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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Gemawisata: Jurnal Ilmiah Pariwisata EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajemen STIE Muhammadiyah Palopo JMM (Jurnal Masyarakat Mandiri) Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Mantik Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Indonesian Journal of Economics and Management Brilliant International Journal of Management and Tourism (BIJMT) Journal of Innovation Research and Knowledge Jurnal Pengabdian Masyarakat Waradin Jurnal Visi Manajemen (JVM) Gema Wisata Safari : Jurnal Pengabdian Masyarakat Indonesia Literacy : International Scientific Journals of Social, Education, Humanities Media Bina Ilmiah Jurnal Pengabdian Masyarakat Bangsa Jurnal Pengabdian Masyarakat Seminar Nasional Teknologi dan Multidisiplin Ilmu An International Journal Tourism and Community Review International Conference on Digital Advanced Tourism, Management, and Technology JIMEK Proceeding of The International Conference on Management, Entrepreneurship, and Business Brilliant International Journal of Management and Tourism
Yuliamir, Henry
STIEPARI Semarang
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ONLINE CUSTOMER REVIEW DAN KONTEN MARKETING DALAM PLATFORM TIKTOK PADA KEPUTUSAN PEMBELIAN PRODUK Aba Yayit Al Bustomi; Henry Yuliamir; Idah Kusuma Dewi
Journal of Innovation Research and Knowledge Vol. 5 No. 3: Agustus 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Both marketing information and online customer reviews have a big impact on consumer decision-making. The purpose of this study is to ascertain and investigate the degree to which online customer evaluations and TikTok marketing content influence consumers' product selections. Because this study takes a quantitative approach, data were gathered via questionnaires, literature studies, and observation. One hundred Ungaran respondents made up the study's sample. Two factors related to purchase decisions the marketing content variable and the online customer review variablewere computed in the t-test computation. These two values show that the purchase choice variable is influenced by both of these factors. Additionally, the results of the F test show that the marketing material variable and online customer reviews both simultaneously influence the decisions of product buyers
Peran Lingkungan Kerja Fisik dan Non-Fisik dalam Meningkatkan Kualitas Pelayanan Hotel Muttaqin, Fatkhu Rijal; Yuliamir, Henry
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 1 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i1.2653

Abstract

This article aims to analyze the influence of work environment and service quality on customer satisfaction in the hospitality industry. The focus of the study is how work environment factors, both physical and non-physical aspects, and service quality contribute to the level of customer satisfaction. The theoretical approach uses concepts from human resource management and service quality management. Data were collected through a survey of 316 hotel customer respondents and analyzed using multiple linear regression. The results of the study indicate that the work environment has a positive and significant influence on customer satisfaction, where a conducive work environment improves employee performance, which has an impact on a better customer experience. In addition, service quality also plays an important role in creating customer satisfaction, especially in terms of reliability, responsiveness, assurance, empathy, and adequate hotel facilities. However, the R² value of 32.6% indicates that there are other factors that have not been studied, such as price, promotion, customer loyalty, and hotel brand image, which also affect customer satisfaction. This study concludes that improving customer satisfaction in the hospitality industry needs to be done comprehensively by considering various aspects that affect the guest's stay experience.
Pengaruh Kualitas Layanan dan Harga terhadap Kepuasan Pelanggan Bali, Santi Handayani; Yuliamir, Henry
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 1 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i1.2649

Abstract

This article aims to analyze the effect of service quality and price on customer satisfaction at Supermarket Laris Bawen. The focus of this study is to understand the extent to which service quality and price can increase satisfaction and build customer loyalty. The approach used is a quantitative method with a survey technique through a questionnaire distributed to customers. Data were analyzed using multiple linear regression to test the relationship between variables. The results showed that service quality, which includes employee friendliness, speed of service, and comfort of facilities, has a positive and significant effect on customer satisfaction. Competitive prices, comparable to the benefits received, as well as discount and promotion programs also contribute to increasing customer satisfaction and loyalty. Reliability tests show that all research instruments have a Cronbach's Alpha value above 0.7, which indicates a good level of reliability. This study concludes that improving service quality and implementing appropriate pricing strategies are key factors in increasing customer satisfaction and competitiveness of supermarkets. The practical implications of these findings suggest that supermarket management needs to prioritize employee training to improve friendliness and service, as well as develop competitive pricing strategies and attractive promotions to retain customers. However, this study has limitations in terms of limited regional scope and customer characteristics, so the results cannot be generalized widely. Further research is recommended to include additional variables and a wider range of respondents to obtain a more comprehensive understanding
Penerapan Manajemen Kualitas Pelayanan untuk Meningkatkan Kepuasan Pelanggan Lahagu, Artatina; Yuliamir, Henry
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 1 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i1.2655

