Claim Missing Document
Check
Articles

Found 21 Documents
Search

PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP LOYALITAS PELANGGAN DENGAN VARIABEL KEPUASAN SEBAGAI VARIABEL INTERVERNING Stevanno, Rudolf Firdausy; Wulandari, Wahju; Alfiana
Conference on Innovation and Application of Science and Technology (CIASTECH) Vol. 7 No. 1 (2024): CIASTECH 2024 Potensi dan Dampak Artificial Intelligence (AI) di Era Society 5.
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/ciastech.v7i1.6913

Abstract

Perkembangan industri di bidang barang-barang rumah membuat perekonomian menjadi tumbuh dan berkembang. Namun dalam persaingan di dunia industri ini pentingnya suatu strategi yang matang agar tetap menjadikan tempat pembelian perkakas yang diminati. Penelitian ini bertujuan untuk mengetahui pengaruh positif dan signifikan kualitas pelayanan dan harga, terhadap loyalitas pelanggan. Metode penelitian ini menggunakan penelitian kuantitatif yang melibatkan 100 reponden, dan analisis data menggunakan Software Smart-PLS. Hasil penelitian menunjukkan bahwa pertama, kualitas pelayanan berpengaruh secara langsung terhadap loyalitas pelanggan. Kedua, harga berpengaruh secara langsung terhadap loyalitas pelanggan. Ketiga, kualitas pelayanan tidak mempunyai pengaruh secara langsung terhadap kepuasan konsumen. Keempat, harga tidak mempunyai pengaruh secara langsung terhadap kepuasan konsumen. Kelima, kepuasan konsumen mempunyai pengaruh secara langsung terhadap loyalitas pelanggan. Keenam, kualitas pelayanan mempunyai pengaruh terhadap loyalitas pelanggan melalui kepuasan konsumen sebagai variable mediasi. Ketujuh, harga tidak mempunyai pengaruh terhadap loyalitas pelanggan melalui kepuasan konsumen sebagai variabel mediasi.
Influence Free Cash Flow and Growth Opportunity against Company Values with leverage as a Variable Intervening Agostinho Pinto Soares; Muchlis Mas'ud; Alfiana
Journal of Management Research and Studies Vol. 1 No. 2: July - December (2023)
Publisher : Optima Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61665/jmrs.v1i2.41

Abstract

The purpose of this research is to test and analyze the effect free cash flow and growth opportunities to company value with leverage as a variable intervening in textile and garment companies on the IDX in the 2019-2022 period. In this study the approach used by researchers is quantitative research and uses statistical formulas to help analyze the data and facts obtained. This data collection uses secondary data which can be taken from the Textile and Garment Sector companies listed on the IDX in the 2019-2022 period. The research model used ispath analysis. Data processing path analysis using program assistance IBM SPSS Statistics 25. The research results conclude Free Cash Flow not able to affect the value of the company (PBV), Free Cash Flow able to influence Leverage (THE), Growth opportunity (PER) is able to affect the value of the company (PBV), Growth opportunity (PER) is not able to influence leverage (THE), Leverage (DER) is not able to affect the value of the company (PBV), Leverage (DER) is not able to mediate the relationship between free cash flow to firm value (PBV), Leverage (DER) is not able to mediate the relationship between Growth Opportunity (PER) to firm value (PBV).
The Effect Of E-Service Quality, E-Promotion On Purchase Intentions Mediated By Perceived Customer Value Surya Ardana; Wahju Wulandari; Alfiana
Journal of Management Research and Studies Vol. 2 No. 2: July - December (2024)
Publisher : Optima Science

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the influence of digital e-service quality and e-promotion on purchase intentions which are mediated by perceived customer value. The population in this study were feb students at Widyagama University, Malang. A sample of 97 respondents was taken using a non-probability sampling method with purposive sampling technique. Data collection was carried out through distributing questionnaires. Data analysis used SmartPLS Version 3 software. The results of this research show that: 1) E-Service Quality has a positive and significant effect on Purchase Intentions; 2) E-Promotion has a positive and significant effect on Purchase Intention; 3) E-Service Quality has a positive and significant effect on Perceived Customer Value; 4) E- Promotion has a positive and significant effect on Perceived Customer Value; 5) Perceived Customer Value has a positive and significant effect on Purchase Intentions; 6) Perceived Customer Value is able to mediate the relationship between E-Service Quality and Purchase Intentions; and 7) Perceived Customer Value is able to mediate the relationship between E-Promotion and Purchase Intention.
Implementasi Bisnis Berbasis Komunitas Dalam Kegiatan Festival Seni Budaya Di Kelurahan Candirenggo Kecamatan Singosari Kabupaten Malang Alfiana; Rubiono, Gatut; Bahri, Syamsul
TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Vol. 4 No. 2 (2024): TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat
Publisher : Fakultas Teknik, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/tekiba.v4i2.4356

