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All Journal JKIE (Journal Knowledge Industrial Engineering) Aplikasia: Jurnal Aplikasi Ilmu-Ilmu Agama JTP - Jurnal Teknologi Pendidikan Paedagogia: Jurnal Pendidikan Jurnal Ilmiah Edunomika (JIE) Jurnal Manajemen Bisnis Eka Prasetya JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Dimensi Utama Teknik Sipil Management Science Research Journal Jurnal Ilmu dan Teknologi Peternakan Terpadu (JITPU) Outline Journal of Management and Accounting International Journal of Economics (IJEC) Journal of Applied Business and Technology Journal of Mechanical and Manufacture Agroista: Jurnal Agroteknologi Gudang Jurnal Multidisiplin Ilmu OKTAL : Jurnal Ilmu Komputer dan Sains Luxury: Landscape of Business Administration Nexus Synergy: A Business Perspective PEDAMAS (Pengabdian Kepada Masyarakat) Journal of Humanities and Social Studies Accounting Studies and Tax Journal LEX LAGUENS: Jurnal Kajian Hukum dan Keadilan Marsialapari: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Smart Jurnal Pengabdian Masyarakat Rahmad Jurnal Studi Islam dan Ilmu Al-Quran Jurnal Pengabdian Cendekia Outline Journal of Economic Studies Outline Journal of Community Development
Andi
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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Promotion, Brand Image, and Customer Relationship Management on Aluminum Purchase Decisions at PT Global Alumindo Perkasa Purba, Jansaris Othniel; Christina, Cindy; Wijaya, Evelyn; Andi; Syahputra, Hidayat
Luxury: Landscape of Business Administration Vol. 1 No. 1 (2023): Luxury: Landscape of Business Administration
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/luxury.v1i1.16

Abstract

The purpose of this study was to determine and analyze the effect of promotion, brand image, and customer relationship management on purchasing decisions. This research was conducted at PT Global Alumindo Perkasa which is located at Jalan Soekarno-Hatta No.9 Pekanbaru. The population of this study is consumers who make purchases at PT Global Alumindo Perkasa, so the sample in this study is 120 with an accidental sampling technique. Data analysis using multiple linear regression. The results of the study explain that promotion and customer relationship management have a positive and significant influence, while the brand image has a positive and insignificant effect on purchasing decisions. For further researchers, it is expected to develop this research by adding other variables.
Interpersonal Communication, Transformational Leadership, and Workload on Employees’ Performance at PT Sawit Riau Makmur Andi; Puteri, Cinderella; Kudri, Wan Muhamad
Luxury: Landscape of Business Administration Vol. 1 No. 1 (2023): Luxury: Landscape of Business Administration
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/luxury.v1i1.19

Abstract

The purpose of this research is to analyze the effect of interpersonal communication, transformational leadership, and workload on employee performance. This research was conducted at PT Sawit Riau Makmur Rokan Hilir. The population in this study were all employees of PT Sawit Riau Makmur Rokan Hilir, totaling 76 people. Due to the relatively small population size, the entire population was sampled in this study using the census method. The results of this study explain that communication has no significant effect on employee performance, leadership has no significant effect on employee performance, and workload has a positive and significant effect on employee performance at PT Sawit Riau Makmur Rokan Hilir.
Knowledge, Expertise, and Experience on Employee Performance at PDAM Tirta Siak Pekanbaru City Andi; Jufrianto; Tanjung, Amries Rusli; Komardi, Dadi; Purnama, Intan
Luxury: Landscape of Business Administration Vol. 1 No. 2 (2023): Luxury: Landscape of Business Administration
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/luxury.v1i2.26

Abstract

The purpose of this study was to determine the effect of knowledge, expertise, and experience on employee performance. This research was conducted at PT. PDAM Tirta Siak Pekanbaru City. The population is the total number of employees at PT. PDAM Tirta Siak Pekanbaru City, namely 119 people. Then the sample in this study is the entire population in this study, amounting to 119 people. The technique of determining the sample using the census method. Data analysis using multiple linear regression. The results of the study explain that the knowledge variable, expertise variable, and experience variable have a positive and significant influence on employee performance variables at PDAM Tirta Siak Pekanbaru City.
Tharikh Al-Quran (Pengumpulan Al-Quran Pada Masa Rasulullah dan Sahabat) Ismail; Basri, Halima; Andi
Rahmad : Jurnal Studi Islam dan Ilmu Al-Qur'an Vol 2 No 2 (2024): Desember
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71349/rahmad.v2i2.29

