0. The results showed that financial behavior has a positive and significant effect on investment intentions. This shows that the better a person's level of financial behavior, the better their investment intentions will be. Investment knowledge has a positive and significant effect on investment intentions. This shows that the better a person's level of investment knowledge, the better their investment intentions will be. Financial literacy has a positive and significant effect on investment intentions. This shows that the better a person's level of financial literacy, the better their investment intentions will be.
Analisis Pengaruh Risiko Bisnis, Risiko Keuangan, dan Risiko Pasar Terhadap Struktur Modal Siska Yuli Anita; Hugo Prasetyo Winotoatmojo; Bambang Sugeng Dwiyanto; Alfiana; Abdul Rosid
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 4 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i4.7622

Abstract

This study aims to analyze the effect of business risk, financial risk, and market risk on the capital structure of companies listed on the Indonesia Stock Exchange (IDX) for the period 2019-2023. The data used in this study are secondary data in the form of annual financial reports. The sampling technique used in this study is the purposive sampling method with the number of companies used as samples being 30 companies, but 14 companies that meet the criteria. The analysis method used in this study is multiple linear regression analysis using the Statistical Product and Service Solution (SPSS) program application. The results of this study indicate that business risk has no effect on capital structure. While financial risk and market risk affect capital structure.
Penerapan Manajemen Risiko Berbasis ISO 31000 pada Industri Fashion Kreatif: Studi Kasus Brand Uniquelymozdaily Dea Wisnu Ramdani; Ari Assrishan Sos Mantoro; Zaid Abdul Hamid; Fajar; Alfiana
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/6ehwd060

Abstract

This study aims to analyze the implementation of ISO 31000:2018-based risk management in the creative fashion industry, using a case study of Uniquelymozdaily. The implementation of risk management is crucial in dealing with market uncertainty, rapidly changing trends, and operational and reputational risks. This study used a qualitative descriptive method with a case study approach through the stages of risk identification, analysis, evaluation, and mitigation in accordance with ISO 31000 principles. The results indicate that Uniquelymozdaily faces six main risks: raw material delays, supply disruptions from suppliers, dependence on a single e-commerce platform, uncompetitive pricing strategies, ineffective marketing collaboration, and burnout due to high workload. Through the implementation of ISO 31000, the company was able to implement mitigation strategies such as supplier diversification, regular trend monitoring, and strengthening digital communication and security systems. The implementation of risk management has been proven not only to impact risk control but also to strengthen governance, increase consumer trust, and support Uniquelymozdaily's business sustainability amidst the competitive creative fashion industry.
Analisis Penerapan Manajemen Risiko Berbasis ISO 31000 pada Rental Perlengkapan Outdoor: Studi Kasus Markisew Kabupaten Bandung Dwi Julyansyah; Indy Fauziah Hanifa; Putri Dewi Renggani; Andyka Maulana Prayoga; Alfiana
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/zymtm609

Abstract

This study aims to analyze the application of the ISO 31000:2018 Risk Management framework at Markisew, an outdoor and picnic equipment rental MSME in Bandung Regency, to identify, evaluate, and formulate risk treatment strategies. The research employs a descriptive qualitative approach, where the identification of 60 risk events was classified into six main categories. Risk analysis and evaluation were conducted using a 5x5 Matrix, grouped into three priority levels: Low, Medium, and High. Evaluation results indicate that most risks fall into the Medium level (35 risks), but the main focus is directed towards six High category risks (Score 15-25), dominated by Market (R07), Operational (R36, R31), and Human Resources (R41) factors. The most crucial risks are weather dependency and extreme weather impact (R07, R36) and owner burnout risk (R41). The recommended risk treatment strategies focus on indoor product diversification for market factors, strengthening contracts and guarantees for operational and financial aspects, and recruitment and task delegation to address key man risk. This research concludes that the implementation of ISO 31000 is highly relevant for MSMEs to achieve operational stability and business sustainability.
Analisis Penerapan Manajemen Risiko Berbasis ISO 31000 pada Operasional Event Organizer: Studi Kasus Auliacorp Bandung Andyka Maulana Prayoga; Indy Fauziah Hanifa; Putri Dewi Renggani; Dwi Julyansyah; Alfiana
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/5mqezf86

