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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Gemawisata: Jurnal Ilmiah Pariwisata EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajemen STIE Muhammadiyah Palopo JMM (Jurnal Masyarakat Mandiri) Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Mantik Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Indonesian Journal of Economics and Management Journal of Innovation Research and Knowledge Jurnal Pengabdian Masyarakat Waradin Jurnal Visi Manajemen (JVM) Gema Wisata Safari : Jurnal Pengabdian Masyarakat Indonesia Literacy : International Scientific Journals of Social, Education, Humanities Media Bina Ilmiah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pengabdian Masyarakat Bangsa Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Jurnal Pengabdian Masyarakat Seminar Nasional Teknologi dan Multidisiplin Ilmu An International Journal Tourism and Community Review International Conference on Digital Advanced Tourism, Management, and Technology JIMEK Proceeding of The International Conference on Management, Entrepreneurship, and Business Brilliant International Journal of Management and Tourism Jurnal Pengabdian Kepada Masyarakat Indonesia
Yuliamir, Henry
STIEPARI Semarang
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Efektivitas ShopeePay sebagai Alat Pengelolaan Keuangan dan Strategi Pemasaran bagi UMKM Makanan Mungawanah, Ngaliyatul; Yuliamir, Henry
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 1 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i1.2650

Abstract

This article aims to analyze the effectiveness of using ShopeePay in financial management and marketing strategies for food MSMEs in Semarang City. The main focus of this study is to understand the extent to which ShopeePay affects the transparency and efficiency of financial recording and its contribution to increasing the number of customers through the digital promotion features provided. This study uses a qualitative approach with a theoretical basis regarding digital payment systems, digital marketing, and consumer behavior in online transactions. Data were collected through in-depth interviews with food MSME owners who use ShopeePay and participant observation of the transaction process. The results of the study show that ShopeePay helps business actors record transactions more systematically and transparently, reduces the risk of inaccurate recording or cash leakage, and facilitates daily cash flow management. From a marketing perspective, cashback programs, discounts, and loyalty systems such as Shopee Coins have been shown to increase the number of customers and strengthen consumer retention. However, there are a number of obstacles that hinder the optimization of ShopeePay, including limited balances on customer e-wallets that reduce the frequency of purchases, as well as the lack of understanding of MSME owners in operating available digital marketing features, which has an impact on the low effectiveness of promotions. This study contributes to the development of literature in the field of digital finance and MSME marketing, especially in the Indonesian context, by filling the gap regarding the impact of digital payment systems on the operational and marketing performance of MSMEs in the food sector. These findings also form the basis for efforts to improve digital literacy and more targeted technology training for MSME actors.
Strategi Perencanaan Keuangan untuk Mendorong Pertumbuhan UMKM Kos Purnomo Wau, Novrianti; Yuliamir, Henry
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 1 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i1.2651

Abstract

This article aims to analyze the financial strategy and business management of Kos Purnomo in facing the challenges of financial management and business development in the boarding house sector. Kos Purnomo is a small-scale boarding house business located in the strategic area of Bawen. The majority of tenants are students and young workers, so this market segment is very sensitive to price and service quality.  The focus of the research includes financial recording systems, cash flow management, investment strategies, and the level of resident satisfaction with the available facilities. This study uses a qualitative approach, with data collection through in-depth interviews with boarding house owners and residents, as well as direct observation of financial management practices.  The results showed that 60% of residents experienced late rent payments in the last three months, which resulted in irregular cash flow. Emergency maintenance costs, such as repairs to water installations and bathroom facilities, also add to the burden of expenses. For this reason, it is recommended to implement an automatic payment reminder system and allocate a reserve fund of at least 10% of monthly income.  In terms of investment, development plans such as adding rooms and improving Wi-Fi quality are hampered by limited capital. Alternative funding through cooperatives, small business loans, or strategic partnerships are recommended solution. The study also found that marketing strategies that rely solely on word of mouth are less effective. Social media-based approaches and digital promotions have been shown to increase the number of interested parties by up to 20% compared to conventional methods. Furthermore, residents' preferences in choosing boarding houses are influenced by affordable prices, locations close to activity centers, and the availability of supporting facilities such as Wi-Fi and private bathrooms. The provision of additional services such as laundry and catering is seen as an opportunity to increase resident satisfaction and strengthen competitiveness. Overall, the proposed strategies are expected to improve the sustainability of Kos Purnomo's business in the long term through financial efficiency, service differentiation, and digital marketing optimization.
Strategi Penetapan Harga dan Tantangannya dalam Meningkatkan Margin Laba: Studi Alfamart Gowasa, Winda; Yuliamir, Henry
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 1 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i1.2652