Abstract

This article aims to analyze the influence of service quality and service quality management on customer satisfaction in restaurants. The theoretical basis used includes the Servqual model as a framework for measuring service quality and cognitive dissonance theory to understand customer satisfaction. Service quality is measured through the dimensions of service speed, staff friendliness, cleanliness of the place, and comfort of the atmosphere. In contrast, service quality management refers to the implementation of quality standards, service evaluation based on customer feedback, employee training, and quality control systems.Data were collected through a survey with a comprehensively designed questionnaire, involving 206 restaurant customers as samples. Data analysis employed multiple linear regression to assess the simultaneous influence of each variable on customer satisfaction.  The results showed that service quality and service quality management both had a positive and significant influence on customer satisfaction. In particular, service speed and implementation of quality standards had the greatest influence in the regression model. This finding confirms that improving these aspects can effectively increase the level of customer satisfaction, which has an impact on customer loyalty and the potential for positive recommendations.  Therefore, restaurants are advised to develop strategies to improve service quality and implement an effective quality management system to maintain competitiveness and business sustainability in the culinary industry.
Efektivitas ShopeePay sebagai Alat Pengelolaan Keuangan dan Strategi Pemasaran bagi UMKM Makanan Mungawanah, Ngaliyatul; Yuliamir, Henry
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 1 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i1.2650

Abstract

This article aims to analyze the effectiveness of using ShopeePay in financial management and marketing strategies for food MSMEs in Semarang City. The main focus of this study is to understand the extent to which ShopeePay affects the transparency and efficiency of financial recording and its contribution to increasing the number of customers through the digital promotion features provided. This study uses a qualitative approach with a theoretical basis regarding digital payment systems, digital marketing, and consumer behavior in online transactions. Data were collected through in-depth interviews with food MSME owners who use ShopeePay and participant observation of the transaction process. The results of the study show that ShopeePay helps business actors record transactions more systematically and transparently, reduces the risk of inaccurate recording or cash leakage, and facilitates daily cash flow management. From a marketing perspective, cashback programs, discounts, and loyalty systems such as Shopee Coins have been shown to increase the number of customers and strengthen consumer retention. However, there are a number of obstacles that hinder the optimization of ShopeePay, including limited balances on customer e-wallets that reduce the frequency of purchases, as well as the lack of understanding of MSME owners in operating available digital marketing features, which has an impact on the low effectiveness of promotions. This study contributes to the development of literature in the field of digital finance and MSME marketing, especially in the Indonesian context, by filling the gap regarding the impact of digital payment systems on the operational and marketing performance of MSMEs in the food sector. These findings also form the basis for efforts to improve digital literacy and more targeted technology training for MSME actors.
Strategi Perencanaan Keuangan untuk Mendorong Pertumbuhan UMKM Kos Purnomo Wau, Novrianti; Yuliamir, Henry
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 1 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i1.2651