Abstract

This research aims to analyze the implementation of the ISO 31000 risk management framework in the operations of a local Event Organizer (EO), case study Auliacorp Bandung, to address a research gap in Indonesia's small and medium-sized event service sector. The EO sector faces high risk exposure but often neglects formal frameworks. Using a qualitative descriptive approach, data was collected through interviews, observation, and documentation. Risk analysis was performed using a 5x5 matrix (Likelihood × Impact) which classified 35 risk events into Low (1-6), Medium (7-14), and High (15-25) categories. The evaluation results show that most risks (19 risks) are at a Medium level, but management must focus attention on eight High-category risks. The most critical risks are dominated by Financial issues (R16: Client payment failure, score 20) and Human Resources (R11 & R13: Crew fatigue and personnel shortage, score 15-16), followed by Operational risks (R02: Rundown error, score 16). The recommended risk treatments focus on strengthening contract clauses, payment verification, refining technical SOPs, and developing a freelance crew backup system. The study concludes that the implementation of the ISO 31000 framework is highly relevant and urgent for Auliacorp to ensure operational sustainability, minimize financial losses, and maintain the company's reputation.
Analisis Implementasi Manajemen Risiko Berbasis Pendekatan Coso Erm, Swot, Dan Matriks Risiko Pada Auraku Florist Ashilah Fauziyah; Siti Azmi Nur Islami; Ummu Mahmudah; Yesica Maulina; Alfiana
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/jem10r24

Abstract

This study aims to analyze risk management in the micro-business Auraku Florist using the COSO Enterprise Risk Management (ERM) approach combined with SWOT analysis and Risk Matrix. Auraku Florist is a flower arrangement service business that serves orders directly and through digital media, thus potentially facing various operational and non-operational risks. This study uses a qualitative descriptive method through observation and interviews to identify and evaluate risks that can affect business continuity. The results show that there are 30 risk events, consisting of 7 high category risks, 20 medium category risks, and 3 low category risks. High category risks mainly originate from financial, operational, and human resource aspects, such as limited capital, cash flow management, quickly wilting flowers, and employee absenteeism. The dominant management strategy applied is risk reduction, followed by risk sharing, risk avoidance, and risk acceptance according to each risk level. The application of the COSO ERM framework helps Auraku Florist in identifying, assessing, and managing risks more systematically and sustainably. This effort is expected to increase the effectiveness of risk control and support the sustainability of business operations amidst the increasingly competitive florist industry.
Co-Authors Abdul Kadir Ahmad Abdul Munim Al Basmeleh Abdul Rosid Agostinho Pinto Soares Agusandhya, Nabila Ahmad Ryansyah Aisyah Humayyrah Alfian Saputra Iriawan Ali Akbar Alifa Raudhatul Nisa Amelia Rahmadani Andyka Maulana Prayoga Aprih Santoso Ari Assrisan Sosh Mantoro Ari Assrishan Sos Mantoro Ari Assrishan Sosh Mantoro Ari Assrishhan Sos Mantoro Ariandi Arlinda Puspita Sari Ashilah Fauziyah Aulia Silvana Bambang Sugeng Dwiyanto Berdhy Ursila Djamil Cakranegara, Pandu Adi Dahlan Dea Wisnu Ramdani Dea Wisnu Ramdhani Dede Hertina Dede Yusuf Maulana Defi Pujianto Dena Destiani Depparinding, Rekianto Dipa Teruna Awaludin Dwi Julyansyah Ellyta Elsya Meida Arif Erwin Eva Yuniarti Utami Fajar Fidelairna Daniswara Fiqi Ardi Abdurahman Masdar Gatut Rubiono Gusmao, Cristino Hadi Purnomo Hasgun Haura Nurul Ilmi Hugo Prasetyo Winotoatmojo Indrapraja, Rachmadi Indy Fauziah Hanifa Indy Fauziah Hanifah Judijanto, Loso Khaerudin Sidik Patoni Kuswardani, DC. Lailafitri Pratiwi Lailafitri Pratiwi Kadmadi Liati Sinta Listi Sinta Nur Oktaviani Listiana Sri Mulatsih LISTIANA SRI MULATSIH Loso Judijanto M. Anas Mahelan Prabantarikso Mahrizal Mahrizal Manguntungi, Baso Maulana, Iwan Mohd Syahrin Muchlis Mas'ud Muhamad Saefuloh Muhammad Azka Julian Muhammad Irfan Fauzan Mulyono Nabila Syaharani Naila Dwi Ananti Najla Putri Pramesdianti Natal Kristiono Naura Rahadhatul Aisy Nazara, Desman Serius Nur Hasanah, Afifah Nurida Finahari Nurjanna Ladjin Nurmuliayanti, Nurmuliayanti Pri Handini, Dharmayanti Putri Dewi Renggani Rahman, Auliyah Ratnawita Refansa Febriana Akbar Rina Apriliani Sama, Yusuf Siska Yuli Anita Siti Azmi Nur Islami Stevanno, Rudolf Firdausy Survival Surya Ardana Syahira Rachmadina Syamsul Bahri Tariza Mega Pratiwi Garini Teguh Prakoso Teti Anggita Safitri, Teti Anggita Ummu Mahmudah Umu Mahmudah Umu Mahmudh Vensy Vidya Wafiayati Nuramrina Wafiyati Nur Amrina Wahdi , Nirsetyo Wahju Wulandari Yesica Maulidan Yesica Maulina Yofy Syarkani Yudawisastra, Helin G. Zaid Abdul Hamid