Abstract

This article aims to analyze the pricing strategy implemented by Alfamart and its impact on sales levels and customer loyalty. The focus of the study is directed at how promotional pricing strategies, location-based price adjustments, and competitive pricing strategies affect the company's profitability amidst tight retail competition. A qualitative approach is used in this study by collecting data through in-depth interviews with marketing managers, direct observation at several Alfamart outlets, and analysis of financial documents and internal company reports. Data were analyzed using thematic analysis techniques to identify patterns from interviews and observations, and comparative analysis to evaluate the impact of strategies on increasing sales volume and customer loyalty. The results of the study indicate that the pricing strategy implemented contributed significantly to increasing sales in some cases, reaching an increase of up to 15% in certain promotional periods, and maintaining customer loyalty through bundling programs and exclusive discounts. However, this strategy also carries the risk of decreasing profit margins if promotional costs are not controlled efficiently. Internal factors such as operating costs, profit targets, and customer loyalty programs, as well as external factors such as market competition and fluctuations in raw material prices, have been shown to influence the company's pricing decisions.  This study recommends that Alfamart optimize the use of data analytics to determine the effectiveness of promotional programs and implement AI-based dynamic pricing technology. These findings can also be a reference for other retail companies in designing adaptive and sustainable pricing strategies to maintain competitiveness and increase long-term profitability.
Pengaruh Insentif Finansial terhadap Kinerja Karyawan UMKM Mie Gacoan di Ungaran Dakhi, Berlian; Yuliamir, Henry
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 1 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i1.2813

Abstract

This study aims to analyze the influence of financial incentive strategies on improving human resource (HR) performance at the Mie Gacoan Ungaran MSME. The main issues addressed are fluctuations in work motivation and instability in employee productivity. The research method used was a qualitative case study approach. Data were collected through in-depth interviews and participant observation with eight informants: the owner, operational manager, supervisor, and employees. The data analysis technique used the Miles and Huberman interactive model. The results indicate that daily and weekly bonuses, attendance allowances, overtime pay, and customer review-based incentives have a positive effect on improving employee morale and service quality in the short term. However, extrinsic incentives are not able to foster sustainable internal motivation. This research's conceptual contribution enhances understanding of the limitations of financial incentive strategies when not accompanied by non-financial approaches such as work recognition and career development. This study recommends the development of an integrated reward system that balances financial and non-financial aspects to improve HR performance at MSMEs.
Peran Strategis Agen BRILink dalam Mendorong Ekonomi Lokal: Studi Kasus pada Kecamatan Bawen, Kabupaten Semarang Hulu, Eben Hejer; Yuliamir, Henry
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 1 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i1.2811

Abstract

This study aims to analyze the strategic role of BRILink Agent development in driving local economic growth in Bawen District, Semarang Regency. A descriptive qualitative method was employed, with data collected through in-depth interviews with 10 active BRILink agents, field observations, and a review of supporting documents. The findings reveal that BRILink agents expand access to formal financial services, increase the volume of local economic transactions, and create independent business opportunities that strengthen community economic self-reliance. Agents also serve as promoters of financial literacy, although they face challenges such as limited digital infrastructure, initial capital constraints, and low levels of digital literacy among the community. Theoretically, this study reinforces the concept of community-based financial inclusion. Practically, it offers strategic recommendations, including continuous training for agents, provision of capital assistance or light financing schemes, development of internet network infrastructure, and active involvement of local communities in promoting BRILink benefits. Collaboration among BRI, local governments, the Financial Services Authority (OJK), and MSME actors is essential to build a sustainable financial inclusion ecosystem, broaden banking service access, and comprehensively support village-based economic growth.
Analisis Faktor-Faktor yang Mempengaruhi Loyalitas Tamu pada Hotel Windsor Toya, Hokkaido, Jepang: Studi Kasus dalam Perspektif Servuction Model Gisso, Tirsa; Yuliamir, Henry
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 1 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i1.2809