Abstract

This article aims to analyze the financial strategy and business management of Kos Purnomo in facing the challenges of financial management and business development in the boarding house sector. Kos Purnomo is a small-scale boarding house business located in the strategic area of Bawen. The majority of tenants are students and young workers, so this market segment is very sensitive to price and service quality.  The focus of the research includes financial recording systems, cash flow management, investment strategies, and the level of resident satisfaction with the available facilities. This study uses a qualitative approach, with data collection through in-depth interviews with boarding house owners and residents, as well as direct observation of financial management practices.  The results showed that 60% of residents experienced late rent payments in the last three months, which resulted in irregular cash flow. Emergency maintenance costs, such as repairs to water installations and bathroom facilities, also add to the burden of expenses. For this reason, it is recommended to implement an automatic payment reminder system and allocate a reserve fund of at least 10% of monthly income.  In terms of investment, development plans such as adding rooms and improving Wi-Fi quality are hampered by limited capital. Alternative funding through cooperatives, small business loans, or strategic partnerships are recommended solution. The study also found that marketing strategies that rely solely on word of mouth are less effective. Social media-based approaches and digital promotions have been shown to increase the number of interested parties by up to 20% compared to conventional methods. Furthermore, residents' preferences in choosing boarding houses are influenced by affordable prices, locations close to activity centers, and the availability of supporting facilities such as Wi-Fi and private bathrooms. The provision of additional services such as laundry and catering is seen as an opportunity to increase resident satisfaction and strengthen competitiveness. Overall, the proposed strategies are expected to improve the sustainability of Kos Purnomo's business in the long term through financial efficiency, service differentiation, and digital marketing optimization.
Strategi Penetapan Harga dan Tantangannya dalam Meningkatkan Margin Laba: Studi Alfamart Gowasa, Winda; Yuliamir, Henry
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 1 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i1.2652

Abstract

This article aims to analyze the pricing strategy implemented by Alfamart and its impact on sales levels and customer loyalty. The focus of the study is directed at how promotional pricing strategies, location-based price adjustments, and competitive pricing strategies affect the company's profitability amidst tight retail competition. A qualitative approach is used in this study by collecting data through in-depth interviews with marketing managers, direct observation at several Alfamart outlets, and analysis of financial documents and internal company reports. Data were analyzed using thematic analysis techniques to identify patterns from interviews and observations, and comparative analysis to evaluate the impact of strategies on increasing sales volume and customer loyalty. The results of the study indicate that the pricing strategy implemented contributed significantly to increasing sales in some cases, reaching an increase of up to 15% in certain promotional periods, and maintaining customer loyalty through bundling programs and exclusive discounts. However, this strategy also carries the risk of decreasing profit margins if promotional costs are not controlled efficiently. Internal factors such as operating costs, profit targets, and customer loyalty programs, as well as external factors such as market competition and fluctuations in raw material prices, have been shown to influence the company's pricing decisions.  This study recommends that Alfamart optimize the use of data analytics to determine the effectiveness of promotional programs and implement AI-based dynamic pricing technology. These findings can also be a reference for other retail companies in designing adaptive and sustainable pricing strategies to maintain competitiveness and increase long-term profitability.
Pengaruh Insentif Finansial terhadap Kinerja Karyawan UMKM Mie Gacoan di Ungaran Dakhi, Berlian; Yuliamir, Henry
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 1 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i1.2813

Abstract

This study aims to analyze the influence of financial incentive strategies on improving human resource (HR) performance at the Mie Gacoan Ungaran MSME. The main issues addressed are fluctuations in work motivation and instability in employee productivity. The research method used was a qualitative case study approach. Data were collected through in-depth interviews and participant observation with eight informants: the owner, operational manager, supervisor, and employees. The data analysis technique used the Miles and Huberman interactive model. The results indicate that daily and weekly bonuses, attendance allowances, overtime pay, and customer review-based incentives have a positive effect on improving employee morale and service quality in the short term. However, extrinsic incentives are not able to foster sustainable internal motivation. This research's conceptual contribution enhances understanding of the limitations of financial incentive strategies when not accompanied by non-financial approaches such as work recognition and career development. This study recommends the development of an integrated reward system that balances financial and non-financial aspects to improve HR performance at MSMEs.
Peran Strategis Agen BRILink dalam Mendorong Ekonomi Lokal: Studi Kasus pada Kecamatan Bawen, Kabupaten Semarang Hulu, Eben Hejer; Yuliamir, Henry
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 1 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i1.2811

Abstract

This study aims to analyze the strategic role of BRILink Agent development in driving local economic growth in Bawen District, Semarang Regency. A descriptive qualitative method was employed, with data collected through in-depth interviews with 10 active BRILink agents, field observations, and a review of supporting documents. The findings reveal that BRILink agents expand access to formal financial services, increase the volume of local economic transactions, and create independent business opportunities that strengthen community economic self-reliance. Agents also serve as promoters of financial literacy, although they face challenges such as limited digital infrastructure, initial capital constraints, and low levels of digital literacy among the community. Theoretically, this study reinforces the concept of community-based financial inclusion. Practically, it offers strategic recommendations, including continuous training for agents, provision of capital assistance or light financing schemes, development of internet network infrastructure, and active involvement of local communities in promoting BRILink benefits. Collaboration among BRI, local governments, the Financial Services Authority (OJK), and MSME actors is essential to build a sustainable financial inclusion ecosystem, broaden banking service access, and comprehensively support village-based economic growth.
Analisis Faktor-Faktor yang Mempengaruhi Loyalitas Tamu pada Hotel Windsor Toya, Hokkaido, Jepang: Studi Kasus dalam Perspektif Servuction Model Gisso, Tirsa; Yuliamir, Henry
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 1 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i1.2809