Abstract

Salah satu aspek penting yang harus diketahui tentang Al-Qur’an yaitu mengenai proses pengkodifikasian atau pembukuan Al-Qur’an pertama kali, atau biasa disebut dengan Jam’ul Qur’an. Penelitian ini bertujuan untuk mengetahui bagaimana proses penulisan Al-Qur’an yang terjadi pada masa Nabi maupun pengumpulan lembaran-lembaran AlQur’an pada masa sahabat. Penelitian ini bersifat library research dengan jenis penelitian kualitatif dengan pendekatan sejarah. Hasil penelitian ini menunjukkan bahwa Jam’ul Qur’an adalah suatu proses mengumpulkan, menghimpun atau menyatukan Al-Qur’an. Pengumpulan Al-Qur’an ini dibagi menjadi dua yaitu; pengumpulan dalam dada lewat hafalan dan pengumpulan dalam arti penulisan dan pembukuan. Pada masa Nabi, pengumpulan Al-Qur’an lebih banyak dilakukan dengan menggunakan hafalan karena Nabi yang ummi dan pada saat itu belum memadainya alat tulis. Sedangkan pada masa sahabat pengumpulan Al-Qur’an terjadi secara bertahap, dimulai dari pengumpulan lembaran-lembaran Al-Qur’an yang ditulis pada pelepah kurma, kulit kayu dan lain-lain disusun menjadi mushaf al-Quran, kemudian penggandaan mushaf dikarenakan penyebaran wilayah islam yang makin luas, dan penyempurnaan penulisan Al-Qur’an guna memudahkan umat Islam di luar Arab dalam membacanya.
Pelatihan Pemanfaatan Aplikasi Pembelajaran Desain Grafis Untuk Anak-Anak Andi
Jurnal Pengabdian Masyarakat (JUDIMAS) Vol. 3 No. 2 (2025)
Publisher : Pusat Penelitian dan Pengabdian Masyarakat STIKes Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54832/judimas.v3i2.591

Abstract

Desain merupakan salah satu aspek penting pada jaman ini. Dengan desain yang menarik dapat meningkatkan minat para pembelinya. Ada berbagai jenis desain antara lain desain interior, desan pakaian, desain grafis, dan berbagai jenis desain yang lainya. Dari berbagai jenis desain yang ada desain grafis merupakan salah satu yang populer dan banyak peminatnya. Proses belajar desain kebanyakkan memanfaatkan media cetak seperti buku. Buku yang selama ini dipandang efektif sebagai media belajar tetapi pada realitanya mulai ditinggalkan sebab sangat monoton yang berakibat cepat menimbulkan kebosanan. Selain melalui buku terdapat model pembelajaran classical dimana guru memberikan pengajaran kepada murid dalam ruangan kelas yang tentunya terkadang cukup membosankan. Oleh karena permasalahan tersebut maka akan dibangun sebuah aplikasi pembelajaran desain grafis yang memberikan pengetahuan terkait materi-materi pembelajaran desain grafis serta mampu menyelesaikan permasalahan yang telah diuraikan. Hasil dari penelitian berupa sebuah aplikasi pembelajaran desain grafis berbasis multimedia yang dibangun dengan menggunakan Adobe Animate dimana aplikasi ini mampu meningkatkan minat anak-anak untuk belajar mengenai desain grafis.
PEMBINAAN MAJELIS TAKLIM DALAM MENANAMKAN PEMAHAMAN KEAGAMAAN MASYARAKAT DESA PARINGGONAN PADANG LAWAS Romaito Sasmita Siregar; Sawaluddin Siregar; Andi; Hendra Gunawan
Marsialapari: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2025): Maret
Publisher : Yayasan Baitul Hikmah al-Zain

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63424/marsialapari.v2i1.255

Abstract

This community service aims to provide guidance and empowerment to the community of Paringganon Village, Ulu Barumun District, Padang Lawas Regency. Majlis Ta'lim is a non-formal educational institution that has an important role in fostering and developing understanding of Islam in the community. The community service method is carried out as a facilitator and resource person and as feedback interviews and observations are conducted to obtain a comprehensive picture of knowledge regarding the role of Majlis Ta'lim. The results of the Community Service show that Majlis Ta'lim has a significant influence in improving the understanding and religious practices of the community of Paringganon Village. Through religious study activities, religious lectures, and group discussions, Majlis Ta'lim contributes to increasing religious awareness and the formation of Islamic character among the community. In addition, Majlis Ta'lim also functions as a social media that strengthens social ties between villagers, thus creating a harmonious environment and increasing solidarity between residents. However, this Community Service also found several challenges faced by Majlis Ta'lim, such as limited resources and lack of active participation from young people. Therefore, there needs to be an effort to increase capacity and develop more inclusive programs in order to reach all levels of society. Thus, it is hoped that Majlis Ta'lim can continue to contribute positively to the religious and social life of the Paringganon Village community.
Nilai Henday Production (HDP) dan Income Over Feed Cost (IOFC) Ayam Petelur Produktif yang Diberi Pakan Tambahan Tepung Cacing Tanah dan Tepung Rumput Laut Andi; Muchlis, Ahmad; Syarifuddin; Jeferson, Boling
Jurnal Ilmu dan Teknologi Peternakan Terpadu Vol. 1 No. 1 (2021): Jurnal Ilmu dan Teknologi Peternakan Terpadu, Juni 2021
Publisher : Program Studi Peternakan Fakultas Pertanian Universitas Bosowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (585.801 KB) | DOI: 10.56326/jitpu.v1i1.1088