Abstract

This study aims to analyze the factors shaping guest emotional loyalty at the Windsor Toya Hotel, Japan, through a qualitative case study with thematic analysis, emphasizing the emotional dimension and personal experiences of guests. Using a qualitative approach and thematic analysis of guest narratives, the results show that loyalty is not solely dependent on the quality of physical facilities, but is primarily influenced by emotional aspects such as the personal touch of the staff, genuine interactions, an exclusive atmosphere, and the perceived prestige of the hotel. The findings indicate that loyalty is primarily influenced by the personal touch of the staff, interpersonal interactions, and the exclusive image of the hotel. The location by Lake Toya also enhances memorable guest experiences. These results confirm that emotional loyalty, not merely transactional loyalty, is key to sustainable guest relationships. This study emphasizes the importance of personalized service strategies and experience-based storytelling for luxury hotels.
Peran Media Sosial dalam Pembentukan Identitas Budaya Mahasiswa di Kabupaten Semarang Zalukhu, Eman Wardin; Yuliamir, Henry
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 1 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i1.2814

Abstract

This study aims to thoroughly examine the role of social media in the formation of cultural identity among university students in Semarang Regency. Using a qualitative approach through a case study method, this research explores how students utilize social media as a medium to express, reinforce, and preserve their local cultural values, including traditions, regional languages, and cultural practices, while simultaneously interacting with influences from global cultures. The findings reveal that the majority of students actively use various social media platforms to showcase cultural content rooted in their regions, making social media not only a space for social communication but also a cultural negotiation arena. This process results in a hybrid cultural identity, a dynamic blend between authentic local values and adopted and adapted global cultural elements. Besides offering significant opportunities for digital cultural preservation and development, social media also presents challenges in the form of cultural value conflicts requiring adaptation skills, selective filtering, and critical reflection from students as cultural agents. The study recommends that students use social media wisely and critically to maintain the authenticity and sustainability of local culture, while educational and cultural institutions should actively support the innovative use of social media as a means to preserve and develop culture. These findings contribute important insights into the dynamics of cultural identity amid the evolving digital and globalized era.
Inovasi Jajanan Pasar sebagai Dessert Hotel Berbasis Kesehatan dan Estetika di Gumaya Tower Hotel Semarang Safitri, Dona Ayu; Yuliamir, Henry
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 1 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i1.2812

Abstract

Abstract Revitalization of traditional snacks as healthy and aesthetic desserts is an innovative strategy in strengthening local culinary identity in the hospitality industry. This study aims to examine the process of modifying traditional market snacks to meet the aesthetic and health standards of five-star hotels, with a case study at Gumaya Tower Hotel Semarang. The approach used is descriptive qualitative with a single case study method. Data were collected through in-depth interviews, participatory observation, and documentation of chefs, food and beverage managers, and hotel guests. The results of the study indicate that innovation is carried out through substituting unhealthy ingredients with natural ingredients, modern serving techniques, and inserting local cultural values through storytelling. Hotel guest responses showed a high level of satisfaction with the visual appearance and health value, although some noted a change in taste from the traditional version. This revitalization also has a positive impact on the hotel's image, strengthens product differentiation, and supports the preservation of Nusantara culinary culture. These findings are important as a basis for developing sustainable culinary innovations based on local wisdom and can be applied in other hospitality industries.
Peran Media Sosial dalam Strategi Pemasaran Digital Hotel Baru: Studi Kasus di Semarang Soegiarto, Kevin; Yuliamir, Henry
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 1 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i1.2810