Abstract

Pameran, bazaar, festival dan kegiatan sejenis memberikan manfaat positip bagi UMKM. Kegiatan pengabdian masyarakat dilakukan untuk pendampingan mitra UMKM katering Pawon Mburi dalam Festival Seni dan Budaya 2024 yang dilaksanakan di Kelurahan Candirenggo Kecamatan Singosari Kabupaten Malang. Kegiatan pendampingan ini merupakan bagian dari implementasi konsep bisnis berbasis komunitas yang menjadi tema hibah Pemberdayaan Kemitraan Masyarakat DRTPM Dirjen Dikti TA 2024. Pendampingan dilakukan untuk desain tata letak stan, media promosi dan manajemen keuangan dengan penerapan mesin kasir. Stan Pawon Mburi diisi juga oleh anggota komunitas. Penjualan dilakukan bersama dalam koordinasi di bawah manajemen Pawon Mburi. Hasil pelaksanaan kegiatan memberikan peningkatan omset penjualan mitra setiap harinya, selama 4 hari kegiatan festival.
Pendampingan Penyusunan Profil Kelompok Seni Bantengan Lembu Sekar Melati Kabupaten Malang Finahari, Nurida; Rubiono, Gatut; Alfiana
TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Vol. 4 No. 2 (2024): TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat
Publisher : Fakultas Teknik, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/tekiba.v4i2.4358

Abstract

Profil usaha sangat bermanfaat bagi pengembangan usaha. Demikian halnya dengan organisasi lainnya seperti kelompok seni Bantengan yang banyak berkembang di daerah Malang, Jawa Timur. Kegiatan pengabdian masyarakat ini bertujuan untuk melakukan pendampingan penyusunan profil kelompok seni Bantengan Lembu Sekar Melati. Penyusunan dilakukan dengan sistematika profil yang disusun dengan mitra kegiatan dan disempurnakan bersama dengan tim pelaksana kegiatan. Peran aktif mitra dan pendampingan tim pelaksana dapat menyelesaikan penyusunan profil kelompok seni Bantengan. Penyusunan profil juga mendapatkan perhatian kelompok-kelompok seni Bantengan yang lain
The Influence Of Work-Family Conflict And Work Exhaustion On Turnover Intention: The Mediating Role Of Work Stress Nur Hasanah, Afifah; Survival; Alfiana
Bulletin of Management and Business Vol. 5 No. 1 (2024): March 2024
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v5i1.312

Abstract

The aim of this research is to determine the effect of work-family conflict and work exhaustion on turnover intention mediated by work stress in employees of PT Firad Mandiri in Sorowako, East Luwu Regency, South Sulawesi Province. This research approach uses quantitative-explanatory. Data collection methods are in the form of questionnaires, interviews and documentation, with the types of data namely primary data from the results of filling out questionnaires distributed to all data providers from respondents and secondary data obtained from the Human Resources Development section of PT Firad Mandiri with predetermined criteria. The results of the study show that work-family conflict and work exhaustion have a significant effect on turnover intention, work-family conflict and work exhaustion have a significant effect on work stress, work stress has no significant effect on turnover intention, work stress has no effect in mediating the relationship between work-family conflict on turnover intention, and work stress have no effect in mediating the relationship between work exhaustion and turnover intention.
Analysis of the Influence of Promotions and Price Strategies on Competitive Advantage Moderated by E-Commerce Alfian Saputra Iriawan; Alfiana
Journal of Management Research and Studies Vol. 3 No. 1: January - June (2025)
Publisher : Optima Science