Abstract

This study aims to analyze the factors shaping guest emotional loyalty at the Windsor Toya Hotel, Japan, through a qualitative case study with thematic analysis, emphasizing the emotional dimension and personal experiences of guests. Using a qualitative approach and thematic analysis of guest narratives, the results show that loyalty is not solely dependent on the quality of physical facilities, but is primarily influenced by emotional aspects such as the personal touch of the staff, genuine interactions, an exclusive atmosphere, and the perceived prestige of the hotel. The findings indicate that loyalty is primarily influenced by the personal touch of the staff, interpersonal interactions, and the exclusive image of the hotel. The location by Lake Toya also enhances memorable guest experiences. These results confirm that emotional loyalty, not merely transactional loyalty, is key to sustainable guest relationships. This study emphasizes the importance of personalized service strategies and experience-based storytelling for luxury hotels.
Co-Authors Aba Yayit Al Bustomi Alleta Dewi Maria Ani Puspitasari Anisa Eka Khatarina Ardhian Ayu Hardiani, Wenefrida Arum, Desta Puspita Aswan, Mukhamad Kholil Bali, Santi Handayani Bambang Guritno Bambang Guritno Bayu Ade Prabowo Berkat Junius Gea Bima Prahar Adilase C. Susmono Widagdo Cholisatul Husnah Dakhi, Berlian Denik Risyanti, Yustina Dewi, Idah Kusuma Edy Priyanto Edypriyanto Edypriyanto Eka Rahmawati Eni Rahayu Eni Rahayu Eni Rahayu Enik Rahayu Enik Rahayu Enik Rahayu Enik Rahayu Galuh Aditya Galuh Aditya Ganda Subrata Gisso, Tirsa Gowasa, Winda Haniek Listyorini Hardiani, Wenefrida Ardhian ayu Hendrajaya Hendrajaya Hendrajaya Hendrajaya Hendrajaya Hendrajaya, Hendrajaya Heru Yulianto Hulu, Eben Hejer Idah Kusuma Idah Kusuma Dewi Julian Andriani Putri Khotimah, Aulia Khusnul Lahagu, Artatina Lina Lina Marhendi, Mengku Maria TH, Alleta Dewi Mariatul Qibtiyah Mehdy, Rizal Ady Muhammad Noor Cholis Mungawanah, Ngaliyatul Muttaqin, Fatkhu Rijal Nicolas Kevin Sulistyawardhana Nicolas Kevin Sulityawardhana Nina Mistriani Ninuk Subandyah Palupiningtyas, Dyah Prabowo, Bayu Ade Putra, Muhammad Azhar Putri, Julian Andriani Rahayu, Enik Rahmawati, Lely Oktavia Raihanafa, Indira Ray Octafian Renny Apriliyani Renny Aprilliyani Renny Aprilliyani   Risyanti, Yustina Denik Riyanto, Agung Safitri, Dona Ayu Samtono . Samtono Samtono Satato, Yuniarto Rahmad Septa Intiar Septian, Bagus Agil Septiany, Pupus Atika Setyaningtyas, Margaretha Sis Budiyono Soegiarto, Kevin Sukrisno Sukrisno Sunarko, Isnu Hadi Supriyadi, Andhi Susmono Widagdo Suwarti, Suwarti Syamsul Hadi Syamsul Hadi Syamsul Ph.D M.A. Hadi Tegar, Muhammad Trenggono Trenggono Tri Maryani Tri Maryani Tuti Lutfi Pauziah Tutik Tutik Umar Abdul Jabbar Umar Abdul Jabbar Wau, Novrianti Yuniarto Rahmat Satato Yuniarto Satatoe R Zalukhu, Eman Wardin