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh pemberian tepung cacing tanah dan rumput laut terhadap henday production (HDP) dan income over feed cost (IOFC) ayam petelur. Materi yang digunakan pada penelitian ini adalah ayam ras petelur yang berumur 57 minggu yang sedang bertelur sebanyak 48 ekor, kandang produksi (battery), tempat pakan dan minum, alat suntik vaksin, campuran pakan komersil (tepung konsentrat dan jagung giling dengan perbandingan 50:50), tepung cacing tanah, dan tepung rumput laut. Desain penelitian menggunakan rancangan acak lengkap (RAL) satu arah. Penelitian ini menggunakan 6 (enam) perlakuan dengan 4 kali ulangan, dimana setiap ulangan berisi 2 (dua) ekor ayam. Hasil dari penelitian ini menunjukkan bahwa pemberian tepung cacing tanah dan rumput laut berpengaruh sangat nyata (p<0,01) terhadap henday production (HDP) dan income over feed cost (IOFC) pada ayam petelur, dan dapat disimpulkan bahwa penggunaan 10% tepung cacing tanah dan tepung rumput laut dalam pakan ayam yang sedang bertelur sangat disarankan.
Implementasi Metode SMART Dengan Integrasi Telegram Pada Sistem Pemilihan Pemeran Terbaik Drama Musikal Skylite SMA Labschool Kebayoran Maulana Muhamad Sulaiman; Sahlan; Andi
OKTAL : Jurnal Ilmu Komputer dan Sains Vol 4 No 04 (2025): OKTAL : Jurnal Ilmu Komputer Dan Sains
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Skylite Musical Drama is an annual event initiated by the students of SMA Labschool Kebayoran. This event is entirely student-led, with participants handling scriptwriting, choreography, stage set design, and even sponsorship acquisition independently.The selection process for the Best Actor in this musical drama is both challenging and time-consuming, as it requires a thorough evaluation to ensure the best performance. The assessment criteria include vocals, intonation, articulation, choreography, and expression.Until now, the evaluation process for selecting the Best Actor has been conducted manually, often resulting in subjective assessments due to frequently changing criteria without fixed standards. This research aims to streamline the evaluation process, automate score calculations, and minimize subjectivity in the selection process.The Simple Multi-Attribute Rating Technique (SMART) is used to calculate the candidates' scores objectively. To enhance efficiency, a web-based system has been developed and integrated with Telegram notifications to announce the final results to participants. This system significantly improves the assessment process by ensuring that calculations are based on structured evaluation attributes.
The Influence of Microeconomic-Based Pricing on Marketing Strategy and Consumer Behavior in a Perfectly Competitive Market Andi; Muammar Rinaldi; Muhammad Aldo
Outline Journal of Economic Studies Vol. 4 No. 2: April-September 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/fg58wn03

Abstract

Pricing is a crucial aspect of microeconomics that has broad implications for marketing strategies and consumer behavior, particularly in a perfectly competitive market structure. This study aims to analyze the influence of microeconomic-based pricing principles on marketing strategies and consumer behavior in a market characterized by multiple sellers, homogeneous products, and transparent pricing information. The research method used is a quantitative approach with multiple linear regression analysis techniques. The sample in this study consisted of 150 respondents, consisting of business actors and consumers in homogeneous goods sectors, such as food commodities and basic necessities. The analysis results show that pricing has a significant effect on marketing strategies and consumer behavior, both partially and simultaneously. Marketing strategy also acts as a mediating variable that strengthens the relationship between price and consumer behavior. The coefficient of determination value of 53.4% indicates that the independent variables in this study are able to explain more than half of the variation in consumer behavior. This finding emphasizes the importance of price as an economic signal in a perfectly competitive market and the need for integration between price efficiency and marketing strategy to maintain a competitive position. This study provides a practical contribution to business actors in formulating pricing policies that are responsive to market dynamics and oriented towards consumer preferences.
ANALISIS STRATEGI PEMASARAN PADA WARUNG MAKAN TAKODO DALAM MENGHADAPI PERSAINGAN BERBASIS SWOT Andi; Isak Pasulu; Grace Sriati Mengga
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 3 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i3.18038