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to analyze the impact of promotion and pricing strategies on competitive advantage, and also e-commerce as a moderating variable. The population sample used in this study is consumers of Golden Hill by Golden Tulip Batu in the period October to December 2024, and the sample was taken using the Simple Random Sampling technique, with a total of 100 respondents. The data will then be processed using Smart Partial LeastSquare (PLS) software. The results of this study indicate that better promotion can increase competitive advantage, as well as the right pricing strategy can increase competitive advantage. It was also found in this study that E-commerce has a strong moderating role in the relationship between promotion and competitive advantage. And e-commerce also has a strong moderating role in the relationship between pricing strategy and competitive advantage at Golden Hill by Golden Tulip Batu.
Tindakan Preventif Dampak Pinjaman Online Sebagai Potensi Kegiatan Pengabdian Masyarakat Alfiana; Pri Handini, Dharmayanti
TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Vol. 3 No. 1 (2023): TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat
Publisher : Fakultas Teknik, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/tekiba.v3i1.2803

Abstract

Online loans (pinjol) are a growing money lending service. This application has a negative impact on the user community. Various research and community service activities have been carried out. This article aims to describe preventive treatments for the impact of online loans as potential community service activities. The description is carried out with a brief review based on the publication of community service activities that have been carried out. The results of the review show that legal and economic aspects are the main topics of activity. Activities are carried out using the socialization method with the target group of the public community and among housewives. The potential targets for the next community service activities in this area are teachers and layoff victims as the two top list of loan victims. The scope of new activities can be directed at the security of digital transactions and the impact of knowledge in minimizing negative effects.
Resolusi Konflik Kebijakan Penambangan Pasir Laut Untuk Pembangunan Makassar New Port Alfiana
Irpia : Jurnal Ilmiah Riset dan Pengembangan Volume 8 Nomor 1
Publisher : Institut Riset dan Pengembangan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71040/irpia.v8i4.186

Abstract

Conflict becomes a study that cannot be separated from public policy and political interaction between stakeholders. It's just that in several developing studies, conflict is sometimes ignored and only placed as a background concept in the policy process. Whereas conflict contains dynamics that lead to the orientation of the presence of a public policy. This article describes conflict resolution regarding sea sand mining policies. This mining process is carried out to meet the material needs of the Makassar New Port (MNP) construction stockpiles on the coast of Makassar City. The research method used is a qualitative research method with an instrumental case study approach. Researchers provide a better and deeper understanding of certain issues, problems and concerns. The data analyzed were obtained from secondary data studies in the form of articles, media publications, reports and regulations, as well as primary data from in-depth interviews with parties involved in sea sand mining demonstrations. The results of the study concluded that the settlement of sea sand mining policy conflicts in Makassar City predominantly used the fight, avoiding and compromise method. The sea sand mining conflict for the construction of MNP in Makassar City has subsided after the completion of the sand mining time permit. The results obtained were only from the Kodingareng Island youth movement which received distribution of CSR funds. However, the same understanding has not been built between the government and environmental activists.
The Influence of Profitability and Liquidity on Closing Stock Prices of Cigarette Companies on The Idx For The Period 2018 - 2023 Agusandhya, Nabila; Alfiana; Mulyono
Bulletin of Management and Business Vol. 6 No. 1 (2025): March 2025
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v6i1.372

Abstract

The cigarette industry in Indonesia continues to grow and makes a significant contribution to state revenues. However, strict regulations such as increased excise rates, advertising bans, and negative sentiment towards cigarette consumption can affect the profitability and stock prices of companies in this sector. This study aims to analyze the effect of Return on Assets (ROA), Return on Equity (ROE), Net Profit Margin (NPM), Current Ratio (CR), and Quick Ratio (QR) on the stock prices of cigarette sub-sector companies listed on the Indonesia Stock Exchange (IDX) in the period 2018-2023. The research method used is a quantitative approach with multiple linear regression analysis using IBM SPSS The results of the study show that ROA has a significant positive effect on stock prices, ROE has a significant negative effect on stock prices, NPM has a significant negative effect on stock prices. Meanwhile, CR and QR do not have a significant effect on stock prices. Simultaneously, the five variables have a significant effect on stock prices. These findings indicate that profitability, especially ROA, is the main factor considered by investors in assessing cigarette company stocks, while liquidity is not a major concern. This research provides insight for investors and company management regarding the importance of asset and profit management strategies to maintain the attractiveness of shares in the capital market.