Abstract

This study aims to examine the role of social media in increasing brand awareness of newly established hotels in Semarang City that have been operating for a maximum of three years. The research is based on the growing importance of social media as an effective digital promotional tool, especially for new hotels that have yet to establish a strong reputation in the market. A qualitative approach was used with a case study method involving three new hotels: REZ Hotel Semarang, NusaTu Hotel, and KoenoKoeni Hotel. Data were collected through in-depth interviews with marketing managers and hotel guests, observation of social media activities, and digital documentation. The findings show that social media plays a significant role in shaping public perception of hotel brands through visual content, storytelling, and direct user interaction. All three hotels experienced an increase in followers, user engagement, and bookings from social media, particularly during the first six months of operation. Although challenges such as limited human resources and content consistency were noted, social media strategies proved effective and efficient in building brand awareness. These findings highlight the strategic importance of social media in the digital marketing of new hotels.
STUDI TATA LETAK GUDANG DALAM PENGARUHNYA TERHADAP PRODUKTIVITAS KERJA DI CV IMEXINDO NUSANTARA Eka Rahmawati; Henry Yuliamir; Yuniarto Rahmat Satato; Hendrajaya, Hendrajaya
Journal of Innovation Research and Knowledge Vol. 5 No. 5 (2025): Oktober 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Because the warehouse serves as a location to keep goods that the business will deliver to clients, the goal of this study is to ascertain the extent to which the layout of the warehouse affects the manufacturing process. The warehouse is crucial to the efficient operation of the value-added process in addition to being a key component of the supply chain and logistics system overall. The results of this study, which used a quantitative research methodology, showed a significant relationship between job productivity and warehouse layout. 75 respondents from warehouse employees were involved in this study
Co-Authors Aba Yayit Al Bustomi Agustin, Silvi Dwi Alleta Dewi Maria Ani Puspitasari Anisa Eka Khatarina Ardhian Ayu Hardiani, Wenefrida Arum, Desta Puspita Aswan, Mukhamad Kholil Bali, Santi Handayani Bambang Guritno Bambang Guritno Bayu Ade Prabowo Berkat Junius Gea Bima Prahar Adilase C. Susmono Widagdo Cholisatul Husnah Claudius Dharu Aji Wicaksono Dakhi, Berlian Denik Risyanti, Yustina Dewi, Idah Kusuma Dwi Anggraini Edy Priyanto Edypriyanto Edypriyanto Eka Rahmawati Eni Rahayu Eni Rahayu Eni Rahayu Enik Rahayu Enik Rahayu Enik Rahayu Enik Rahayu Ernawati Ernawati Faizal Ali Galuh Aditya Galuh Aditya Ganda Subrata Gisso, Tirsa Gowasa, Winda Haniek Listyorini Hardiani, Wenefrida Ardhian ayu Hendrajaya Hendrajaya Hendrajaya Hendrajaya Hendrajaya Hendrajaya, Hendrajaya Heru Yulianto Hulu, Eben Hejer Idah Kusuma Idah Kusuma Dewi Julian Andriani Putri Keylla Nursita Dwi Ayunda Khotimah, Aulia Khusnul Lahagu, Artatina Lina Lina Marhendi, Mengku Maria TH, Alleta Dewi Mariatul Qibtiyah Mehdy, Rizal Ady Muhamad Amjad Al Ghozi Muhammad Khanif Ismail Muhammad Noor Cholis Mungawanah, Ngaliyatul Mursidah Mursidah, Mursidah Mustafidah, Mustafidah Muttaqin, Fatkhu Rijal Nicolas Kevin Sulistyawardhana Nicolas Kevin Sulityawardhana Nina Mistriani Ninuk Subandyah Palupiningtyas, Dyah Prabowo, Bayu Ade Putra, Muhammad Azhar Putri, Julian Andriani Rahayu, Enik Rahmawati, Lely Oktavia Raihanafa, Indira Ray Octafian Renny Apriliyani Renny Aprilliyani Renny Aprilliyani   Risyanti, Yustina Denik Riyanto, Agung Roziqin, Fatkhur Safitri, Dona Ayu Samtono . Samtono Samtono Satato, Yuniarto Rahmad Septa Intiar Septian, Bagus Agil Septiany, Pupus Atika Setyaningtyas, Margaretha Sis Budiyono Slamet . Soegiarto, Kevin Sukrisno Sukrisno Sulistiowati, Dewi Sunarko, Isnu Hadi Supriyadi, Andhi Susmono Widagdo Suwarti, Suwarti Syamsul Hadi Syamsul Hadi Syamsul Hadi Syamsul Ph.D M.A. Hadi Tegar, Muhammad Trenggono Trenggono Tri Maryani Tri Maryani Tuti Lutfi Pauziah Tutik Tutik Umar Abdul Jabbar Umar Abdul Jabbar Wau, Novrianti Wenefrida A.A Yohanes Argowardono Yuniarto Rahmat Satato Yuniarto Satatoe R Zalukhu, Eman Wardin