Abstract

ABSTRACT This study aims to analyze the marketing strategies implemented by Warung Makan Takodo in facing competition within the rapidly growing local culinary industry. The research employed a descriptive qualitative method with a case study approach. Data were collected through in-depth interviews with the owner, employees, and customers, as well as observation and documentation, and analyzed using the SWOT (Strengths, Weaknesses, Opportunities, Threats) framework. The strengths identified include its strategic location in front of Pasar Baru Makale, authentic local menu such as kapurung and green bean porridge, cleanliness, comfortable atmosphere, friendly service, and high customer loyalty. Weaknesses comprise suboptimal operational management, limited staff during peak hours, lack of digital promotion, delays in raw material supply, and minimal innovation in modern menu items. Opportunities arise from the popularity of local and spicy food among young people, increasing economic activity around the market, positive impacts from Toraja cultural events and tourism, and the growth of social media and pre-order services. Threats include price competition, changing consumer preferences, rising raw material prices, dependency on market supplies, and the demand for digital services. The recommended strategies focus on optimizing strengths to seize opportunities, addressing weaknesses through opportunity utilization, using strengths to counter threats, and minimizing weaknesses while anticipating threats. Keywords: marketing strategy, SWOT analysis, food stall, competition, local culinary
Co-Authors A Syafir Rahman Ahmad Lamsari Ahmad Muchlis Amries Rusli Tanjung Ani Heryani Anton Bahiroh, Eloh Bambang Sutejo, Bambang Basri, Halima Cecilia Chandra, Randy Brilliant Christina, Cindy Clara Desvian Bandarsyah Dharma Putri, Asti Lintang Dharmawan, Randy Karuna Dian Andesta Bujuri Eddy, Pujiono Eko Hary Pudjiwati Eloh Bahiroh Estu, Ahmad Zulkarnain Eulis Yulianti Faridah Fahrizi, Haikal Al Fajar Pasaribu Fatika Andaristi Febri Pramudya Wardani Fernando, Edison Fitri Gaol, Selamat Lumban Ginanjar, Seandy Grace Sriati Mengga HENDRA GUNAWAN B11211055 Henny Purnawa Dewi Hermansyah Hilda Nanda Priyatna Irma Herliza Rizki Isak Pasulu Ismail Izuddinsyah Siregar Jani Rahardjo Jeferson, Boling Jufrianto JUMARDI JUNAID GAZALIN Kamaruddin Kariyani, Rina Komardi, Dadi Kosasih, Denny Kudri, Wan Muhamad La ode Arwan La Ode Muhammad Arham Leo Kendrew Lian Ayu Kembarani Machfudoh Magfiratul Awalia Maulana Muhamad Sulaiman Maya Sidi Michael Anthony, Michael Muammar Rinaldi Muh. Adiwena Muhammad Aldo Muhammad Fauzan Azhmy MUHAMMAD YUSUF Mukhtar Muliyati Mulyani, Ana Susi Murlita Muthmainnah Mursidin Nadlifah, Hindun Khairotun Najla Indira Faradiva Nakata, Eko Niasari, Elva Nicholas Renaldo Nidia Rismania Dewi Nur Indah Mansyur Nurjannah Nurul Chairiyah Ongsa Ong, Rezeki Paramawardhani, Herninanjati Purba, Jansaris Othniel Purnama, Intan Puteri, Cinderella Putri, Novita Yulia Rahman, H Abd Rahmat Jaya Randeska Manullang Reinaldo, Gregorio Rezeki Rodiatun Niswah Romaito Sasmita Siregar Roseline Rosita, Ita Sahlan Santosa, Aa Saragih, Lenti Susanna Sawaluddin Siregar Setiawan Sariyoga Sitepu, Muhammad Rizal Siti Zahara Soerono, Ayu Noorida Sri Ndaru Arthawati Sulfiani Sulfiani SUSI RAHMAWATI SUYONO Syahputra, Hidayat Syamsir Syarifuddin Tandjung, Jonathan Thamrin Titik Ismandari Tri Nugraha Budi Santosa Wa Ode Suharni Wijaya, Evelyn Wilson, Vanness Yohana Theresia Maria Astuti Zahara Meutia Zalukhu, Febius Zeanette Tiarma Lisbet