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All Journal Jurnal Pendidikan Usia Dini Jurisprudentie Jurnal EMT KITA al-Afkar, Journal For Islamic Studies Indonesian Mining Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Pembangunan Berkelanjutan Jurnal Hadratul Madaniyah JSAI (Journal Scientific and Applied Informatics) Infotekmesin Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) FOKUS : Kajian Bimbingan dan Konseling dalam Pendidikan BJRM (Bongaya Journal of Research in Management) G-Couns: Jurnal Bimbingan dan Konseling The Art of Teaching English as a Foreign Language (TATEFL) PUCUK REBUNG: Jurnal Pengabdian kepada Masyarakat Nursing and Health Sciences Journal (NHSJ) Majalah Keadilan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Ad-DA’WAH: Dakwah dan Komunikasi Islam Gudang Jurnal Multidisiplin Ilmu AMMA : Jurnal Pengabdian Masyarakat Banda Historia: Jurnal Pendidikan Sejarah dan Studi Budaya JURNAL RUANG HUKUM Jurnal Peweka Tadulako The International Journal of Medical Science and Health Research Al-Musthafa: Jurnal Kependidikan dan Keilmuan Berbasis Islam Indonesian Mining Journal AT-TAKLIM: Jurnal Pendidikan Multidisiplin Advance Sustainable Science, Engineering and Technology (ASSET) El-Hikmah Jurnal Ilmu Dakwah dan Komunikasi South East Asian Journal of Advanced Law and Governance Jurnal Keilmuan dan Aplikasi Teknologi Industri
Syarifudin
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Journal : Jurnal EMT KITA

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Menakar Dampak Literasi Keuangan Syariah, Islamic Branding Terhadap Minat Menjadi Nasabah Srisulistiowati, Dwi Budi; Syarifudin; Erasma; Widyaswati, Rahmatya; Musdirwan
Jurnal EMT KITA Vol 9 No 1 (2025): JANUARI 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i1.3507

Abstract

The banking world currently dominates the economic growth of a country, both in developed and developing countries. The increasing industrial growth also occurs in the Indonesian Islamic banking industry. The purpose of the study was to see the effect of Islamic financial literacy, Islamic branding on the interest in becoming a customer of Bank Mega Syariah KC Mataram. This research uses a quantitative method with regression analysis. The sampling technique in this study is using purposive sampling. The sample used as the object of research is customers who have registered at Bank Syariah Indonesia, so that 55 respondents were obtained. The data were analyzed using multiple linear regression analysis with the SPSS 25 program. Based on the results of the analysis, Islamic financial literacy, Islamic branding partially influenced the interest in becoming a customer at Bank Mega Syariah KC Mataram. The results of the study obtained an R2 value of 0.876 (87.6%), this means that the interest in becoming a customer is influenced by Islamic financial literacy, Islamic branding by 87.6%, the remaining 12.4% is influenced by other factors outside this study.
Co-Authors Aan, Milki Abubekar, Udin Aditya Kafi Amrullah Ahmad Farid Ahmad Syarif Aisyah Nur Atika Ali Murtadho Amanda, Ridho Rizky Ambarita, Novitasari Andre Budhi Hendrawan Andri Zulpan angelia, novita mayasari Anisa Siti Nurjanah Aprisal, Jelita Septiani Ardi Ariyanto, Nur Aidi Budhi Hendrawan, Andre Chatila Maharani Darwis Said, Darwis Desi Ramayanti Dina Liana Dwi Budi Srisulistiowati Dwi Nugroho Hidayanto Eflita Yohana Elizabeth Nafthaliana Bermuli Erasma Erma Susanti Eva Eriani Faqih Fatkhurrozak Fatkhurrozak, Faqih Fatorrohman Firman Lukman Sanjaya Gunawan Haidor Hisni Rahmi Ida Rosyida Ilham Yustar Afif Insyaniyah, Inarotul Ita Fitriati K Khutobah Karina, Gladys Donna Khumaidi Usman, Muhamad Kurrata A’yunin Kusnadi Kuzmin Anton Lukman Sanjaya, Firman Lutfi Ariefianto Luthfi M. Edi Pujianto Madaniah Maimunah Masriani . Misno MUHAMAD Muhammad Irfan Syahroni Muhammad Omar Rusydi Muhammad Subri Mukti, Aryani Kusuma Musdirwan Nesya Maylafayza Indriani NINA AGUSTINA Nur Aidi Ariyanto Nur Akhmadi, Amin Nuril Hidayanti Oktia Woro Kasmini Handayani Purnomo Ranjani, Gita restu juniah, restu Reza Gusni Saputra Ridhwan, M Rimanda, Fiqri Roby Rovi Azmi Rury Muslifar Saefudin, Slamet Safitri, Masna Nuros Saida Said Salsabila Samsudi Raharjo Sanjaya, Firman Lukman Sari Pratiwi, Yasintha Setijo Budi, Sigit Sherly Nelsa Fitri Sigit Setijo Budi Sikki, Nurhaeni Soni Ariawan Sri Mulyati Suhartana Supriyanto Suwarjo Syahrani, Achmad Muharram Syaifudin Zakir, Syaifudin Syaiful Tjandring, Yuni Cynthia Dewi Widyaswati, Rahmatya Zaikalina, Rabbania Zidan Rais , Rifqi